seniors marketing
DESCRIPTION
Tips and Guides for helping reach the baby boomer audience. These tips will help all marketing efforts and make your next program that much more success. www.seniors-discount.comTRANSCRIPT
www.Seniors-discount.com
Marketing to Boomers: Reaching 50+ Audience
Reasons for marketing to this group:They have a increased need for new
services and new revenue streamsAre buying for Grand Children and there
own children Are looking for advice on many things.
Senior Affiliate Marketing Programs
• Senior Dating Affiliate Program –
SeniorFriendFinder Affiliate Program• Senior Advertising or Selling advertising in
Senior publications is a great way to build your business around seniors.
• Ebay and Amazon also have a huge selections of Senior oriented products.
• Try to build trust and fully explain what you’re selling.
www.Seniors-discount.com
www.Seniors-discount.com
Reverse Mortgage Boom
• Seniors have access to incredible amounts new funds. The movement to Reverse Mortgage plans or Home Income Plans has given them options they never knew were possible.
• Reaching out to this group – as they downsize there lives, presenting your product as a tool or something they need.
www.Seniors-discount.com
Jitterbug – Seniors Wireless
• Jitterbug – Has provided a terrific discount for seniors on getting a phone that is perfect for their Senior Dad or Mom. This is a terrific product for people that can’t see the numbers on smaller phones.
• This being a perfect example of a product that was already available, but was reformatted for Seniors.
www.Seniors-discount.com
Seniors Auto Insurance
• Another terrific program – has been the advent of Senior Auto Insurance
Buy telling seniors that you are going to give them a great discount because of there years of good driving and experience. You are doing something that most insurance companies fail to recognize. People become more cautious with age and therefore should be rewarded for this behavior change.
www.Seniors-discount.com
Using a Partner
• There are many senior partners available – AARP, CARP, Seniors-Discount.com and Eons
• If you have a product that targets this demo – see if one of the above will feature your product in some fashion or perhaps represent it as an affiliate.