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SENIORLABsenior integration, innovation and employment

SENIOR PRODUCTIVITY

CONTENTS

� Context

� Results

� Initial conditions

� Actions� Actions

� Methodology

� Some conclusions

� Who are we and why do we work this way?

� How to get started

2

CONTEXT

3

www.citilab.eu

CONTEXT

Transformation:

- form “active senior” towards (socially) productive se nior

- get out of residence environment

• Guarantee income

Industrial Society Policies(assisting policies)

Knowledge Society Policies(qualification policies)

• Invest knowledge assets into sociallyproductive activities

• Guarantee medical assistance

• Facilitate assistance to dependentpeople

• Fill older people’s time (“active ageing”)

productive activities

• Professionalize seniors for dependecyand volunteer activities

• Invest elderly’s time: do not fill it

Institutions• Social Security

• Residences• Day centres

Insitutions• SeniorLab

•???•????

A NEED FOR INNOVATION

RESULTS

Princess Cristina Award2010 of the SpanishGovernmentCategory: Quality and Best Practice

5

Finalist of the InnovationPrize 2010 GermanChamber of Commerce in Spain

RESULTS

SOCIAL INTEGRATION ICT INNOVATION

• 87% change of habits• 50% improvement in social relations• 71% self esteem increase• 42% increase ICT skills• 53% qualification for more complex

projects

• Connect Alzheimer digital platform

• Caregivers digital platforms• AAL independent living

COSTEMPLOYMENT 50+

6

projects

• 3 new digital occupations for employeesover 55 years

• Testing in real situations

• 55+ companies 0 €

2.000 €

4.000 €

6.000 €

8.000 €

1 2 3

Cost by senior

RESULTS

Proyects by seniors

• From work with memories and past…

• .. seniors start to work on present issues

• And new abilities and capacities are developed

• Work in groups

Social integration

• Work in groups

• Groups start to reproduce themselves outsideCitilab

• Participation in volunteer work increases

• Looking for contact with institutions for new projects(independent living, exhibitions, etc.)

RESULTS

Disability

• Integration of people with visual disability in collective activities that theylike and motivate it

Active people without any previous ICT knowledge.

Sí87%

No13%

Change of habits: 87%

• Communication with younger generations; sharedlanguage: 56%• Understanding of news: 59%• change in dressing: qualitative observation• Communication with relatives that live in distance: 76%• New friendship: 65%• Percepction of increased social valuation: 47%• Abandon rate: 2%• Increase of participation: from 12 to 120

RESULTS

ITC skill increase: 42%

• No initial know how: 47%• Reduced know how: 41%• Skill increase: 42%• Qualification for more compelx projects: 53%

1,0

1,5

2,0

2,5

3,0

Active people without any previous ICT knowledge.

• Qualification for more compelx projects: 53%

0,0

0,5

feb-

09

mar

-09

abr-

09

may

-09

jun-

09

jul-0

9

ago-

09

sep-

09

oct-

09

nov-

09

dic-

09

RESULTS

Connect Alzheimer

• Project with I2Cat• Digital platformf for Alzheimer cargivers• Assistance servics• Training• Psychological assistance

Innovation

10

• Psychological assistance• Developed with SeniorLabers activating user driven innovationmethodologies• Co-desgn, not user requirements

Caregivers digital platform

• Same princple than ConectAlzheimer• Needs implementation

PERMISSIA

• Project with NIK, IBM, I2Cat as well as Dutch and Italian partners• Development of a private businessmodel based on digital services for theelderly• Developed and co-designed with

RESULTS

Innovación

• Developed and co-designed withsenior users• Significant cost reduction for town halls and regional governments• New market for construction economy

55+

• New professional profilesa) SeniorTic: experience in senior environment and consulting for ITCb) TIC Senior: ITC transfer for companies• Tested at la Caixa and Diputación de Barcelona• Research of senior specific demands• Co-design of a social network for digital requalificatio of unemployed over 50• Release to market when mature

DIPUTACIÓN DE BARCELONA

RESULTS

Empleo

• Release to market when mature

55+ companies

• Seed project with the goethe Foundation•Preliminary studyof senior occupation• Innovation seen by experts as natural job activityfor senior workers• Goal: new ways of working with aged workers• Find out how to employ seniors for innovation

1.000 €

2.000 €

3.000 €

4.000 €

5.000 €

6.000 €

7.000 €

8.000 €

Cost by senior • SeniorLab Cornellá includes following costs- Experimentation- Innovation- Research- Citilab back office

• This costs do not exist in other SeniorLab formats (town halls etc.)

RESULTS

Costs

0 €

1 2 3

Direct cost by senior: 104 euro /month

formats (town halls etc.)• Tendency show reduction of unit costs

INITIAL SITUATION

• Retired: born between 1935 y1955

• Professional life in factories

• 50% cataln origin – 50% former migrants from Spanish regions

• Low education level

Active people without any previous ICT knowledge.

14

• Low education level

• But lived major technological and social changes: industrialization, change from rural to urban, women at work, de-industrialization as well as political transition to democracy

• Active and curious

• Social networks beyon family: associations, NGOs

INITIAL SITUATION

Social innovation project

Participants:

� Citilab

� Fundació I2Cat

� Univeristat de Barcelona

� ValueCreation

A living lab about senior, where seniors get INVOLV ED starting from A living lab about senior, where seniors get INVOLV ED starting from their INTERESTS. Seniors contribute with:

Knowledge of 40 years of experience

ACTIONS

1. Value of experience (memory)

2. Idenfify individual needs and interests

3. Invisible knowledge

4. “ Sew” networks

16

4. “ Sew” networks

5. Co-working in projects

6. + classical model: - project management- creation and design- programming- testing- fundrising (AAL, Avanza, FP7…)

ACTIONS

Social learning

ICT learning

Cognitivelearning

Industrial Societyidentity

New identityfactors

17

learning

Elders as:

• dependent

• cost

• sick

• symbol of past

• “bothering”

• pasive

Elders as:

• bearer of valuable social knowledge

• autonomous

• valuable

• pysically in dicline, intelectuallyvaluable

• creators of new ideas and solutions

SOCIAL TRANSFORMATION PROCESS

• Social Value• Meaning• Relationships

ACTIONS

Knowledgeby

experience

New ICT knowledge

Increase of social value

and individual self esteem

The value of project work: ADAT technology to senio rs

18

• ITC training is not enough to change identity as “passive class”

• Work on projects is perceived by seniors as useful and as linking interests

• ACTIVE WORK on en sus intereses, empiezan a cambiar su identidad.

ACTIONS

7ARe.start

2. Research, compare, discover

3. Creationand design

1. Learn digital culture

7B. End

7C. New more evolved project

Citilab process

4. Project

5. DifussionCreation of narratives

6. Evaluation

Ciudadanos

Citilab tecnicians

Source: J. Colobrans

• Support• Knowledge• Management

• Citizenknowledge• Effects on City

ACCIONES

8. Digitalizationand closing

7. Integration of triple learning: cognitive, ICT

and social

B. PROJECTS

C. KNOWLEDGE

SeniorLab cycle

Innovación

1. “Sew” networks: difussion, lining to research groups, lobby, etc.2. Comercial Activity

10. Report and scientific difussion9. Evaluation

Seniors

4. Buildgroup

1. Recruitment: profileanalysis and selction

of seniors

2. Identifyinterests

3. Transforminterest in projects

5. Facilitate contencreation

6. Digital traning

A. PREPARATION

11. Return toSeniors

12. Selection and filtering of seniors

for higher levelactivities

METHODOLOGY

Social integration

How?

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Technologicalinnnovation

Employment

User driveninnovation

SOME CONCLUSIONS

• Senior population• Needs and services• Qualification of seniors• Unemployment• New senior profile

• Public resources• Capacity of publicadministrations

MORE LESS

Transformation of active seniors into productive senio rs is key to :• Give answer to new demands of 20% of population at a reasonable cost• produce new sustainable funding sources

• Overcome assisting approach;•Invest in knowledge society policies

WHO ARE WE AND WHY WE DO WORK THIS WAY

Spin off from Citilab

• The reference for open innovation and

Associated to the Madrid Scientific Park

• Members of the technology Transfer

We organize innovation

23

• The reference for open innovation and citizen innovation in Spain

• Front end user driven innovationmethodologies and projects

• Co-development of Seniorlab

• Usability projects

• Embedded in the European Network of Living Labs

• Members of the technology Transfer Network

• Over 60 ICT companies

• Over 30 research groups

• Knowledge potential of over 450 top scientists and engineers

• Embedded in European research and technology networks

USABILITYUser centered

Innovation

Innovation WorkshopsWe organize innovation

WHO ARE WE AND WHY WE DO WORK THIS WAY

24

Open InnovationProcesses

Knowledge management

Human Resources

Technology Transfer Unit

Project Management

Organizacional Readiness

Innovation Teams

ISO 9241-210

WHRE TO GET STARTED?

Seniorlab

Technology at your Rythm

At the beginning

25

At the beginningEverything starts with a workshop