SENSATIONAL UMBRIA

STEVE MCCURRY

A land rich in time, is the statement that defines a sense of Umbria. The region of Umbria is home to a millenary legacy of culture where art, history, spirituality and traditions interweave with modern life. Each town, street and square tansmits the values of an historic past.

The territory jealously guards its artistic, cultural and environmental treasures, the heritage for the new generations. Steve McCurry’s passionate imagery expresses a very personal experience of our region.

We invite you to be part of our journey of discovery, together— in Umbria...

CATIUSCIA MARINI

PRESIDENTEREGIONE UMBRIA

Sensational Umbria is the title of Steve McCurry’s 100 pictures project for the Regione Umbria.

Images of a land rich in time, past and present, experienced through the eyes of this great contemporary interpreter. As part of the branding activity of the Regione Umbria, the project Sensational Umbria communicates the values and content of culture, territorial quality, artisan crafts and industrial creations—inspired by the history and culture of the territory.

Steve McCurry’s personal interpretation of the people incountered and the territory expresses the true character of Umbria.

SENSATIONAL UM

BRIA

STEVE MC-

CURRY

FABRIZIO BRACCO

ASSESSORE ALLA CULTURA E TURISMOREGIONE UMBRIA

Culture, and its attraction has transformed tourism into a vehicle of economic growth for the Umbrian territory.

This is the fundamental concept that forms our daily life.

Fine art restorer working on Benozzo Gozzoli’s wall and painting, Museo di S. Francesco —Montefalco© Steve McCurry 2013

Artists working for the Infiorata, Piazzetta della Loggia — Spello© Steve McCurry 2013

Mercato delle GaiteA woman in costume for the Perugia Medieval Summer Festival, — Bevagna© Steve McCurry 2013

Piazza with 6 “ceraioli”, Piazza del Duomo, — Gubbio© Steve McCurry 2013

A modern vineyard called Carapace at Cantine Lunelli, Tenuta Castelbuomo, —Bevagna© Steve McCurry 2013

Museo – Laboratorio di Tessitura a mano Giuditta Brozzetti —Perugia © Steve McCurry 2013

Three musicians playing on the streets, Rocca Paolina —Perugia© Steve McCurry 2013

Enology, Cantina Scacciadiavoli,— Montefalco© Steve McCurry 2013

A woman walking with her horse on the hills, Pian Grande, —Casteluccio Di Norcia© Steve McCurry 2013

Three models wearing cashmere, Palazzo Trinci,— Foligno© Steve McCurry 2013

A family sits down to dinner, —Perugia © Steve McCurry 2013

A couple sit for coffee at Perugia Square © Steve McCurry 2013

Man walks through the fields, —Assisi© Steve McCurry 2013

Church of San Fortunato,Todi—© Steve McCurry 2013

The Regione Umbria has produced over 19 pure title Apps and 4 digital edition apps promoting the best in art, culture, food and wine, that the region offers.

Umbria App / Parks in Umbria / Museums in Umbria / UmbriaJazz / Spoleto Festival / Festival delle Nazioni / Events and News / Festarch / Luca Signorelli Exhibition / Signorelli Guide / Bike in Umbria / Segni Etruschi / Via di Francesco / Acqua dell’Umbria / Caos Museum / Enogastronomia / Attenti On-Line / Digital Edition Regione Umbria / Digital Edition Bike In Umbria / Digital Edition Segni Etruschi / Digital Edition Umbria / Nati Per Leggere / Biblioteche Umbria

UMBRIA

APP

Angelantoni Industrie, —Massa Martana© Steve McCurry 2013

Umbria Trade Agency is a non-profit association of Public bodies, governed by private law, created in 1969 by the Chambers of Commerce of Perugia and Terni (Umbria— Italy) and further enriched in 2010 with the involvement of Umbria Regional Government (Regione Umbria—50% shareholding).

Umbria Trade Agency support regional economy in commercial and industrial internationalization providing business consultancy, macroeconomic data and information on foreign markets in custom legislation, European and extra-UE countries legislation and jurisprudence, start up and internationalization financing sources, opportunities on international market, EU marking, statistic import/export, commercial data and commercial issues, analysis of new markets, plan penetration; search and matching local entrepreneurs with buyers/business partners abroad.

Promotional activities include the participation to EU programmes eg. CIP, LLP, Territorial Cooperation, International Cooperation for the benefit of SMEs, regional clusters and other actors of the economic environment.

Umbria Trade Agency is member of Enterprise Europe Network (EEN) and partner of several EU funded projects related to internationalisation and development of regional economy.

WHE

RE S

PAZI

O UM

BRIA

CAN

BE F

OUND

T

HIS

YEAR

Steve McCurry has been a one of the most iconic voices in contemporary photography for more than 30 years, with scores of magazine and book covers, over a dozen books, and countless exhibitions around the world to his name. In the finest documentary tradition, Steve captures the essence of human struggle and joy. His work spans conflicts, vanishing cultures, ancient traditions and contemporary culture alike—yet always retains the human element that made his celebrated image of the Afghan Girl such a powerful image.McCurry has been recognized with some of the most prestigious awards in the industry, including the Robert Capa Gold Medal, National Press Photographers Award, and an unprecedented four first prize awards from the World Press Photo contest, to name a few.

— — —

Steve McCurryP

rinted as a limited edition

ww

w.re

gion

e.um

bria

.itw

ww

.regi

oneu

mb

ria.e

u