sensiwave, integrated internal communication system

28-29 Haymarket, London, United Kingdom • +44 (0)20-7024-3685 • www.conscio-technologies.com

SENSIWAVE.

A NEW LINK BETWEEN THE COMPANY AND ITS WORKFORCE

INTEGRATED INTERNAL COMMUNICATION SYSTEM


THE SUCCESS OF A COMPANY WIDELY DEPENDS ON ITS ABILITY TO MOBILIZE ITS WORKFORCE

REGARDING ITS GLOBAL STRATEGY OR THE DIFFERENT TACTICAL PROJECTS IT UNDERTAKES.

This is why the different topics which needs to be

understood by employees are many and varied.

THESE TOPICS COULD BE FOR INSTANCE:

A new strategy;

A new organization;

A new information system;

New working methods;

Regulatory development;

The development of a security culture;

Increase of the sustainable development

culture;

Adherence to company values;

Barriers to working;

Crisis management;

Office moves, etc …

In order to achieve this objective, it is necessary to

explain the stakes, understand the subject, and what

is expected in terms of behaviour, benefits, and to

leverage potential fears… The creation and

implementation of communication and awareness

campaigns or change management projects are

essential to achieve it.

In order to obtain maximum efficiency, it is important

to be able to rely on appropriate tools to meet this

objective.

Sensiwave has been designed to reach this goal, and

can be understood as a genuine integrated internal

communication system.

FROM THE GENERATION OF AN IDEA TO THE

DEPLOYMENT OF A CAMPAIGN


THEREFORE, IF YOU ARE THE PERSON IN CHARGE

OF THE IMPLEMENTATION OF SUCH A

CAMPAIGN, IN AN IDEAL WORLD, YOU WISH TO:

Build up and easily deploy your campaign.

Fully customize your contents thanks to a

wide selection of tools, which are adapted to

your sector and your needs.

Update your contents and your messages on a

real-time basis, thanks to an evolutionary tool.

Measure the results of your actions and

evaluate the level of understanding of your

co-workers of the communications presented.

Extract your campaign data and customize

your reports.

Use attractive and engaging media to promote

a new, more interactive and collaborative e-

learning approach.

Benefit from a cost effective solution.

Until now, the tools which are usually used for such

campaigns are restricted to companies Intranets and

e-learning systems. However, most of the available

intranet and e-learning solutions do present some

large gaps concerning at least one of the points

presented above.

WE CAN OBSERVE TWO MAJOR AND RECURRENT

GAPS:

The rigidity of their functions, which does not

allow the necessary flexibility to be attained

for this type of campaign.

The weakness of the statistics generated.

« TO BE EFFICIENT, AN AWARENESS

CAMPAIGN MUST BE LIVELY AND

INTERACTIVE »


In order to be efficient, an awareness campaign must

be lively and interactive. The main point is about

making a deep impression on co-workers rather than

training in a basic fashion. Progressing by successive

actions is therefore essential.

A GENERALIST CAMPAIGN WILL BE BASED ON

THE FOLLOWING STEPS :

Announcement of an upcoming campaign to

the co-workers.

Initial investigation with a poll or a quiz to

grade the level of knowledge and the maturity

of the co-workers on a specific topic.

Extraction and study of the results.

Publishing of the first messages through 3D

scenarios, videos, or any type of internal

communication support.

Interactivity and engaging communications

are prioritized.

Adapting supports to profiles.

Sustained pace interaction during the

campaign: e-mails, modification of the

supports, and provision of internal

documents. Adapting your communication to

the progress of the campaign is necessary.

Analysis of statistics;

In accordance with results per profiles, we

prepare the next communication cycle, and so

on…

To sum up, it is necessary to proceed by small and

regular actions in time, rather than by the

implementation of a formal lesson which will be result

in avoidance behaviour from the co-workers.

As a consequence, it is important to have access to a

solution that allows those objectives to be reached. In

that sense, Sensiwave software which is available in

SaaS mode, has been developed and enriched

throughout hundreds of campaigns where it has been

successfully used.

To lead an internal investigation, to internally sell a

specific message, to develop a culture, to accompany

any kind of change, with Sensiwave, it is possible to:

Create contents with quizzes, 3D skecthes,

videos, and mini “serious games”;

Use your own media library and import new

media;

Manage the targeted population and users

profiles ;

Create communication portals to access the

contents ;

Deploy your communication campaigns ;

Analyze statistics and automatically generate

personalized reports.

Sensiwave benefits from more than 5 years of

experience in terms of campaign management

regarding Information Security awareness, with more

than 50 references who have trusted Sensiwave for

their internal communication.

Sensiwave brings an efficient answer to all of these

problems, and the purpose of this white paper is to

answer the following question: HOW CAN I CREATE

AND EASILY DEPLOY MY OWN AWARENESS

CAMPAIGN WITH SENSIWAVE ?


THE FIRST STEP OF AN INTERNAL AWARENESS CAMPAIGN PLAN IS TO TAKE INTO ACCOUNT THE

NOTION OF “WHO?”

IN GENERAL, 3 TYPES OF PROFILE CAN BE

DISTINGUISHED OF THOSE INVOLVED IN A

CHANGE PROJECT :

1. Those who are in charge of the project;

2. The managers or intermediaries involved;

3. The people who are the target of the change.

The needs in awareness raising and communication

and the actions that result from them are thus the

subject of a chapter of this document. A finer profiling

may be considered for the last category in order to

provide a message that is better grounded and more

targeted to different types of population and better

determines the social risks and setbacks.

When a user is connecting, he has access to the

campaigns that have been created and planned for

him, from his administrator.

TO CONNECT THE USERS TO A COMMUNICATION

PORTAL, SENSIWAVE OFFERS THE FOLLOWING

POSSIBILITIES:

Connection with a login and password ;

Connection with a URL link which will be sent

in advance to each user ;

Interconnection with the electronic directory

of the company, where the identification of

users is made with exchanged tokens. The

user connects once to the company network,

and is automatically recognized by Sensiwave ;

Interconnection SAML, Sensiwave accepts the

connection from SSO systems (Single Sign On),

respecting the SAML standard.

QUI SERA CONCERNE PAR MA CAMPAGNE ?

HOW WILL BE CONCERNED BY MY CAMPAIGN ?


3. USER MANAGEMENT

The last component is about managing the users on an

individual case basis by filtering on profiles or to the

associated campaign(s), or more generally by groups

of population:

Sort group of users ;

Define profiles ;

Activate or deactivate them ;

Send e-mails through created mail models.

THE ADMINISTRATOR MANAGES HIS USERS

WITH THE USER MANAGEMENT CONSOLE.

IT IS POSSIBLE TO TAKE THE FOLLOWING

THREE ACTIONS :

1. ADDING NEW USERS

This step is not necessary if the administrator goes for

an LDAP or SAML interconnection. According to the

size of the company and/or the upcoming campaign,

adding new users can be added in two different ways:

one by one, thanks to the integration of e-mails, or via

the integration of a CSV file which holds the main

basic data on an employee. This operation can be

completed on the following basis :

2. CREATION AND PROFILE MANAGEMENT

During a communication or awareness campaign, it

could be (particularly) useful to vary the contents

according to different users’ profiles. It allows the

administrator to adapt his messages to different

categories of colleague, and send adequate

communications based on their roles and priorities in

terms of awareness, etc.

As a result, it allows the administrator to follow-up

with high detailed statistics regarding specific profiles.


WHAT WILL BE THE CONTENT OF

MY CAMPAIGN ?

WE FIND HERE TWO ORTHOGONAL APPROACHES

THAT CAN BE COMPLEMENTARY:

We can build the campaign around a problem,

for example: sustainable development and we

can customize the message according to

particular users profiles.

We can build the campaign around users’

profiles with specific problem for each ones.

Sensiwave allows the implementation of both

approaches.

Topics to be treated are identified, the administrator

needs to use the media library at first to identify and

select the type of media that he is going to use for the

campaign.

To facilitate this, Sensiwave offers a media library

provided with the tool which allows you to import and

manage your own media (3D sketches, picture

albums, videos, PDF files, etc.)


ONCE THE MEDIA HAVE BEEN CHOSEN, AND MY

MESSAGES DEFINED, SENSIWAVE OFFERS DIFFERENT

TOOLS TO BUILD MY CAMPAIGN :

SENSIQUIZ

This module allows the creation and management of quizzes according

to different approaches and different options (time counted, with

indication of right / wrong answers, explanations...).

They may be used for multiple purposes, to evaluate the knowledge or

understanding of a subject, for educational purposes if supplementary

explanations are given, for the purposes of fun… (More than 120 quiz

questions are available).

POLL

Different from a quiz in the sense that there is no correct or incorrect

answer, the surveys enable you to test the water on various points of

the change project; they may also identify the preferences or fears of

the population targeted by the change.

SCENARISK

This module allows the creation and management of a 3D sketch race.

In order to make the perception and understanding of messages

intuitive and visual, different scenarios are displayed as experiences by

characters. These situational scenarios must have the closest

resemblance possible to the situations that may be encountered by the

employees. They illustrate and highlight the new methods of working,

the benefits expected and the inherent risks or constraints caused by

not doing anything. These scenarios will then be turned into sketches

which can be produced in different formats: videos, comic strips, 3D,

3D animated sketches, photo books, etc. (more than 90 sketches

available).


MY SKETCHES

This refers to the creation of your own 3D playlets. It is then possible to

select the images, which come from your Sensiwave media library or

directly from your computer. In that case it becomes possible to mix

your own playlets to create a real story board.

SENSISTUDIO

The functionality allows the administrator to build engaging scenarios

and create dynamic and personalized races, based on a sequence of

various media: texts, 3D sketches, quizzes, videos, images, etc. At each

stage of the process, it is possible to propose to the user a quiz

associated with a different media. According to the answer, an

appropriate explanatory comment is sent to the user, in the form of 3D

sketch or any playful media. In consequence, the user will evolve on his

own on a Serious Game race, which is deployed according to a more or

less complex scenario combined with multiple media. The aim is to

push the awareness process with this unique solution, which is adapted

to each co-worker.

COMMENTS

This module allows the creation of a comment box and facilitates the

exchanges between the co-workers. These comments can be

moderated if desired.

The preparation phase of the campaign consists of creating interactive

contents based on selected or imported media, and according to

scenarios developed to support the messages that need to be spread.

According to the context and the objective, we select one or several of

the modules presented above to create contents.

One of the Sensiwave’s main strengths is about the flexibility to

implement the campaigns.

This is why the creation of each content with one of the modules is

done with the following process: we select the chosen module to

create content, we can test it on a local mode until it will be published.

Its publication of the content in one or various campaigns where it is

integrated will therefore be visible by the users. It is also possible to

come back to a content, to modify it and to complete it.


WHAT IS MY CAMPAIGN GOING TO LOOK LIKE ?

The portal management console is extremely easy to

use. A portal can be created by a simple “click and

drag” of the components to insert into the portal.

We associate the previously created contents with the

same type icons, then the contents become accessible

from the portal.

The communication portal is entirely customizable to

the logos and graphic charter of your company.

The «text» window allows the administrator to include

any type of text, image, access to PDF files, or links to

external websites.

Once the portal has been finalized, its publication

makes it accessible to the campaigns that will be

created.

ONCE THE CONTENTS HAVE BEEN DEVELOPED, AT LEAST IN AN INITIAL VERSION, THE

CAMPAIGN WILL BE ONLINE BY THE PUBLICATION OF ONE OF MANY COMMUNICATION

PORTALS, TO WHICH THE USER IS CONNECTED.

THROUGHOUT THESE PORTALS, THE USER WILL ACCESS THE CONTENTS.


EXAMPLE OF COMMUNICATION

PORTAL

ACCORDING TO THE CHOSEN TOPIC, SEVERAL

PORTALS CAN BE CREATED AND DISPATCHED

TO VARIOUS GROUPS OF USERS.


HOW TO IMPLEMENT AND MANAGE MY

CAMPAIGN ?

QUELLE FORME VA PRENDRE MA CAMPAGNE ?

The final step consists of creating, deploying and

managing your campaign.

After having identified the future participants in the

campaign (part 1), developed a communication plan

about a chosen topic (part 2), and selected the tools,

contents and media which are supporting the

implementation of a campaign (part 3), the

administrator has access to the campaign’s management

module.

THIS MANAGEMENT MODULE IS CENTERED

AROUND THE FOLLOWING POINTS:

Creation of a new campaign: Define the agenda

(start date – end date).

Portals: Enables different portals associated with

different users’ profiles to be selected.

Campaign synthesis: Global results for all the

users, such as the participation rate, the number

of connections, as well as other statistics

(number of users that haven’t been connected,

started, in progress or completed). The average

score of the users by contents is also indicated

Follow-up: The module also enables the automatic

follow-up of specific users according to their status

with the running campaign. As an example, all the

users that have participated in the campaign can

be thanked by the sending of real-time basis e-

mails.

The same applies to the users that have not

participated, or have not yet finished their training.

These e-mails can be sent to a group of users, or on

an individual case basis.

Timeline: Timeline tab is a visualization of all the

actions carried out through an awareness

campaign. As an agenda, it specifies the length of

the campaign, the reminders sent and reports

extracted. The administrator can click on each icon

to obtain some specific information on the event

or to modify it.

Comments: Summarize the comments left by

users.

Poll: Global results of a poll for a campaign.

THE FINAL STEP CONSISTS OF CREATING, DEPLOYING AND MANAGING YOUR CAMPAIGN.


HIGHLY-DETAILED STATISTICS ARE AVAILABLE FOR A CAMPAIGN, AND ALSO THE

POSSIBILITY OF EXTRACTING THEM, AND SUBSEQUENTLY TO BE PRESENTED

INTERNALLY.

Campaign statistics: user status (finished, in progress, not started, not connected).

Connections: number of daily, weekly, and monthly connections to the platform.

Statistics per contents: Scenarisk, SensiQuiz, SensiStudio, etc. (participation rate

and Top 10 users).

Statistics per category: breakdown per category of right answers, average per

category of good answers.

Statistics per profile: breakdown per profile of good answers, average per profile of

good answers.

Statistics can be extracted on an individual case basis, or for a whole campaign. The

administrator can also ask for automatic reports.

Standard graphics are available within Sensiwave. It is therefore possible to download

them, and use them in any kind of document.

Statistics with Sensiwave are one of the main added-value points of the software. It allows

the administrator to measure the impact of his campaign, and consequently gauge

necessary improvements for future ones.

INTERPRETATION / ANALYSIS OF STATISTICS


CREATING AND MANAGING YOUR INTERNAL

COMMUNICATION CAMPAIGN HAS NEVER BEEN SO EASY

WITH SENSIWAVE!

Based on a game used in a knowledge goal, Sensiwave offers an

innovative and interactive approach. Sensiwave is above all a powerful

learning solution in terms of internal communication awareness, aiming

to change and reinforce adapted behaviours and decision making.

Thanks to the large number of available contents, it is very accessible,

and enables the communicators to create their own engaging

campaigns. Spreading communications with Sensiwave can have a

limited impact on a local level, or be widely transmitted on a global

scale.

The user management console establishes the action perimeter

associated with a strong and highly personalized project, according to

the activity and the “needs” of each company in terms of awareness.

Whether one-off and simple communications, or within a context of the

development of a genuine security culture, it is necessary to follow the

indicators to observe the campaigns’ performance.

The campaign management console defines a security culture

dashboard. A weekly or monthly measurement, will give the

administrator a view of progress, and enable him to adjust or push the

campaign.

Creating your awareness campaign is an ongoing drive for improvement.

Making people aware and reinforcing behaviours of each colleague is a

long-term project that requires perseverance. Based on the initial plan

PDAC “Plan-Do-Act-Check “, relating to the emergence of a project, the

format and the planning up to its deployment and management,

Sensiwave brings a playful answer to the problematic of companies in

terms of information security.

Using Sensiwave means conferring a proactive and responsible role on each

colleague, and not merely being a recipient of information.

Consequently, Sensiwave aims to promote a strong internal communication

culture, bringing values in which each person, regardless of his position or

hierarchical level, will progressively increase his awareness and interest.


CONSCIO-TECHNOLOGIES 28-29 Haymarket

London

http://www.conscio-technologies.com

[email protected]

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