Helping your business attract and retain customers

As a Senior Marketing Advisor I work with businesses who :

• currently rely on the owner / founder / CEO / senior partner to drive and manage marketing and advertising - even though this is not their area of expertise.

• need a customer led strategic marketing plan that includes attracting new and retaining current customers.

• want to ensure their marketing and advertising investment is reaching the right people, with the right messages, at the right time via the right mediums at the best price.

• want to have on their team an experienced expert who will bring ideas, entrepreneurial thinking and enthusiasm without a significant overhead or long term commitment.

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Many local businesses understand the rewards marketing can generate but rarely have the time or expertise to make the best choices, particularly as local marketing opportunities continue to grow.

The upshot is that the marketing rarely changes.

My task is to make sure your marketing works better for you by ensuring the right message is reaching the right people at the right time through the right medium at the best price.

Effectively what you get is a marketing director level service but without the overheads as I work alongside those currently implementing your marketing activity.

A summary of what my service covers:

• A robust review of your current marketing and advertising activity looks at the messages you are putting out, who is seeing / hearing them, how much you are spending etc…

• Being the first point of contact for all your existing marketing and advertising suppliers includes taking all the calls and emails from marketing and advertising sellers.

• Identifying with you the areas of your business that you want to promote and when through the creation of a strategic marketing plan.

Robust Review

Website Content

Customer Communication

Contact Point

Strategic Plan

Staff Development

Planning & Buying

Social Steerage

Ideas & Drive

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• Identifying within that plan the best marketing and advertising mediums and outlets to use.

• Planning and buying marketing and advertising to ensure the right audience is being reached at the best value prices.

• Advising on and helping implement utilising your website and social media as marketing mediums whilst providing ideas for content.

• Advising on and helping implement customer communication including email newsletters.

Your Investment:

£460 or £730 +vat per month depending on the size of your business and the marketing activity required.

So why hire me?

1. Experience & Expertise - I have over 30 years of senior commercial experience including during the last four years working with various companies in a variety of sectors helping them attract and retain customers.

2. Ideas & Enthusiasm - I will bring to your business an entrepreneurial mindset, creativity, insight, business sense, imagination, enthusiasm, clear thinking and excellent communication skills.

3. Freeing up Management Time - If as the Owner / Founder / MD / Senior Partner you are also effectively the head of marketing then you will know that often the time taken up by this role is often disproportionate to the returns. Having me around will free up your time enabling you to concentrate and focus on what you are best at.

4. Low Overheads - I will work for your business on a fixed rate basis without the overheads associated with a permanent full time position such as pension contributions, company car, sick and holiday pay, national insurance etc…

5. Credibility and Lift - Having me as part of your team will give your business increased credibility when pursuing new customers, seeking investment and applying for funding. It will give your business a lift and be seen as a positive move by your employees, customers, suppliers and investors.

6. Flexibility & Exclusivity - I work on terms that don’t tie in clients to long term agreements. Your commitment would only be for an initial 3 month term followed by a

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rolling one month agreement. I don’t work with businesses who are regarded as competitors by my existing clients.

7. People Development - I will act as a mentor and coach to your existing marketing personnel, assisting their personal development and learning.

Current Clients

Exclusivity

If I undertake this role for your business then I will not do so for any other business that you deem to be a competitor. I only work for a small number of companies in this role at any one time.

You get me If you hire Trevor Lee Media then its me, Trevor Lee, that works for you.

What to do next :

If you think you might need some marketing help please give me Trevor Lee a call on 07785 390717 or email me via trevor@trevorleemedia.co.uk and we’ll organise a get together.

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