sendgrid and sphero
TRANSCRIPT
![Page 1: Sendgrid and Sphero](https://reader034.vdocuments.us/reader034/viewer/2022052602/55a1817f1a28abe1098b4736/html5/thumbnails/1.jpg)
SPHERO
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![Page 2: Sendgrid and Sphero](https://reader034.vdocuments.us/reader034/viewer/2022052602/55a1817f1a28abe1098b4736/html5/thumbnails/2.jpg)
Don’t KnowDon’t Care
Do KnowDon’t Care
Don’t KnowDo Care
Do KnowDo Care
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![Page 3: Sendgrid and Sphero](https://reader034.vdocuments.us/reader034/viewer/2022052602/55a1817f1a28abe1098b4736/html5/thumbnails/3.jpg)
Don’t KnowDon’t Care
everyone starts here
Do KnowDon’t Care
Don’t KnowDo Care
Do KnowDo Care
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![Page 4: Sendgrid and Sphero](https://reader034.vdocuments.us/reader034/viewer/2022052602/55a1817f1a28abe1098b4736/html5/thumbnails/4.jpg)
Don’t KnowDon’t Care
everyone starts here
Do KnowDon’t Care
you are selling insurance
Don’t KnowDo Care
Do KnowDo Care
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![Page 5: Sendgrid and Sphero](https://reader034.vdocuments.us/reader034/viewer/2022052602/55a1817f1a28abe1098b4736/html5/thumbnails/5.jpg)
Don’t KnowDon’t Care
everyone starts here
Do KnowDon’t Care
you are selling insurance
Don’t KnowDo Care
your mother
Do KnowDo Care
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![Page 6: Sendgrid and Sphero](https://reader034.vdocuments.us/reader034/viewer/2022052602/55a1817f1a28abe1098b4736/html5/thumbnails/6.jpg)
RAZOR
A weapon you rub against your face every morning to make yourself more attractive.
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![Page 7: Sendgrid and Sphero](https://reader034.vdocuments.us/reader034/viewer/2022052602/55a1817f1a28abe1098b4736/html5/thumbnails/7.jpg)
Don’t KnowDon’t Care
everyone starts here
Do KnowDon’t Care
you are selling insurance
Don’t KnowDo Care
your mother
Do KnowDo Care
congratulations!
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![Page 8: Sendgrid and Sphero](https://reader034.vdocuments.us/reader034/viewer/2022052602/55a1817f1a28abe1098b4736/html5/thumbnails/8.jpg)
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BETTER EVERY DAYBut how do we tell everyone?
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![Page 12: Sendgrid and Sphero](https://reader034.vdocuments.us/reader034/viewer/2022052602/55a1817f1a28abe1098b4736/html5/thumbnails/12.jpg)
BETTER EVERY DAYBut how do we tell everyone?
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![Page 13: Sendgrid and Sphero](https://reader034.vdocuments.us/reader034/viewer/2022052602/55a1817f1a28abe1098b4736/html5/thumbnails/13.jpg)
TRANSACTIONAL EMAIL
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![Page 14: Sendgrid and Sphero](https://reader034.vdocuments.us/reader034/viewer/2022052602/55a1817f1a28abe1098b4736/html5/thumbnails/14.jpg)
TRANSACTIONAL EMAIL
“Hey Everybody” vs. “Hey You”
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![Page 15: Sendgrid and Sphero](https://reader034.vdocuments.us/reader034/viewer/2022052602/55a1817f1a28abe1098b4736/html5/thumbnails/15.jpg)
ENGAGE FANS
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![Page 16: Sendgrid and Sphero](https://reader034.vdocuments.us/reader034/viewer/2022052602/55a1817f1a28abe1098b4736/html5/thumbnails/16.jpg)
SURPRISE AND DELIGHT
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![Page 17: Sendgrid and Sphero](https://reader034.vdocuments.us/reader034/viewer/2022052602/55a1817f1a28abe1098b4736/html5/thumbnails/17.jpg)
The Gang Says Hi
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![Page 18: Sendgrid and Sphero](https://reader034.vdocuments.us/reader034/viewer/2022052602/55a1817f1a28abe1098b4736/html5/thumbnails/18.jpg)
THE UNCANNY VALLEYOF EMAIL
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![Page 19: Sendgrid and Sphero](https://reader034.vdocuments.us/reader034/viewer/2022052602/55a1817f1a28abe1098b4736/html5/thumbnails/19.jpg)
THE CHECKBOX IS NOT ENOUGH
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MORE TRANSACTIONAL EMAIL TO THE RESCUE
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![Page 21: Sendgrid and Sphero](https://reader034.vdocuments.us/reader034/viewer/2022052602/55a1817f1a28abe1098b4736/html5/thumbnails/21.jpg)
@willronco @gosphero
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