sense 1/2010

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MAKING SURE

YOUR COMPANYSTAYS ETHICAL

900 IDEAS THATSAVE MONEY AND THE PLANET

Slimmer wastewith Tork

Xpressnap

A Russianlesson inwomanhood

Reduce impactto createan impact

Natural carbonstorage for asafer future

EUs publicprocurementgoes green

SENSESENSEA MAGAZINE FROM SCA ON SUSTAINABILITY N 12010

PACKAGING A DESIGN CHALLENGEWHERE NATURE TAKES CARE OF THE WASTE

NEWSHOPPING

PATTERNSSET

GREENAGENDA

PAGE6

CODE OF CONDUCT

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2 SCA SENSESUSTAINABILITY1 2010

SUSTAINABILITYIS NO LONGER a matter of legisla-

tion or image, nor can it be reduced to emissions or

resources. Sustainability issues cannot be treated

separately; they are now the hub from which thefuture development of our society and our world

will emanate.

For us in the business community, this is a

dimension that we must seriously consider and one

that will require entirely new questions and new

answers. Ultimately, it is about ensuring the

relevance of our companies in tomorrows society.

For SCA, sustainability involves viewing our busi-

ness from a global perspective and being prepared to

rethink deep-rooted beliefs and methods of approach.

Are we using the appropriate technology? How can

we minimise the products environmental impact?

Can we find new ways to distribute our goods?

SCA has long been at the forefront on sustain-

ability issues. We have also been awarded a number

SCA Sense is a magazine from SCA, geared primarily toward customersbut also for public officials and journalists interested in SCAs sustain-

ability work. Sense is published twice a year.The next issue is due in October 2010.

Address SCA, Corporate Communications, Box 200, 101 23 StockholmTelephone +46 8 7885100

Fax +46 8 6788130PublisherAnna Selberg Managing editor Marita SanderEditorial Marita Sander, SCA, Anna Gullers, Gran Lind and KristinPeva, Appelberg Design Tone Knibestl and Cecilia Farkas, AppelbergPrinter Trydells, Laholm Paper Gallerie VolumeCover photo Pysse Holmberg

Reproduction only by permission of SCA Corporate Communications. The opinions expressed herein are those of the authors or persons interviewed and do

not necessarily reflect the views of the editors or SCA. You can subscribe to SCA Sense or read it a s a pdf at www.sca.com.

of honors for instance, six years in a row, we

have been ranked one of the 100 most sustainable

companies in the world by the Canadian business

magazine Corporate Knights. SCA was also namedone of the worlds most ethical companies by the

Ethisphere Institute.

To give more regular updates on things we do,

there is nowSense. The magazine will inform and

inspire customers, investors, suppliers and other in-

terested parties twice a year with the latest news in

the field of sustainability both what is happening

at SCA and what is going on in the world around us.

In a major industrial group like SCA, there are

always numerous projects under way connected to

environmental issues. Its not always that easy for

every colleague to keep up with what we do.Sense

will therefore inspire us to develop, think creatively

and be even better.

Pleasant reading!

With a sense for tomorrow

Sensewill therefore

inspire us to develop,

think creatively and

be even bet ter.

JAN JOHANSSON, CEO

IMPROVED WATER USAGESCA established its target for water

usage in 2005: to reduce consump-

tion by 15% and reduce organic con-

tent in wastewater by 30%.

RESPONSIBLE USE OFWOOD RAW MATERIALNo fresh fiber-based material used

in production will be derived from

controversial sources.

CARBON DIOXIDEEMISSIONSBy 2020, emissions from fossil fuels

will be reduced by 20%, using 2005

as a base year.

CODE OF CONDUCT

COMPLIANCESCAs Code of Conduct appliesto all employees at all locations

worldwide.

Because our products make life easier for you

and for millions of people around the world.

Because our resources and the way we work

are natural parts of the global lifecycle.

And because we care.

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SCA SENSESUSTAINABILITY1 2010 3

04 SENSIBLE

Lean ideas in Design Challenge contestand top 50 sustainable books.

06 PRESSURES ONConsumers choose sustainable products

and companies adapt.

09 WIPE-OUT

TorkXpressnap tops its competitors withless trash and better hygiene.

10 APPROVED

Now we want paper and forest productsstemming from certified forests.

11 FAIR BUSINESS

A new approach ensures that SCA main-tains high business standards.

12 WOMANHOOD

The Libresse school teaches Russianschoolgirls about puberty.

14 EU-SHOPPING

EU's green procurement may be anadvantage for SCA products.

15 REFORESTING

Brazil benefits when every tree SCA usesmeans planting three new ones.

16 TREATING WATER

In Stembert, Belgium, natural lagoonstake care of wastewater.

18 E-SAVE

900 small projects save money andthe environment in the SCA group.

Back cover 2.6 million tonsof carbon dioxide areabsorbed by SCA forestseach year. Page 20

12Natural lagoons reduce theorganic content in wastewaterby 60 percent.

18

12

06

During Soviet times there were no lectures in psychology

or sanitar y protection products. Page 12

content

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4 SCA SENSESUSTAINABILITY12010

SENSIBLE

2010 the year of biodiversityTHE UNITED NATIONS declared 2010 to be the International Year of Biodiversity the huge variety

of other animals and plants, the places they live and their surrounding environments, all over the world.

Some experts estimate the loss of species to be 1,000 times the natural progression as a result of human

activities. The Year provides an opportunity to raise awareness about the importance of biodiversity for

life on Earth, reflect on what has been done to safeguard it, and focus on the urgency of action.

THE FINNISH WOODISM GROUP work

out of respect for surrounding trees

and nature, and hope that the storie

of the trees will carry on in homes

in the form of objects. Woodism

designs and manufactures furniture

and utility items from felled trees

that are not suitable for the timber

industry. Crooked branches that th

wood industry rejects are converte

to beautiful coat racks, benches,

tables and stools. The unique objec

are produced in collaboration with

designers and carpenters.

www.woodism.fi

A branch-bench made of pine and oak.

Beautyof crookedtrees

This year almost one billion people,including those at SCAs headquarters,

switched off the lights for an hourin the climate manifestation

called Earth Hour.

billion

oneEARTH HOUR, MARCH 27

THE ART OFGETTINGIT JUST RIGHTTHE SECONDannual

SCA Design Challengeharvests the best ideasfrom students and non-professional packagingdesigners.

This year, the taskwas to come up witha lean, smart, fat-freepackaging solution foran existing product thatcan be bought at retail.

While optimal pack-aging is sustainable,some of the bids havetaken the idea of sus-

tainability even further.Some entriesthought about an opti-mum packaging as wellas a secondary use forthe packaging, saysKatia Schotte, com-munications director atSCA Packaging.

The five finalists so-lutions will now attendworkshops before thepublic gets to vote for awinner, starting in April.

Read more about thecontest:

www.scapackaging.com/design-challenge

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SCA SENSESUSTAINABILITY1 2010 5

PLASTIC BAGS THAT ARE NOT biodegradable are out-

lawed in Mexico City. The law affects all stores, produc-

tion facilities and service providers, according to CNN.com. Mexico City becomes the second-largest metro-

politan area in the Western Hemisphere to ban the

bags. San Francisco enacted an ordinance in March

2007 that gave supermarkets six months and large

chain pharmacies about a year to phase out the bags.

Los Angeles is set to impose a ban if the state of

California does not enact a statewide 25-cent fee per

bag by July. About 90 percent of the bags used in the

United States are not recycled.

Biodegradable shopping

BEST 50 IN ONE BOOKTHIS TITLE DRAWS together in onevolume the Top 50 SustainabilityBooks as voted for by the University

of Cambridge Programme for Sus-tainability Leaderships graduatesnetwork of over 3,000 senior leadersfrom around the world. In additionto profiles of all 50 titles, many ofthe authors share their most recentreflections on the state of the world.Many of these authors have becomehousehold names in the environ-mental, social and economic justicemovements, from Rachel Carson,Ralph Nader and E.F. Schumacher toVandana Shiva, Muhammad Yunusand Al Gore. Others, such as AldoLeopold, Thomas Berry and ManfredMax-Neef, are relatively undiscov-

ered gems, whose work should bemuch more widely known. Order atwww.amazon.com

DO YOU KNOW where your

box has been? Columbia

sportswear company

offers their customers

the option of receiving

their orders in reused

boxes. Each participat-

ing box has a unique QR

code (quick response,

a two-dimensional bar

code) and tracking

number that can be used

Its more thanjust a box

to follow the story of

where the box has trav-

elled. People can track

their boxs progress on

A Box Life (www.aboxlife.

com).

In just over one month

after A Box Lifes launch

in 2009, over 66 percent

of Columbias orders

were being shipped in

reused boxes.

BOTTLED WATERBANNEDBUNDANOON,Australia,has become the first townin the world to ban bottledwater.

This is for environ-mental reasons, to avoidplastic bottles and trans-portation. The communityvoted to replace brandedwater bottles with empty

bottles labeled Bundy ontap that can be filled andrefilled with water fromtaps and fountains on themain street, reports thesite trendwatching.com.

PHO

TO:ISTOCKPHOTO

P H O T O

I S T O C K P H O T O

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FEATURE

Public awareness and individual concerns aregrowing. We no longer want to contribute to theplundering of the planet and we are changingour shopping patterns.TEXT: MARK CARDWELL PHOTO: PYSSE HOLMBERG

TIME FORGREEN

SHOPPING

S CATHERINE GREENER explains, protecting the

environment isnt always the highest priority for

consumers when it comes to picking products on

store shelves or choosing companies to do busi-

ness with. Some people will buy green no matter what, says

the aptly named product quality expert, who advises For-

tune 500 companies from international food and beverage

makers to world-class retailers on the how, what, when,

where and why of sustainability. But the average shopper

isnt like that. They consider products foremost in terms of

reliability, performance and cost.

However, as public awareness and individual concernsover the environmental fallout from relentless commercial

activity grow, she says more people everywhere are choosing

to buy items and support businesses that have the best inter-

ests of planet Earth at heart.

Were at a very interesting juncture in consumer trends,

says Greener, who is based in Boulder, Colorado. Recent

studies suggest shoppers are weighing the sustainability

Aof products against quality. There still has to be a delight

factor involved but, all things being equal, people are more

and more interested in buying products they know are be-

ing made with respect for the environment in mind. No one

wants to help pillage and plunder the planet.

THE SHIFT TO GREEN SPENDING hasnt been lost on businesses

of all stripes and sizes, from manufacturers and retailers to

distributors and suppliers. In Britain, for example, super-

market giant Tesco recently unveiled new initiatives aimed

at cutting the carbon impact of products sold in their stores.

Notably, the company moved its own-brand brandy fromglass to plastic bottles, achieving an 86 percent reduction in

packaging and cutting 200,000 kg of packaging in the pro-

cess. Likewise, it launched a new wine bottle that is 30 per-

cent lighter than the old one, resulting in an annual savings

of 560 tons of glass. More significantly, were working with

our suppliers towards a 30 percent reduction in the carbon

impact of the products in our supply chain by 2020, Lucy

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SCA SENSESUSTAINABILITY12010 7

Were at a very interesting juncture in consumer trends.

People want products they knoware being made with respectfor the environment.

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In the Swales family,sustainable thinking is

generational issue.

YOUD BE HARD PRESSED to find a fitter

family than the Swaleses. In addition to

playing team sports and exercising, they a

conscious of the foods they eat. We alwa

buy things like low-fat dairy products, say

Kirk, a 50-year-old public school principal

in Barrie, Ontario, a 90-minute drive north

of Toronto. Even our snack foods are goo

things. Their views differ, however, over th

importance of sustainability when it come

to the purchase of household and persona

care products. Kirk goes for price. I go

for name brands that I like and that I know

work, says Jackie, a 49-year-old nurse.

Its not that were insensitive to the envi-

ronment. We recycle and we even compos

our organic waste. For her part, 17-year-o

Leah puts sustainability first. If confronte

with two choices, says the high school

soccer star, Id go for the environmentally

friendly one.

FEATURE

Were workingwith our sup-pliers towardsa 30 percentreduction in thecarbon impactof the productsin our supplychain by 2020.

Lucy Neville-Rolfe

Neville-Rolfe, Tescos executive director for corporate

and legal affairs, says about the changes.

Thats a path the worlds biggest-ever retailer, Wal-

Mart, took last summer when it unveiled its Sustain-

ability Index. A set of 15 questions in four areas of focus

energy and climate, material efficiency, nature and

resources, and people and community it is designed

to get suppliers thinking about developing better, low-er-cost products that have less impact on the planet.

The index is about increasing transparency in the

supply chain and improving quality and sustainability,

which are strongly linked, notes Greener, who attend-

ed the index launch at Wal-Marts Milestone Meeting

in Arkansas. Wal-Mart is adhering to its core values:

satisfying customer needs and wants. Its philosophy is

just smart business.

AND IT ISNT JUST retailers who are hearing the clarion

call of sustainability. We get asked daily by our clients

about how we are going to reduce our carbon foot-

print, says Troy Acosta, a senior purchasing director

with the American food services div ision of Sodexo,a French multinational and one of the worlds biggest

food services and facilities management companies.

According to Acosta, his company is a lways searching

for products that are produced through sustainable

practices and processes that help to save on items like

napkins at the 10,000-plus dining facilities it serv-

ices across the US everything from universities and

golf courses to hospitals and the headquarters of the

Marine Corps. We try to reduce waste and save money

wherever we can, he said. Our goal is to keep our cus-

tomers happy and our environment healthy.

Lucy Neville-Rolfe, ex-ecutive director, Tesco.

Stephanie, Jamie, Jackie, Kirk and Leah Swales.

GREEN

THINKINGDIVIDES THE

SWALESES

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S TorkXpress:The dispensers areavailable in fourmodels, and comein a variety of colors.They also have built-in ad panels (calledAdAGlance) on whicheverything frommenus to schedules

can be advertised and even generaterevenues.

Tork Xpressnapwipes the waste away

Promising 25 percent lower usage, the Tork Xpressnap

system ensures less trash and better hygiene. Thats why

its making its way into restaurants worldwide.

TEXT: MARK CARDWELL PHOTO: SCA

our world was growing, says John Riley, global prod-

uct director of SCAs away-from-home division.

Notably, Riley points to the systems one-at-a-timecontrol over the number of napkins diners can grab

from any one of the tens of thousands of Xpressnap

dispensers that are now being used in fast-food restau-

rants, school cafeterias and other food service settings

the world over. It provides a guaranteed 25-percent re-

duction in napkin usage, says Riley. In addition to sav-

ing money for operators, it results in less trash going to

landfill sites, less litter in restaurants and parking lots.

THEN THERES HYGIENE. According to Stilp, consumer

surveys show that 80 percent of restaurant goers judge

an establishment by the cleanliness of the washrooms,

kitchens, floors and condiment counters. People are

disgusted when they see an employee wipe a table witha filthy rag. Its the same when there are napkins scat-

tered all over the place. Troy Acosta agrees. A senior

purchasing director with the American food services

division of multinational Sodexo, he says a single diner

can take 20 napkins from uncontrolled dispensers. It

creates a lot of unnecessary waste. Napkins are our

largest volume product and we wanted to reduce that

cost. But both we and our clients want environmental

platforms that enhance sustainabilit y. And in that

regard, SCA has products that are second to none,

says Acosta.

AVING A SINGLE PAPERNAPKIN wont solve

the worlds pollution problems. But deploy-

ing dispensers designed to take a big bite outof the numbers of napkins people use when

they eat out is a cost-conscious, hygiene-smart way of

helping restaurant owners and food service managers

do something good for the planet and that makes the

folks behind the Tork Xpressnap system feel good, too.

We are a business-to-business company that deve-

lops products based on market insight with the end

user in mind, says Cindy Stilp, marketing director

for SCA Tissue North America. Consumers want to

know they are not hurting the environment. Together

with cost and hygiene, that is the main driver in our

industry.

ITS HARD TO ARGUE WITH SUCCESS. Developed at SCAsfacility in Neenah, Wisconsin, and launched across

the U.S. and Canada in 2003, the Xpressnap system

has rocketed to the top of the billion-dollar, away-

from-home napkin market in North America, which

represents roughly half of the world market. It is en-

joying similar success in Europe and Australasia, as

well as in Mexico.

The product, which has many environmental and

ancillary benefits, was developed at the same time as

public awareness over the negative impact that many

commercial and consumer activities were having on


GREEN TRENDS

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SCA may be content with its environ-

mental achievements in 2009, but

that doesnt mean the company has

relaxed its focus on sustainability.

THERES A BOLD PROMISE on every

pack of Velvet tissues in the UK: For

every tree we use we replant three.

Thats the challenge which SCAs Brit-

ish tissue brand has set itself, and it's

not as easy as it looks.

SCA is fulfilling its promise by

reforesting areas in Brazil. Stewart

Begg, Tissue Europe environmental

manager, says, Weve chosen an

area in the Amazon basin in the state

of Para which is well known for hav-ing been deforested. SCA is planting

forests where forests used to be, but

where trees were removed in the past

to make way for pasture land.

The project includes financing and

planting different domestic tree spe-

cies, including Parica, Tambori, Freijo,

Reforesting Brazil

How did SCA live up to its environmental goals

in 2009, Patrik Isaksson, VP environmentalaffairs at SCA?One of our goals is to reduce CO emissions from

fossil fuels by 20 percent by 2020.

From 2005, our reference year, through 2008

we reduced our emissions by 2.2 percent. I am

not dissatisfied with such a modest reduction. In a

capital-intensive industry like ours, CO reductions

take time. Large reductions will be associated with

large investments.

Electricity suppliers switching to CO-free pro-

duction will make other savings. The internal ESAVE

For every tree SCA uses, three are replanted. This SCA promise is beingfulfilled in the Amazon forest.

initiative will also help (read more about ESAVE on

pages 18-19).

What about improved water usage?I am pleased that we are one year ahead on part of

the target. We have reduced the organic content in

effluent by 40 percent, 10 points more than the 30

percent target.

Caroline Brent, VP HR operat ional development how did SCA achieve in the social field?Last year we had an active social agenda. We

involved a broad range of representatives from busi-

ness groups in driving an agenda that is linked to

our Code of Conduct.

During the year we conducted Business Prac-tice reviews in Russia to review our business ethics

and we introduced a whistleblower pilot in Asia, a

third-party Code of Conduct Compliance Hotline to

provide an alternative method of reporting Code of

Conduct violations.

Why does SCA do all this?There are many aspects to our efforts. Twenty

percent of SCA shares are owned by investors

that actively evaluate our sustainability work. Our

customers are also increasingly interested in both

environmental and social issues.

and Cedro, encouraging biodiversity

and supporing the indigenous popu-

lation. In the next stages, the project

will also involve trying to create a

sustainable economic market for the

domestic tree species, a conserva-

tion program and a social improve-

ment program.

THE FIRST SEEDLINGS were planted

in the earth in Para state in October

2008, and the site underwent an ex-ternal audit by the Forest Stewardship

Council (FSC) in December 2009. SCA

is awaiting the report from this audit.

Check the Three Trees website:http://www.velvetbabymd.com/velvet/

plantthree.aspx

GREEN TRENDS

Patrik IsakssonSCA, VP environmentalaffairs.

Caroline BrentSCA, VP HR operation-al development.

DIDYOULIVEUPTOYOU

RGOALS?

PHOTO:ISTOCKPHOTO

A curious Macaw inthe Amazon forest is seeing

new trees being planted.

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FIGHTINGCLIMATE change is a challenge

for all of us. To work with the carbon

footprint for a product is part of this

work. A carbon footprint, also called

global warming potential, is a single is-

sue in a Life Cycle assessment (LCA). An

LCA includes the environmental impact

from a products complete life cycle.

SCA has been in the forefront working

in a structured manner with

developing environmentalsound products for almost

two decades. It is all about a

life cycle approach where we

source raw materials based

strict standards for suppli-

ers, have energy efficient and

clean factories and develop

innovative product that have

improved the function with

less environmental impact.

By working with LCA for

personal care products has given us a

good knowledge of its products climat

impact, and it has significantly been

reduced over the last years.

A good example is the Libero open

diaper in Europe that over the past 20

years, has reduced the carbon footprin

with 37%, product weight with 33%

and packaging weight with 40%, says

Susan Iliefski-Janols Director Environ

ment & Product safety.

FSCgains momentum

SHRINKING THE FOOTPRINTS

CONSUMERS WANT TO READMAGAZINES

printed on FSC-certified paper. Sales of

FSC-certified paper, pulp and wood

products reached an all-time high in 2009.

SCAs Ortviken and Laakirchen paper

mills delivered 194,650 tons of FSC-certi-

fied paper in 2009, corresponding to a 45

percent increase compared with 2008. In

2009, 32 percent of SCAs deliveries of solid

wood products were FSC-certified.

The Forest Stewardship Council (FSC),

is an independent, non-governmental,

not-for-profit organization that promotes the

responsible management of the worlds

forests.

FSC is the world's toughest certification

for forest management and the only one

supported by organisations such as

Greenpeace and WWF.

A credible certification scheme is

essential, since we know UK consumers in

general, and our readers in particular, think

that cutting down trees is always a bad thing,

says David Halford, head of ethical sourcing

and environmental policy at BBC Worldwide.

The FSC label is an excellent way to give

them the assurance they are looking for.

In 2009, all our magazine paper was FSC-

certified.

The FSC was established in 1993 in

response to concerns about global

deforestation. It provides internationally

recognized, standard-setting assurance

and accreditation services to companies,

organizations and communities interested

in responsible forestry.

With 2.6 million hectares of forest in

northern Sweden, SCA is the biggest

private forest owner in Europe. These

forests have been managed in accordance

with FSC standards since 1999.

VMore than 117 million hectares offorest worldwide in 82 countries areFSC-certified.

VFSC-certified forests account forfive percent of the worlds produc-tive forests.

VFSC is the fastest growing forestcertification system in the world.

VThe value of FSC labeled productsis estimated at over USD 20 billion.

SOME FSC HIGHLIGHTS

The world wants responsibleforestry management!

3

RESULTS ARE THIRD-PARTY VERIFICATION BY ELIN ERIKSSO

IVL, SWEDISH ENVIRONMENTAL RESEARCH INSTITUTE.

FEMININE THIN TOWEL -14 %

LIBERO PANTS -8%

TENA FLEX -17%

TENA LADY -13%

Examples on reduction of carbonfootprint 2008-2009, percent.

GREEN TRENDS

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HIGH BUSINESSSTANDARDS

A new approach adopted by SCAaims to ensure that the groupmaintains the highest possible

standards in its businesspractices.

Peoplewanttoknow

thattheyareworking

foragoodcompany.

OF CONDUCT COVERSMANY AREAS, such as health and

safety and human rights, says Nils Lindholm, head

of the SCA Internal Audit function, but one field that

weve found the trickiest to monitor is business prac-

tice. Corruption, conflicts of interests, issues concern-

ing competition law these things are very difficult toproperly audit in any conventional manner.

In 2008, SCAs internal auditing department instituted

a new system of Business Practice Reviews (BPRs) to

deal with these concerns.

What we do is we identify the key management per-

sonnel operating in a country, and then do comprehensive

interviews with them, Lindholm explains. You can never

be certain whether youre getting the whole story, but

weve found that people are actually very open. We can at

least identify risk areas and suggest improvements.

To date, BPRs have been carried out in Poland, Ro-

mania, the Adriatic states, Ukraine and Russia. A review

is under way in Italy, and dozens of senior managers

have already been interviewed. A review is also planned

in Mexico during 2010.

LINDHOLM IS POSITIVE ABOUT the initial results. What

weve found is that this process isnt just for the benefit

of the head office or SCA investors, although thats

obviously very important too. Weve found that our cus-

tomers are also encouraged when they realize that we

are using good business practices. Weve also discov-

ered something that I have to admit I hadnt expected

the BPR process has made recruiting the right kind of

employees much easier. People want to know that they

are working for a good company.

OUR CODE

TEXT: TOBIN AUBER PHOTO: GETTY IMAGES

SOCIAL RESPONSABILITY

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SOCIAL RESPONSABILITY

OW DO I KNOW that Ive

started puberty? When will

I get my period? Why do I

have hair under my arms?

Puberty brings up a lot of new questions

when your body and your emotional

state changes.

SCA and its feminine care brand

Libresse have a program that is aimed

at teenage girls in Russian schools. This

involves talking about the physiological

and emotional changes that girls experi-

ence during puberty and shows the posi-

tive connection between hygiene, the

right products and a good lifestyle.

Programs of this kind only appeared

quite recently here. Before, children

could get information from womens

magazines, from their mothers or from

girlfriends, but only in a piecemeal

fashion, says Olga Zvonkova, a Libres

marketing manager who helps admin-

ister the program. During Soviet time

there were some lectures in anatomy

courses that covered physiological

aspects of puberty. There was nothingabout psychology or intimate hygiene o

sanitary protection products. Now the

girls are given comprehensive infor-

mation and practical advice, as well as

samples that they can try, so that they

can make informed choices for them-

selves, says Zvonkova. It fills an impo

tant need in Russia.

The classes are very popular. The gir

listen with keen interest and have a lot

of questions afterwards.

H

A lesson inpubertyEntering puberty is no picnic. The Libresse School Program

informs Russian schoolgirls about the physiological and

emotional changes that girls experience during puberty.TEXT: TOBIN AUBER PHOTO: BILDBYRN SILVER

Am I normal? Whydoes it feel like grown-ups never understandme? The LibresseSchool Programaddresses the psychol-ogy of puberty.

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Before, girls could getthe information fromwomens magazines.

Following its launch in 2006,

600,000 girls aged 12 to 16 at more than

4,400 schools in Russian cities have al-

ready benefited from the opportunities

that the program provides.

Zvonkova notes that the organizers

are aware that this is a sensitive subject

and that it must be handled with tact.

For this reason, the talks are given by

SCAS LIBRESSE BRAND

SCA markets towels and panty linersunder different names depending on themarket. Other than Libresse the brandnames for the products are Bodyform,Nana, Libra, Saba, Nuvenia and No-sotras. The products are sold in North-ern, Central, Eastern and SoutheasternEurope, CIS countries (12 countries offormer Soviet Republics), Jamaica,Malaysia and Venezuela.

professional psychologists who have also

undergone special training in present-

ing the program.

THIS SENSITIVITYALSO concerns the

response from schools, Zvonkova says.

Some schools are very keen on the idea

of their children being informed aboutthis subject and these products, while

some are very negative, thinking that its

just a marketing exercise. We always get

the support of the local educational and

health authorities, but the individual

schools still have the right to refuse to take

part. Its our job to convince them that this

really is an educational program compris-

ing lessons about hygiene and how the

girls can really look after themselves.

The feedback from the girls is very en-

couraging, Zvonkova says. We regularly

carry out research and the girls are over-

whelmingly positive about the program.

They tell us that this is a good thing,

that they find it interesting and that its

something thats really needed.

The need for relevantinformation on pubertyaimed at school girls isimmense in Russia.

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NEW TECHNOLOGY

DID YOU KNOW?

VAll SCA's European paper and pulp millsare equipped with mechanical and biologi-cal water treatment. In the future, water-treatment efforts will be focused on plantsoutside of Europe.

3. The water passes

a settling water tankbefore the effluentwater is returned tothe river.

WHERE NATURETAKEA new effluentwater treatment system wasintroduced at SCAs tissue mill in Stembert,

Belgium, in autumn last year. The wastewater

is treated in two natural lagoons that will

reduce the organic content in wastewater by

60 percent. The system is completely natural

and ecological as the treatment is performed

by reeds. No energy is required since gravity

drives all stages of the process, and no chemi-

cals are needed after the primary physico-

chemical treatment. And whats most inter-

esting: this system does not generate any

biological sludge at all.

This is how it works.

4. The flakesaccumulated in thecenter of the turbocirculator are pumpedinto the sludge thick-ener before it goes tothe dewatering press tobe pressed to about25% dryness. Thedried sludge is storedin containers before

being spread inagriculture.

Lagoo

Scon

Dewatering p

PHOTO:SCA

Ortviken Paper Millin Sweden.

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1. All wastewatercoming from the millarrives at the stationthrough a sewer. Thewater passes though

a fine screening toremove big parts andthen goes to a watertank. A balancing tankstabilizes the flow be-fore it enters a first co-agulation tank followedby a turbo circulatorsettling tank. Sedimen-tation in both of thesedevices is supported byflocculants.

CARE OF THE WASTE2. The treated wateroverflows and goesthough two naturallagoons for biologicaltreatment by plants.

Sludge thickener

Settled water tank

Fine screening

Waste water inlet (from mill)

Balancing tank

Decantation tank

Lagoon 1

Turbo circulatorsettling tank

ILLUSTRATION:SCA

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18 SCA SENSESUSTAINABILITY1201018 SCA SENSESUSTAINABILITY12010

ENERGY

TEXT: RISTO PAKARINEN PHOTO: ISTOCKPHOTO

Many small drops make a river.

The energy-saving program ESAVEproves that with its savings ofover 50 million euros and reductionof carbon dioxide emissions.

NeussMillGERMANY

ESAVE Eurostar award is given each

quarter to the best improver in specific energy

consumption (kWh/t) reached by good ESAVE activ-

ity. The winner for the last quarter in 2009 was Neuss

Mill in Germany, which has a motivated organization in

place to emphasize and improve energy efficiency. No/low

cost projects such as process centerlining, energy lossprevention and better utilization of waste heat are given

the highest priority, and the whole mill acknowledges

the importance of ESAVE work and participates in

improving it in their own departments.

Annual savings 2009 vs. 2008:

9 GWh

Prudhoe MillUNITED KINGDOM

By installing a water-to-water heat exchan

er, the mill uses the hot water coming out of th

air compressors to heat the make-up water,

decreasing the amount of steam needed for heating

Estimated annual savings are some

1.14 GWh of gas (27,000 Eur)

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SCA SENSESUSTAINABILITY12010 19SCA SENSESUSTAINABILITY12010 19

WHAT STARTED OUT as an energy-savings program in

2003 in SCAs energy-intensive manufacturing units

has resulted in 900 projects, big and small, and has

also evolved into an environmental program.

The purpose was originally to be more energy ef-

ficient because the costs had gone up, but these days,

environmental issues are a major driver, too, says Per-

Erik Eriksson, vice president, energy, at SCA.

ESAVE has a multi-tier structure as parts of it are

coordinated at the group level, but every business

group also has its own ESAVE coordinators, as do the

biggest manufacturing units.

Thats where the work is done, at the factories.

Weve had a lot of all kinds of projects that have re-

sulted in savings. All in all, these projects have saved us

over 50 million euros, Eriksson says.

ESAVE projects have reduced thermal energy con-

sumption by approximately 1,000 GWh, and provided

electricity savings of 600 GWh annually.

The projects have also reduced carbon dioxide emis-

sions.

THE SPECTRUM AND SCALE of the project varies from

major investments in new technology to ones where

the aim is to change behavior in everyday work.

The timespan depends on the nature of the project.

We can make some changes in a week, but if its a major

investment, just taking the decision may take a year,

Eriksson says.

Good projects and lessons are shared across mills

and business groups.

We have people at the business unit level to coordi-

nate that, but within business groups, we also arrange

workshops where we share the best practices, Eriks-

son says.

ESAVE has already yielded results in the fight againstCO2 emissions, but in the future, that will be in focus.

Weve set a new goal which is to reduce our total

specific energy consumption from the 2005 levels by

7.5 percent by 2012. Well also track our impact on re-

duced CO2 emissions, Eriksson says.

ESAVE is a continual process that will never be fin-

ished, though.

Weve began with the low-hanging fruit, and natu-

rally, we can continually improve our energy efficiency.

And with t ime, new challenges will arise. We can

always get better, Eriksson concludes.

Mill VallsSPAIN

The vacuum system is a big electricity consumer

in any tissue machine. It has been given special attention

in Valls PM5, where the actual vacuum demand and variation

is followed during the whole lifetime of the felt. After a detailed

analysis it was discovered that at a certain point in the felt lifetime,

one of the four vacuum pumps can be completely shut down, and

even further regulation can be done with a variable speed drive,

already installed on the other pumps. This results in optimum

electricity consumption at any given time. Good experiences

from PM5 are currently being applied to PM6 as well.Annual electricity savings have been

estimated at 1.7 GWh

(113,000 Eur)

Prudhoe Mill: Estimatedannual savings are some1.14 GWh of gas.

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Forests have a unique ability to

offset climate change, thanks totheir capacity for absorbing carbondioxide from the air through theirneedles and leaves.

The worlds forests are vital forthe earths climate, and if cultivatedcorrectly they can make a signifi-cant contribution to limiting climatechange.

Unfortunately, forests in largeparts of the world are felled and not

reforested. The IPCC (UN climate

panel) estimates that 20% of theincrease in carbon dioxide derivefrom forest depletion.

If half of the earths forestlandwere managed in the same way asSwedens forests, the amount ofcarbon dioxide absorbed bygrowing forest would be so highthat climate change resulting fromfossil fuel use would be fully coun-teracted.

CARBON STORE

DID YOU KNOW......that the growth inSCA's forests is morethan 20% higher than

felling? Consequently,a net 2.6 million tons ofcarbon dioxide are ab-sorbed by these forestseach year.

Forests have a unique abilityto offset climate change.

PHOTO:ISTOCKPHOTO

sense 1/2010

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