senior centers
TRANSCRIPT
New Models Task Force: History
NISC Chair Bob Pitman initiated
March 2006: Task Force formed
Fall 2006: research launched Spring 2007: update at
ASA/NCOA Conference Spring 2008: final report at
ASA/NCOA Conference
© 2008, Copyright NISC
Photo: Senior Center (Charlottesville, VA) member in branding campaign
© 2008, Copyright NISC
New Models Task Force: Purpose
Identify examples of new models in the senior center field
Envision senior centers of the future
Position NISC as the leader in defining the 21st century senior center
Disseminate what we learned Photo: Senior Center (Charlottesville VA)members in branding campaign
New Models: Task Force Composition
21 members 6 NISC delegates; 2
former delegates Geographic: CT, MA,
RI, PA, MD, VA, SC, TN, AR, MI, IN, MN, UT, WA
Rural, Suburban, Urban Diversity in size,
funding, structure
© 2008, Copyright NISC
Photo: OPC Center (Rochester, MI)
New Models: Research Methods
Develop criteria Identify best practices and define
typology. Not identifying ‘The’ best Research: web survey, interviews
with ‘thought leaders,’ NISC, state aging departments and senior center association leaders
Identify senior centers, interview, write case studies
When in doubt we have been inclusive rather than exclusive to allow you to evaluate what is relevant for you
© 2008, Copyright NISC
Photo: NorthShore (Bothell, WA) Fitness Center
New Models: Criteria for Inclusion
Approach Innovative Significant Sustainable Replicable Measurable
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Photo: North Shore (Bothell, WA) Bocce
New Models: Type Overview
© 2008, Copyright NISC
Types overlapTerms are imperfect
Centers of Excellence Community Center Wellness Center Lifelong Learning/Arts Continuum of Care/Transitions The Next Chapter Entrepreneurial Café
Photo: Mentoring at Madison (WI) Senior Center
New Models:Centers of Excellence
© 2008, Copyright NISC
Those that work to meet the highest standards of excellence, primarily as identified by NISC accreditation
State association of senior centers accreditation Nonprofit centers that meet state nonprofit standards For nonprofit and governmental centers, the Malcolm
Baldrige National Quality Award Directors with higher education and/or management
certificates Continuous improvement, adaptability, strategic
management to remain excellent
Accumulation of 20 years of best practice experience by National Advisory Committee
Covers nine areas: purpose, community, governance, administration and human resources, program planning, evaluation, fiscal management, records and reports, facility
Standards trainers available to assist Two-tiered process: self-assessment, peer review
(on- and off-site) Assemble accreditation manual Fee based on budget + reviewer expenses
© 2008, Copyright NISC
NISC Accreditation
New Models:Centers of Excellence
Certificate of Excellence in Nonprofit Leadership & Management
NISC Accreditation and Re-Accreditation MN Nonprofit Excellence Award Certified Senior Advisor designation Meets Charities Review Council
Standards Community Leadership Role beyond
Senior Center www.ffsenior.org
© 2008, Copyright NISC
Fergus Falls Senior Citizens Program, Inc.
Fergus Falls, MN
New Models: Case StudyCenters of Excellence
Photo: Fergus Falls Adopt-a-Class program
City government (Parks & Recreation) Led community in statewide
initiative: Communities for a Lifetime Involves/benefits all community
stakeholders (youth, adult, caregivers, seniors)
Stop migration from rural areas to urban areas to access services
Demonstrate leadership, civic-mindedness
www.coralsprings.org/seniorprograms
© 2008, Copyright NISC
Sartory Senior CenterCoral Springs, FL
New Models: Case StudyCenters of Excellence
Photo: Manzano Mesa (NM) multi-generational program
Provides planning, evaluation roadmap, risk management
Credibility, accountability, quality assurance, consistency
Inspiration-pride, morale Increased Public Relations:
recognition, prestige, image, professionalism, press
© 2008, Copyright NISC
Impact
New Models: Centers of Excellence
Photo: Fergus Falls (MN) receives state excellence award
Funding-increased/continued Builds/increases strategic
partnerships, programming Organized process, objective Stakeholder involvement,
development, educates, increases participation
Success breeds success
© 2008, Copyright NISC
Impact
New Models: Centers of Excellence
Photo: Gov. Mark Warner (VA) applauds Senior Center (Charlottesville, VA) NISC accreditation
Centers of Excellence: Other Examples
© 2008, Copyright NISC
NISC accreditation www.ncoa.org/nisc Wisconsin Association of Senior Centers
accreditation www.wiseniorcenters.org Massachusetts Council On Aging,
certification of professionals www.mcoaonline.com
New Models: Community Center
Diverse and comprehensive programming Programming to be offered at multiple sites through
partnerships, e.g. ‘Centers Beyond Walls’ Provide inclusive programming and activities for all ages and
abilities A state-of-the-art health and fitness center Programs that encompass health, recreational, educational,
cultural, nutritional and social service needs Consistent and intensive program evaluation and needs
assessments Alternative names instead of ‘Senior Center’
© 2008, Copyright NISC
Program created by public process
City funded 30-60 events per day, 1,000
visits per day, off-site events 7 days a week, 6 a.m. to 9 or 10
p.m., Partners (e.g. medical, schools)
National/international recognition
www.fcgov.com/recreation/seniorcenter © 2008, Copyright NISC
New Models: Case StudyCommunity Center
Fort Collins Senior CenterFort Collins, CO
Photo: Ft. Collins Fitness Center
37,000 sq. ft. facility Programs for youth through seniors Senior use high in a.m. to early p.m.
Community use high in evening Needs community buy-in for shared
space Large number of strategic
partnerships City, federal funding
www.cabq.gov/seniors/centers/manzano-mesamultigenerational-center/
© 2008, Copyright NISC
New Models: Case StudyCommunity Center
Manzano Mesa Multi-generational Center
Albuquerque, NM
Photo: Manzano Mesa water park
New Models: Community Center
Centers that don’t say ‘Senior.’ Avenidas, ‘New Roads for Older Adults’
www.avenidas.org 55 Kip Center, ‘Building Bridges to Successful Aging’
www.55kipcenter.org Mill Park Center, ‘A Community Center for Active Adults’
www.seniorcenterservices.com Vesper Hall, ‘We Add Quality to Life’
www.bluespringsgov.com/vesper Evergreen Commons, ‘Helping Adults get the Most out of Life’
www.evergreencommons.org PEAK Center, ‘People Experiencing Activity, Arts and Knowledge’
www.peakcenter.org
© 2008, Copyright NISC
It’s the “IN” thing to do: intergenerational program opportunities, integrated leisure activities, inclusive
Gives taxpayers and other stakeholders the most bang for their buck
Best utilization of facility throughout the day Serves large segment of population, including
seniors who may not go to a ‘senior center’ Cost sharing results in cost savings Quality facilities promote quality programs Appealing to Boomers who resist ‘senior centers’
© 2008, Copyright NISC
Impact
New Models: Community Center
Photo: OPC Center atrium
Community Center:Other Examples
Goodrich-Gannet Neighborhood Centerwww.ggnc.org
Fairhill Center for Agingwww.fairhill.org
© 2008, Copyright NISC
New Models: Wellness Center
© 2008, Copyright NISC
Use of evidence-based health promotion models. Consistent use of evaluation tools Significant collaborations A state-of-the-art health and fitness center Steady participation in health-related research protocols Use of innovative technology and current knowledge to
promote health Coordination with healthcare professionals
To attract adults 55-70 Partnerships: Towson University
(research, staffing), Erickson Communities Continuing Care
Funding: University (research, staffing), Center Council (equipment), Dept. of Aging
Surprise! Fitness center users over 75 years of age
www.baltimorecountymd.gov/Agencies/aging/centers/
© 2008, Copyright NISC
New Models: Case StudyWellness Center
Baltimore County Senior CentersBaltimore, MD
Photo: Cockeysville (Balitmore Cty) Fitness center
Funded 1/3 mill levy, 1/3 fund raising and grants, 1/3 service fees, charges
Serves three communities State-of-the-art fitness facility: lap &
therapeutic pools, gyms, deck, garden, more
More than doubled visits per day first year (700)
Partners with university and hospital Operates 13 mini-buses
www.opcseniorcenter.org© 2008, Copyright NISC
New Models: Case StudyWellness Center
OPC CenterRochester, MI
Photo: OPC Center
© 2008, Copyright NISC
New Models: Case StudyWellness Center
Center in the ParkPhiladelphia, PA
Evidence-based health promotion programs: In Touch, Beat the Blues, Harvest Health, Healthy Steps
Partners with Thomas Jefferson University’s Center for Applied Research on Aging and Health
Working on sustainability business plan for Harvest Health, a chronic disease self-management program
www.centerinthepark.orgPhoto: Tai Chi at Center in the Park
Better outcome measurement through evidence-based programs
Increase senior’s physical and mental health
Ability to measurably promote independent lifestyles of seniors
Partnerships with professional organizations
Raise professionalism of senior centers Attract younger seniors
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Impact
New Models: Wellness Centers
Photo: OPC (Rochester, MI) entrance
New Models: Wellness Center
© 2008, Copyright NISC
Lowcountry Senior Center, Evidence-Based Wellness Programswww.roperstfrancis.org/seniorcenter
North Shore (IL) Senior Center, Large Fitness Centerwww.nssc.org
North Shore (WA) Senior Center, New Fitness Centerwww.northshoreseniorcenter.org
Monroe Center for Healthy Aging, Healthy Aging Alliancewww.monroectr.org
Elsie Stuhr Senior Center, ICAA Senior Fitness Testwww.thprd.org/facilities/estuhr.cfm
Rogers Adult Wellness Center www.rogersarkansas.com/wellnesscenter/
New Models: Lifelong Learning/Arts
© 2008, Copyright NISC
Programs and activities offered on multiple sites Focus on intellectual stimulation, personal growth, and
enhanced quality of life Culturally and linguistically diverse Highly skilled, competent and experienced cadre of staff
and volunteers Programs that are inclusive, comprehensive and
innovative Celebrating the exploration of our creative selves
Funding: National Council of Jewish Women, School District, City, County, State
Intellectual, social, cultural enrichment Self-sustaining through fees. Partner
with school district: provide advertising, classrooms
3-session classes Interview instructors to assess skill level
Georgiana Wolfson, Executive Director516-374-4747, [email protected]
© 2008, Copyright NISC
New Models: Case StudyLifelong Learning/Arts
The New Center for LearningFive Towns Senior Center
Woodmere, NY
Photo: St. Barnabas (CA) Cyber Cafe
Enhances partner’s programming and facility use by offering senior programs
More (new) seniors access services because of off-site location
Stimulating brain-fitness program helps keep minds alert
Increases partnership opportunities with other agencies (libraries, arts organizations)
© 2008, Copyright NISC
Impact
New Models: Lifelong Learning/Arts
Photo: Senior Center (Charlottesville, VA) branding campaign
Lifelong Learning/Arts:Other Examples
© 2008, Copyright NISC
Center for the Arts, Nashville, TNwww.seniorarts.org
Whitney Senior Centerwww.ci.stcloud.mn.us/CommSvcs/Whitney/Default.aspx
North Carolina Center for Creative Aging, Ashville, NCwww.unca.edu/nccr
Center for Creative Agingwww.creativeaging.org
New Models: Continuum of Care/Transitions
© 2008, Copyright NISC
Senior centers will play a vital role as the focal points of coordination of information, access and service delivery to the aging population.
Comprehensive services and programs that meet the changing needs of consumers as they “age-in-community”.
State-of-the art services that are characterized by incremental, as well as structured plans that allow for greater resources and focus as participants age.
Services/Programs grounded in evidence-based theory and practice. Inter-disciplinary, comprehensive collaboration with healthcare
institutions, healthcare providers, AAA’s, State Offices of Aging and Mental Health, researchers, educational institutions and community-based service providers to create a unique system of care.
Home-based membership services One-call resource with concierge level service:
health and wellness, daily living, arts and culture, community connections
Access and discounts with pre-screened vendors Medical transportation Daily telephone check-in Free emergency preparedness review Member-only forum, activities, directory Volunteer opportunities
www.avenidas.org
© 2008, Copyright NISC
Avenidas VillagePalo Alto, CA
New Models: Case StudyContinuum of Care/Transitions
Photo: Avenidas Village in action
Respite Care Integration into senior center
activities Transportation Integrating with regular members Geriatric Nursing aides,
Coordinator, P/T Social Worker
www.aacc.edu/seniors/centers.cfm
© 2008, Copyright NISC
Ann Arundel County MarylandSenior Center Plus Program
New Models: Case StudyContinuum of Care/Transitions
Photo: Fergus Falls (MN) lunch time
Clinical and Social Continuum of Care Healthcare Clinic within a Senior
Center – provides rent to the Senior Center
Critical healthcare services in a rural setting
Open to all community members Staffed by LPN, NPs and Physician’s
Assistant
www.saintjosephs.com/services/occupational/
© 2008, Copyright NISC
St. Joseph’s McAuley Center and Express Care Clinic
Hot Springs, Arkansas
New Models: Case StudyContinuum of Care/Transitions
Serves as a conduit for community-based seniors
Promotes independent living Introduces community members and
seniors to the Senior Center Creates a foundation for a Continuum
of Care (very preliminary) Increases viability of the role and
impact of senior centers (even as members age)
© 2008, Copyright NISC
Impact
New Models: Continuum of Care/Transitions
The Next Chapter
© 2008, Copyright NISC
Civic Ventures research illustrates that Americans in the second half of life – regardless of income, educational level, or
race – want to:
•explore options for the next stage of life •pursue educational interests to retool skills or obtain new training•use their skills and experience in flexible work or service opportunities •make meaningful connections with their peers and their community
New Models: The Next Chapter
© 2008, Copyright NISC
The Next Chapter model helps people navigate the transitions of the second half of life with an emphasis on civic engagement and meaningful work.
Life planning programs to explore future possibilities and set goals.
Engagement through paid work and volunteer service to help find meaning and purpose.
Continued learning for new direction, enrichment and retooling.
Peer and community connections of all ages.
Project Consultants for Nonprofits (PCN)
NCOA Wisdom Works, Self-Directed Volunteer Teams
Developing volunteer database, match volunteers with area nonprofits
© 2008, Copyright NISC
Newark Senior Center Newark, Delaware
New Models: Case StudyThe Next Chapter
www.newarkseniorcenter.org
Training: Nonprofit 101, Self-Directed Teams, How to be a Good Consultant, How to be an Effective Board Member
Developed a marketing plan, wrote rental contracts, re-wrote a volunteer manual, developed a disaster recovery plan, and assisted a senior center with the NISC accreditation process
© 2008, Copyright NISC
Newark Senior Center
New Models: Case StudyThe Next Chapter
Program launched in 2007 and now being evaluated. Volunteers engaged, leadership roles, limited staff
involvement, affordable, replicable. Illustrates to community that 50+ adults give more
than they take and are a resource for all. Need:
Patience as it takes time to develop volunteer teams.
Staff who can let go and empower. Collaborations: RSVP, DE Office of Volunteerism,
Delaware’s Center for Community Research and Service. (provided training in nonprofits)
© 2008, Copyright NISC
Impact and Replicability
New Models: The Next Chapter
Photo: Senior Services (Columbus, IN)
Senior Products-hobby venture became subcontract manufacturing operation
Temporary employment service Self-supporting w/potential to generate
real income Partnership with staffing company Partnerships w/area employers Write a well-developed business plan
www.seniorcenterservices.com
© 2008, Copyright NISC
Senior Center Services of Bartholomew County
Columbus, IN
New Models: Case Study The Next Chapter
Photo: Senior Center Services Senior Products at work
Seniors feel a sense of purpose, productive, vital
Seniors feel physical and mental health is better
Seniors enjoy making new friends, camaraderie of professional work environment
Vital community resource is mobilized by using senior’s skills
Better senior buy-in to projects when choosing their own to work on
Volunteer services no-cost to nonprofits
© 2008, Copyright NISC
Impact
New Models: The Next Chapter
Photo: Senior Center Services, Bartholomew County, IN
The Next ChapterOther Examples
© 2008, Copyright NISC
www.CivicVentures.org/NextChapter Fergus Falls Senior Center (MN) senior employment
program www.ffsenior.org Coming Of Age (PA) Philadelphia. “Inspiring Opportunities
for adults over 50” www.comingofage.org Senior Center, Inc (VA) The Next Chapter
www.seniorcenterinc.org/next NorthShore Senior Center (IL) Life Options. www.nssc.org Mesa (AZ) Life Options
www.mc.maricopa.edu/community/communityed/crs_mlo.htm
New Models:Entrepreneurial
© 2008, Copyright NISC
Philanthropic funding Creative structuring Generating earned income Position in the marketplace Open non-traditional hours Uses strategic management and continuous improvement Uses technology to enhance effectiveness and efficiency Contemporary, ‘hip’ facilities that are new or remodeled
HUD ‘pre-award’ CBDG funding for 40,000 sq. ft. opened in 2006
Contemporary design: glass, steel, stone, digital screens
Designed for today and the future. Non-institutional, not a ‘step away from a nursing home’
‘Corridors of Life’ for continuum of care Citizen Planning Committees vital to facility
development
www.co.dekalb.ga.us/humanserv/lou.htm
© 2008, Copyright NISC
Lou Walker Senior CenterLithonia, GA
New Models: Case StudyEntrepreneurial
Photo: Lou Walker courtyard
Roper St. Francis-Community Health Care/City of Charleston
Positioning, Branding, Marketing
www.roperstfrancis.org/seniorcenter
© 2008, Copyright NISC
New Models: EntrepreneurialLowcountry Senior Center, Charleston, SC
No government funding 50% philanthropy: (individual,
foundations, corporate) 50% earned income: member and
program dues/fees, newsletter ads, facility rental
Focus on position in community, ad campaigns
www.seniorcenterinc.org
© 2008, Copyright NISC
Senior Center, Inc.Charlottesville, VA
New Models: Case StudyEntrepreneurial
Photo: Senior Center branding campaign
Nonprofit New center built with HUD grant and
private donations 94% funding: donations, meal program
fees, thrift store, fund raising, bingo, travel club commissions
6% funding: City and county grants
Patti Proctor, Executive Director, 541-772-2273
© 2008, Copyright NISC
Medford Senior CenterMedford, OR
New Models: Case StudyEntrepreneurial
Photo: Medford fishing trip
Increased control of funding Greater independence through self-
sufficiency Independence allows for adaptability
in a rapidly changing environment Increased financial security Increased program stability and
sustainability Increased sense of ownership
© 2008, Copyright NISC
Impact
New Models: Entrepreneurial
Photo:
MySeniorCenter data base program Store participant information and
program statistics Scan card system User-friendly program selection All senior centers can use
www.myseniorcenter.com
© 2008, Copyright NISC
South Brunswick Senior Center
Monmouth Junction, NJ
New Models: Case StudyEntrepreneurial
La Fetra Center for SeniorsGlendora, CA
Frees staff time for seniors instead of paperwork
Prepares reports with a click of a button
Scan card serves as ID in case of emergency
Company receptive to suggestions for improvement
© 2008, Copyright NISC
Impact
New Models: Entrepreneurial
Iowa City (IA) and Madison (WI) produce their own TV shows. http://www.ci.madison.wi.us/senior/facilities.htmlhttp://icsctv.uiowa.edu/
Evergreen Commons (MI) private fitness club subsidiary. www.evergreencommons.com
Sunshine Center (FL) on-site pharmacy www.stpete.org/seniors
© 2008, Copyright NISC
EntrepreneurialOther Examples
New Models: Café
© 2008, Copyright NISC
Retail approach Café is centerpiece Programs offered in
addition to café Smaller,
neighborhood-based
Photo: Mather Cafe
Award-winning concept and design Neighborhood-based, retail orientation Address needs of lower- and working-middle
class An experience open to entire community Warm, inviting, “ageless” environment Programs geared for age 55+ Consumer driven menu and services Licensed as required
www.matherlifeway.com
© 2008, Copyright NISC
Mather LifeWaysChicago IL
New Models: Case StudyCafé
Photo: Mather Café
Attracts younger seniors (60% are 69 or younger)
Dream training provides extraordinary customer experience
Engages participants to improve quality of life, personal enrichment
Provides/promotes good nutrition Social connections stave off cognitive
decline Promotes partnerships w/agencies
focused on independent lifestyles and connecting older adults to resources
© 2008, Copyright NISC
Impact
New Models:Café
Photo: Mather Cafe
Winner of the ASA MindAlert Award. An independent nonprofit, founded in 1908 n
downtown Los Angeles Helps low income and non-English speaking elders
“cross the digital divide.” Broad sociological approach, rather than a narrow
technological approach. One-on-one, customized instruction in 5 languages. Spin-off project: a Film Making Initiative, which uses
volunteer film professionals to teach seniors to shoot their own films, edit and digitize them.
www.saintb-la.org/Cyber_Cafe.html
© 2008, Copyright NISC
Borchardt Cyber CaféSt. Barnabas Senior Center, Los Angeles
New Models: Case StudyCafé
Photo: St. Barnabas Cyber Café Film Fest
Computer labs isolate, focusing on the computer Cyber Café is a lifestyle of learning, using computers to
reach broader goals of Healthy Living by: Creating a supportive social environment, where
learning is experiential and community is as important as content
Respecting adult learning styles by teaching students what they wish to learn, and encouraging them to explore creative possibilities
Making technology dynamic, by making it available in its infinite variety, e.g., webcams, games, shopping, downloading music, information seeking, blogging, digital photography, film making
© 2008, Copyright NISC
Borchardt Cyber CaféSt. Barnabas Senior Center (SBSC) Los
Angeles
New Models: Case StudyCafé
Photo: Enjoying the Cyber Café
New Models: Common Themes
© 2008, Copyright NISC
Collaborative – involve variety of agencies Responsive – monitor the pulse of
changing needs/desires/demographics Accountable – to funders, those served Innovative/Creative – embrace change,
think outside the box Passionate – motivated, driven to excel
New Models: Dissemination Plans
© 2008, Copyright NISC
This power point is on NCOA and NISC web site Available to present at state senior center or related
conferences Final written report to be submitted January 2009 Considering DVD or CD with photos, marketing examples,
etc.
Questions? Seeking volunteers to join the Task Force to disseminate
our findings