Sentences&

Maps&

Readings

Sergio Pizziconi

Plan of the day

Plan

- Review- A survey on made-in-Italy abroad- Structured lexicon (clarification) - Keys- Relative clauses- Your Projects

- Review- A survey on made-in-Italy abroad- Structured lexicon (clarification) - Keys- Relative clauses- Your Projects

EXTRA-CLASS work: Read Chp 2 cases 1 (AMWAY) and 5 (BIC) [MARK relative clauses]

Keep on working on your CVs and cover letter [try to make the sample letter in the text-book YOUR OWN letter]

Keep working on your project.

Baffa & Pennino

Review: Phonology 1/1Vowels: exercises from /i/ to /a/ and from /u/ to /ɒ/ (lowering your jaw) from /i/ to /u/ mind driven; puff of air (see IPA chart). // Where accent falls is relevant: 1) OBject (n.) – obJECT (v.), 2) if lost, stress the first syllable, you’re likely to sound right. // Stress movement shortens/weakens previously stressed vowels (also in writing): proNOUNce pronunCIAtion // This Miss /s/ unvoiced These Ms. /z/ voiced// “gh” mute (though, thought) OR /f/ (rough, tough)

Review: Morphology 1/1ADJ+lyADV; N+lyADJ // V+er N(s.o./s.t. does V) // To+N(and most words)V (googleto google; wowto wow) // V + ance/ence N (differ+ence, perfom+ance) // Help+less antonym help+ful //Adj+ en V (to make s.o./s.t Adj) //Adj(max2syll.) + er Adj (comparative: more Adj)Adj(max2syll.) + est Adj (superlative: most Adj)BUT: good – better – best; bad – worse – worst //Singular: Thesis, Analysis, Hypothesis, Axis /s/ unvoicedPlural: Theses, Analyses, Hypotheses Axes /z/ voiced //Datum (sing.) Data (pl.)Criterion, phenomenon (sing.) Criteria, phenomena (pl.)

Review: Syntax 1/3Verbs: transitive Vs. intransitive (Direct object, Indirect object, Oblique object)// passive Vs. active (mentioned)//AUXILIARY verb for the perfect tenses (actually, aspect) ALWAYS to have (e.g., Things have changed)BUT: passive voice (e.g., Rules were changed by the CEO) or few constructions (e.g., are you finished?) //Phrasal verbs. Verb+ ADV or Prep. To bring about = to cause, to engender (causare, determinare) //

Typical declarative sentence structure: Subj + Verb +…..Typical negative: Subject + do/does/did + not+ V(base form)Typical question: Do/Does/Did + Subject + V(base form)

N.B. When some sort of auxiliary is already in the sentence USE IT instead of adding to doEmphatic statement Subj +do/does/did +V(base form) //What brings about unemployement? (what = SUBJECT)What does unemployment bring about? (what = ????)

WRONG: I’m interesting in fashion RIGHT: ????

Review: Syntax 2/3Skoda is…, Italy/France/Japan is… [WITHOUT article] BUT The United States of America, The United Kingdom, The Netherlands //Once upon a time there was a small village in the country. The village was… [see vignette below]In light of (mainly US) In the light of (mainly UK) [see FOEs for possessive case and article]//

TRANSITIVE: to raise (raised – raised); to lay (laid – laid)INTRANSITIVE: to rise (rose – risen); to lie (lay – lain) (lying)N.B.: to lie (to say something untrue) (lied – lied) (lying)

Review: Syntax 3/3Syntax: Modal verbs: can, may, will, shall, must, could,

might, would, should + BARE INFINITIVE (without to)Interrogative: MODAL + Subj + BARE INFINITIVE (must I go?)Negative: Subj + MODAL + not + BARE INFINITE (I mustn’t

go, I cannot go OR I can’t go, I won’t go)They do not take to before or after:

WRONG To may, to must, to could… WRONGWRONG I can to go, you may to talk… WRONG

They do not take –s for 3° person singularWRONG he cans do, she mays do… WRONGThey have no tense it’s a matter of distance from reality:Next year, I am/will be/can be/ may be/could be/might be in the UK

I want TO focus/analyzeI would like TO focus/analyze

Review: Pragmatics 1/1Pragmatics: Do not pick on students or class fellows. //“See you

later.”// Language varies across jobs. //Think it over before saying “No, this is wrong” Recommended: “Very interesting point/question. Let me point out though that…” or some sort of hedging (softening expression).// FORMAL: Dr. Pizziconi, your course is interesting [NOT: his/her]. INFORMAL: Sergio, your course is interesting. {“On a first name basis” “May I call you Sergio?”}.// How is it going? How (are) you doing? What’s up? Wassup? Sup? It’s always Good.// Expectation of truthful statement. // Lag time between turns: When asking for questions, wait for a longer time.// Greetings (see next slide)//

Review: Pragmatics (Appendix)Pragmatics:

Informal Formal

Greetings Sup?Wassup?What’s up?How you doing?How is it going?

How are you doing?

Good morning/afternoon/evening

Intro “ (very) nice/glad/pleased to meet you!How do you do?

Parting after first meeting

(very) nice/glad/pleased meeting you!

Review: Tools 1/1Tools: www.thefreedictionary.com Also, the financial and legal

dictionaries within and the Idioms section. // Check for the frequency of sentences googling them in quotes “……..” // Semantics of prototypes //

Google advanced search: with pdf and site: .edu (US universities) or .ac.edu (UK universities)

SUNECO’s library’s link to “online sources” (Open access journals)

FOEs 1/4- Information (uncountable: much information NOT many

informations , NOT an information)- Economy Vs Economics

- Security (against criminal actions) Vs Safety (against dangerous actions)

- Across (time, space whether real or abstract) Vs Through (space; means/tool)

- Frequent (a bar, a restaurant) Vs attend (a course/program/school)

- I study English Vs I study the English language- Aim/Attempt at (+ N; V-ing) OR to (+ V-base form)

- A + consonant sound! OR pronounced h : a house, a university

An + vowel sound! OR mute h: an unpredictable even, an hour.

FOEs 2/4- I’m graduated FROM Aversa high school I graduated FROM/AT Aversa high school- Such as (listing examples) as (in the function of)- Comparison and manner: As (+entire clause) like

(+noun)- Wal-Mart is one of the largest employers in the US. In

fact it’s the largest (A dire il vero)- Industry usually means productive sector. Plant,

factory (are the words for the place where things are manufactured)

- When a word is not used because of its meaning but as a word to be dealt with, mark it somehow: The verb can expresses…; The verb “can” expresses…; The verb can expresses

FOEs 3/4• What’s wrong in the sentence below?

– Is more correct to use “may” to mean permission.• You need a subject!

• Io sono d’accordo I agree with+N/ to +Vbase form (clause)…. [NOT: I am agree]

• A Facebook page is/isn’t useful to keep in touch [NOT for to keep in touch]

• Possessive case:

The doctor’s house Vs X Dr. Smith’s house

The consumer’s choice Vs The consumers’ choice

BUT The child’s toy Vs The children’s toy

BUT X Giordano’s book Vs The Giordano book

FOEs 4/4 (charts)• Fall – fell – fallen• WRONG: his trend is regular RIGHT: ????• ITA: media ENG: mean (on average)• Price varies according to volume• WRONG: It is steadily for the first part• RIGHT: It is steady. It levels steadily. It is steadily high.• WRONG: After there is a slowly fall RIGHT: ????• WRONG: Before it varies RIGHT: ????• PREPOSITIONS

April May June

IN JuneON May 23rd

DURING the month

AT the end of June

Survey on made-in-Italy abroad

• A study by Walter Giordano, Laura Di Ferrante and I (OR myself)

• 5 Italian products marketed abroad.

• Stage 1: survey on the qualities of made-in-Italy products

• https://it.surveymonkey.com/s/LSWABC14

Structured lexicon

Structured lexicon

Structured lexicon

Structured lexicon

Keys: Sentences (ASOS)Joining AIM has several advantages for a growing company such as asos.com

Keys: Sentences (ASOS)Joining AIM

has several advantages for a growing company such as asos.com

SUBJ

Keys: Sentences (ASOS)It can grow by simply selling more of its products

Keys: Sentences (ASOS)

HOW

It can grow

by simply selling more of its products

Keys: Sentences (ASOS)However, a company would need finance to fund any acquisitions

Keys: Sentences (ASOS)

WHY

However, a company would need finance

to fund any acquisitions

Keys: Sentences (ASOS)The manufacturer could also choose to merge with one of its suppliers, such as a timber merchant

The manufacturer could also choose

to merge with one of its suppliers, such as a timber merchant

Keys: Sentences (ASOS)

D.O.

Keys: Sentences (ASOS)Moreover, it has grown rapidly without incurring the problems that this can cause for some businesses

Moreover, it has grown rapidly

without incurring the problems

that this can cause for some businesses

Keys: Sentences (ASOS)

On WHAT CONDITION

Keys: Sentences (ASOS)It can take a long time to repair a damaged reputation

Keys: Sentences (ASOS)

SUBJ

It can take a long time

to repair a damaged reputation

Keys: Sentences (ASOS)The first step in any online business is to ensure that the website offers something of real value to consumers

Keys: Sentences (ASOS)

ATT.

The first step in any online business is

to ensure

that the website offers something of real value to consumers

D.O.

Keys: Sentences (ASOS)When a company is very small, a manager tends to take on most managerial functions

When a company is very small,

a manager tends to take on most managerial functions

Keys: Sentences (ASOS)WHEN

General structure of the sentence

S V(D.O.)

(I.O.)Why?

Where? When?

How?

On what condition?

(Att)

Links within the text

About the relation between interlocutors

Circumstances Textual markers

Refreshing• What sentence constituent is the underlined

subordinate clause replacing?

– I think (that) you can do excellent projects– Io penso che …

– Can you replace “that” (“che”) with “which” (“il/la/i/le quale/i”)?

• What’s the difference between the two uses of “honestly” below?– Honestly, I don’t think you can win the game

– I don’t think you can honestly win the game

Refreshing: Relative clausesWe have already sold the books

that

we received XXXX yesterday

We have already sold the books

that

XXXX were delivered yesterday

A Main Clause with a Noun Phrase

A relative pronoun

A clause with a missing element

A Main Clause with a Noun Phrase

A relative pronoun

A clause with a missing element

Refreshing: relative clauses• Omitted relative pronoun:

– From AMWAY: These distributors sell to people they know or meet.

• Whiz (omitted which and auxiliary to be):

– From BIC: Most large companies produce a variety of goods and services XXX XXX designed to meet customers’ needs…

• Fused relative pronoun:

– From BIC: This case study shows how BIC understands product life cycles

Refresh: Relative clauses

• Try to figure out what the pair below has to do with relative clauses:

Restrictive Vs Non-restrictive

The car that is parked in front of the department is mine

My car, which is parked in front of the department, is a FIAT

Sets of personal pronouns and possessivePersonalPr.subjectIyouhesheitweyou (all)they

who

PersonalPr.Non-subject

meyouhimheritusyou (all)them

whom

Reflexive

myselfyourselfhimselfherselfitselfourselvesyourselvesthemselves

PossessiveAdjectives

myyourhisheritsouryourtheir

PossessivePronouns

mineyourshishersitsoursyourstheirs

PossessiveMyYourHisHerItsOurYourTheir

Luke’s

mineyourshishersitsoursyourstheirs

Tony’s

car is affordable is expensive

MUSTs & MUST-NOTs MINIMUM MUSTs

• MUST rephrase

• MUST cite sources

• MUST circumscribe your scope

MUSTs for “GOOD/HARD WORK” assessment

• MUST carry out YOUR OWN analysis

MINIMUM MUST-NOTs

• MUST NOT copy and paste

• MUST NOT hide sources

• MUST NOT write your paper in the slides

MUST-NOTs for “GOOD/HARD WORK” assessment

• MUST NOT just repeat what other scholars wrote

In-class activity

TV Intro - Cheers (USA, 1982-1993)https://www.youtube.com/watch?v=h1irjgfMC3ASonic premium beef hot dogs accentshttps://www.youtube.com/watch?v=pWOzuvdZ6J8

Explain the connection between Sonic’s campaign and BIC product life cycle strategy

3 lines: explain the connection between Cheers’ intro and AMWAY general strategy