seo 101: the basics · seo 101: the basics presented by: ... & partners!incubated by anvil...
TRANSCRIPT
![Page 1: SEO 101: The Basics · SEO 101: The Basics Presented by: ... & partners!Incubated by Anvil Media, enterprise SEM agency!Provide SEO/SEM, social media & web development services!Focus](https://reader034.vdocuments.us/reader034/viewer/2022042416/5f31b00fb1c4a61ee045f592/html5/thumbnails/1.jpg)
SEO 101: The Basics
Presented by:John McPhee, Vice President
www.formicmedia.com503-517-9059 x122|
About Formic Media
![Page 2: SEO 101: The Basics · SEO 101: The Basics Presented by: ... & partners!Incubated by Anvil Media, enterprise SEM agency!Provide SEO/SEM, social media & web development services!Focus](https://reader034.vdocuments.us/reader034/viewer/2022042416/5f31b00fb1c4a61ee045f592/html5/thumbnails/2.jpg)
Formic Background! Launched in 2008 to service small business
& partners! Incubated by Anvil Media, enterprise SEM
agency! Provide SEO/SEM, social media & web
development services! Focus on education (monthly Seminar
Series)! 7 employees! 45+ active clients
Agenda
! The Search Landscape! Anatomy of Search Engine Results Page (SERP)! The 3 C’s of SEO! Tools/Resources
![Page 3: SEO 101: The Basics · SEO 101: The Basics Presented by: ... & partners!Incubated by Anvil Media, enterprise SEM agency!Provide SEO/SEM, social media & web development services!Focus](https://reader034.vdocuments.us/reader034/viewer/2022042416/5f31b00fb1c4a61ee045f592/html5/thumbnails/3.jpg)
The Search Landscape
The following slides were taken from a Rand Fishkin (SEOmoz) presentation.
The Search Landscape
![Page 4: SEO 101: The Basics · SEO 101: The Basics Presented by: ... & partners!Incubated by Anvil Media, enterprise SEM agency!Provide SEO/SEM, social media & web development services!Focus](https://reader034.vdocuments.us/reader034/viewer/2022042416/5f31b00fb1c4a61ee045f592/html5/thumbnails/4.jpg)
The Search Landscape
The Search Landscape
![Page 5: SEO 101: The Basics · SEO 101: The Basics Presented by: ... & partners!Incubated by Anvil Media, enterprise SEM agency!Provide SEO/SEM, social media & web development services!Focus](https://reader034.vdocuments.us/reader034/viewer/2022042416/5f31b00fb1c4a61ee045f592/html5/thumbnails/5.jpg)
The Anatomy of a SERP
Anatomy of a Search Results Page (SERP)
![Page 6: SEO 101: The Basics · SEO 101: The Basics Presented by: ... & partners!Incubated by Anvil Media, enterprise SEM agency!Provide SEO/SEM, social media & web development services!Focus](https://reader034.vdocuments.us/reader034/viewer/2022042416/5f31b00fb1c4a61ee045f592/html5/thumbnails/6.jpg)
Anatomy of a Search Results Page (SERP)
Anatomy of a Search Results Page (SERP)
![Page 7: SEO 101: The Basics · SEO 101: The Basics Presented by: ... & partners!Incubated by Anvil Media, enterprise SEM agency!Provide SEO/SEM, social media & web development services!Focus](https://reader034.vdocuments.us/reader034/viewer/2022042416/5f31b00fb1c4a61ee045f592/html5/thumbnails/7.jpg)
Anatomy of a Search Results Page (SERP)
Different types of media that Google pulls in to fill out the organic search results
Anatomy of a Search Results Page (SERP)
![Page 8: SEO 101: The Basics · SEO 101: The Basics Presented by: ... & partners!Incubated by Anvil Media, enterprise SEM agency!Provide SEO/SEM, social media & web development services!Focus](https://reader034.vdocuments.us/reader034/viewer/2022042416/5f31b00fb1c4a61ee045f592/html5/thumbnails/8.jpg)
Anatomy of a Search Results Page (SERP)
Anatomy of a Search Results Page (SERP)
News Results
![Page 9: SEO 101: The Basics · SEO 101: The Basics Presented by: ... & partners!Incubated by Anvil Media, enterprise SEM agency!Provide SEO/SEM, social media & web development services!Focus](https://reader034.vdocuments.us/reader034/viewer/2022042416/5f31b00fb1c4a61ee045f592/html5/thumbnails/9.jpg)
Anatomy of a Search Results Page (SERP)
Anatomy of a Search Results Page (SERP)
![Page 10: SEO 101: The Basics · SEO 101: The Basics Presented by: ... & partners!Incubated by Anvil Media, enterprise SEM agency!Provide SEO/SEM, social media & web development services!Focus](https://reader034.vdocuments.us/reader034/viewer/2022042416/5f31b00fb1c4a61ee045f592/html5/thumbnails/10.jpg)
SEO Fundamentals
SEO Fundamentals
! On-site Optimization! Title Tags! Meta Descriptions! Body Copy! ALT Tags
! Off-site Optimization! Link Building
![Page 11: SEO 101: The Basics · SEO 101: The Basics Presented by: ... & partners!Incubated by Anvil Media, enterprise SEM agency!Provide SEO/SEM, social media & web development services!Focus](https://reader034.vdocuments.us/reader034/viewer/2022042416/5f31b00fb1c4a61ee045f592/html5/thumbnails/11.jpg)
On-site: Title Tags
On-site: Meta Descriptions
![Page 12: SEO 101: The Basics · SEO 101: The Basics Presented by: ... & partners!Incubated by Anvil Media, enterprise SEM agency!Provide SEO/SEM, social media & web development services!Focus](https://reader034.vdocuments.us/reader034/viewer/2022042416/5f31b00fb1c4a61ee045f592/html5/thumbnails/12.jpg)
On-site: Tag Length Recommendations
On-site: Body Copy
![Page 13: SEO 101: The Basics · SEO 101: The Basics Presented by: ... & partners!Incubated by Anvil Media, enterprise SEM agency!Provide SEO/SEM, social media & web development services!Focus](https://reader034.vdocuments.us/reader034/viewer/2022042416/5f31b00fb1c4a61ee045f592/html5/thumbnails/13.jpg)
On-site: ALT Tags
Off-site: Link Development
![Page 14: SEO 101: The Basics · SEO 101: The Basics Presented by: ... & partners!Incubated by Anvil Media, enterprise SEM agency!Provide SEO/SEM, social media & web development services!Focus](https://reader034.vdocuments.us/reader034/viewer/2022042416/5f31b00fb1c4a61ee045f592/html5/thumbnails/14.jpg)
Off-site: Link Development
Off-site: Link Development
![Page 15: SEO 101: The Basics · SEO 101: The Basics Presented by: ... & partners!Incubated by Anvil Media, enterprise SEM agency!Provide SEO/SEM, social media & web development services!Focus](https://reader034.vdocuments.us/reader034/viewer/2022042416/5f31b00fb1c4a61ee045f592/html5/thumbnails/15.jpg)
Off-site: Link Development
Off-site: Link Development
![Page 16: SEO 101: The Basics · SEO 101: The Basics Presented by: ... & partners!Incubated by Anvil Media, enterprise SEM agency!Provide SEO/SEM, social media & web development services!Focus](https://reader034.vdocuments.us/reader034/viewer/2022042416/5f31b00fb1c4a61ee045f592/html5/thumbnails/16.jpg)
Off-site: Link Development
Off-site: Link Development
![Page 17: SEO 101: The Basics · SEO 101: The Basics Presented by: ... & partners!Incubated by Anvil Media, enterprise SEM agency!Provide SEO/SEM, social media & web development services!Focus](https://reader034.vdocuments.us/reader034/viewer/2022042416/5f31b00fb1c4a61ee045f592/html5/thumbnails/17.jpg)
Off-site: Link Development
Tools
Keyword Research! Google Keyword Tool! Competitor Sites! Google Analytics
![Page 18: SEO 101: The Basics · SEO 101: The Basics Presented by: ... & partners!Incubated by Anvil Media, enterprise SEM agency!Provide SEO/SEM, social media & web development services!Focus](https://reader034.vdocuments.us/reader034/viewer/2022042416/5f31b00fb1c4a61ee045f592/html5/thumbnails/18.jpg)
Tools
Link Development! Yahoo Site Explorer / Open Site Explorer! Article Syndication Networks
Resources
Publications! http://www.seomoz.org/! http://searchengineland.com/! http://www.searchenginejournal.com/
Local & Small Biz Publications! http://www.davidmihm.com/! http://www.screenwerk.com/! http://blumenthals.com/blog/
![Page 19: SEO 101: The Basics · SEO 101: The Basics Presented by: ... & partners!Incubated by Anvil Media, enterprise SEM agency!Provide SEO/SEM, social media & web development services!Focus](https://reader034.vdocuments.us/reader034/viewer/2022042416/5f31b00fb1c4a61ee045f592/html5/thumbnails/19.jpg)
Questions?
Contact:John McPhee, Vice President
www.formicmedia.com503-517-9059 x122|