Collaborative Innovation,

Collective Intelligence and

Scientific Data

SEMTECH 2011 8 June, 2011

Vishal GuptaElsevier Incv.gupta@elsevier.com@Visha1Gupta

Dave CoppsPureDiscoverydave@purediscovery.com@iamDavo

Technology is changing the way researchers work

How many hours per week searching and

gathering information?

How many hours per week organizing, analyzing

and applying information?

Research more exciting but also more challenging

Researchers spend more time looking for information

than analyzing and applying it. Source: 2007 Survey by Outsell Inc. on 6,300 knowledge workers

1.Openness

& Interoperability

2.Personalization

3.Collaboration

& Trusted views

Key web trends defining the future

Access to APIs and the creation of an ecosystem that helps to:

facilitate data accessibility

extend the reach of content

build strong developer ecosystem

increase core base of users

develop new applications

drive innovation

Openness & Interoperability

“Give me your data, my way”

Personalization

“Know who I am and what I want”

Deliver recommendations based on behaviors and what might be of interest to them.

Collaboration & trusted views

“The right contacts at the right time”

Provide a professional networking platform for researchers and scientists.

Traditional vs new application based ecosystem

In the new publishing ecosystem communities can share

applications the way they were doing with journal articles.

Support from our partners

Source: www.kurzweilai.net/new-application-allows-scientists-easy-access-to-important-government-data

Trusted Content• Content repositories containing 25% of the world's science, technology

and medical publications• Open APIs and Bulk Content

Platform to Create Apps•Infrastructure to host/expose your product•Web based apps integrated into users’ workflows (Shindig – Open Social)•Feedback and metrics

What value does it bring to the Developers?

Platform to Promote and sell apps• Exposure to a large user base- 10,000 institutions and 15m researchers• Brand recognition• Monetization opportunities with end users, institutions and companies

A new ecosystem to foster collaboration• Collaboration with researchers and other developers• Customer partnerships• Online blogs, forums and idea exchange

Trusted Content

An interdisciplinary journal

based on research and

applications of various

subject areas that contribute

to the development of a

knowledge-intensive and

intelligent service web.

Journal of web semantics

2nd edition

Bestselling practitioner’s guide to the

semantic web

Includes latest developments for building

useful and reusable models and

applications

Dean Allemang, TopQuadrant Inc. &

Prof James Hendler, Rensselaer Polytechnic InstituteISBN: 9780123859655

June 2011

http://mkp.com

Semantic web for the Working Oncologist

“Through simple modeling and case studies, the

authors show how stranded data is connected,

thus increasing its value.”

Philip Bane, President, Renomics Corporation

The SciVerse product suite

Leading full-text scientific database offering journal articles

and books. Providing access to 15m users

Content

11million trusted full-text articles

15 million eBooks

User base

15 million unique users per month

10,000 top global institutions

Science Direct

The SciVerse product suite

15 MILLION UNIQUE USERS

PER MONTH

10,000TOP GLOBAL

INSTITUTIONS

Largest abstract and citation database of peer-reviewed

literature – with a global audience

Content

41million records

70% records with abstracts

70% content from international

sources

User base

800k unique users per month

Scopus

The SciVerse product suite

SciVerse Hub integrates Elsevier content platforms and

is optimized for application development.

Content

Access ScienceDirect, Scopus &

trusted web content with just one

click

Interoperable suite with de

duplication and relevant ranking

Features

Use applications on SciVerse Hub

integrated content

SciVerse Hub

Platform to create,

promote and sell apps

Apps are at the core of this new interoperable platform

ScienceDirect

Web/Third Party Content

Scopus

SciTopics

APPAPP

APP

APPAPP

APP

APPAPP

APPAPP

APP

APP

10 MILLION FULL TEXT ARTICLES

15 THOUSANDE-BOOKS

41 MILLIONABSTRACTS

PAGESWRITTEN BY SCIENTIFIC

EXPERTS ONLY18 INSTITUTIONSINTL. REPOSITORY

23 MILLIONPATENT FILES

300 MILLIONWEB PAGES

13 SOURCESSOCIETY

SHARE YOUR KNOWLEDGE AND LEARN FROM

OTHERS

Customers, Content and Infrastructure

Customers for usage branding and monetization

High quality STM content

Infrastructure to store, retrieve and expose your product

http://applications.sciverse.com

Applications integrated in

the user workflow

Integration Points

Integration points appear across the product suite, aiding

discoverability and enriching content.

App integrated on the Scopus abstract s page

Quantifind app integrated at record level in SciVerse Hub

Stanford ODiSSea App integrated on SciVerse Hub

Apps on the platform targeted to researcher workflow

Collaborate

Search

Manage

Analyze

The SciVerse developer

network A new ecosystem to foster

collaboration

Collaboration with other developers & with the research

community

Elsevier is facilitating collaboration in the community

http://developer.sciverse.com

Our goal: building trusted partnerships

Elsevier is working with leading global institutions to partner

and showcase their work to SciVerse users.

we are the creators of the

BrainSpace™.

the semantic technology that

forms an architecture for a

smarter, more connected

planet.

PureDiscovery

PureDiscovery

BrainSpace App on SciVerse:

Accelerating Innovation and

Collaboration through the

Semantic Discovery

The Problem: Search is Broken

Transactional keyword search is dying and

PureDiscovery will help kill it.

It is the contextual

Linking of the concepts, thoughts and ideas

contained in documents that creates meaning

in the world.

It is the relationships that people

have with these things that will accelerate

Innovation and lead to new discoveries.

The entire industry can be

represented by one symbol

The Problem: Semantic Search Is an

Enigma

•No Scale

•Locked intelligences

•Silo’d indexes

•Highly complex

•Hard to useBlack Box

The Current State of Information

We create multiple search indexes

Internal Indexes

Co

rpo

rate

1

Co

rpo

rate

2

Co

rpo

rate

3

Nat’l Labs Indexes

Lo

s A

lam

os

Arg

on

ne

Sa

nd

ia

UniversitiesH

arv

ard

Ya

le

Un

iv o

f C

al

Web Indexes

Go

ogle

Ya

ho

o!

Ale

xa

We index them with different search languages from

different vendors.We maintain each index as a separate, disconnected silo

There is currently no technology

that connects people, interests

and knowledge

We ignore the collective intelligence that exists in

our combined document repositories.

PureDiscovery…

We do two things better than anyone in the

world:

(1) We transform any organization’s static

documents into a semantic intelligence

that can

(2) be used by anyone to intelligently

access people and information related

to their interests.

Our Approach: Creating the ScienceDirect

BrainSpace

(1) Source Documents.documents are the sourcedocuments for the collectiveknowledge.

Documents (Each research area could be transformed into a PD

BrainSpace)

(4) Build BrainSpace. Wetransform each optimizedcluster into a PD Brain. A multi-dimensional semantic spacewith a human like intelligence.

(2) Cluster. We clusterdocuments. PD ’ s clusteringengine automatically clustersover 40 million pages a day intolike categories.

FinancePhysics

Astronomy

Social

Science

Health

ScienceLife

SciencePhysical

Science

Business

Mngmnt

(5) Brain Selection. PDClassification engine is layeredover the BrainSpace and selectsthe best Brain to injectintelligence into each userquery.

Query

“Organic

Nano

techniques”

(3) Optimize. We optimize

each cluster with unique

methods that remove noise

and duplicate documents.

FinancePhysics

Astronomy

Social

Science

Health

ScienceLife

SciencePhysical

Science

Business

Mngmnt

Pu

blis

hers

Jo

urn

als

Bo

oks

Ma

ga

zin

es

Pe

rio

dic

als

Refe

rence

On

line

The BrainSpace Application: Universal

Access

The BrainSpace Application: QueryCloud

The BrainSpace Application: Transparency

and Control

The BrainSpace Application: Results

The BrainSpace Application: Inference

(Checking our inferred words)

Whats Next: Visual Interfaces

See the entire document space

Zoom in to visually navigate the clusters...

...and even closer to see

sub categories.

Whats Next: Socialization of KnowledgeA Disruptive Shift Towards Who Knows What

The knowledge Management era, dominated by document-centered retrieval

and transactional keyword search, is over. A disruptive shift in the market

occurred with the advent of social networks and continues to evolve today

under the new rules of the emerging semantic web:

We Are What We Know: Knowledge is social. It is created by people,

collaborated on by people and shared by people. “Who Knows What” will

be the driving force of the new knowledge economy.There is Power In All of Us: Knowledge is everywhere and as we harness

our Collective Intelligence we enhance our ability to pool knowledge,

collaborate through research and discover new innovations. Through this

collective and collaborative process we refine our understanding of the

world.Meaning Matters: Keywords are not knowledge. Looking between words to

better understand meaning of documents or posts -regardless of what

*keywords* are being used.

BrainSpaceBy PureDiscovery

Its sort of like Match.com for

big thoughts and ideas...

How can I extract

oil out of frozen

water?

Cracking ice and

submerging it?

separates the ice from

the pollutant!

on ScienceDirect

Thank you for listening.