seo aur mayavi chudail
DESCRIPTION
A presentation on SEO explaining various aspects and dimensions.TRANSCRIPT
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Why this title for the talk?
• It is a boring topic so I thought at least the title should be interesting
• So chose a comics name
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Disclaimers
• No instant results like late night ads• These are guesses not facts• No time back guarantees• SEO is not OTC drug, it is a prescription drug• I do reserve the right to be wrong
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Why SEO?
• SEO is not a Mayavi Chudail• Do you have a rich father?• Builds long term value as opposed to short
term benefits
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Philosophy
• It is more and more technical now• Don’t try to fool around• Think like a google programmer• Become influential• Follow SEO ethics• Strategic not tactical
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Real Stuff
• Be the tailor• Maintain hygiene• Sab ki suno par apne customers ki karo• Don’t shoot yourself in the foot• Secular first then religious• Structure• Inlinks• Performance
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Be the tailor
• Measure index size and page types ( site: )• Understand crawl behaviour ( Analytics is not
enough )• Automate measurements and understand
trends• Watch aberrations closely as they can point to
other issues
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Maintain Hygiene
• Webmasterso Sitemaps ( coverage and % indexed )o Crawl Rates / Timeo Crawl Errorso Structured Data / Rich Snippets
• Analyticso Shortcuts to key page typeso Exclude brand queries
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Maintain Hygiene
• Robots• Authorship• Rich Snippets• Above the fold content ( don’t juggle HTML,
visual extraction works )• Page size
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Sab ki suno par karo customers ki
• Read all Matt Cutts says, But don’t believe it• Google is important but they are not going to
use your site
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Don’t shoot yourself in the foot
• Nofollow to self• No SEO test cases in smoke testing• Robots to allow not deny• Index has staging site• Bad internal/external linking• Broken Links• Duplicate content• Different content for Google
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Secular first then religious
• Things which impact larger audience first• Kill the beast not the flies
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Structure
• Make it easy for search engine• Link less but link structured• Convey structure by different signals
o Linkso Sitemapso URL and title structure
• Structure can be more accurate than classification
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Inlinks• Great Content• Contribution• Humour• Participate• Research• Social Media• Videos• Events• Opensource• Lists• Controversy
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Performance
• VVIP• Measure it everywhere and every page type
o Webmasterso Analyticso Webserver Logso Pagespeed/Yslow
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Tools of the trade
• Freeo Analytics ( server side if site is big )o Webmasterso Google.como SeoBook toolbaro Firebugo Pagespeedo YSlowo Gtmetrix
• Moz.com
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Dreamy Stuff
• Location will be very important• Google will become language driven• Device personalization• Mobile is Godzilla• Google will become more opaque• Social will matter more and more
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Thanks
We killed the beastAnd lived happily ever after