seo and ppc
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SEO & PPCA Winning Strategy
SEO and PPC TogetherSEO and PPC are two search engine marketing
disciplines which used in synergy can drive maximum traffic to their website.
People experience search as one marketing channel and don't differentiate between SEO and PPC.
SEO PPC
Higher ROI
Long-term benefits
Need to devote more resources
Longer time required to achieve success
Results may be Fluctuating
Instant Results
Easy to Quantify & Track data
Precise Targeting
Lower CTR = lower click volume
Can be costly
Added exposure on the search engine results pages (SERPs)
Better traffic and conversions
What works for PPC often works for SEO
SEO PPC
True Searc
h Marketing
SEO builds long-term position by strong content creation and link-building
SEO drives 75% of search traffic with 15%of budget & PPC drives 80% of budget and generates 25% of search traffic
PPC targeting and measurability helps to get valuable SEO insights
PPC Campaigns can be used to get short-term results while awaiting for organic results
Integrate SEO and PPC
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