THE IMPORTANCE OF

SEO & BLOGGINGCHELSEA BEVINS

(Image Source: www.epagecity.com)

The core concepts of SEO:

• Blogs influence SEO (Goodman, 2013). • Focus on keyword performance and search terms to increase traffic

Goodman, R. (2013). The fundamentals of blogging. HubSpot Academy(Image Source: www.mytrickpages.com)

Content. Content. Content.

• Create content that people care about & will have an incentive to share

(Images Source: www.Mashable.com)

Share and link to other websites

because rank matters

(Image source: www.digitalinformationworld.com / Infographic by: Webds.com/blog)

Companies that

blog get 55%more website

visitors than those

that don’t blog.

Companies that

blog convert

70% more leads

than those

that don’t blog.

57% of

companies have

acquired a

customer through

their blog.

(SEO Best Practices Image source:- Austinbestseo) Goodman, R. (2013). The fundamentals of blogging. HubSpot Academy

(Image source: The Web Shoppe) (Rise Interactive. Infographic: http://infographicsmania.com)

The importance:

SEO can help bloggers draw large gains in traffic. Search engines crawl through the internet to help rank websites. With algorithm changes, the web is increasingly rewarding websites with great

content & usability

with higher Rankings

(Rise Interactive, 2012).

References

Bhattacharya, J. (2012). SEO best practices – Why should a SEO think from user point of view? Seo Sandwitch Blog. Retrieved from http://www.seosandwitch.com/2012/09/seo-best-practices-why-should-seo-

think.html.

Goodman, R. (2013). The fundamentals of blogging. HubSpot Academy.

Retrieved from 8/file-270882478-pdf/Certification_Files2_The_Fundamentals_of_Blogging.pdf.

Irfan, A. (n.d.) 12 way to promote your new blog post [infographic]. Digital Information World. Retrieved from http://www.digitalinformationworld.com/2013/11/how- to-promote-your-new-blog-post-infographic.html.

Lester, D. (2013). Responsive Web Design = Better SEO. Epage City.Retrieved

from http://www.epagecity.com/blog/responsive-web-design-better-seo.

Snow, S. (2012). The new SEO rules in a content marketing world. Mashable.Retrieved by http://mashable.com/2012/12/06/seo-content-marketing/.

The Web Shoppe. (n.d.) SEP Search Engine Optimization. Retrieved from http://thewebshoppe.net/web-marketing/seo-search-engine-optimization/.

Wijesinghe, G. (2014). Search engine optimization (SEO) – The core concepts. My Trick Pages. Retrieved from http:// www.mytrickpages.com/2014/01/search-engine-optimization-seo-the-core-concepts.html.