Carol WellsSr. Director, Commercial Training & DevelopmentGenentech, Inc.South San Francisco, CA

Rebecca VermeulenSenior Director BioOncology MSLsGenentech, Inc.South San Francisco, CA

Maureen GeorgeManagement Associate, Commercial Training & DevelopmentGenentech, Inc.South San Francisco, CA

Connie KoHead of Communications & Strategic Relations, U.S. Medical AffairsGenentech, Inc.South San Francisco, CA

Christina FoxSenior Manager, Career Development, Director, Career Lab, North AmericaGenentech, Inc.South San Francisco, CA

Leila Mosavi Maulik, Ph.D.Senior Medical Science Liaison, ImmunologyGenentech, Inc.South San Francisco, CA

Donna E. Goldman, MDRegional Managed Care Liaison, Northeast Genentech, Inc.South San Francisco, CA

HBA GNE Field Membership between May and October 14, 2014 (Interim report)

Harnessing the Power of HBA for Healthcare Career DevelopmentGenentech Pilot Project

HUB

OBJECTIVECreate awareness of HBA resources available to further Genentech (GNE) career development.

Mission Statement The biotech industry and corporate healthcare overall is facing many external challenges; this environment creates complexity and change in the workplace.

To be our best selves, and to fulfill our career roles in a way that is of maximal service to patients that rely on us, we must optimize our development as individual contributors, managers, and leaders.

This council was established to embed Genentech field-based corporate healthcare employees at the HBA Chapter level, so as individuals, and as part of a larger network with a central hub, we can stream the best and most relevant HBA content into our Genentech career plans.

Each advisor’s influence in her chapter network will exponentially increase this council’s impact.

METHODSOur working group of Genentech Women’s Professionals Group (GWP) members launched this 2014 pilot project, establishing a “Genentech HBA Field Chapter Advisory Council.” We assigned at least one GNE field-based employee in each U.S. chapter as an “advisor.” Advisors will further the development goals of Genentech employees AND mission-related goals of HBA through encouraging engagement by field employees.

35 cross-functional GNE advisors (representing sales, medical, account management teams) were recruited across the 14 U.S. HBA Chapters. One advisor was recruited specifically as a team project manager, and one advisor functions as a strategic field team lead. The current and past-presidents of HBA SFO Chapter, Rebecca Vermeleun and Carol Wells respectively, form the central, home office hub of this network.

A strategy central to this pilot is creating awareness around how HBA career development tools can be embedded in a field-based employee’s GNE career development plan. Once the tools are written in the career plans, the employee is likely to gain developmental benefit from them. Also, action items are created that must be executed in order for the employee to receive the rating they expect.

We had a kickoff meeting with HBA’s Directors of Corporate Development and Member Care to outline how our network would create channels for implementation. Our slide deck (made available to HBA for use by other corporate partners interested in launching similar pilots) includes a corporate and chapter level HBA overview, advisory council mission statement, roles/responsibilities, meeting logistics, time commitments, and career development opportunities (including examples of how HBA tools have already been incorporated into current GNE development plans).

We communicated to the HBA Director, Member Care that we are committed to a goal of increasing GNE field membership in each of the 14 U.S. chapters by 5% between a May 2014 baseline report and December 31, 2014. We sorted membership reports to represent only active, field-based members employed by Genentech.

A Google Site (“G Site”) on our intranet was created to store council documents. Here a journal of activities was filed to track advisor activities and success stories.

The Council

Key GNE and HBA Collaborations GNE: 1. Head of Communications and Strategic Relations (Connie Ko) and Communications Analyst (Beatriz Cansino), USMA a. Created space for HBA resources on USMA web portal b. Uploading Medical Leadership photos/HBA-themed captions on Medical Affairs building hallway video display monitors 2. Senior Manager HR/Career Development/ Career Lab Director, North America (Christina Fox), Manager Career Development (Meagan Porter) a. Embedded HBA tools in two April 2014 "Development Days" b. Embedded HBA tools at Career Lab-Career Coach Meetings c. Trained Career Lab Career Coaches in HBA resources/opportunities 3. Head, Quality of Care and Patient Access, David Purdie, Ph.D. a. Drove HBA Medical Affairs building video monitor project featuring GNE leadership 4. Principle Diversity Consultant (Carin Taylor) and Associate Director, Corporate Relations (Charlotte Arnold) a. Uploaded HBA career development link to GNE Diversity and Inclusion and Genentech Women's Professional Group web sites

HBA 1. Lauren Hefner, Director, Member Care a. HBA staff liaison to initiative b. Provides metrics reports c. Electronically linked every chapter advisor with her chapter web site and leaders (contacts for membership lists, chapter events) d. Introduced GNE’s pilot program to chapter HBA Directors-At-Large

Advisors’ Roles and Responsibilities Become a HBA member if you are not one already -15 days Identify yourself at your HBA chapter level; contact at least one chapter board member-30 days Attend at least one HBA chapter event (live preferred, virtual possible)- 60 days Reach out to your chapter's list of Genentech HBA members who are and are not on this advisory council - 30 days Reach out to your field territory's Genentech network in a "grassroots" campaign to create awareness of HBA, its resources, and its value in womens' corporate healthcare development. A PPT Executive Summary will be provided - 30 days Review HBA website hbanet.org including your chapter tab - 30 days Keep a journal of your contacts Participate in telecon(s) with Lauren Hefner to learn your chapter logistics, current and future resources/ events, volunteer/chapter leadership opportunities

CONCLUSIONCareer development at GNE is a business imperative. HBA resources are a valuable complement to GNE’s Career Lab-which helps employees discover and develop their potential, as well as identify which career paths fit best.

GNE’s intense focus on HBA’s value in healthcare career development extends from company headquarters to its field presence.

Our pilot project is having a measurable impact on HBA chapter membership and event engagement.

GNE chapter advisors are available to share tools and best practices with similarly nominated persons from other HBA corporate partners.

We look forward to sharing final results at the 2015 Leadership Conference.

RECOMMENDED READINGS E.D.G.E. in Leadership Study: The Progress of Women Executives in Pharmaceuticals and Biotechnology Developmental assignments: creating learning experiences without changing jobs, Cynthia D. McCauley - Center for Creative Leadership Press - 2006

Love it, don't leave it: 26 ways to get what you want at work, Beverly L. Kaye - Sharon Jordan-Evans - Berrett-Koehler - 2003 Taming your gremlin: a surprisingly simple method for getting out of your own way, Richard David Carson - Quill - 2003

Poster Designer: Khriszha H. Quema-Yee

RESULTS AND KEY FINDINGSThe advisors quickly integrated at the chapter level, and are evaluating, utilizing, and promoting career development resources. Many of the GNE colleagues our advisors have communicated with were unaware of the HBA altogether, or if aware of it, did not appreciate its potential value in GNE career development.

The advisors communicated best practices and success stories on a journal stored in the Council G Site.

Advisors reported these activities: 1. Presenting Council Executive Summary slide deck a. at GNE internal meetings (territory boards, division meetings, and medical unit meetings) b. at external meetings (HBA chapters) 2. Sharing Council Mission and Activity with Commercial and Medical Leadership via 1:1, face-to-face meetings. 3. Sharing Council Mission and Activity with GNE field colleagues during field activity including field rides and special events. 4. Contributing to HBA at chapter level by co-developing events, which leads to confirmed new GNE field employee HBA membership and event engagement. Corporate healthcare engagement with HBA outside of GNE also increased due to GNE field force’s sphere of influence in respective geographies. 5. Aligning Council Activity and HBA volunteer roles with Roche Core Competencies, and including this material in GNE 2014 and 2015 Development plans. 6. GNE planners of chapter level events are sharing event planning documents, including agendas and budgets so successful events can be exportable from chapter to chapter.

Carol Wells Council Co-Chair,

IPP, SFO HBA Chapter,Sr. Director CT&D

RebeccaVermeulen

Council Co-Chair, President

SFO HBA Chapter

Donna Goldman

Strategic Lead,Field

Maureen George

Staff Liaison

LeilaMosavi Maulik Project Manager

Beatriz Cansino

CommunicationsAnalyst, USMA

Connie Ko Head of

Communication &Strategic Relations,

USMA

ChristinaFox

Sr. Manager, CareerDevelopment,

Director CareerLab, N.A.

Meagan Porter

Manager, Career

Development

LaurenHefner

HBA DirectorMember Care

Atlanta

Boston

Chicago

Florida Greater

Philadelphia

Indiana

Metro

Mid-Atlantic

Ohio

Research Triangle Park

San Francisco Southern California

St. Louis

Texas

TOTAL 35 44 61 74%

OCT.2014 MAY-OCT

1

2

5

4

2

0

3

2

3

1

5

3

3

1

0

50

40

50

150

N/A

267

0

-33

100

20

233

-33

200

0.5

0.1

0.25

0.20

0.1

N/A

0.15

0.1

0.15

0.5

0.25

0.15

0.15

0.15

1.05

2.1

5.25

4.20

2.1

N/A

3.15

2.1

3.15

1.05

5.15

3.15

3.15

3.15

1

2

5

4

3

0

6

3

3

1

6

5

2

3

1

3

7

6

5

1

11

2

2

2

6

10

2

3