SEO 101I have a Website – now what?

By Chris HunterVP Sales & Operations

Webmasters?

• How many website owners in the room?

• Manage your own sites?

• Use CMS?

• Use Software (dreamweaver, frontpage)?

• Code by hand?

Introduction

• What to expect in this Seminar Organic SEO Techniques PPC Techniques Tools of the Trade Real World Example

What is SEO?

• Search Engine Optimization (SEO) is the process of optimizing your website to gain better search engine rankings (SRP)

Why should my website be optimized??

• “If your site can’t be found by the search engines, then in my opinion, it doesn’t exist.” – Chris Hunter

• Search Engines Traffic Statistics: 22

21

57%

Search Engines

Referral

Direct

What Search Engines to Concentrate On?

• Search Engines Traffic Statistics:

78%

13%

9%

Google Yahoo MSN

THE Key to SEO?

ContentContentContentContent

LinksContentContentContent

Get the point???

Types of SEO

• Organic SEO - the non-paid ranking of a website.– (non-paid to the search engines anyways)

• Pay per click - the process of gaining search engine rankings by paid listings.

Organic SEO

ORGANIC

Pay Per Click (PPC)

PPC

PPC

What are the Benefits of Organic SEO?

• Trust

• More Clicks

• More Conversions

Organic SEO Drawbacks

• Harder to achieve rankings

• Time – Usually takes 6 months to a Year to start seeing results

Why Then Concentrate on Organic Results?

• Less money over time

• Trust

• More Clicks

• More Conversions

How not to get ranked

• Fool Search Engines withKeyword StuffingCloaking (different page for SE than user)

Hidden TextDoorway PagesRedirect PagesDuplicate ContentLink Farms

How not to get ranked

• Using bad contentFlashFramesNavigation (images or flash)Splash pagesContent Itself!

(be sure to include the keywords you want to be ranked for!)

How DO I get ranked??

• Content, Content, Content

• Incoming Links• Meta Tags• Title Tag

• Headings• Bold Tags• Links• Images

Flow for getting ranked

1. Identify Keywords2. Add keywords to content3. Submit your website to S.E.’s4. Find related sites to your site with those keywords and

get them to link to you.

example: “College Station Real Estate”– Add the key term to your page– Find a directory and add your link to it– Submit your site to Google, Yahoo, MSN– Find a forum or blog that allows links and add link to your

signature “College Station Real Estate” – goes to your website.

Organic Rules of Thumb

• Be knowledgeable about what the Search Engines don’t like

• Play by the Rules

• Generate lots and lots of content!BlogsArticles

Organic Rules of Thumb

• Get Sites to link to youParticipate in boards and blogs

(put your website in the signature)Ask them

• Find keywords where there isn’t a lot of competition and optimize your pages for them.

Organic Rules of Thumb

• Add your keywords to Title, Headings, Links, Images and every paragraph.

• Be sure not to over do it!!

Search Engine Limits

• File size (not including images) should be no bigger than 150 KB.

• No more than 100 outgoing links on one page.

• Title should be less than 70 characters

• Metatags should be less than 155 characters

Pay per Click (PPC)

• The process of gaining search engine rankings by paid listings.

• Called Pay per click because you don’t pay until somebody clicks on your ad.

• Usually an bidding type of setting

• Price ranges from $.20 per click to upwards of $100 per click

• (i.e. the more you pay the higher ranking you get)

Pay Per Click (PPC)

PPC

PPC

Pay Per Click (PPC)

• Google

• Yahoo

• MSN

Local vs. National

• With Google, you can choose to localize your listings

• This Means Less Competition!

• Spend Less Money!! (even better)

Pay Per Click Rules of Thumb

• Don’t over do it!!

• Find a niche keyword and optimize your landing page for that specific word.

• All rules of thumb for organic apply here also.

Tools

• Cheat Sheet (handout)• Google Analytics

– http://analytics.google.com

• Google Sitemap– http://www.google.com/webmaster/tools/

• Google Adwords Keyword Tool– https://adwords.google.com/select/KeywordToolExternal

• Overture– http://www.overture.com

Software

• Web CEO– http://www.webceo.com

• Web Position Gold– http://www.webposition.com

Websites

• SeoDigger– http://www.seodigger.com

• Wordtracker– http://www.wordtracker.com

• SEO Chat (great resource)– http://www.seochat.com

• SEOMOZ (great resource)– http://www.seomoz.com

• Keyword Spy (#1 way to spy on your competition!)

– http://www.keywordspy.com

Real World Example

Who’s game?

http://www.webunlimited.com

(979) 696-2500

Come Visit Us Online!