senator bates champions small business · kevin sharrar windermere homes & estates gary sims...

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AN AWARD-WINNING, MONTHLY PUBLICATION OF THE CARLSBAD CHAMBER OF COMMERCEVOL. 33, NO. 10 NOVEMBER/DECEMBER 2016

Behold: Holiday magic at The ForumThe Forum Carlsbad is a magi-cal place during the holidays. Award-winning landscaping reaches new heights with sea-sonal plantings and the sights and sounds of the season are all around.

THE LIGHTING OF THE FORUMSaturday, November 26, 6-9 p.m.

The holiday season officially kicks off with “The Lighting of The Forum.” Friends and fami-lies gather to enjoy a live holiday musical stage show, Santa’s Grand Arrival, the Lighting of the Holi-day Tree, followed by a Holiday Light Show and Magical Snowfall. After the light show, children are invited to the stage to visit with Santa. The Forum’s restaurants will serve complimentary refresh-ments and prizes provided by Forum merchants will be given away to the lucky winners.

VISITS WITH SANTASaturdays, December 3, 10 and 17, 1-4 p.m. Sunday, December 18, 1-4 p.m.

Children are invited to visit with Santa in the Anthropologie Court at The Forum. He will have a treat for all of his guests. Be sure to bring your cameras! There is no cost to visit The Forum Carlsbad’s Santa.

STORYTIME WITH SANTASundays, December 4 and 11, 1-3 p.m. in Geppetto’s Toy Store

Bring the children to Geppetto’s Toys in The Forum Carlsbad for Storytime With Santa. Santa will read holiday classics followed by time for the children to visit with the jolly old elf.

HANUKKAH CELEBRATIONMonday, December 26, 4-6 p.m.

Join Chabad La Costa for the Lighting of the Menorah in the Anthropologie Court. The event will include games for the children and complimentary refreshments.

HOLIDAY SHOPPING AT THE FORUM CARLSBADBlack Friday, November 25

Holiday shopping goes into full swing with special hours and great bargains at The Forum on Black Friday, November 25. The center opens at 8am and closes at 10pm that day, but many stores will open earlier and close later. Visit thefo-rumcarlsbad.com for updates throughout the holiday season.

Senator Bates champions small business

Senator Patricia C. Bates (R-Laguna Niguel) represents the 36th Senate District in the California Legislature, which covers South Orange County, North San Diego County and Marine Corps Base Camp Pendleton.

The Carlsbad Chamber wants to congratulate Senator Bates for earning a 100 percent score from the National Federation of Independent Business (NFIB) on its 2016 legislative score card. The NFIB is one of the nation’s leading advocates for small business owners.

“One of my top priorities is making it easier for small busi-ness owners to create new jobs, so I am very pleased to have my voting record recognized by the NFIB,” said Bates in a recent statement. “It is already expen-sive to do business in California, so I will continue to do what I can to spare small businesses from additional costs and bur-densome laws originating from Sacramento.”

Bates was classified as part of the “NFIB 100% Club,” a distinction given to less than one in four state legislators. NFIB assessed legislators on 12 bills vital to the health of small business in California during the 2016 half of the 2015-16 leg-islative session. The complete NFIB Voting Record with the bill numbers, description, and votes can be found at nfib.com.

For example, Bates opposed bills that will impose additional environmental mandates with-out considering economic costs

BUSINESS SPOTLIGHT

Choose bricks over clicksBY LESLIE LUNA

One of the great things about living in Carlsbad is that the city has so many local

options to shop, dine, and play. If you’ve ever spent an after-

noon at the State Street Farm-ers’ Market – where people catch up over tasty food, vendors talk about their products with pas-sion, and children dance to live music – you’ll know it trumps a trip to a grocery store to buy imported avocados.

There’s something really spe-cial in knowing about where what you buy comes from, who produced it, and having a rela-tionship with the people who are selling it.

Why buy local? Local busi-nesses are owned by people who live in the community and are more invested in the commu-nity’s future. Shopping at local businesses creates more local jobs. While chain stores mostly create positions for cashiers and clerks, local businesses hire accountants, graphic designers

and many other positions that online retailers centralize at their corporate headquarters. Local businesses tend to pay higher wages to their employ-ees and they also spend money at other local businesses. That means by buying local, you help create jobs for your neighbors, contribute to improved public infrastructure, and invest in your community.

“Shopping locally ensures your tax dollars are reinvested in the community. Sales tax rev-enue the city collects from goods purchased in Carlsbad is used to fund city services we all rely on, from fire and police to parks and libraries,” said Kevin Pointer, Management Analyst for the

City of Carlsbad in a statement. “Shopping locally is one way to ensure a sound fiscal resiliency for Carlsbad.”

The sales tax rate in Carlsbad is eight percent; one dollar of every $100 spent at a local busi-ness is received by the City and deposited in the City’s General Fund. The General Fund pays for safety services (police and fire), library and arts, parks and rec-reation, development services, street maintenance, and other general city services.

For the fiscal year that ended on June 30, the total General Fund revenue for Carlsbad was $148.6 million; of that amount sales tax revenue was $35.2 mil-lion, or 24 percent. The largest

economic drivers in the city are auto sales, restaurants, apparel stores, department stores and miscellaneous retail. Together, they generate approximately 31 percent of the total sales tax rev-enue received by the City.

So it’s safe to say that the ben-efits of buying local far outweigh the convenience of buying from a big-box store. When you shop in your community, you’re making a choice to help keep your city vibrant and thriving.

Americans plan to spend on average $1,175 this holiday season, a 12 percent jump over last year, according to Rubicon Project’s Holiday Consumer Pulse Poll. However, a surpris-ing 22% of shoppers do not plan to shop-in store at all this year. We urge you to take a dif-ferent approach and seek out your fellow chamber members on Small Business Saturday (takes places on Nov. 26) and throughout the holiday season, meet your neighbors and fully integrate your values in your purchasing decisions.

“ Shopping locally is one way to ensure a sound fiscal resiliency for Carlsbad.”

Kevin Pointer, Management Analyst, City of Carlsbad

Shop & Dine Local

2-21

ORDER YOUR 2017 LABOR LAW POSTERS TODAY

> Visit carlsbad.org

JOIN US FOR THE HOLIDAYS!

LEGO, the LEGO logo, the Minifigure and the Brick and Knob configuration are trademarks of The LEGO Group. © 2016. LEGOLAND California Resort is part of Merlin Entertainments plc.

LEGOLAND® California Resort is filled with festive décor and entertainment this holiday season. There’s plenty of holly jolly fun with more than 60 rides, shows and attractions including

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November 25 – December 31

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CARLSBAD BUSINESS JOURNAL NOVEMBER/DECEMBER 2016 | 3

INDEX

MEMBER DIGEST .................... 9-11

VILLAGE BEAT ................................ 6

SCHOOL NEWS .......................... 7-8

CITY NEWS ................................... 3

MARKETING SPOTLIGHT SHOP & DINE LOCAL .................... 12-21

Published 10 months out of the year by the Carlsbad Chamber of Commerce.

Subscription price is deducted from dues of Chamber members.

CARLSBAD BUSINESS JOURNAL5934 Priestly Drive • Carlsbad, CA 92008Ph. (760) 931-8400 • Fx. (760) 931-9153

[email protected]

DIRECTORS Paula Anderson First Citizens Bank David Bennett Tri-City Medical Center Rich Clark Fuzion Payments, LLC Carolyn Grant Museum of Making Music John Haedrich Tip Top Meats/European Deli Michael Howes, AICP Howes, Weiler and Associates Frank Idris LEGOLAND California Resort Jessica Jones Poseidon Water, LLC Rick Lemmo Caruso Affiliated Matt Leonard Edward Jones Alan Marcher SDG&E Niels Norby SD Trophy Ulrich Samietz Park Hyatt Aviara Resort,

Golf Club & Spa Don Sando Strategic Results Group Don Schempp Torrey Pines Bank Carlsbad Michael Schroder Cal State San Marcos Kevin Sharrar Windermere Homes & Estates Gary Sims Omni La Costa Resort & Spa Jeffrey R. Stoke, Esq. Procopio, Cory, Hargreaves

& Savitch, LLP Amber J. Ter-Vrugt Scripps Health

Scott White New Village Arts Theatre

ADVISORY COUNCIL

Dr. Sunita Cooke MiraCosta College Kevin Crawford City Manager Ofie Escobedo Lola’s 7-Up Mexican Market & Deli Dr. Benjamin Churchill Carlsbad Unified School District Sam Ross Visit Carlsbad Michael Schumacher City of Carlsbad Council Liaison Sandy Wilson Camp Pendleton

STAFF Ted Owen President & CEO Toni Padron Executive Vice President & COO Bev Jorgensen Vice President, Corporate &

Member Relations

Gwen Bryson Information Specialist Bonnie Hoffman Business Services Manager Leslie Luna Communications Manager Kathleen Mandig Business Development Manager Tracy Power Information Specialist Darryl Reitmeyer Director of Sales & Marketing Chad Spinks Graphic Designer Kathy Steffen Member Services Manager

ASSOCIATES Carlsbad Business Journal Printing Advanced Web Offset

MISSION STATEMENT “The Carlsbad Chamber of Commerce promotes business through member services, educational programs, cooperative partnerships and legislative advocacy that balances economic prosperity with the quality of life.”

OFFICERSCHAIRMAN OF THE BOARD

Deb Beddoe Your Ops Manager

CHAIRMAN ELECT Ahmed Haque NRG Energy, Inc.

VICE CHAIR OF BUSINESS & COMMUNITY DEVELOPMENT

William Meade Jr., MD Activ8 Athleticism

TREASURER Tim Stripe Grand Pacific Resorts, Inc.

VICE CHAIR OF MEMBER SERVICES Lupe Hairston Freedom Window Cleaning

VICE CHAIR OF PUBLIC POLICY & PAST CHAIR John Osborne AT&T

VICE CHAIR OF ECONOMIC DEVELOPMENT Brian Lee Wells Fargo Bank

VICE CHAIR OF STRATEGIC PLANNING Lou Storrow Storrow Law, APC

MEMBER MARKETPLACE ...................11

TED OWEN

WORDS OFWISDOM

President & CEO CARLSBAD CHAMBER OF COMMERCE

DEB BEDDOE

FROM THECHAIRMAN

Chairman of the Board CARLSBAD CHAMBER OF COMMERCE

Taking a stand on issues The Carlsbad Chamber Board

of Directors took a stand in sup-port of, or opposed to, some of the measures on the ballot this month. As a member, you should care that we are taking a stand, and here is why:

• The easiest thing for us to do would be to remain neutral. But sometimes the easy way is not the right way, and sometimes the right way is not the easy way.

• By discussing the topics openly and with a measure of respect for each others point of view, we are able to evalu-ate the pros and cons of the issues from many perspec-tives before deciding what is in your best interest.

• Taking a stand means that we are held accountable to do the research and ask the tough questions about why the issues are beneficial or detrimental to the business community.

• At our Board meetings, we hear a lot of informa-tion from elected officials, city personnel, community agencies, and other orga-nizations that can provide

first-hand information about the background of the issues. Sometimes, what is heard “through the grape-vine” is taken out of context, is embellished, or is just not factual. By getting the information first-hand, we are able to cut through the misinformation and make a decision based on informa-tion that is not discussed through the grapevine.

• Taking a stand and speaking as an organization brings a greater impact to our legisla-tors than one individual acting alone. Our success as an organization to create a favorable business climate in Carlsbad is dependent on the strength of our members, which means that your mem-bership is important to us.

• The State of California is regarded as one of the least business friendly states in the nation. We have an obligation to you to hold our legislators accountable to moderate and reason-able approaches to business legislation.

• If we didn’t take a stand, then we would stand for noth-ing, which is not what your Chamber membership is about.

While the Chamber does not endorse or support specific can-didates, it is our job to research, report, and take a stand on the issues. (For more information, please refer to the Chamber Public Policy Guide at carlsbad.org). You may not always agree with our decisions, and that is OK. In fact it is great. Because it shows that you also are doing your thoughtful research to come to your own conclusions. Being on different sides of an issue doesn’t make us enemies, it just means we are Americans, enjoy-ing our freedom, and practicing the principles and values on which our country was founded. Taking a stand is just the right thing to do.

Carlsbad’s entrepreneurs creating a buzzMany of us who live and work

in the City of Carlsbad know our community as a vibrant place populated by inventive people who convert original ideas into thriving businesses. And now the rest of the world is catching on to our secret, as national media and others are recognizing the city and business community for our entrepreneurial spirit.

The City of Carlsbad Economic Development staff has, over the past several years, emphasized helping our local industries to attract and retain talent, and in 2014 launched the Carlsbad Life In Action® brand and website, which stresses the benefits of living and working in Carlsbad.

It’s little wonder that this pro-motion has taken root, as dem-onstrated by a recent article in the nationally distributed Men’s Journal, which named Carlsbad as one of its “Best Places to Live” in 2016. The article cited several Carlsbad companies, pointing out that local firms take advantage of an ideal climate and oceanfront location to encourage their employees to interweave work and play.

“At ViaSat, a telecom outfit with 2,000 local employees, you’ll find basketball and vol-leyball courts — and wetsuits hanging out to dry,” the Men’s Journal article said, adding that ViaSat is one of many businesses where employees customize their work hours around recreational pursuits.

“‘I usually ride my bike to work,’” the article quoted Andy Parr, a manufacturing manager at Thermo Fisher Scientific. “‘If I have enough time, I’ll take the long way, which makes it a 10-mile route that goes past Batiquitos Lagoon, up a few good hills, and then to our campus, where we have a gym and showers.’”

Carlsbad is home to several industry clusters that rely on innovation and technical aptitude to remain competitive, includ-ing life sciences, information

and communication technol-ogy, action sports, and high-tech/clean-tech. Employees in these industries also command high salaries, making them attractive to young, upcoming talent.

The city has undertaken two recent ventures to stimulate local business and attract and retain talent. The city launched a life sciences incubator in a city-owned building in 2013, to provide laboratory space for scientists to conduct research, with the aim of launching new businesses. And in 2015, the city partnered with MiraCosta College to open an expanded Technology Career Institute in a city-owned building, where the college trains workers as industrial technicians, a much needed skill in North San Diego County.

These factors combine to foster creativity, as reflected in the most recent CONNECT Innovation Report, which evaluates the San Diego region’s innovation econ-omy. Carlsbad ranks high among California cities for innovation based on several metrics, accord-ing to the report.

In 2014 and 2015, for example, Carlsbad hosted 63 startups, the most of any city in the county outside San Diego city. And according to U.S. Patent and Trademark Office data, Carlsbad firms netted more than 650 pat-ents in 2015 — 10 percent of the total issued countywide.

Coincidentally, San Diego County’s 6,500 patents ranked second only to Santa Clara County, home to Silicon Valley, making San Diego the

second-most innovative county in the state, and Carlsbad a signif-icant contributor to that innova-tive spirit. Based on the number of patents issued per worker, Carlsbad averaged 12 patents for every 1,000 workers, compared with 3.6 patents per 1,000 work-ers in San Diego city, and 8 per 1,000 workers in San Francisco.

And while Carlsbad scores high in creativity, it doesn’t do so at the expense of livabil-ity, said the Huffington Post, which called Carlsbad “the anti-Silicon Valley, … a livable, workable city with world-class leading companies in multiple disciplines.” The HuffPost arti-cle singled out local companies for their retention rates, which “are so amazing as to be almost unbelievable.” The article also commended the City of Carls-bad’s efforts in helping local firms retain and recruit talent.

Those efforts were recognized by the League of California Cities magazine, Western City, which featured Carlsbad for its June 2016 cover story, “Carlsbad Focuses on Economic Opportuni-ties in High-Tech Sectors.”

And recently the California Association of Local Eco-nomic Developers presented the city with two awards of merit, the first for the Bio, Tech and Beyond Startup Showcase, which promoted businesses in the city’s life sciences incuba-tor; and the second for the city’s partnership with MiraCosta Community College to house the Technology Career Institute.

And Transforming Local Government’s Alliance for Innovation, which recognizes local governments that improve day-to-day government opera-tions and implement creative business processes, honored the Technology Career Institute with an “Outstanding Achieve-ment in Local Government Innovation Award.”

It’s now fair to say your city, our city, has made its mark as a center for innovation.

Achieving goals against the odds

Believe in the impossible and yourself. As I sit down to jot down my thoughts for my monthly column, my mind started wondering about what I’m thankful for this year. So I want to share a powerful story of determi-nation with all of you.

In 1963, engineer John Roebling came up with a design for the Brooklyn Bridge. Experts told him there would be no way he would succeed. But he ignored them, and devel-oped the concepts of how it could be accomplished.

With the help of his son, Washington, he hired a crew and set to work. But only a few months into the proj-ect, an accident took the life of John Roebling and severely injured Washing-ton, who was left with per-manent brain damage and was unable to talk or walk. Everyone felt that the project would have to be scrapped since the Roeblings were the only ones who knew how the bridge could be built.

Even though Washing-ton was unable to move or talk, his mind was as sharp as ever, and he still had a burning desire to complete the bridge. An idea hit him as he lay in his hospital bed, and he developed a code for communication.

All he could move was one finger, so he touched the arm of his wife with that finger, tapping out the code to communicate to her what to tell the engineers who were building the bridge. For 13 years, Washington tapped out his instructions with his finger until the Brooklyn Bridge was finally completed.

So, you see we do have much to be thankful for. Our spirits and ideals will always be the envy of the world. When times get tough for you, just think of how spe-cial John and Washington Roebling were and how great their will to succeed helped make a great city. We all have much to be thankful for each and every day.

GLEN VAN PESKI

CITYNEWS

Community & Economic Development DirectorCITY OF CARLSBAD

Despite a debilitating injury, Washington Roebling real-ized a method to continue his work on the Brooklyn Bridge and thus ensuring its completion. Photo by Leslie Luna

4 | WWW.CARLSBAD.ORG

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We carry Reduced Sodium Turkey Dinners, complete holiday Turkey Dinners, Spiral Glazed Ham Dinners, and the ever popular Boneless Rib Roast.

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Ready Carlsbad honored with Community Partner Award

The USS Midway Museum once again paid tribute to those who serve as the American Red Cross recog-nized inspiring examples of heroic actions, lives saved and community service in October. “Real Hero” honorees were publicly recognized from Military, Law Enforcement, Fire & Rescue, and adult, youth and animal welfare cat-egories. Ready Carlsbad Business Alliance, a partnership between the Carlsbad Chamber of Com-merce, local businesses, and the City of Carlsbad which promotes business emergency preparedness, was honored with the Com-munity Partner Award.

Struggling to contain emotions, attendees heard heart-gripping stories of danger, sacrifice and

selfless heroism. Although quick to dismiss such a label as “hero” for them-selves, honorees spoke of: saving lives with AED and CPR; providing animal welfare support to serve veterans, active duty mili-tary, seniors, families in crisis, and those affected with PTSD, among others; multiple accounts of res-cuing severely burned children and adults from

residential fires; extract-ing victims from horrific traffic accidents; and pro-viding support to the sur-vivors of torture, and their families. The most inspir-ing example of self-less heroism was demonstrated by two young women, just teens, who rescued a boy trapped in a life-threaten-ing rip current.

The Ready Carlsbad Business Alliance was recognized as a commu-nity partner “Real Hero” for its unique symposium series to build community preparedness, its role in assisting residents recover from the 2014 Poinsettia Fire recovery, and response preparedness during the 2015-16 El Niño season. The next RCBA Sympo-sium is on cybersecurity on Friday, Nov. 18.

Local retailer wins Gold Medal honorCoolest Shoes in

California was named a winner of a Gold Medal Service Award in Octo-ber for Outstanding Cus-tomer Service by Footwear Insight magazine.

“Customer Service is the best way that inde-pendent shoe stores can win out over bigger stores and online competitors,” said Mark Sullivan, editor of Footwear Insight, in a recent statement. “It’s also the best way stores can take care of their customers and build a loyal following.”

Coolest Shoes in Cali-fornia was one of 61 other stores that were recognized as winners of the presti-gious Gold Medal honors. The awards are presented to stores that earn a score of 70 or better based on the results of a mystery shop-ping evaluation autho-rized by Footwear Insight, one of the leading trade

publications serving the footwear industry, and con-ducted by an independent third party mystery shop-ping firm.

The company achieved its recognition by earning points on 24 different criteria involved in the shoe buying process, starting with “how promptly were you greeted,” to the measuring of the shopper’s foot, all the way

through the checkout pro-cess and the quality of the bag the shopper received on the way out the door.

Now, in its second year, the Gold Medal Awards are open to all independently owned shoe stores and regional chains that have significant shoe businesses. National chains, running stores, and sports specialty stores are not eligible.

Karl Strauss named top midsize brewery Karl Strauss Brewing

Company was named the nation’s best midsize brew-ery at the Great American Beer Festival (GABF) in Octo-ber. Karl Strauss, San Diego County’s oldest brewery, won four medals at the annual competition in Denver.

“The market now knows what we’ve known all along. We make incred-ible beer that is a product of our relentless pursuit of

innovation, brewing excel-lence and the highest stan-dards for beer quality. We owe a great deal of our suc-cess to our namesake Karl Strauss, the most decorated master brewer of all time and an industry champion for beer quality.” said Paul Segura, Brewmaster of Research and Development in a recent statement.

Winning a medal at this prestigious competition

is no small feat, and win-ning four medals puts Karl Strauss in a select group of only four U.S. breweries to have won four or more medals at GABF this year. Now, in it’s 30th year, The GABF competition is the largest commercial beer competition in the world. In all, 14 San Diego County breweries won 18 medals. For a full list of winners visit, brewersassociation.org.

(L-R): Coolest Shoes in California members Sharon Pettit, Bill Davis, Christine Davis, and Jennifer Donohue proudly display their Gold Medal Service Award.

Pictured left to right: Mayor Matt Hall, RCBA members Deb Beddoe, David Harrison, Jeff Segall, Toni Padron, Bob Welty, and U.S. Bank’s Steven Stuckey.

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Rides to wellness

A new pilot program being launched in the upcoming months will improve transpor-tation availability to seniors and disabled people by pro-viding lifts home and to follow up appointments to qualify-ing patients being discharged from the hospital.

It’s all possible thanks to a partnership between Tri-City Medical Center; SANDAG; and Facilitating Access to Coor-dinated Transportation (FACT), a regional nonprofit serving seniors and disabled people.

The Federal Transit Administration awarded the $200,000 grant for “Rides to Wellness.” The North County initiative was one of 19 agen-cies awarded a “Rides to Well-ness” grant nationally. Only two of the 19 grants were awarded in California.

“Ensuring ease of access to medical care is a priority. The ‘Rides to Wellness’ program and grant is an excellent option to help us serve our senior and disabled patients who have unique transportation needs and obstacles,” explained Tri-City Medical Center CEO Steve Dietlin in a statement.

The pilot project will last 18 months. The objective of the grant is to improve patient out-comes, improve transportation availability and reduce the cost of transportation, as well as overall spending on healthcare by reducing hospital readmis-sions. To learn more, call (760) 754-1252.

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E-consults connect patients with specialists North County Health

Services has teamed up with AristaMD to expand an eConsult platform to all clinics system wide at NCHS.

The expansion follows a four-month pilot that sig-nificantly outperformed expectations. In 65 percent of cases where a specialist was engaged for an eCon-sult, the issue was success-fully resolved in under four hours and replaced the

need for an in-person visit.“Not only are we empow-

ering our providers with the support they need to make referral decisions, we are also improving high-qual-ity and timely specialty care access for our patients who may not otherwise have gotten the care they needed,” said Dr. Denise Gomez, Clinical Director of Adult Medicine at NCHS. “As the pilot program was

met with positive outcomes and very high accept-ability by both providers and patients alike, we are thrilled to expand access to the eConsult service to all of our locations throughout North County.”

The eConsult Platform is designed to improve access to specialist care and reduce costs by facilitating rapid collaboration between pri-mary care providers (PCPs,

NPs, PAs) and specialists.

Results of the pilot include:• 65 percent of the pilot

program’s eConsults resolved the patient’s issue altogether so that an in-person specialist visit was not necessary.

• Top three specialties were dermatology, orthopedic surgery and cardiology.

• 91 percent of providers acknowledged that the program had a signifi-cant influence on their patients’ care plan.

• Nine out of 10 providers would recommend the service to others.

For more information, visit nchs-health.org or call (760) 736-6767.

Behind every small business there’s a story worth knowing“I haven’t been to the

Village for three years!” “Wow, I had no idea there were so many new restau-rants open in the Village.” “I haven’t had this much fun shopping in a long time.” If I had a dollar for every time I heard state-ments like these, I’d be rich. Yes, Carlsbad Village is all that and more!

With two new restau-rants, two cafes and two wine bars opened within just the last five months, along with seven new independently-owned stores just since summer, Carlsbad Village is bub-bling with energy. But the great thing is that even with all of this new energy, the Village still offers a comfortable, relaxed expe-rience full of character and personal customer service that is a far cry from that of a hectic, frenzied, and

often generic mall. That’s why the merchants and service providers in the Village are looking for-ward to Small Business Saturday on November 26 so that we can show you just how special we are.

Small Business Satur-day has been called a shop-ping holiday. It is really a movement of sorts, started six years ago by American Express, to celebrate the smaller, independently-owned businesses that are the fabric of downtowns all across America. Smack

dab between Black Friday, a day where mall shoppers brave the big-box stores for early morning bar-gains, and Cyber Monday, where shoppers use the power of the internet to buy goods from faraway places from business owners they don’t know, Small Business Saturday reminds us of the impor-tance of shopping small and supporting our local economy.

You’ve probably heard it before, that behind every small business there’s a story worth knowing. Well, in Carlsbad Village, that certainly rings true. There’s the band of broth-ers who opened up an eclectic surf shop on State Street to augment their already wildly success-ful, nationwide skate and surfboard manufactur-ing business. There’s the

young professional woman with a passion for retail who bought three estab-lished boutiques in the Village and now employs 15 people and is growing by leaps and bounds. And there’s the café owner from Oceanside who purpose-fully chose Carlsbad over several other nearby loca-tions to open his second café and grow his unique brand. There are literally hundreds of small busi-ness success stories in Carlsbad Village, each one as inspiring as the next.

While the merchants and service providers in the Village do hope to have the opportunity to impress you come Small Business Saturday on November 26, they really do hope to see you more than just then. Whether it’s a mid-week night out for burgers and gelato with the family, a

girl’s day out at the spa or a holiday shopping excur-sion, or whether it’s for an engagement ring, a new pair of shoes, a dance lesson, a haircut or a teeth cleaning, we hope you will embrace the “Shop Small, Shop Local” movement and consider Carlsbad Village your go-to place for absolutely everything all year long!

CHRISTINE DAVIS

VILLAGEBEAT

Program ManagerCARLSBAD VILLAGE ASSOCIATION

For Small Business Saturday specials and holiday events, visit carlsbad-village.com.

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Golfing, hiking, camping, swimming, surfing, meetings or a weekend getaway...

Golfing, hiking, camping, swimming, surfing, meetings or a weekend getaway...

County Airports* Agua Caliente * Borrego Valley * Gillespie Field

* Fallbrook Airpark * Jacumba * McClellan-Palomar* Ocotillo * Ramona

County Airports* Agua Caliente * Borrego Valley * Gillespie Field

* Fallbrook Airpark * Jacumba * McClellan-Palomar* Ocotillo * Ramona

Located at the core of San Diego County, Gillespie Field is a combination airport and business park with excellent accessibility, globally via air, locally by rail and regionally

via multiple freeway collections. McClellan-Palomar Airport in Carlsbad is a gateway to

San Diego's North County. The new passenger terminal at the airport includes a restaurant, Wi-Fi access and rental car desks.

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Vanessa C. Duisters, Esq. Rickard L . Borg, Esq.

Training students to fight cybercriminalsWith cyberattacks seem-

ingly in the headlines on a daily basis, it’s no surprise that cybersecurity workers are in demand.

Identity theft breaches are one type of cybercrime with which many people are familiar, but others include financial fraud, intellectual property theft, denial of ser-vice and hacking.

Cal State San Marcos is helping to fill a critical need by training the next generation of cybersecurity professionals.

Now in its second year, CSUSM’s Professional Sci-ence Master’s Degree in Cybersecurity is one of four in the nation accredited through the National Pro-fessional Science Master’s Association. A Professional Science Master’s program allows students to receive advanced training in a sci-entific field such as cyber-security while developing valued business skills at the same time. As such, both CSUSM’s College of Science and Mathematics and Col-lege of Business Admin-istration provide selected courses for students in the University’s cybersecurity program.

“We believe our program better equips our students to take on leadership roles in cybersecurity within their organizations,” said Teresa Macklin, interim director of CSUSM’s cyber-security program and the University’s chief informa-tion security officer and associate dean for technol-ogy infrastructure.

“It is becoming increas-ingly important for IT professionals to be able to advise, counsel and com-municate effectively with their organization on cyber issues, threats and

vulnerabilities,” Macklin said. “We designed this program to provide them with the information and resources to lead their orga-nizations’ effort to secure their technologies and operations.”

CSUSM’s cybersecurity program is geared toward working professionals by offering evening classes and can be completed in less than two years. Cur-riculum focuses on cyber-threat prevention and IT security management. Although students don’t need to have a cybersecu-rity background, they do need a computer science or technology-related degree (or experience) in order to qualify for admission.

One of the unique aspects of CSUSM’s mas-ter’s in cybersecurity is its Semester-In-Residence (SIR) program, which pro-vides students an opportu-nity to apply their training and knowledge to address a real-world issue or proj-ect. The SIR program also allows companies that might not have the neces-sary expertise for a project to tap into the knowledge of CSUSM’s cybersecurity students and professors.

The SIR program is struc-tured similar to an intern-ship and is done in lieu of a master’s thesis. It requires about 300 hours of project work over 15 weeks.

Even if you’re not look-ing for a career in cyber-security, you’ll still want to take precautions to cyber-protect yourself or your business. CSUSM’s cyber-security program offers five tips to help:

• Back up your data – and do so regularly.

• Understand the value of what you need to pro-tect. Your family photo collection? Your client/customer personal information? This helps you determine the mea-sures you should – and those you must – take to protect those assets.

• Practice safe browsing. Don’t accept “certificate errors.” These are not normal. Each time you enter a password, check to be sure you are using an encrypted session (https://site or the lock symbol, etc.).

• Don’t reuse passwords. If one site is breached, the hackers will try your email or username and password on other sites. You are at risk if you are using the same pass-word in multiple places. Get a password manager program if necessary.

• Make sure your computer is protected with current operating system and applica-tion updates along with an anti-malware application.

Visit csusm.edu/el/degree-programs/psmcybersecu-rity/ for more information on CSUSM’s Professional Science Master’s Degree in Cybersecurity program.

DR. PATRICIA L. PRADO-OLMOS

HIGHERLEARNING

Vice President of Community Engagement CALIFORNIA STATE UNIVERSITY SAN MARCOS

Working professionals interested in CSUSM’s Master’s Degree in Cybersecurity can enroll in evening classes and finish the program in less than two years.

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8 tips for selecting a Medicare PlanMedicare’s open enroll-

ment period is October 15 - December 7. By now, your mailbox is likely filled with information from insur-ance companies about your coverage choices. The sheer amount of information can be confusing and even overwhelming.

The following tips should help you make sense of it all – and help you make the right decisions. In most cases, this is the only time you can pick a new Medi-care Advantage or Medi-care Part D plan.

Now is the time to think about what you need from your Medicare plan and research your avail-able options to make sure you’re getting the most from your benefits.

1. Decide which services are important to you.

“No two people have exactly the same medical needs,” says Marc Reyn-olds, corporate senior vice president of payer relations at Scripps Health. Even if you both have diabetes, for example, you may take dif-ferent medications, or have other health conditions that affect your care. Make a list of

the medical services that you absolutely need, including:

• Primary and specialty care• Specific physicians or

hospitals that you prefer• Prescription

medications • Care while traveling or

other services

2. Consider your unique needs.

Make sure your plan pro-vides the coverage you need at a cost you can afford.

Factors to consider:

• Premiums, coinsur-ance, co-payments and deductibles

•Out-of-pocket limits •Quality of care

3. Review your plan and check for any changes in 2017.

Before open enrollment begins, your current insur-ance provider will send an Annual Notice of Change/Evidence of Coverage to let you know about any changes that may be made to your Medicare plan starting in 2017. Read this information carefully. Changes may include:

• Costs (premiums, deductibles, copays, out-of-pocket)

• Covered services, provider, hospitals and prescription medications

• Rules for eligibility

4. Choose the plan that best meets your needs.

You may find that your existing Medicare plan will provide everything you need, and you don’t need to make any changes. However, if your current

plan doesn’t fit your needs, your options may include switching Medicare Advan-tage Plans, returning to Original Medicare and making changes to your prescription drug coverage.

5. Check with your employer before making changes.

If your employer or union provides your health insur-ance benefits, you may need to get approval to change your coverage. If you don’t get approval, you may risk losing coverage for your-self as well as your depen-dents. Before you make any changes, check with your benefits administrator.

6. Remember key dates and differences among enrollment periods.

Once you have decided on a Medicare plan, complete the enrollment process. You may be able to do this in person with your agent, online, through the mail or by phone. Remember, there are different time periods for enrolling in Medicare, disenrolling from Medicare Advantage and other actions, says Reynolds. Mark your calendar with the dates and deadlines that apply to you.

7. Take advantages of benefits your plan offers.

In addition to caring for you when you are sick, Medicare coverage offers a number of benefits to help you stay well. Once you’re enrolled, take advantage of all your plan has to offer, such as:

• Annual wellness exam• Health advice and

referrals • Flu and pneumonia shots• Education and discounts

8. Ask questions, under-stand all your options.

“Medicare has a lot of options and rules, and it’s easy to get confused between Original Medicare, Medicare Advantage, and Medicare Supplemental Insurance (Medigap),” says Reynolds. “Before you make a deci-sion, be sure you under-stand everything you need to know. Ask your insurance representative or another trusted source who is knowl-edgeable about Medicare.”

You also can find infor-mation online, but be sure to verify that information – especially if you are chang-ing doctors. Call the doctor’s office and confirm that he or she is in the plan you want.

Scripps Health is offer-ing several Medicare pre-sentations throughout San Diego County during November and December to explain your options and answer questions. Medicare experts, including represen-tatives from health plans, will be available to answer questions. Please register early as seating is limited. To reserve your seat, call 1-800-SCRIPPS (727-4777).

This article is brought to you by the physicians and staff of Scripps. For more information, please visit www.scripps.org/CBJ or call (858) 348-4210.

CUSD talks trash, rolls out new recycling programs

Banana peels and coffee cups, foam trays and juice boxes, copy paper and lunch bags -- Carlsbad’s schools generate tons of trash every year. County landfills are filling up, with plastic water bottles buried under apple cores and yes-terday’s homework.

To manage the profusion of trash in landfills, the Cal-ifornia Legislature in 2012 passed Assembly Bill 341, requiring that 75% of waste be diverted from landfills by 2020. Right now, Carlsbad schools recycle only about 15 to 20% of waste. State law mandates that we do better. And we believe that it is the right thing to do.

Last year our school dis-trict inaugurated the CUSD Sustainability Committee, consisting of representa-tives from Student Services; Facilities; Nutritional Ser-vices; Custodial Services; Instructional Services; our waste hauler, Republic Services; and Green Teams at each school, made up of staff and students. With the support of our Board of Trustees, the Carlsbad Educational Foundation’s (CEF) Grant Writing Collab-orative submitted a grant application and received $30,000 from the Carlsbad Charitable Foundation. As a result, we are rolling out new recycling programs in all elementary schools located within the City of Carlsbad (including three elementary schools in Encinitas Union School District), serving approxi-mately 8,000 students.

This grant will support

our schools in: Implementing a lunch

waste sorting initiative. For instance, rather than throw styrofoam lunch trays into the trash, we will “tap and stack” them, and they will be picked up to be recycled. This alone should increase our diversion and lower our waste.

Instituting new recy-cling programs. All CUSD classrooms will implement a “twinning” recycling pro-gram: a tan trash container and a blue recycle container will be placed in each room. We will have a “single

stream recycling” process with our waste hauler, Republic, so there will be no need to sort bottles, aluminum cans, or paper anymore. New signage will clearly define what is for recycling and what is trash.

Inaugurating inno-vative educational pro-grams. Students and staff will learn about the importance of reducing waste and the impact that personal behavior can have on the larger community. The education components will include interactive assemblies from the Solana Center for Environmental Innovation at each of the elementary schools, and ongoing training through-out the year. The Solana Center will also provide lunchtime monitoring to support the development of better recycling habits.

The CEF Grantwrit-ing Collaborative’s Chair, Rosemary Eshelman, says, “The Carlsbad Charitable Foundation grant targets elementary schools, but its efforts will have an impact districtwide. It will promote environmental stewardship and significantly reduce the amount of refuse sent to the landfill from our schools.”

We have work to do to sustain these recycling efforts. The ongoing edu-cation necessary for main-taining recycling programs at each site will be sup-ported by staff, students and parents. The school district is also having con-versations with the City of Carlsbad to collaborate to lower all diversion across the city. Once our recycling programs are established, we expect to save money by reducing waste hauling expenses and increasing recycling. More important, our students will learn how to act responsibly to protect our environment.

DR. BEN CHURCHILL

CARLSBADSCHOOL NEWS

Superintendent CARLSBAD UNIFIED SCHOOL DISTRICT

(SB 32) and make it more difficult to create additional entry-level jobs (SB 3).

On the cybersecurity front, Governor Jerry Brown recently signed a bipartisan anti-ransom-ware bill co-authored by Senator Bates.

Senate Bill 1137 authored by Democratic Senator Bob Hertzberg (D-Van Nuys) and co-authored by Senator Bates and others will make “ran-somware” the criminal equivalent of extortion. It will be a crime punishable by up to four years in jail.

Ransomware involves infecting a user’s computer with a virus that locks it

until a ransom is paid. Senate Bill 1137 will define “ransomware” in state law and make it a crime to introduce it into any com-puter, system or network. The range of punishment (up to four years imprison-ment) is equivalent to the punishment under current law for extortion.

Earlier this year, the Orange County Transpor-tation Authority spent $660,000 to fix servers that were held for ransom by hackers. In addition, computer systems at two Southern California hospi-tals were held hostage by hackers after being hit with ransomware. While patient records were not compro-mised, such attacks have become more common and more brazen.

› BATES Continued from Page 1

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AN AWARD-WINNING, MONTHLY PUBLICATION OF THE CARLSBAD CHAMBER OF COMMERCEVOL. 33, NO. 10 NOVEMBER/DECEMBER 2016

> First Friday > New Members > Member Renewals

Through page 11

For more info call: (760) 931-8400 or visit carlsbad.org

NOVEMBER DECEMBER

Wednesday, December 7

11:30 a.m.-1 p.m.Lisa O’Hearn 760.685.3759

Thursday, December 15

8-9:30 a.m. Jani Jackson

760.652.5060

Tap into your chamber business communityWe’re heading into one of

the busiest times of the year with Thanksgiving, Small Business Saturday (Nov. 26), Christmas, Chanukah, and kwanzaa – all just around the corner. For many of us November and December are packed with visits from out-of-town friends and family, as well as holiday work parties and customer appreciation events.

This holiday season (and everyday!) think “Chamber First,” by that I mean think local, be local, shop local. Take into consideration about 30% of our members are out-side of Carlsbad so think of Chamber members in the North County region first for your shopping, dining and service needs.

Supporting North County

businesses has a dramatic impact on our community, economy and environ-ment. We know you won’t find everything you need in town, but by thinking of our local businesses first, you can maximize your pur-chasing decision because a greater share of every dollar spent in Carlsbad is recircu-lated in our local economy.

Are you hosting a grand

opening? We have a great number of Chamber member restaurants that cater to spe-cific dietary needs with menus offering quality, and excep-tional taste.

Are you hosting relatives from out of town? We’re home to award-winning resorts along with top-notch golf courses and spas, as well as a range of budget friendly hotels.

Are you in the market for a new car? Do you need a new IT guy or a financial advisor for 2017?

A wealth of services are just one click away on the Chamber’s online directory at Carlsbad.org. Before grabbing that special gift, hot cup of joe, tasty lunch, that glass of wine or beer, ask yourself am i sup-porting a fellow Chamber busi-ness member today?

BEV JORGENSEN

MEMBERSHIPCOUNTS

Vice President, Corporate and Member Relations CARLSBAD CHAMBER OF COMMERCE

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FROM TOP LEFT 1) Catherine Magaña (left), managing partner of WWM Financial, Savvy Women Wealth Management and Rita Famulare (right) founder of Famulare Jewelers received the Woman-Owned Business Award. 2) NRG’s Ahmed Haque presented Kate Wells from the Green Dragon Tavern & Museum with the Workplace MVP Award. 3) The events panelists included (L-R): Owen Hemsath, founder of Owen Video, Sue Loftin, founding partner of The Loftin Firm, P.C., and Don Hein, owner of Little Cakes Cupcake Kitchen. 4) (L-R): Wells Fargo’s Brian Lee, presented Ryan Pickett, Ryan Alexeev, and Ian McDaniel from Hanscom Alexeev & McDaniel LLP with the New Small Business of The Year Award. 5) Jacobs & Cushman San Diego Food Bank’s James Floros (left), shook hands with SDG&E’s Alan Marcher (right) after receiving the Sustainability Award. 6) AT&T’s John Osborne (right), presented Nanette Newbry (left) found-er of Comet Creative with the Best Marketing Practices Award. 7) Tri-City Medical Center’s Wayne Knight (left) presented Kim Stephens-Doll (right), founder of the Renaissance Institute of Music with the Community Impact Award. 8) Tim Stripe (right) from Grand Pacific Resorts, Inc. presented Rick Davis (left) founder of Arbor Scientia with the Excellence in Professional Services Award. 9) Brian Haghighi, CEO of the California Fruit Wine Co., proudly displays the Employee Development Award next to Scripps Health’s Amber J. Ter-Vrugt.

Thursday, November 17 11:30 a.m.-1 p.m. Kevin Sharrar 760.274.4710

Wednesday, November 30 11:30 a.m.-1 p.m.

Lisa O’Hearn 760.685.3759


MEMBER RENEWALS Apartment - Condo Rentals & Corporate HousingSkye ApartmentsTerri Cleveland(760)940-4170www.skye-apts.comSkye offers one, two and three bedroom apartment homes with spacious layouts, modern appliances and sleek finishes. Multiple social spaces like an outdoor viewing deck, central pool plaza, top-notch fitness center will keep you as socially connected as you like.

AttorneysBelice, Inc.Jason Belice(866)508-8940www.beliceinc.comBelice, Inc. is a boutique law firm specializing in corporate, venture capital, real estate and wealth planning matters.

Burke & Domercq, LLPPierre Domercq(760)434-3330www.dburkelaw.comOur law firm is a proven resource for representation in divorce and family law matters at all levels of conflict and com-plexity. We are distinguished by our emphasis on cost-effective divorce strategies as well as our strength in litigation and appeals when necessary.

Estate Preservation GroupAmy Peters(760)712-4607www.estatepreservationgroup.com

Leech Tishman Fuscaldo and Lampl, LLPLaura Lloyd(858)724-2171www.leechtishman.comAt LTFL we provide entrepre-neurs and businesses with strategic counseling and personal attention in connection with their trademark, copyright, patent, trade secret, and litiga-tion matters.

Peddycord LawShawn Peddycord(760)943-1537www.peddycordlaw.comPeddycord Law is a business law firm with a focus on contract law, providing outside legal counsel to small and medium size businesses.

BreweriesRouleur Brewing CompanyRawley Maciaswww.rouleurbrewing.comBoutique craft brewery with tasting room specializing in hybrid beer styles in Carlsbad, CA.

Business Consultants & ServicesKeep Them LoyalLucy Kelleher(619)884-3335www.keepthemloyal.comKeep Them Loyal specializes in creating customized client retention programs for business owners including the selection and implementation of CRM solutions.

Vince Mixie ConsultingVince Mixie(760)707-7766www.vmixieconsulting.comVince provides expertise in formulating policies and proce-dures, facilitating communica-tion and mediating conflicts in the workplace which results in improved employer/employee relations and enhanced produc-tivity and profitability.

Catering & Party PlannersFelix’s Creative Flavors Catering & EventsFelix Berry(760)439-2615www.felixscreativeflavors.comWe deliver the best in soul food and southern hospitality. We provide the perfect choice for any event where you want to impress your friends and col-leagues. Choose from corporate lunch deliveries, on-site bar-becues or an elegant sit-down plated service.

Addison Sheet Metal Inc.

Banner Bank

Beckman Coulter

Blue Chip Food System

Boys & Girls Clubs of Carlsbad - Village Branch

California State University San Marcos

Cape Rey Carlsbad, A Hilton Resort

Carlsbad Coastal Dental, Michael Thylin, D.D.S

Coastal Accounting & Bookkeeping

Cystic Fibrosis Foundation

The Daily News Cafe

Direct Carpet Unlimited

First Choice Bank

HYATT house

Harcourt & Kaufman Architects

Holy Guaca-Moly

ImpediMed, Inc.

JK Dots ‘Dippin-Dots’ Ice Cream

James Designs

Jeff T. Knutzen, D.D.S.

La Costa Limousine

Las Olas Mexican Restaurant

Lawyer Referral & Information Service of the SDCBA

Leucadia Wastewater District

Lexus Carlsbad

LifeCORE Fitness

The Lund Team

Metamorphysis Home Staging Services

Mitchell Thorp Foundation

Moonlight Cultural Foundation

Museum of Making Music

New Village Arts Theatre

Ocean Pearl Spa

Park Hyatt Aviara Resort, Golf Club & Spa

The Plotkin Group

Printsmith Solutions, Inc.

Quattra Via Aveda Salon Spa Inner Beauty Gallery

Quinn’s Rapid Recharger

RAM Enterprises International

Rayne Water of North County

Rotary Club of El Camino Real

San Onofre Nuclear Generating Station

Shadowridge Golf Club

Sheraton Carlsbad Resort & Spa

So Cal Chimney Corporation

Time Warner Cable Business Class

Turman Commercial Painters

Twenty 20 Grill & Wine Bar

UEI College

Union Bank (Carlsbad Poinsettia)

Waste Management

William J. King & Assoc. Insurance Services

Woman’s Club of Carlsbad

Zapf Estate Planners, APC

NEW MEMBERSClothing & AccessoriesOlivia Grace BoutiqueKristy Merino(805)268-5520www.oliviagracefashion.comOlivia Grace Boutique provides fash-ionable, unique, comfortable clothing for real women to love and wear. We find unique pieces and deliver them to your door at a beautiful price.

Education - Elementary, SecondaryAudeo Charter SchoolWade Aschbrenner(858)678-2020www.audeocharterschool.netAudeo is an independent study, academic intervention program serving K-12. Every Audeo student enjoys the benefits of a custom-built course plan, one-on-one attention from teachers, individualized college, and career planning and a flexible schedule that meets their academic and personal needs.

Education - Learning Programs & TutoringAce TutoringAnh Eggers(760)599-8873www.acetutoring.comIn early 2014, ACE Tutoring com-pleted their transformation to the most advanced learning center in the region. We also offer an advanced classroom support program to help students be successful with virtually any K-12 class.

Engineering - Consultants & ServicesHEINZE Consultants, LLCRichard Heinze(760)814-1820www.HEINZEConsultants.comElectrical engineering consulting services specializing in electrical power and communication system design, antenna, marketing, domestic and international business plans & proposals and government contracts.

Flight TrainingYoung Aviators Academy, Inc.Ken Bettencourt(760)207-9613www.youngaviatorsacademy.comThe Young Aviators Academy is a flight ground school program for young adults ages 14-18. Whether you want to become a private pilot, drone or Army helicopter pilot, we have a program for you!

Foods – SpecialtyMerrillo’s Fine Toffee ConfectionsJodi Binns(949)637-7456www.merrillos.comMerrillo’s is a family-owned and -operated company specializing in rich, delicious gourmet toffee-covered popcorn, drizzled with fine choco-lates. A truly decadent experience!

Pacific Puffs, LLCTrent Carvolth(760)300-8050www.pacificpuffs.comPacific Puffs is dedicated to offering premium, home-baked style cream puffs using only the finest fresh local ingredients. Our handcrafted puffs have been perfected over decades as an old family recipe and are baked daily using our signature small batch baking method to ensure the highest quality.

Home Decor & GiftsOtterlei CoastalStacey Holmes(760)966-1608www.otterleicoastal.comOtterlei Coastal Decor has beach decor and accessories for the entire house including furniture, bedroom, kitchen, and outdoor living.

Marketing & ConsultingCraig McKim Business DevelopmentCraig McKim(702)767-8203Our mission is to build and maintain an ever expanding and profitable re-ferral network for each of our clients based on each industry. And to create connections between those industries that share clientele.

Non-Profit OrganizationsNorth County Eco AllianceDavid Ahlgren(760)362-6045www.ncecoalliance.orgThe North County Eco Alliance (NCEA) nurtures eco-focused organizations and their communi-ties in the quest to ‘Protect the Planet’. NCEA advocates collabo-ration and sharing of information and resources between members and co-marketing activities that create a more powerful com-munity voice.

Pet Stores & SuppliesNature’s Pet CuisineSabrina Sierra(714)996-2800www.naturespetcuisine.comHolistic & organic pet food, treats and other supplements.

Photo Booth-MobilePowers Photo BoothKimberly Powers(760)908-1662www.powersphotobooth.comBoutique lux Photo Booth for weddings, corporate events, proms and parties.

PhotographersMarcy Browe PhotographyMarcy Browe(978)317-4766www.marcybrowe.comMarcy Browe is a portrait photographer who specializes in headshots, personal branding portraits and family photos. She takes pride in creating images that you’ll be proud to share.

Promotional Products & Ad SpecialtiesMarkIt PromotionsLori Newman(650)917-9000www.mipromos.comWith over 18 years of industry experience, MarkIt Promotions provides corporate gifts, incentive programs, promotional products and graphic design services.

Real Estate - CommercialAvanti WorkspaceRebekah Peterson(760)302-6030www.avantiworkspace.comAvanti Workspace has created a wide variety of flexible space solutions, including private offices, mini-suites, co-working, virtual offices, meeting rooms, an on-site gym, showers/locker rooms & much more.

Real EstateInnovative Housing Opportunities, Inc.Patricia Whitaker(949)863-9740www.innovativehousing.comIHO is a mission-driven, nonprofit developer. Through strategic part-nerships, we provide high-quality affordable housing and Economic Self-Reliance™ programs to those most in need.

RestaurantsThe Pizza PressNikki Mayne(760)492-1675www.thepizzapress.comFast casual restaurant specializing in handcrafted pizzas, locally crafted beers, salads, and desserts. Our mission is to create a warm and welcoming environment for all demographics and interests.

Vacation Rentals (Monthly & Weekly)Vacation in CarlsbadMissy Jones-Kellett(760)979-4500www.vacationincarlsbad.comLuxury vacation beach rentals located in the Carlsbad Village.

Web Site Design & ServicesSW Hafer Web DesignSteve Hafer(856)279-6760

http://www.acetutoring.com


As a home mortgage consultant with Wells Fargo Home Mortgage, one of the nation’s leading retail mortgage lenders, I can provide home financing options to meet a variety of homebuyer needs.

Whether you’re looking to buy your first home, a second home or an investment property, I’m ready to give you the service and attention you deserve to help you realize your homeownership goals.

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Wells Fargo Home Mortgage is a division of Wells Fargo Bank, N.A. © 2013 Wells Fargo Bank, N.A. All rights reserved. NMLSR ID 399801 AS988617 Expires 6/2014

Karla Patino, Home Mortgage Consultant700 Garden View Ct., Ste 208, Encinitas, CA [email protected], www.KarlaPatino.comNMLSR ID 448603



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Celebrate our outstanding volunteersVolunteerism is strong

in Carlsbad, and the Carls-bad Chamber of Commerce recognizes that without the commitment, time, and support volunteers have donated throughout the year, our programs and events would not be able to enhance the City’s thriving business community. It is through their contributions, the Chamber has become the largest business organiza-tion in North County.

Join us to say “thank you” to the hundreds of volunteers who help the Chamber year-round, a special First Friday Breakfast Volunteer Recog-nition event will take place from 7 to 9 a.m. Dec. 2 at the Sheraton Carlsbad Resort & Spa, 5480 Grand Pacific Drive.

“We’re honored to have so many dedi-cated volunteers,” said Toni Padron, executive vice president and COO of the Cham-ber. “They add a special touch to our programs that help complete us and make the Carlsbad Chamber of Commerce a pre-mier business orga-nization.” Attend-ees will have the opportunity to celebrate the Chamber’s vol-unteers during this special award ceremony while enjoy-ing a delicious breakfast buffet.

The Chamber will present awards to

one member from each of its com-mittees. Those chosen best exemplify the

mission statement of their respective

committees. The cost is

$32 for Cham-ber members who register before Nov. 18. After-ward, the pre reg-istration cost is

$55 and $60 at the door. Pro-spective mem-

bers must contact the Cham-ber at (760) 931-8400. There will be no January First Friday Breakfast.

5840 Grand Pacific Drive.Carlsbad, CA 92008

DECEMBER 2

WHAT HOLIDAY SHOPPING SHOULD BE

Holiday shopping at The Forum Carlsbad is a pleasure, not a chore. The center is pedestrian-friendly and parking is usually available near your favorite store. There are gifts for everyone on your list at The Forum.

Visit the Apple store for the techies on your list. You can view and try all of the latest Apple prod-ucts with experts to help you with your selections.

Sur La Table has gifts for the chefs, or aspir-ing chefs, in your life. From holiday cooking classes to the latest coffee

makers and everything in between can be found at Sur La Table. You’ll also find everything you’ll need to host your own holiday feast.

Anthropologie is a Forum favorite! With an eclectic collection of housewares, jewelry, accessories, fashions, shoes, books and more, finding the perfect gift is easy at Anthropolo-gie. Their new BHLDN bridal department is also available for those planning a wedding.

Find the looks they’ll love, from cutting edge to classic, at H&M, Urban Outfitters, Free People, J. Crew, Madewell, Nicole Miller, White House Black Market, Victoria’s Secret, Tilly’s, Chico’s and Talbots. For the athlete in you life, find men’s and women’s

athletic wear at lulule-mon athletica, and girls’ athletic wear in ivivva.

Of course you’ll need to wrap up all of your holiday gifts and Paper Source is just the place to find everything you’ll need. With an extensive line of gift cards, holiday decorations, wrapping paper, gifts and more, Paper Source is your one-stop shop for the holidays.

Once you’ve visited The Forum Carlsbad, you’ll return again and again. Whether it’s finding the perfect toys for the children at Gep-petto’s Toy Store,dining in the festive Casa de Bandini or strolling by the sparkling fountains, you’ll find the experi-ence at The Forum Carls-bad is what shopping should be.

› SPOTLIGHT Continued from Page 1

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CARLSBAD BUSINESS JOURNAL NOVEMBER/DECEMBER 2016 | 1312 | WWW.CARLSBAD.ORG

Shop & Dine LocalImpact your community, the economy & the environment

More and more, people are

being encouraged to shop

locally — especially around

the holidays.

What started in 2010 as a call to rally

behind the small business community

in the wake of the deep recession has

not only become a yearly tradition, but a

movement.

More than 95 million shoppers dropped

by mom and pop stores, restaurants,

salons, and other small establishments in

their neighborhoods during Small Busi-

ness Saturday in 2015, generating a whop-

ping $16.2 billion in sales, according to

results from the Small Business Saturday

Consumer Insights Survey.

Small Business Saturday shows no sign

of slowing down. And this year it’s shap-

ing up to be another record-breaker. It

takes place Saturday, Nov. 26.

By choosing local businesses for your

services, shopping, dining and other

needs, you’re helping:

CREATE JOBS A greater percent-

age of local businesses create local jobs, more jobs mean fewer layoffs, and more tax revenue to help with infrastructure.

PUT YOUR TAXES TO GOOD USEMore efficient land use and more

central locations mean local businesses put

less demand on our roads, sewers, and safety services. They also gen-erate more tax revenue per sales

dollar.

SHAPE A UNIQUE COMMUNITY

Carlsbad is known for being an athlete’s playground with its superior quality of life, beautiful beaches, top educational institutions, innovative businesses and high-paying jobs. Dollars spent in the city mean this smart and vibrant community will continue to prosper and invest in attracting and retaining new and existing businesses.

SUPPORT COMMUNITY Mom-and-pop shops are the

ultimate social networking sites! The encounters you enjoy at small family-owned busi-nesses build commu-nity cohesiveness. Local business owners often live in the community they serve. As such, they feel a greater connection to the community’s future; spend more time volunteering and donate more frequently and at a higher level.

ENHANCE LOCAL DEMOCRACY Local ownership of business means

residents with roots in the community are involved in key develop-ment decisions that shape our lives and local environment.

Come Experience the Village!

Illustration by Brandon Hubbard, INKredibleDESIGN

November 26th - Small Business Saturday

Show Your Pride in Our Downtown by Shopping and Dining Local

December 3rd - Carlsbad Village December Nights

Merchant Hospitality, Holiday Windows, Carolers and more

December 4th - Carlsbad Village December Nights

Holiday Classic Movie "Elf" at Carlsbad Village Theatre

December 11th - Pets on Parade

Photos with Santa, Exciting Raffle, Village Parade

Proceeds Benefit Carlsbad-based Wagging Dog Rescue

*Pets on parade is hosted by Village Faire Shopping Center

and is co-sponsored by CVA.

Farmers Market every Wednesday 3pm-6pm

For more information on these events and others planned in

November and December, visit www.carlsbad-village.com.

F U R N I T U R E | H O M E D É C O R | G I F T S | J E W E L R Y

A M P E R S A N DH O M E E N V I R O N M E N T

NOW OPEN AT 2 9 1 6 S t a t e S t r e e t i n C a r l s b a d V i l l a g e

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(760) 720-1132300 Carlsbad Village Drive #208 • Carlsbad, CA 92008

Call Today Reserve your next office party at Gregorios.

This holiday season, take a pledge to buy some percentage of your holiday gifts at locally-owned businesses.

http://www.carlsbad-village.com

http://www.ampersandcarlsbad.com

www.gregoriosrestaurant.com

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Dancin Soul Boutique540 Carlsbad Village DrCarlsbad CA 92008913-913-9139www.dancinsoul.comfollow us on Facebook Pinterest and Twittercelebrating 1 year in Carlsbad VillageInspiring Dancers Everyday

540 Carlsbad Village Dr.Carlsbad CA 92008

760-913-9139www.dancinsoul.com

Personal Pointe

Shoe Fittings

by Appointment

Inspiring Dancers Everyday

Dancewear ◆ Shoes ◆ Gifts

follow us FACEBOOK

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PINTEREST dancinsoul

TWITTER @dancinsoulb

Fun and festive holiday outfits

During the holiday season, you’ll be sure to have no shortage

of invitations to all sorts of events from work par-ties to dinners with family and friends. With the new selection from Aranelle Carlsbad, you’ll have plenty of opportunities to feel and show your best. Shoppers can expect a warm and cozy selection of key season staples along with stunning jewelry and accessories.

Since 2001, Aranelle has been a destination where locals find unique gifts from brands and designers they know, as well as locals they come to love. With a focus on trends that are both wearable and unique, Aranelle has teamed up with other Chamber members to built looks to wear around Carlsbad Village – from col-orful embroidered sweat-ers and booties to fitted fur vests, belts and purses.

The Edgy Flirty Look

Head-to-toe: necklace by Paula Carvalho Designs; tank by

Michael Stars; jacket by Liver-pool Jeans Company; crossbody by Hobo; belt by Streets Ahead;

bracelets by ALEX + ANI; jeans by Driftwood;

booties by Vince Camuto.

Casual Office Party Look

Head-to-toe: choker by Tat2 Designs; long necklace by Spirited Muse; tank and

pants by Splendid; cardigan by Michael Stars; belt by Ansaldo;

handbag by Brahmin; bracelets by ALEX + ANI;

booties by Vince Camuto.Explore new looks and

get items you need for that holiday party at Aranelle located at 2940 State Street, Carlsbad, CA 92008.

Gearing up for graceful gifts After two successful years in

business, Dancin’ Soul bou-tique – the only dance store in Carlsbad – is expanding just in time for the holidays. The first phase of the expansion will begin the first week in December. Dancin’ Soul car-ries a wide variety of brands in shoes and apparel. Danc-ers will find what they need to help them succeed in dance at any level they desire.

The dancewear boutique offers group discounts to public school teams. Also with each purchase, Dancin’ Soul makes a donation to buy meals for children in need through Stop Hunger Now.

Store hours are T-Th: 10 a.m. to 6:30 p.m., Fridays 9:30 a.m. to 5:30 p.m., and Saturdays 9:30 a.m. to 4:30 p.m. Visit dancinsoul.com for other store promotions.

Shop & Dine LocalHome for

the Holidays Head-to-toe: necklace by

Julio Designs; long-sleeved top by Dylan; cardigan by

XCVI; Christo Cuff and hand-bag by Brighton; jeans by Kut from the Kloth; heels

by Dolce Vita.

Darryl Reitmeyer | Director of Sales & Marketing | 760.931.8400 | [email protected]

PROMOTE SERVICES

PROVIDE EXPERTISE

JANUARY MARKETING SPOTLIGHTCARLSBAD BUSINESS JOURNAL

FINANCIAL PREPAREDNESS

The Car lsbad Business Journal Adver tor ia l Spot l ight for Januar y wi l l focus on the upcoming f iscal year. Highl ight ing tax

t ips and f inancial advice, th is is a per fect oppor tuni ty to le t members know how to improve their bot tom l ine.

http://www.dancinsoul.com

http://www.theforumcarlsbad.com


T H E F O R U M C A R L S B A D

ANTHROPOLOGIE / BHLDN

APPLE

J. CREW

URBAN OUTFITTERS

H&M

IVIVVA

MADEWELL

LULULEMON ATHLETICA

NICOLE MILLER

FREE PEOPLE

WHITE HOUSE BLACK MARKET

MAC COSMETICS

SUR LA TABLE

CHICO’S

VICTORIA’S SECRET

PRESSED JUICERY - COMING SOON

BLUEMERCURY

MULLOYS FINE JEWELRY

CASA DE BANDINI

BUCA DI BEPPO

URBAN PLATES

WHAT SHOPPING SHOULD BE

Experience North County’s most beautiful place

to shop. Ocean breezes, incredible landscaping,

sparkling fountains and the perfect collection of stores,

restaurants, salons and spa facilities, make

The Forum Carlsbad a definite “must see”

destination. Voted the area’s favorite place to shop,

The Forum Carlsbad is what shopping should be.

The Lighting of The Forum

Saturday, November 26, 6pm - 9pm

Enjoy a live holiday stage show, Santa’s arrival, holiday

light show and magical snowfall.

1923 Calle Barcelona, Carlsbad, CA 92009, www.theforumcarlsbad.com, 760.479.0166

Shop local is a year-round message

With over 40 years in the Village, the Carlsbad Vil-lage Association has rein-vented itself throughout the years to meet the changing needs of the downtown mer-chants. Today, CVA helps support its downtown mer-chants by hosting a variety of events, including the summer blockbuster Flicks at the Fountain, weekly busker-style music on the corners, and Art in the Vil-lage, to name just a few, while also supporting sev-eral other organizations who bring events to the Village.

The State Street Farmers’ Market, held every Wednes-day year-round, is CVA’s most endearing event. With hun-dreds of loyal shoppers visit-ing weekly in the off-season

and thousands in-season, the weekly Farmers’ Market does Carlsbad Village proud with 50 unique vendors, including 22 local farmers. It is quickly becoming one of the best certified organic Farmers’ Markets in San Diego County.

This holiday season, CVA has once again joined forces with its merchants to promote the many rea-sons why Carlsbad Village is the perfect place to shop, dine and play. Starting with Small Business Saturday on November 26, don’t forget to shop small and support your local economy, not only on this shopping holiday but all season long. The health and vitality of our historic down-town depends on you!

Shop & Dine Local

A respite from the traditional mallThe Forum Carlsbad is

North San Diego County’s premier lifestyle shopping destination. The Forum is home to more than 50 of the nation’s finest retail stores, restaurants, spa and salon services, a gourmet grocer and fitness facilities. Ocean breezes, award-winning landscaping and the area’s finest collection of shops make The Forum Carlsbad the perfect place to spend the day.

The Forum Carlsbad features an outstand-ing selection of lead-ing apparel and acces-sory stores, including Anthropologie, J. Crew, Madewell, H&M, Urban Outfitters, Nicole Miller, Chico’s, White House Black Market, Victoria’s Secret, Free People, Tilly’s, Kit and Ace, LOFT, Soma Intimates, Talbots, Studio 12.20, Francesca’s, Jos. A. Bank Clothiers, Mulloys Fine Jewelry, and Draper’s & Damon’s. The latest in active wear can be found in lululemon athletica and ivviva. Anthropolo-gie at The Forum Carlsbad includes their BHLDN bridal department for those planning a wedding.

A wide variety of res-taurants await guests at The Forum Carlsbad. Casa de Bandini is the area’s favorite spot for enjoying a margarita on the outdoor patio or in the colorful Cantina. It offers authentic Mexican cuisine, fabulous maria-chi entertainment, hot-off-the-grill homemade tortillas and an environ-ment depicting Colonial Mexico. For family-style Italian dining, Buca di Beppo celebrates recipes handed down from gen-eration to generation by Italian immigrants. The eclectic setting is designed

to make every occasion a party. Urban Plates fea-tures foods made from scratch using high qual-ity natural and organic ingredients at affordable prices. The menu includes hand-tossed salads, sea-sonal soups, pizzettes, full plates, braises, stews and more. All healthy and all delicious! For fast, casual dining, visit Panera Bread or Which Wich. For healthy choices, stop by Jimbo’s…Naturally!, The Forum’s natural foods grocer or visit Pressed Juicery, opening Decem-ber 2016.

You’ll find toys,

electronics, housewares and more at The Forum Carlsbad. With the Apple Store, Sur La Table, Bed Bath & Beyond, Geppetto’s Toys and more, all with convenient parking in front of your favorite store.

The health, fitness and beauty categories are well represented at the center. With MAC Cosmetics, ULTA, blue-mercury and Quattra Via Aveda, along with salon, spa and fitness facilities, The Forum Carlsbad offers a wide array of options for guests. Professional ser-vices, including eye and dental care, are also avail-able at the center.

With its wide variety of quality stores, restau-rants, amenities and ser-vices, all with convenient parking in front of each store, The Forum Carlsbad offers a welcome alterna-tive to typical “mall” shop-ping. The Forum has been voted the area’s favorite place to shop, and it’s yours to enjoy.

The Forum Carlsbad is located at 1923 Calle Bar-celona, Carlsbad, CA 92009. Phone: (760) 479-0166. www.forumcarlsbad.com.

http://www.theforumcarlsbad.com


Delivering a historical Thanksgiving In 1621, a rich and plentiful

harvest prompted a historical gathering between Plymouth’s Pilgrims and our land’s Native Americans. Fast forward to 2016 and the same tradition carries on amongst family and friends as our favorite holiday feast, known simply as Thanksgiving.

This year, you and your loved ones can honor the historical tradition that is Thanksgiving at Carlsbad’s Green Dragon Tavern & Museum. Drawn from the colo-nial history of our nation, the New England inspired restaurant serves a bountiful holiday buffet of oven roasted turkey, apple glazed spiral ham and New England Cod — com-plete with all the fixings, including rosemary mashed potatoes, can-died yams, house made stuffings and a variety of seasonal vegeta-bles. And what would Thanksgiv-ing be without fresh pie? Finish your meal with delicious house made pumpkin, chocolate pecan and bourbon apple pies.

For those unfamiliar with the space, The Green Dragon Tavern and Museum offers a museum, tavern, fine dining restaurant, coffeehouse, bookstore, and event space all under one roof. The 22,000 square foot facility shares inspiration with the iconic Green Dragon Tavern. Originally located in Boston, the Tavern was a hub of American history, wit-nessing Paul Revere take off on his famous ride from its front steps and hosting a bevy of secret

meetings in the planning of the Boston Tea Party.

Located directly off I-5 at Palo-mar Airport Rd, the Green Dragon Tavern and Museum boasts a rich heritage of New England inspired cuisine offering favorites such as clam chowder, crab cakes and lobster rolls. What’s more, one can take a stroll through the Green Dragon’s museum, taking in its robust collection of American treasures, savor a

cup of coffee in its coffeehouse, enjoy a family Sunday brunch in its dining room, or sip a local brew in its lively tavern.

The Green Dragon Tavern and Museum will open its doors on Thanksgiving at Noon. The holi-day menu is priced at $49.95 per person and $19.95 for children 12 and under. Toddlers age three and under are free. For more information call (760) 918-2421.

FOOD,

BREW,

AND A SIDE OF HISTORY

760.918.2421 | greendragontavernca.com | 6115 Paseo del Norte | Carlsbad CA, 92011

Celebrate the Holiday Season with Green Dragon

Tavern & Museum

Thanksgiving Day BuffetNow Accepting Reservations

Tavern Tap TakeoversEvery 1st and 3rd Tuesday

Eco-friendly décor to revamp your home

If you’re an interior design lover or a pinterest enthusiast, you’ve probably come across the latest décor trend, the simple yet elegant ampersand symbol. Tra-ditionally, of course, the amper-sand is a symbol representing “and,” but to most who use it in their home décor, an “&” means much more than that.

Located in the heart of Carls-bad Village, Ampersand offers unique furniture, home décor, lighting, specialty gifts, accesso-ries, tableware and features local artists. Strolling through Amper-sand is like thumbing through the latest copy of San Diego Home & Garden magazine. Many of the items at Ampersand are made from recycled materials,

sustainably harvested, and eco-friendly and their vendors are fair trade compliant.

Ampersand has been open for more than a year now on historic State Street. Interior design guru and Ampersand owner, Annette Thomas, was born in Germany but has been calling Carlsbad home since 2010.

“I always wanted to own a home décor and furniture store,” said Thomas. “Over the years I’ve helped friends decorate their own homes, always focusing on creating a comfortable home environment.”

Stop by Ampersand located at 2916 State Street to get gift ideas for the interior design lover on your gift list this holiday season.

Shop & Dine Local

Add some history to your Thanksgiving celebration. The Green Dragon Tavern & Museum offers a private collection of historical documents from the American Revolution era.

Ampersand offers unique home décor including furniture, lighting, tableware and more. All items are made from recycled and sustainable materials.

http://www.greendragontavernca.com


A hub for artistic innovationNew Village Arts has

created a forum for laugh-ter, discussion, and deeper thinking in Carlsbad since 2001. Through educational programs, the Foundry Artist Studios, live music events, and unique the-atrical productions, NVA delivers artistic opportuni-ties and collaborative pos-sibilities that are crucial to a healthy community. Whether raising aware-ness for animal welfare with the Humane Society, or supporting families of local veterans in conjunc-tion with the San Diego Military Family Collabora-tive, NVA is committed to partnering with local lead-ers to provide artistic and cultural experiences that enrich and enhance the lives of our community members.

In its Sixteenth Season, NVA is producing six plays that each explore a differ-ent facet of The American Experience. In December, NVA will remount its highly successful holiday show from Season Fif-teen, THE 1940s RADIO HOUR, featuring a selec-tion of holiday standards and classic American tunes. With the support of the City of Carlsbad, the California Arts Coun-cil and local businesses like Jazzercise, Datron, and Nordson, NVA aims to provoke important

conversations in our com-munity, and to provide the training ground for future generations of art-makers and art-lovers.

New Village Arts cel-ebrates our local commu-nity through the arts, sup-ported by our Corporate Sponsorships and Com-munity Partnerships. NVA also collaborates with local businesses and nonprofit

organizations that share a commitment to celebrat-ing diversity and inclusiv-ity, and encourages local businesses and nonprof-its to support the arts as patrons, sponsors, or com-munity partners. Doing so will ensure that Carlsbad and North County con-tinue their growth as vital, exciting hubs of artistic innovation.

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NOVEMBER 16 “Carlsbad Cares & Shares” Girlfriends Care, Charity Fundraiser 11am- 3 pm

18 Alejandra & Maritza Flamenco Concert 12 –1 pm

DECEMBER 3 Carlsbad Singers Company perform 11:30 am

Selfies with “Santa” in the courtyard 12-2 pm

4 25th Annual Rotary Holiday Tree Lighting Holiday Activities 2– 4 pm Santa Arrives 2:45 pm A delightful Holiday Program 3:15 – 4:30 pm Mayor Hall lights the Holiday Tree 4:30 pm

10 “Tis the Season” Holiday Open House 11am- 3 pm Music, shopping discounts, “goodies”, Robert Parker performs on piano Selfies with “Santa” in the courtyard 12-2 pm 11 Pets on Parade Vendors & Raffles 10 am to 1:30 pm Group photos by Holiday Tree 12:30 pm Pup Parade to follow at 12:45 pm 16 Holiday Program performance by Adrienne Nims12 –1 pm in the courtyard 17 Selfies with “Santa” courtyard fountain area 12-2 pm Music by Adrienne Nims 12-1 pm Violin Holiday concert 1:30 pm 18 “Sonny” Variety Music Act, vocal, keyboard, trumpet & Sax 12-2 pm 22 Alejandra & Maritza, Flamenco Concert 12-1 pm23 & 24 Holiday Music in the courtyard 3-5 pm

HOLIDAY EVENTS 2016 Bring the Whole Family!

Kick off your Holiday Shopping Season at our 35+ Shops, Restaurants and services!

300 CARLSBAD VILLAGE DRIVE | CARLSBAD, CA On the corner of Carlsbad Village Dr. & Carlsbad Blvd.

760.434.3838

Shop & Dine Local

New Village Arts partners with local businesses and nonprof-its to support the thriving arts community in Carlsbad.

http://www.newvillagearts.org

http://www.shopvillagefaire.com


Humble Olive Oils is a family owned and oper-ated olive oil store and tast-ing room located on State Street in beautiful down-town Carlsbad. We offer the finest olive oils from around the world, featuring ultra premium extra virgin olive oils and infused olive oils. Our olive oils are sourced from growers in both the northern and southern hemisphere, providing our customers with the highest quality and freshest prod-uct in all seasons. Come in to taste the highest quality

olive oil that you can find on the market and learn how they can improve your cooking experience. At Humble Olive Oils, you will also find aged balsamic vinegars imported from Modena, Italy, including our best selling 18 year tra-ditional balsamic vinegar. We also offer custom gift baskets, corporate gift sets, and pre-made gift baskets. We invite you to stop by for a unique tasting experience.

For more information call (760) 994-0132 or visit humbleoliveoils.com.

Slippery success: Olive oil tasting roomComfort food with a side of Irish hospitality

Hennessey’s Tavern– Your neighborhood meeting place, serving Irish Hospitality for over 40 years.

Before you start your holiday shopping, stop by for that early morning breakfast kick-start, or take a quick relaxing lunch break, or share a family get-together over a hearty dinner and a cocktail or two. Plus, catch all the Monday Night Football action while enjoying a 10oz.

Angus Steak dinner. Great beer specials too. Don’t miss out on the TWO TIMIN’ TUESDAYS deal, going on every Tuesday. 2-4-1 burgers, all day long, and 2-4-1 breakfast entrees ‘til noon.

Hennessey’s Tavern – 2777 Roo-sevelt Street, Carlsbad / (760)729-6951. Open 7 days a week. Dining from 8am ‘til late. Open ‘til 2am. Visit hennesseystavern.com for specials and promotions.

Full flavor menu, less caloriesPick Up Stix, a leader in

quick, casual Asian dining in San Diego has launched a variety of mouth-watering new flavors that include Thai Coconut Curry, Grilled Bour-bon Chicken and Thai Sweet Chili Chicken.

In the mood for something lighter, you must try their new Wild Caught Grilled Teriyaki Alaskan Salmon or one of their new salads including their popular Asian Vinaigrette Salad with quinoa, bell peppers, slivered almonds, organic spring mix, and all natural grilled chicken breast. These new dishes not only taste great, but are included in their

popular Asia Fit menu with calorie counts of 400 calories or less per serving.

Just in time for the holi-days! purchase a $25 gift card, and receive a $5 bonus card or receive a $10 bonus card with the purchase of a $40 gift card.

With 18 locations in San Diego, and their newest loca-tion opening soon on Grand Avenue in San Marcos, Pick Up Stix strives to be San Diego’s Neighborhood choice for fresh, prepared Asian cuisine that is wok’d fresh to order. Guests are treated to a show of the art of Chi-nese cooking, while watching their dishes being prepared.

Guests are also treated to complimentary chocolate dipped fortune cookies, which are hand crafted daily.

Pick Up Stix would love to cater any upcoming holidays or events you might be planning, or to assist you in fundraising and team award din-ners, as they enjoy working closely with their community.

Thinking of catering for the holidays, think Pick Up Stix. Call 800.400.STIX (7849) and press 1, or submit cater-ing requests online from our Corporate Delivery & Cater-ing page at pickupstix.com.

Shop & Dine Local

Hennessey’s Tavern provides great atmosphere to grab a quick meal and socialize with new friends.

Regardless of the season, you can find some of the finest olive oils from around the world at Humble Olive Oils.

http://www.humbleoliveoils.com

http://www.hennesseystavern.com


7 benefits of eating local With a passion for great

food and as long time residents of Carlsbad, the owners of Tinleaf Fresh Kitchen and Beach Plum Kitchen, found that the restaurant scene was in need of inexpensive, everyday restaurants that support other local businesses. It’s been six years since Tinleaf Fresh Kitchen opened and two years since Beach Plum Kitchen opened and it looks like the local trend is here to stay.

Here are a few reasons why you should make an effort to eat locally:

Locally grown food is full of flavor. When grown locally, the crops are picked at their peak of ripeness versus being har-vested early in order to be shipped and distributed to your local restaurant.

Eating local food is eating seasonally. Even though we are lucky enough in California to enjoy many produce items year round, the best time to eat it is when purchased directly from a local grower. You experience better flavor than produce that have traveled thousands of miles and picked before fully ripe.

Local food has more nutrients. Local food has a shorter time between har-vest and our kitchen, and it is less likely that the nutrient value has decreased. Food imported from far-away states and countries is often older, has traveled and sits in distribution centers before it gets to our restaurant.

Local food supports the local economy. Money spent with local farmers, growers and other vendors stays close to home and is reinvested with businesses and services in our community.

Local food benefits the environment. By purchas-ing locally grown foods you help maintain farmland and green and/or open space in our community.

Local foods promote a safer food supply. More steps between you and your food’s source means more chances for contamination. Food grown in distant loca-tions has the potential for food safety issues at har-vesting, washing, shipping and distribution.

Local growers can tell you how the food was grown. We often ask what practices are used to raise and harvest. When you know where your food comes from, you know a lot more about that food.

For more about our restaurants and some of our local vendor partners, visit our website site at tinleafkitchen.com or beachplumkitchen.com.

Celebrate your clients with growing wonders

Wondering what you can give those special customers and clients that have helped your businesses thrive in 2016? The right client gift lets your clients know that their business is important to you and helps increase customer loyalty. A favor-ite go-to client gift is a sea-sonal plant that can be used to brighten home or office. Floral tributes are always well received as client gifts, especially if it looks like you have gone out of you way to find something unique and impressive.

Start your search by browsing this collection of five client gift ideas that will help you show your appreciation.

Anthurium

Anthuriums are one of the most popular tropical flowers, and are best known for their brightly colored red, heart-shaped flower and ornamental leaves. Most common colors of anthuriums are red and shades of red.

BromeliadBromeliads add an exotic

touch and bring a welcome sense of the tropics to home and office during the winter

months. Their interesting tex-ture and colors contrast with their remarkably easy care.

Christmas CactusThe Christmas cactus is

a great gift for the succu-lent lover in your life. Their blooms are red and they prefer a cool, sunny location.

PoinsettiaThe poinsettia will always

be strongly associated with the holiday season due to some fabulous marketing by the Ecke family in the early 20th century and continues to be a traditional favor-ite. These locally grown beauties have expanded beyond the traditional red to include many hues and variegated varieties.

Christmas FernMany ferns are used

as natural indoor air filters. The Christmas fern is native to North America and stays green all year round. It makes an attractive houseplant and is great for holiday decorating.

The holiday season is abut connecting with people around us, giving thanks and celebrating!

Call (760) 753-4336 or visit La Costa Greenhouses at lacostagreenhouses.com to place your holiday gift orders. Free shipping and delivery within 25 miles of the Carlsbad Chamber of Commerce and Party Plant Rentals are also availabe.

Shop & Dine Local

The crispy chicken biscuit sandwich is made with cornflake crusted all natural chicken, fresh tomato & lettuce & a deli-cious basil sauce.

Seasonal plants make great client gifts this holiday season, they brighten a home or office during the winter months.

http://www.beachplumkitchen.com

https://www.pickupstix.com


Shop & Dine Local

KEEP CALM

AND PARTY

ONTHE CROSS INGS AT CARLSBAD | 5800 THE CROSS INGS DR IVE | CARLSBAD, CA, 92008

THECROSS INGSATCARLSBAD.COM

S E C U R E A R E S E RVAT I O N T O D AY

CONTACT REBECCA HARTEGAN AT 760 -444 -1885OR RHARTEGAN@KEMPERSPORTS .COM

Treat the foodie on your listYou don’t have to play

golf to enjoy The Crossings at Carlsbad. We are more than just a golf course. Come visit the 28,000 square foot clubhouse 7 days a week for an excellent food & beverage experience with a view!

Start with Canyons, a full-service restaurant and bar located inside the beautiful clubhouse. Open 7 days a week for breakfast and lunch, experience per-sonalized service, fantastic cuisine and breathtaking views in the main dining room or on our outdoor patio. This magnificent setting is available to be booked in the evenings for private events of all types and sizes from large wed-dings to intimate private events.

Looking for something more casual to just hang out and have a cold beer and quick treat? We have the place for you! Now avail-able is our recently added Sunset Patio, featuring a full service outdoor patio with more amazing views Happy Hour and our full menu options. Relax with a cold beer, glass of wine or cocktail in our comfort-able lounge style seating, outdoor gas fire pits and views all protected by our glass wind walls.

Try this one on! A high

quality, affordable, family friendly Sunday Brunch. Canyons Restaurant hosts Champagne Brunch every Sunday from 10am-2pm featuring a selection of breakfast and lunch entrees, salads, pastries, cheeses and desserts that rotate on a weekly basis. The buffet also features a Chef’s Specialty selec-tion, carving station and build your own omelets. Prices are just $24.99, which include bottomless

champagne, mimosas and non-alcoholic beverages. The Sunday Brunch is just $14.99 for children ages 7-11 and complimentary for children 6 years and under. This pricing is sub-ject to change for holiday themed events.

Open for business today. 5800 Crossings DriveCarlsbad, CA 92008. Call (760) 444-1888 or email [email protected].

BKK THAI KITCHENThe Authentic Thai Cuisine

b k k t h a i k i t c h e n . c om760.434.5415 • 760.622.3559

1818 Marron Road, Suite 104 | Carlsbad, CA 92008

This holiday season relax at The Crossings’ Sunset Patio of-fering amazing views, Happy Hour, and full menu options.

http://www.thecrossingsatcarlsbad.com

http://www.bkkthaikitchen.com


Where senior managers become global leaders.THE EXECUTIVE MBA | SAN DIEGO

The USC Marshall School of Business EMBA program is now offered in Carlsbad at the Omni La Costa Resort in San Diego County. Classes meet every other week on Fridays and Saturdays and are taught exclusively by USC Marshall’s world-class faculty.

For more information, please visit marshall.usc.edu/emba.

(760) 536-84773500 Lake BlvdOceanside, CA 92056merrillgardens.com Lic #374603371O C E A N S I D E

Call today to schedule your personal visit.

Retirement Living • Assisted Living • Memory Care

Memory Care at Merrill Gardens

A Sense of Belonging

Individualized Care Specialized care plans designed for those with

Alzheimer’s and other dementias, and communicated with family members for optimal care and supervision.

Personal Pathways We offer a culture of building connections

through the influence of physical and cognitive fitness, loving environment and validation of feelings.

Our Garden House team focuses on helping residents connect with their past and find a sense

of belonging within the community.

101016b_Oceanside_Carlsbad_Biz_Journal_MC_A.indd 1 10/12/16 10:42 AM

The Carlsbad Chamber held its first ever Facebook Live Candidate Forum on Oct. 14 to help inform voters ahead of the General Election.

Using technology to help inform votersOn Friday October 14,

2016 the Carlsbad Cham-ber of Commerce part-nered with Owen Video to host the Chamber’s first ever Facebook Live City Council Candidate Forum. Three out of six candidates took time out of their busy campaign schedules to participate in the forum including: Cori Schumacher, Ann Tanner, and Mayor Pro Tem Lor-raine Wood.

In previous elections, the Chamber has held town hall-style forums, to help voters get to know candidates better and understand the conten-tious issues facing the community.

Although the Cham-ber remains committed to help inform voters about their local elections and the candidates, this year the Chamber decided to try

something new. It turned to technology to try to reach more voters and allow them to ask questions and inter-act with the candidates in an unscripted environment.

The Chamber used Face-book Live to broadcast the Candidate Forum. Anyone with a smartphone, tablet, or desktop was able to watch the interviews live from their office or their home. The Forum followed a simple format where each candidate had time at the beginning of the interview to introduce their campaign. Then each candidate was asked to do some word association with the following words: Vision, qualifications, pri-orities, transparency and growth management. Each participant was given seven minutes to share their thoughts on the five words, and the forum wrapped up

with some final thoughts from each candidate.

The Chamber also cre-ated a Voter Resource Guide (distributed city wide) covering the local candidates and ballot measures for the City of Carlsbad, along with key deadlines for the Nov. 8 presidential election.

As you may know the Chamber does not endorse any candidate. The Voter Resource Guide and Facebook Live Candidate Forum were simply a free resource for the business community.

The Chamber’s goal in using this format was simple; reach thousands of area voters. An informed electorate makes better decisions on Election Day and those decisions should pay off in better represen-tation and more responsive local governments.

http://www.marshall.usc.edu/emba

http://www.merillgardens.com


Tim Kirk 760.704.9252

FALLBROOK | $1,200,000 Spanish Hacienda Estate, 3 bedroom, 3.5 bathroom, and 3,150 SF expansive ceilings, wall-to-wall storied windows & terracotta tile floors on 12.59 acres, 8,000 SF lake, well & 3-car garage, workshop, pool, spa, fruit trees & plenty of room for horses.

PRICE REDUCTION

Criss Crozier 760.809.4985

CARLSBAD | $2,250,000 - $2,499,995* Nestled on a 3/4 private, ocean-view acre, this historic Highland custom estate combines traditional architecture & coastal living! Located near all – beach, dining, shops, & top-rated schools. Famously known as the Coors family summer home, it’s now available after 25 years of enjoyment & it’s time to pass on the tradition.

Barrie & AnneMarie Crake 619.992.5182

SAN MARCOS | $889,000 - $949,000* Former model, single-level executive home in gated community of Victoria Ranch. 1 usable acre of land w/ southwesterly views and breezes. 3BR + office/4th BR plus additional office w/ separate entrance. 3600+ SF near walking, biking trails. 20 mins to Carlsbad beaches.

Tony Hanggie 760.846.5932

ENCINITAS | $849,000 This beautiful single-story 4BR, 2BA home feels very open & spacious, with an abundance of natural light. Perfect for entertaining! Rich-tone hardwood floors & new carpet. Freshly painted inside & out. AC, ceiling fans, separate laundry room & more. Spacious master suite w/ en-suite bathroom. The large backyard lets you expand or add a pool.

PacificSothebysRealty.com©MMVIII Sotheby’s International Realty Affiliates LLC. A Realogy Company. All Rights Reserved. Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office is Independently Owned And Operated. CalBRE #01767484

*Seller will entertain offers within the listed range.local expertise, international reach

Laura Mitchell 858.775.9550 | Pat Haeckel 619.857.8876

ENCINITAS | $1,500,000 - $1,600,000* Custom single-level 4BR, 3.5BA, 3,550 SF home on over 1/3 acre, boasting charm, elegance & artistic touches throughout. Gourmet kitchen, master retreat, secondary bedrooms on separate wing. Artful landscaping, backcountry views, 3-car garage. No HOA or Mello Roos. Near beach, shops & more.

Doug Berry 760.846.3874

ENCINITAS | $815,000 Enjoy the indoors and the outdoor living spaces of this 3 bedroom, 2 bath 1,534 SF single level home with 2 car attached garage in Village Park, convenient to schools, shopping and the sandy beaches of North County San Diego.

Ilana Huff 760.917.8833

SAN MARCOS | $749,000 - $779,000* Enjoy panoramic views overlooking San Elijo Hills to coastline. Perched high above the hills in the highly desired neighborhood of Terraza, this newer built, energy efficient home is zoned for the new Double Peak School, has low mello roos, and boasts true pride of ownership throughout.

Vincent Morris 760.712.6876

CARLSBAD - AVIARA | $1,000,000 - $1,139,000* Exquisite Davidson cul-de-sac family home! 4 bedrooms, 4 baths, 3,395 SF beautifully appointed with generous upgrades throughout. Downstairs master with en-suite bath. 24-ft ceilings, crown molding, and more!

http://www.pacificsothebysrealty.com/

IT’S YOUR HEALTH PLAN, IT’S YOUR CHOICE.

KNOW YOUR MEDICARE OPTIONS.

Join us for a FREE Information Session

OPEN ENROLLMENT

For More Information: (855) 222-8262Tricitymed.org/Choices

LEARN ABOUT YOUR CHOICES, INCLUDING NO-PREMIUM OPTIONS

Nov. 30 • 3pm - 5pm Tri-City Medical Center

4002 Vista Way, Oceanside

Nov. 14 • 10am - 12pmTri-City Wellness Center

6250 El Camino Real, Carlsbad

Vista Way

IT’S

TIME

Have your questions answered by representatives from leading healthcare plans and learn how they can help you. Spanish speaking representatives will be available.

IT’S YOUR HEALTH PLAN, IT’S YOUR CHOICE.

KNOW YOUR MEDICARE OPTIONS.

Join us for a FREE Information Session

OPEN ENROLLMENT

For More Information: (855) 222-8262Tricitymed.org/Choices

LEARN ABOUT YOUR CHOICES, INCLUDING NO-PREMIUM OPTIONS

Nov. 30 • 3pm - 5pm Tri-City Medical Center

4002 Vista Way, Oceanside

Nov. 14 • 10am - 12pmTri-City Wellness Center

6250 El Camino Real, Carlsbad

Vista Way

IT’S

TIME

Have your questions answered by representatives from leading healthcare plans and learn how they can help you. Spanish speaking representatives will be available.

http://www.tricitymed.org/Choices

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