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Syllabus for Senior Sales Person Apprentice Training Under the Apprentice Act 1961 1
Syllabus for Syllabus for Syllabus for Syllabus for Senior Sales PersonSenior Sales PersonSenior Sales PersonSenior Sales Person (Retail)(Retail)(Retail)(Retail) Under the Apprentice Act 1961Under the Apprentice Act 1961Under the Apprentice Act 1961Under the Apprentice Act 1961
General InformationGeneral InformationGeneral InformationGeneral Information
1. Name of the trade : Senior Sales Person (Retail)Senior Sales Person (Retail)Senior Sales Person (Retail)Senior Sales Person (Retail)
2. N.C.O. Code No. : : : : 5220.15, 5220.35
3. Educational Qualification : Passed 10th class examination under 10+2
system of education or its equivalent.
4. Duration of Training : One year ( including 03 months Basic
Training)
5. Rebate for Apprenticeship Training : Rebate of 6 Months for Apprentices
passing Sales Person (Retail) course under ATS Scheme
6. Ratio of Apprentice to Worker : 1:6
Syllabus for Senior Sales Person Apprentice Training Under the Apprentice Act 1961 2
Infrastructure RequirementsInfrastructure RequirementsInfrastructure RequirementsInfrastructure Requirements
Number of Students per class : 25
Ideal Size of Class Room : 300 Sqft
Ideal Class Room Dimension : 20/15 Ft
Ideal Size of Practical Room : 400 Sqft
Ideal Practical Dimension : 25/16 Ft
Equipments/Tools Required for Class RoomEquipments/Tools Required for Class RoomEquipments/Tools Required for Class RoomEquipments/Tools Required for Class Room
Computer : 1
LCD Projector : 1
Projection Screen : 1 (minimum dimension 8/6) Ft
White/Black Boards : 6/4 Ft
Flip Chart Holder : 2 Nos
Syllabus for Senior Sales Person Apprentice Training Under the Apprentice Act 1961 3
Equipments/Tools Required for Practical RoomEquipments/Tools Required for Practical RoomEquipments/Tools Required for Practical RoomEquipments/Tools Required for Practical Room
Shelves for Stacking Products : 4
Shopping Cart : 2
Signage Board : 6
Offer Signages : 1
End Cap : 1
Table (POS) : 1
Chair (POS) : 1
Poster (POS) : 1
Card Swiping Machine : 1
Computer (Till) : 1
Mannequins : 2
Gondolas : 2
Display Photographs Of Different Types
Syllabus for Senior Sales Person Apprentice Training Under the Apprentice Act 1961 4
Of Products Categories :10 Each
10 different danglers :10 Each
Display Photographs Of Focal Points : 1 Each
Photographs Of Different Financial
Instruments : 1 Each
Types Of Cards, Coupons And Vouchers : 1 Each
Credit Notes : 1 Each
Notes Of Different Denominations : 1 Each (Color Photo Copies)
Carry bags : 1 Each of different dimensions
Neck-Locks For Carry Bags : 1
Physical Bill Copy : 1
Photographs Of Stacked Notes : 1
Syllabus for Senior Sales Person Apprentice Training Under the Apprentice Act 1961 5
Syllabus for Apprentice Training Syllabus for Apprentice Training Syllabus for Apprentice Training Syllabus for Apprentice Training Under the Apprentice Act 1961Under the Apprentice Act 1961Under the Apprentice Act 1961Under the Apprentice Act 1961
WeekWeekWeekWeek Class Room TrainingClass Room TrainingClass Room TrainingClass Room Training Field WorkField WorkField WorkField Work
TheoryTheoryTheoryTheory PracticalPracticalPracticalPractical 1 OrientaOrientaOrientaOrientation to Retailtion to Retailtion to Retailtion to Retail
• Familiarization with the day to day
activity of the store associate in the store
• Importance of Customer orientation while interacting with customer at
the store
Orientation to ProductsOrientation to ProductsOrientation to ProductsOrientation to Products
• Familiarization with various Categories & Products available in a
Retail Store
Safe Working EnvironmentSafe Working EnvironmentSafe Working EnvironmentSafe Working Environment • Importance of store safety and
security o First Aid, Fire safety &
• Identifying Categories & Products available in a Retail
Store in a simulated environment
• Identify Security Equipments
• Demonstrate food safety practice in a simulated
• Store Walk & Observation • Presentation on Observations
made
• Store Walk & Observation
• Presentation on Observation
Syllabus for Senior Sales Person Apprentice Training Under the Apprentice Act 1961 6
WeekWeekWeekWeek Class Room TrainingClass Room TrainingClass Room TrainingClass Room Training Field WorkField WorkField WorkField Work
TheoryTheoryTheoryTheory PracticalPracticalPracticalPractical Evacuation Procedures
o Ambulance, Fire, Local Police
Station contact numbers
• Familiarization of Scanning and other security systems and
procedures used in the store
• Introduction to the retail food safety practices
o Apply personal hygiene, sanitation & House keeping
o Identify food safety plan/program
o Handle product hygienically o Clean work area and
equipment
o Monitor food safety o Contribute to continuous
improvement
Social StudiesSocial StudiesSocial StudiesSocial Studies
environment
Syllabus for Senior Sales Person Apprentice Training Under the Apprentice Act 1961 7
WeekWeekWeekWeek Class Room TrainingClass Room TrainingClass Room TrainingClass Room Training Field WorkField WorkField WorkField Work
TheoryTheoryTheoryTheory PracticalPracticalPracticalPractical
2 Customer RelationsCustomer RelationsCustomer RelationsCustomer Relations • Basics of Consumer Behaviour
• The 5As* Concept • Profiling the Retail Market
• Customer Relations
• Dynamics of Customers • Build relationships with customers
Loss PreventionLoss PreventionLoss PreventionLoss Prevention
• Personal hygiene and sanitation • Handling product hygienically
• Cleaning work area and equipment
Speak WellSpeak WellSpeak WellSpeak Well • Importance of Personality
Development in Career Growth • Introduction to Communication &
English Speaking
MerchandisiMerchandisiMerchandisiMerchandising & Visual Merchandisingng & Visual Merchandisingng & Visual Merchandisingng & Visual Merchandising
• Introduction to Merchandising • Introduction to Visual Merchandising
• Demonstrate Smile, Wish,
Greeting & Appreciating customers in a simulated
environment
• Cleaning work area in a simulated work environment
• Demonstrate Customer
Interaction in a simulated environment
• Identifying different types of VM • Demonstrate VM in a simulated
environment
• Observing Good Practices in the
market • Presentation on Observation
• Store Walk & Observation • Presentation on Observation s
made
Syllabus for Senior Sales Person Apprentice Training Under the Apprentice Act 1961 8
WeekWeekWeekWeek Class Room TrainingClass Room TrainingClass Room TrainingClass Room Training Field WorkField WorkField WorkField Work
TheoryTheoryTheoryTheory PracticalPracticalPracticalPractical
Social StudiesSocial StudiesSocial StudiesSocial Studies
3 Visual MerchandisingVisual MerchandisingVisual MerchandisingVisual Merchandising • Retail visual illustrations
• Visual merchandising support structures
• Props
• Display • Merchandising and category
presentation
InventoryInventoryInventoryInventory
Stock control • Receiving & Processing incoming
goods
WinningWinningWinningWinning AttitudeAttitudeAttitudeAttitude • Attitude Awareness
SpeakWellSpeakWellSpeakWellSpeakWell
• Personality Development
• Produce retail visual
illustrations • Manufacture visual
merchandising support
structures • Design, construct and maintain
props • Create a display
• Demonstrate merchandising and category presentation skills
• Demonstrate Customer
• Store Walk & Observation
• Presentation on Observation s made
• Store Walk & Observation
• Presentation on Observations made
Syllabus for Senior Sales Person Apprentice Training Under the Apprentice Act 1961 9
WeekWeekWeekWeek Class Room TrainingClass Room TrainingClass Room TrainingClass Room Training Field WorkField WorkField WorkField Work
TheoryTheoryTheoryTheory PracticalPracticalPracticalPractical • Communicate with Customers
• English Speaking
Social StudiesSocial StudiesSocial StudiesSocial Studies
Interaction in a simulated
environment
4 Selling SkillsSelling SkillsSelling SkillsSelling Skills • Basics of Selling
• Basics of Sales Inventory • Suggestive Selling
o Importance of Identifying
customer needs o Probing to identify customer
needs o Suggest product/service as per
customer requirement
Basics of ComputerBasics of ComputerBasics of ComputerBasics of Computer
• Evolution of computers • Understanding the Hardware
Operating & Maintaining Retail Operating & Maintaining Retail Operating & Maintaining Retail Operating & Maintaining Retail EquipmentEquipmentEquipmentEquipment
• Equipment used in store
• Operating equipments according to design specifications
• Identifying & reporting Equipment
• Demonstrate selling skills in a
simulated environment
• Identifying different
equipments used in store/department
• Operating retail equipment
• Store Walk & Observation
• Presentation on Observations made
• Store Walk & Observation
• Presentation on Observations made
Syllabus for Senior Sales Person Apprentice Training Under the Apprentice Act 1961 10
WeekWeekWeekWeek Class Room TrainingClass Room TrainingClass Room TrainingClass Room Training Field WorkField WorkField WorkField Work
TheoryTheoryTheoryTheory PracticalPracticalPracticalPractical faults
SpeakWellSpeakWellSpeakWellSpeakWell • Personality Development
• Communicate to Customers • English Speaking
Social StudiesSocial StudiesSocial StudiesSocial Studies
according to design
specifications
• Demonstrate Customer
Interaction in a simulated environment
5 Selling SkillsSelling SkillsSelling SkillsSelling Skills • Selling high-end Products
• Handling complex sale-situations • Dynamics of Sales and Service
Delivery
Basics of ComputerBasics of ComputerBasics of ComputerBasics of Computer • Introduction to computer peripherals
• Computer peripherals used in a
Retail outlet
• Demonstrate High-end product
selling skills in a simulated environment
• Demonstrate skills in handling complex sale situations in a
simulated environment
• Identifying computer
peripherals
• Identifying Computer peripherals used in a Retail
outlet
• Store Walk & Observation
• Presentation on Observations made
Syllabus for Senior Sales Person Apprentice Training Under the Apprentice Act 1961 11
WeekWeekWeekWeek Class Room TrainingClass Room TrainingClass Room TrainingClass Room Training Field WorkField WorkField WorkField Work
TheoryTheoryTheoryTheory PracticalPracticalPracticalPractical
InventoryInventoryInventoryInventory • Receiving and checking stock
• Discrepancy in / tampering of seal • Transfer Out
• Unloading stock
SpeakWellSpeakWellSpeakWellSpeakWell
• Personality Development • Communicate to Customers
• English Speaking
Social StudiesSocial StudiesSocial StudiesSocial Studies
• Checking the lock or seal and
tallying stock • Handling discrepancies found in
the seals • Tallying Transfer Out
• Demonstrate Customer Interaction in a simulated
environment
Syllabus for Senior Sales Person Apprentice Training Under the Apprentice Act 1961 12
WeekWeekWeekWeek Class Room TrainingClass Room TrainingClass Room TrainingClass Room Training Field WorkField WorkField WorkField Work
TheoryTheoryTheoryTheory PracticalPracticalPracticalPractical
6 Retail EquipmentRetail EquipmentRetail EquipmentRetail Equipment • Basics of equipments used in
store/department • Types (POS & Non-POS)
o Labelling, Bar-code reader,
Computer, Printers & Currency Counter equipments
Basics of ComputerBasics of ComputerBasics of ComputerBasics of Computer
• Operating MS Office tools • Introduction to Internet explorer
InventoryInventoryInventoryInventory • Handling discrepancy found in stock
• Unloading stock • Handling the unloaded stocks
SpeakWellSpeakWellSpeakWellSpeakWell
• Personality Development
• Communicate to Customers • English Speaking
• Identifying the equipments
• Identifying POS & Non-POS
equipments
• Preparing reports • Preparing a presentation
• Browsing the net
• Demonstrate Customer
Interaction in a simulated environment
• Store Walk & Observation
• Presentation on Observations made
Syllabus for Senior Sales Person Apprentice Training Under the Apprentice Act 1961 13
WeekWeekWeekWeek Class Room TrainingClass Room TrainingClass Room TrainingClass Room Training Field WorkField WorkField WorkField Work
TheoryTheoryTheoryTheory PracticalPracticalPracticalPractical SSSSocial Studiesocial Studiesocial Studiesocial Studies
7 Retail Equipment Retail Equipment Retail Equipment Retail Equipment ---- Procedures & Procedures & Procedures & Procedures & OperationOperationOperationOperation
• Point of Sale Handling Procedures • Non-POS Retail Equipment
• POS Equipment
• Stacking Norms
Loss PreventionLoss PreventionLoss PreventionLoss Prevention
• Personal hygiene and sanitation • Food safety plan/program
• Monitoring food safety • Safe working practices
• Food safety practices
SpeakWellSpeakWellSpeakWellSpeakWell
• Personality Development
• Communicate to Customers • English Speaking
• Demonstrate Point of Sale Handling Procedures in a
simulated environment
• Operate Non-POS Retail Equipment
• Operate POS Equipment
• Demonstrate Customer
Interaction in a simulated environment
• Store Walk & Observation • Presentation on Observations
made
• Store Walk & Observation • Presentation on Observations
made
Syllabus for Senior Sales Person Apprentice Training Under the Apprentice Act 1961 14
WeekWeekWeekWeek Class Room TrainingClass Room TrainingClass Room TrainingClass Room Training Field WorkField WorkField WorkField Work
TheoryTheoryTheoryTheory PracticalPracticalPracticalPractical Social StudiesSocial StudiesSocial StudiesSocial Studies
8 Retail Sales 'Key PerfoRetail Sales 'Key PerfoRetail Sales 'Key PerfoRetail Sales 'Key Performance rmance rmance rmance Indicators'Indicators'Indicators'Indicators'
• Retail Sales 'Key Performance Indicators'
• Retail Sales Financial Responsibilities
Clerical / AdminClerical / AdminClerical / AdminClerical / Admin
• Apply key board skills • Operating data entry equipment
Loss PreventionLoss PreventionLoss PreventionLoss Prevention
• Apply routine store security • Minimize theft
SpeakWellSpeakWellSpeakWellSpeakWell • Personality Development
• Communicate to Customers • English Speaking
Social StudiesSocial StudiesSocial StudiesSocial Studies
• Demonstrate keyboard skills in a simulated environment
• Demonstrate Customer
Interaction in a simulated environment
• Store Walk & Observation • Presentation on Observations
made
Syllabus for Senior Sales Person Apprentice Training Under the Apprentice Act 1961 15
WeekWeekWeekWeek Class Room TrainingClass Room TrainingClass Room TrainingClass Room Training Field WorkField WorkField WorkField Work
TheoryTheoryTheoryTheory PracticalPracticalPracticalPractical
9 Managing Till Managing Till Managing Till Managing Till • Billing
• Processing Modes of Payment • Handling Cash
• Bagging
• Queue Management
Managing Store PerformanceManaging Store PerformanceManaging Store PerformanceManaging Store Performance • MIS System
• Communication System • Contingency Planning
• Monthly Reviews • Store Audit
InventoryInventoryInventoryInventory
• Documenting unloading • Documenting & Loading stock
returns in the van • Dispatching empty tubs and cartons
to the distribution center
• Completing documentation
• Managing a simulated till
• Conducting team reviews in a
simulated environment
• Store Walk & Observation • Presentation on Observations
made
Syllabus for Senior Sales Person Apprentice Training Under the Apprentice Act 1961 16
WeekWeekWeekWeek Class Room TrainingClass Room TrainingClass Room TrainingClass Room Training Field WorkField WorkField WorkField Work
TheoryTheoryTheoryTheory PracticalPracticalPracticalPractical
10 Advanced Sales ProcessAdvanced Sales ProcessAdvanced Sales ProcessAdvanced Sales Process • Preventing Objection
• Objection Handling o Advanced Probing Skills
• Handling Low Reactors
• Managing Sales MIS
InventoryInventoryInventoryInventory • Stock rotation procedures for
merchandise • Wrapping and packing materials
• Handling Excess stock • Safe lifting and carrying techniques
Interpersonal CommunicationInterpersonal CommunicationInterpersonal CommunicationInterpersonal Communication • Written Communication
• Handling Telephone • Resume Writing
• Handling Interviews
• Presentation
• Role Plays in simulated
environment
• Demonstrating safe lifting &
carrying techniques
• Handling Customer Call in a
simulated environment • Preparing & Making business
presentations
• Store Walk & Observation
• Presentation on Observations made
Syllabus for Senior Sales Person Apprentice Training Under the Apprentice Act 1961 17
WeekWeekWeekWeek Class Room TrainingClass Room TrainingClass Room TrainingClass Room Training Field WorkField WorkField WorkField Work
TheoryTheoryTheoryTheory PracticalPracticalPracticalPractical
11 CoachingCoachingCoachingCoaching • Orientation to Coaching
• Process of Habit formation • Climate setting
• Objective observation
• Feedback • Development Plan
• Reviewing Coachee
InventoryInventoryInventoryInventory • Storing goods unfit for sale
• Avoiding return of damaged stock onto the shelves
• Ensuring returns are scheduled and categorized by Damaged, Excess
and Expiry • Packing safely and securely to avoid
damage in transit. • Ensuring food and non Food stocks
are sent in separate crates
• Loading goods in the van as per schedule along with the necessary
documents.
• Coaching in a simulated
environment
• Handling goods dispatch in a
simulated environment
• Store Walk & Observation
• Presentation on Observations made
Syllabus for Senior Sales Person Apprentice Training Under the Apprentice Act 1961 18
WeekWeekWeekWeek Class Room TrainingClass Room TrainingClass Room TrainingClass Room Training Field WorkField WorkField WorkField Work
TheoryTheoryTheoryTheory PracticalPracticalPracticalPractical • Ensuring that the document is
cleared by the security and signed
by the supervisor
12 Interpersonal CommunicationInterpersonal CommunicationInterpersonal CommunicationInterpersonal Communication • Conflict Resolution
• Impact of self image on performance • Handling Job pressure
InventoryInventoryInventoryInventory • Reordering stock
Loss PreventionLoss PreventionLoss PreventionLoss Prevention
• Identifying & rectifying Hygiene and sanitation problems/situations,
including potential sources of food contamination
• Identifying , reporting & rectifying Conditions which promote microbial
growth
Service Recovery Service Recovery Service Recovery Service Recovery • Importance of Service Recovery
• Different Service Recovery
Situations • Taking Supervisors Help
• Store Walk & Observation • Presentation on Observations
made
• Store Walk & Observation • Presentation on Observations
made
• Store Walk & Observation • Presentation on Observations
made
Syllabus for Senior Sales Person Apprentice Training Under the Apprentice Act 1961 19
WeekWeekWeekWeek Class Room TrainingClass Room TrainingClass Room TrainingClass Room Training Field WorkField WorkField WorkField Work
TheoryTheoryTheoryTheory PracticalPracticalPracticalPractical
Syllabus for Shop Floor Training
Month Month Month Month ---- 1111
Functional AreaFunctional AreaFunctional AreaFunctional Area Unit of CompetencyUnit of CompetencyUnit of CompetencyUnit of Competency Elements of CompetencyElements of CompetencyElements of CompetencyElements of Competency
Customer Service Communicate in workplace
Establish contact with the custEstablish contact with the custEstablish contact with the custEstablish contact with the customeromeromeromer • Acknowledging & Wishing the customer
• Treating customer with respect • Attending Customers immediately.
Work in a teamWork in a teamWork in a teamWork in a team • Demonstrating Courteous and helpful manner at all times.
• Assisting or provide support to other team members when difficulties arise.
• Identifying lines of communication with supervisors and peers according to store policy.
Follow routine instructionsFollow routine instructionsFollow routine instructionsFollow routine instructions
• Receive Instructions and act upon.
Interact with customers Deliver service to customersDeliver service to customersDeliver service to customersDeliver service to customers
Syllabus for Senior Sales Person Apprentice Training Under the Apprentice Act 1961 20
• Communicating with customers in a professional, courteous
manner, according to store policy. • Farewell/Thank Customer appropriately and courteously
according to store policy. • Seeking Supervisor’s help
• Guiding Customer to locate product
Merchandising Merchandise products Place, arrange and display pPlace, arrange and display pPlace, arrange and display pPlace, arrange and display price tickets and labelsrice tickets and labelsrice tickets and labelsrice tickets and labels • Keeping display areas clean and tidy.
• Managing old & new shelf edge labels
Prepare display labels/ticketsPrepare display labels/ticketsPrepare display labels/ticketsPrepare display labels/tickets • Preparing Labels/tickets for window, wall or floor displays
Clean work areaClean work areaClean work areaClean work area Reporting Spills, food waste, or other potential hazards to
appropriate personnel and taking corrective action
Perform routine
housekeeping duties
Organize work areaOrganize work areaOrganize work areaOrganize work area
• Carrying out all routines safely, effectively and efficiently • Placing items in designated areas.
Loss Prevention Apply retail food safety Apply personal hygiene and sanitationApply personal hygiene and sanitationApply personal hygiene and sanitationApply personal hygiene and sanitation
Syllabus for Senior Sales Person Apprentice Training Under the Apprentice Act 1961 21
practices • Maintaining Personal Presentation
• Moving within and outside workplace • Identifying & practicing hygiene
Month Month Month Month –––– 2222
Functional Functional Functional Functional
AreaAreaAreaArea
Unit of Unit of Unit of Unit of
CompetencyCompetencyCompetencyCompetency
Elements of CompetencyElements of CompetencyElements of CompetencyElements of Competency
Customer Service
Communicate in workplace
Establish contact with the customerEstablish contact with the customerEstablish contact with the customerEstablish contact with the customer • Taking permission from the customer to attend the customer
Follow routine instructionsFollow routine instructionsFollow routine instructionsFollow routine instructions • Using Effective Questioning Technique to elicit information.
Interact with
customers
Deliver serviDeliver serviDeliver serviDeliver service to customersce to customersce to customersce to customers
• Demonstrating STUC principle (Show That You Care)
Respond to customer complaintsRespond to customer complaintsRespond to customer complaintsRespond to customer complaints • Demonstrating positive and helpful attitude while attending to customer
complaints. • Handling Irate Customer
Syllabus for Senior Sales Person Apprentice Training Under the Apprentice Act 1961 22
Identify customer’s special requirementsIdentify customer’s special requirementsIdentify customer’s special requirementsIdentify customer’s special requirements • Handling situation when the customer accidentally breaks any product
• Satisfying customer with effective and corrective action
Merchandising Merchandise
products
Place, arrange and display price tickets and labelsPlace, arrange and display price tickets and labelsPlace, arrange and display price tickets and labelsPlace, arrange and display price tickets and labels
• Constructing & dismantling special promotion areas • Avoiding changes in Merchandising Planogram during the stacking process.
Place and arrange merchandisePlace and arrange merchandisePlace and arrange merchandisePlace and arrange merchandise • Auditing stock carefully before stacking
• Stacking the stocks received on the shelves • Removing the old crates off the shelves
• Removing the un-saleable products • Handling extra crates
• Managing stacking timelines
• Stacking on the shop floor • Maintaining face-ups
Prepare display labels/ticketsPrepare display labels/ticketsPrepare display labels/ticketsPrepare display labels/tickets
• Preparing Tickets using electronic equipment or by hand • Maintaining & using Electronic Ticketing Equipment
Syllabus for Senior Sales Person Apprentice Training Under the Apprentice Act 1961 23
Perform
routine housekeeping
duties
Organize work areaOrganize work areaOrganize work areaOrganize work area
• Maintaining work area in a safe, uncluttered and organized manner.
Clean Work AreaClean Work AreaClean Work AreaClean Work Area
• Applying Store Policies and Procedures for cleaning of work area. •
Dispatch goodsDispatch goodsDispatch goodsDispatch goods
• Storing goods unfit for sale • Avoiding return of damaged stock onto the shelves
Loss
Prevention
Apply retail
food safety
practices
Clean work area and equipmentClean work area and equipmentClean work area and equipmentClean work area and equipment
• Identifying cleaning requirements for work areas
• Reporting maintenance requirements/problems
Identify food safety plaIdentify food safety plaIdentify food safety plaIdentify food safety plan/programn/programn/programn/program • Identifying & interpreting Store food safety plan/program
Inventory Perform stock
control
procedures
Receive and process incoming goodsReceive and process incoming goodsReceive and process incoming goodsReceive and process incoming goods
• Checking the lock or seal and tallying the number on the plastic seal with number in register
• Informing discrepancy/tampering found in the seals to supervisor and updating MIS
Syllabus for Senior Sales Person Apprentice Training Under the Apprentice Act 1961 24
Rotate stockRotate stockRotate stockRotate stock • Stock rotation procedures for merchandise, wrapping and packing materials
Reorder stockReorder stockReorder stockReorder stock
• Identify minimum stock levels and reordering quantity • Identifying required quantity for the next day
Month Month Month Month –––– 3333
Functional Functional Functional Functional
AreaAreaAreaArea
Unit of Unit of Unit of Unit of
CompetencyCompetencyCompetencyCompetency
Elements of CompetencyElements of CompetencyElements of CompetencyElements of Competency
Customer Service
Communicate in workplace
Work in a teamWork in a teamWork in a teamWork in a team • Actioning upon Constructive Feedback
• Probe to minimize misunderstandings. • Participating in team problem solving
Follow routine instructionsFollow routine instructionsFollow routine instructionsFollow routine instructions
• Assess Store Information relevant to the particular task, comprehend and act upon.
• Plan and organize Daily Work Routine
Interact with
customers
Deliver service to customersDeliver service to customersDeliver service to customersDeliver service to customers
• Follow-up with customer to solve issues
ResponResponResponRespond to customer complaintsd to customer complaintsd to customer complaintsd to customer complaints • Listening to the customer patiently
• Apologizing for inconvenience caused • Handling returns
Merchandising Merchandise products
Place, arrange and display price tickets and labelsPlace, arrange and display price tickets and labelsPlace, arrange and display price tickets and labelsPlace, arrange and display price tickets and labels • Dispatching damaged or expired stock to the DC
Syllabus for Senior Sales Person Apprentice Training Under the Apprentice Act 1961 25
• Dispatching food and non food stocks
• Place and arrange merchandisePlace and arrange merchandisePlace and arrange merchandisePlace and arrange merchandise
• Unpacking Merchandise in accordance with store procedures. • Moving arrived stocks to respective aisles
• Ticketing 'Supplies out of Stock' • Ensuring that the floor is not cluttered with cartons / crates / gunny bags
• Assessing the saleability of misplaced items • Displaying SKUs on the shelf with shelf edge tickets
• Ensuring that tickets/labels are visible and correctly placed on merchandise. • Displaying promotional items correctly with correct markdowns and POS
materials
Perform
routine housekeeping
duties
Clean Work AreaClean Work AreaClean Work AreaClean Work Area
• Disposing Waste • Displaying Signage in unsafe areas.
• Maintaining & stating Equipment and consumables
Inventory Perform stock
control procedures
Dispatch goodsDispatch goodsDispatch goodsDispatch goods
• Ensuring returns are scheduled and categorized as Damaged, Excess and Expiry
• Packing safely and securely to avoid damage in transit. Receive and process incoming goodsReceive and process incoming goodsReceive and process incoming goodsReceive and process incoming goods
• Tallying Transfer Out, Stock Transfer Documents numbers • Unloading the stocks
• Handling discrepancy found in number of Cartons, Crates, Jute Bags and Oil Cans
• Ensures that stocks are unloaded carefully without any damage. • Handling the unloaded stocks
• Maintaining cleanliness and orderliness in receiving bay
Syllabus for Senior Sales Person Apprentice Training Under the Apprentice Act 1961 26
• Unloading, auditing & stacking Dairy/Frozen stocks
• Documenting unloading • Documenting & loading stock returns in the van
• Dispatching empty tubs and cartons to the DC • Locking & sealing the van and completing documentation
Loss
Prevention
Apply retail
food safety practices
Apply personal hygiene and sanitatiApply personal hygiene and sanitatiApply personal hygiene and sanitatiApply personal hygiene and sanitationononon
• Maintaining and using protective clothing and equipment Handle product hygienicallyHandle product hygienicallyHandle product hygienicallyHandle product hygienically
• Identifying & practicing product handling practices • Protecting products from contamination
• Handling different food products
Apply safe working
practices
Identify food safety plan/program • Implementing food safety plan/program
Monitor food safetyMonitor food safetyMonitor food safetyMonitor food safety
• Monitoring and controlling food safety. • Recording Food safety information, including equipment breakdowns
Minimize
theft
Apply routine store securityApply routine store securityApply routine store securityApply routine store security
• Handling the suspected thief situation • Handling women suspects
• Handling old people, kids and mentally challenged people involved in the pilferage
• Handling break-in situations
Clerical /
Admin
Operate retail
equipment
Maintain retail equipmentMaintain retail equipmentMaintain retail equipmentMaintain retail equipment
• Purpose of equipment used in store/department identified accurately. • Equipment operated according to design specifications.
Syllabus for Senior Sales Person Apprentice Training Under the Apprentice Act 1961 27
• Identifying & reporting Equipment faults
• Maintaining retail equipment
Selling Assist the
customers in buying
Query ResolutionQuery ResolutionQuery ResolutionQuery Resolution
• Answering customer questions on merchandise • Seeking supervisor/senior's help to provide information to customer
Approach customerApproach customerApproach customerApproach customer
Determining and applying timing of customer approach.
Month Month Month Month ---- 4444
Functional Functional Functional Functional
AreaAreaAreaArea
Unit of Unit of Unit of Unit of
CompetencyCompetencyCompetencyCompetency
Elements of CompetencyElements of CompetencyElements of CompetencyElements of Competency
Customer Service
Communicate in workplace
Usage numbers in workplaceUsage numbers in workplaceUsage numbers in workplaceUsage numbers in workplace • Identifying range of possible numerical problems
• Calculating Numerical data
Interact with
customers
Identify customer’s special requirementsIdentify customer’s special requirementsIdentify customer’s special requirementsIdentify customer’s special requirements
• Thanking the customer for his patience and support • Handling drunken/misbehaving customer
Merchandising Perform routine
housekeeping duties
Clean Work AreaClean Work AreaClean Work AreaClean Work Area • Using & maintaining equipments
Inventory Perform stock
control procedures
Rotate stockRotate stockRotate stockRotate stock
• Handling Excess Stock • Safe lifting and carrying techniques
Participate in stock takingParticipate in stock takingParticipate in stock takingParticipate in stock taking
• Stocktaking and cyclical counting according to store policy/procedures.
Syllabus for Senior Sales Person Apprentice Training Under the Apprentice Act 1961 28
Dispatch goodsDispatch goodsDispatch goodsDispatch goods
• Ensuring food and non-food stocks are sent in separate crates • Ensuring all stock returns are loaded in the van as per schedule along with
the necessary documents.
Loss Prevention
Apply retail food safety
practices
Clean work area and equipmentClean work area and equipmentClean work area and equipmentClean work area and equipment • Identifying handling and storage requirements for cleaning chemicals
• Cleaning equipments externally and internally • Cleaning tools, consumables and equipment for a variety of applications
Clerical /
Admin
Operate retail
equipment
Apply keyboard skillsApply keyboard skillsApply keyboard skillsApply keyboard skills
• Typing techniques for keyboard operations • Entering and editing information accurately.
MIS Management
Managing MIS forManaging MIS forManaging MIS forManaging MIS for • Customer service
• Merchandising • Customer Service
• Merchandising
Managing Till
Operating
Procedures
• Demonstrate starting-the-day procedures
• Tallying the cash • Charge the till
• Demonstrate day-end procedures
Administration Managing Managing MIS for
Syllabus for Senior Sales Person Apprentice Training Under the Apprentice Act 1961 29
MIS • Sales performance
Month - 5 Functional Area Unit of Competency Elements of Competency Customer Service Communicate in
workplace Establish contact with the customerEstablish contact with the customerEstablish contact with the customerEstablish contact with the customer
• Attending Customers immediately. • Taking permission from the customer to attend the customer
Identify customer’s special requirementsIdentify customer’s special requirementsIdentify customer’s special requirementsIdentify customer’s special requirements
• Thanking the customer for his patience and support • Handling drunken/misbehaving customer
Work in a teamWork in a teamWork in a teamWork in a team
• Actioning upon Constructive Feedback • Probe to minimize misunderstandings.
• Participating in team problem solving
Deliver service to customersDeliver service to customersDeliver service to customersDeliver service to customers • Demonstrating STUC principle (Show That You Care)
Interact with
customers Deliver service to customersDeliver service to customersDeliver service to customersDeliver service to customers
• Actioning upon Constructive Feedback
Syllabus for Senior Sales Person Apprentice Training Under the Apprentice Act 1961 30
• Probe to minimize misunderstandings.
Merchandising Merchandise
products Place, arrange and display price tickets and labelsPlace, arrange and display price tickets and labelsPlace, arrange and display price tickets and labelsPlace, arrange and display price tickets and labels
• Managing old & new shelf edge labels
Prepare display labels/ticketsPrepare display labels/ticketsPrepare display labels/ticketsPrepare display labels/tickets
• Preparing Labels/tickets for window, wall or floor displays
Place and arrange merchandisePlace and arrange merchandisePlace and arrange merchandisePlace and arrange merchandise
• Removing damaged or expired stock while stacking • Managing space between the shelves for air space
Perform routine
housekeeping duties
Organize work areaOrganize work areaOrganize work areaOrganize work area
• Carrying out all routines safely, effectively and efficiently • Placing items in designated areas.
Loss Prevention Apply retail food safety practices
Apply personal hygiene and sanitationApply personal hygiene and sanitationApply personal hygiene and sanitationApply personal hygiene and sanitation • Maintaining Personal Presentation
• Moving within and outside workplace • Identifying & practicing hygiene
Clean work area and equipmentClean work area and equipmentClean work area and equipmentClean work area and equipment
• Identifying cleaning requirements for work areas • Reporting maintenance requirements/problems
Identify food safety plan/prograIdentify food safety plan/prograIdentify food safety plan/prograIdentify food safety plan/programmmm • Identifying & interpreting Store food safety plan/program
Syllabus for Senior Sales Person Apprentice Training Under the Apprentice Act 1961 31
Minimize theft Apply routine store securityApply routine store securityApply routine store securityApply routine store security • Handling the suspected thief situation
• Handling women suspects • Handling old people, kids and mentally challenged people
involved in the pilferage
• Handling break-in situations
Month - 6 Functional Area Unit of
Competency Elements of Competency
Customer
Service
Interact with
customers
Respond to customer complaintsRespond to customer complaintsRespond to customer complaintsRespond to customer complaints
• Demonstrating positive and helpful attitude while attending to customer complaints.
• Handling Irate Customer
Identify customer’s special requirementsIdentify customer’s special requirementsIdentify customer’s special requirementsIdentify customer’s special requirements
• Handling situation when the customer accidentally breaks any product • Satisfying customer with effective and corrective action
Merchandising Merchandise products
Place and arrange merchandPlace and arrange merchandPlace and arrange merchandPlace and arrange merchandiseiseiseise • Unpacking Merchandise in accordance with store procedures.
• Moving arrived stocks to respective aisles • Ticketing 'Supplies out of Stock'
• Ensuring that the floor is not cluttered with cartons / crates / gunny bags • Assessing the saleability of misplaced items
• Displaying SKUs on the shelf with shelf edge tickets
Syllabus for Senior Sales Person Apprentice Training Under the Apprentice Act 1961 32
• Ensuring that tickets/labels are visible and correctly placed on merchandise.
• Displaying promotional items correctly with correct markdowns and POS materials
Minimize
theft
Apply routine storeApply routine storeApply routine storeApply routine store securitysecuritysecuritysecurity
• Storing & securing products • Surveillance of merchandise maintained according to store policy and
legislative requirements. • Checking the suspect's bag
• Securing cash, cash register and keys Prepare display labels/ticketsPrepare display labels/ticketsPrepare display labels/ticketsPrepare display labels/tickets
• Preparing Tickets using electronic equipment or by hand • Maintaining & using Electronic Ticketing Equipment
Perform
routine housekeeping
duties
Clean Work AreaClean Work AreaClean Work AreaClean Work Area
• Applying Store Policies and Procedures for cleaning of work area.
Dispatch goodsDispatch goodsDispatch goodsDispatch goods • Storing goods unfit for sale
• Avoiding return of damaged stock onto the shelves
Organize work areaOrganize work areaOrganize work areaOrganize work area • Maintaining work area in a safe, uncluttered and organized manner.
Inventory Perform stock Rotate stockRotate stockRotate stockRotate stock
Syllabus for Senior Sales Person Apprentice Training Under the Apprentice Act 1961 33
control
procedures
• Stock rotation procedures for merchandise, wrapping and packing materials
Reorder stockReorder stockReorder stockReorder stock
• Identify minimum stock levels and reordering quantity • Identifying required quantity for the next day
Receive and process incoming goodsReceive and process incoming goodsReceive and process incoming goodsReceive and process incoming goods
• Checking the lock or seal and tallying the number on the plastic seal with number in register
• Informing discrepancy/tampering found in the seals to supervisor and
updating MIS
Loss
Prevention Apply retail
food safety practices
Apply personal hygiene and sanitationApply personal hygiene and sanitationApply personal hygiene and sanitationApply personal hygiene and sanitation
• Maintaining and using protective clothing and equipment
Handle product hygienicallyHandle product hygienicallyHandle product hygienicallyHandle product hygienically • Identifying & practicing product handling practices
• Protecting products from contamination
• Handling different food products
Clerical /
Admin Operate retail
equipment Maintain retail equipmentMaintain retail equipmentMaintain retail equipmentMaintain retail equipment
• Purpose of equipment used in store/department identified accurately. • Equipment operated according to design specifications.
• Identifying & reporting Equipment faults • Maintaining retail equipment
Managing Till Operating • Demonstrate starting-the-day procedures
Syllabus for Senior Sales Person Apprentice Training Under the Apprentice Act 1961 34
Procedures • Tallying the cash
• Charge the till • Demonstrate day-end procedures
Administration
Managing MIS
Managing MIS forManaging MIS forManaging MIS forManaging MIS for • Sales performance
Month - 7 Functional Area Unit of
Competency Elements of Competency
Customer
Service Communicate
in workplace Work in a teamWork in a teamWork in a teamWork in a team
• Participating in team problem solving
Interact with
customers Deliver service to customersDeliver service to customersDeliver service to customersDeliver service to customers
• Follow-up with customer to solve issues
Respond to customer complaintsRespond to customer complaintsRespond to customer complaintsRespond to customer complaints
• Listening to the customer patiently • Apologizing for inconvenience caused
• Handling returns
Selling Assist the
customers in buying
Query ResolutionQuery ResolutionQuery ResolutionQuery Resolution
• Answering customer questions on merchandise • Seeking supervisor/senior's help to provide information to customer
Approach customerApproach customerApproach customerApproach customer
Syllabus for Senior Sales Person Apprentice Training Under the Apprentice Act 1961 35
• Determining and applying timing of customer approach.
Assist the
customers in buying
Apply product Apply product Apply product Apply product knowledgeknowledgeknowledgeknowledge
• Demonstrating the use and application of relevant products /services • Demonstrating product knowledge
Inventory Perform stock
control procedures
Dispatch goodsDispatch goodsDispatch goodsDispatch goods
• Ensuring returns are scheduled and categorized as Damaged, Excess and Expiry
• Packing safely and securely to avoid damage in transit.
Receive and process incoming goodsReceive and process incoming goodsReceive and process incoming goodsReceive and process incoming goods • Tallying Transfer Out, Stock Transfer Documents numbers
• Unloading the stocks • Handling discrepancy found in number of Cartons, Crates, Jute Bags and Oil
Cans
• Ensures that stocks are unloaded carefully without any damage. • Handling the unloaded stocks
• Maintaining cleanliness and orderliness in receiving bay • Unloading, auditing & stacking Dairy/Frozen stocks
• Documenting unloading • Documenting & loading stock returns in the van
• Dispatching empty tubs and cartons to the DC • Locking & sealing the van and completing documentation
Syllabus for Senior Sales Person Apprentice Training Under the Apprentice Act 1961 36
Rotate stockRotate stockRotate stockRotate stock
• Handling Excess Stock • Safe lifting and carrying techniques
Participate in stock takingParticipate in stock takingParticipate in stock takingParticipate in stock taking
• Stocktaking and cyclical counting according to store policy/procedures.
Dispatch goodsDispatch goodsDispatch goodsDispatch goods
• Ensuring food and non-food stocks are sent in separate crates • Ensuring all stock returns are loaded in the van as per schedule along with
the necessary documents.
Loss
Prevention Apply safe
working practices
IdentiIdentiIdentiIdentify food safety plan/programfy food safety plan/programfy food safety plan/programfy food safety plan/program
• Implementing food safety plan/program
Monitor food safetyMonitor food safetyMonitor food safetyMonitor food safety
• Monitoring and controlling food safety. • Recording Food safety information, including equipment breakdowns
Observe basic safety proceduresObserve basic safety proceduresObserve basic safety proceduresObserve basic safety procedures • Maintaining safe working environment
• Reporting of the observed work related incidents and accidents to designated personnel.
Observe basic safety proceduresObserve basic safety proceduresObserve basic safety proceduresObserve basic safety procedures
• Identifying safety alarms
Syllabus for Senior Sales Person Apprentice Training Under the Apprentice Act 1961 37
• Demonstrating and following consultative processes for occupational health
and safety • Demonstrating fire and emergency procedures
Clerical /
Admin Operate retail
equipment Managing MIS forManaging MIS forManaging MIS forManaging MIS for
• Customer service • Merchandising
• Customer Service • Merchandising
Apply keyboard skillsApply keyboard skillsApply keyboard skillsApply keyboard skills • Typing techniques for keyboard operations.
• Entering and editing information accurately.
Operate data entry equipmentOperate data entry equipmentOperate data entry equipmentOperate data entry equipment • Handling price marking equipment
• Data entry
Operate data entry equipmentOperate data entry equipmentOperate data entry equipmentOperate data entry equipment • Using relevant equipment to enter data
Managing Till Billing • Scanning the bar codes
Syllabus for Senior Sales Person Apprentice Training Under the Apprentice Act 1961 38
• Handling non-coded items
• Handling bill corrections
Processing
Modes of Payment
• Handling Cash
• Handling Credit Cards • Handling Debit Card
Month - 8 Functional Area Unit of
Competency Elements of Competency
Customer
Service Communicate
in workplace Usage numbers in workplaceUsage numbers in workplaceUsage numbers in workplaceUsage numbers in workplace
• Identifying range of possible numerical problems • Calculating Numerical data
Interact with
customers Identify customer’s special requirementsIdentify customer’s special requirementsIdentify customer’s special requirementsIdentify customer’s special requirements • Thanking the customer for his patience and support
• Handling drunken/misbehaving customer
Merchandising Perform
routine housekeeping
duties
Prepare display labels/ticketsPrepare display labels/ticketsPrepare display labels/ticketsPrepare display labels/tickets
• Identifying and taking corrective action on soiled, damaged, illegible or incorrect labels/tickets.
Dispatch goodsDispatch goodsDispatch goodsDispatch goods • Ensuring that all stock returns are filed in Goods Returned to DC form.
• Ensuring that the document is cleared by the security and signed by supervisor
Syllabus for Senior Sales Person Apprentice Training Under the Apprentice Act 1961 39
Inventory Perform stock
control procedures
Participate in stock takingParticipate in stock takingParticipate in stock takingParticipate in stock taking
• Documenting stock records • Reporting discrepancies in stock
• Operating and maintaining electronic recording equipment Reorder stockReorder stockReorder stockReorder stock
• Filling the ISQ (Indent Suggested Quantity) sheet accurately
• Ensuring that Direct Store Deliver items if any also forms a part of the ISQ Sheet
Loss Prevention
Apply safe working
practices
Observe basic safety proceduresObserve basic safety proceduresObserve basic safety proceduresObserve basic safety procedures • Identifying & rectifying hygiene and sanitation problems/situations, including
potential sources of food contamination • Identifying , reporting & rectifying conditions which promote microbial growth
Clerical /
Admin Banking Basic Banking FunctionsBasic Banking FunctionsBasic Banking FunctionsBasic Banking Functions
• Bank Pay-in Slip Entry • Cash Deposits
• Cheque Deposit
MIS
Management
• Inventory
Managing Till Processing Modes of
Payment
• Charging Loyalty Cards
Administration Managing
MIS
Managing MIS for Till onManaging MIS for Till onManaging MIS for Till onManaging MIS for Till on
• Cash & other instruments • Float Cash
• Cash Reconciliation
Syllabus for Senior Sales Person Apprentice Training Under the Apprentice Act 1961 40
• Imprest Cash
•
Review
Meetings
ConConConConducting Team reviewsducting Team reviewsducting Team reviewsducting Team reviews
• Reviewing sales performance
• Providing development plans • Reviewing action taken on development plans
Month - 9 Functional Area Unit of
Competency Elements of Competency
Merchandising Merchandise
products
Coaching staffCoaching staffCoaching staffCoaching staff
• Observes objectively and takes notes • Gives feedback when coachee is not engaged
• Volunteers help for the coachee whenever required • Demonstrates skills
• Conducts drill & practice when the coachee is not engaged
Inventory Perform stock
control procedures
Reorder stockReorder stockReorder stockReorder stock
• Ensuring that the sheet is compiled and given to designated supervisor before the indenting time
Coaching staffCoaching staffCoaching staffCoaching staff • Observes objectively and takes notes
• Gives feedback when coachee is not engaged • Volunteers help for the coachee whenever required
• Demonstrates skills • Conducts drill & practice when the coachee is not engaged
Syllabus for Senior Sales Person Apprentice Training Under the Apprentice Act 1961 41
Clerical /
Admin
Operate retail
equipment
Coaching staffCoaching staffCoaching staffCoaching staff
• Observes objectively and takes notes • Gives feedback when coachee is not engaged
• Volunteers help for the coachee whenever required • Demonstrates skills
• Conducts drill & practice when the coachee is not engaged
Banking Basic Banking FunctionsBasic Banking FunctionsBasic Banking FunctionsBasic Banking Functions
• Updation of Bank transactions • Safety Procedures
Loss Prevention
MIS Management
Managing MIS forManaging MIS forManaging MIS forManaging MIS for • Loss Prevention
• Sales
Selling Assist the
customers in buying
Gather informationGather informationGather informationGather information
• Questioning to determine customer needs. • Listening to determine customer requirements.
• Directing customers to specific merchandise. • Interpreting non-verbal communication cues
Managing Till
Queue
Management
• Answering customer queries
• Directing customer to less occupied counters
Syllabus for Senior Sales Person Apprentice Training Under the Apprentice Act 1961 42
Bagging • Controlling quantity of carry bags • Tagging free offers
• Filling bags
Administration
Managing MIS
• Managing MIS for Till onManaging MIS for Till onManaging MIS for Till onManaging MIS for Till on Cash & other instruments
• Float Cash • Cash Reconciliation
• Imprest Cash • Safe handover
• Safe handover
• Cash & other instruments • Float Cash
Review Meetings
Conducting Team reviews • Motivating Team
• Setting goals
Syllabus for Senior Sales Person Apprentice Training Under the Apprentice Act 1961 43
Evaluation Plan
Evaluation Type Total Sessional Theory 100 20
Practical 300 100 Social Studies 50 0