#sempl16 paul coleman
TRANSCRIPT
I N S I G H T S • I D E A S • R E S U L T S
© 2014. Proprietary and confidential. 1
Paul Coleman Director, Strategic Planning Europe, Middle East, Africa
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…THE IMPORTANCE OF A
strategic plan
© 2012. Proprietary and confidential.
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A STRATEGY IS IMPORTANT,
it defines the paths
behaviours &
to brand & business
growth
SO WHAT’S TODAY’S BIG BATTLE ?
”Execution – or more importantly the lack of execution – is the biggest issue facing
business today” FORBES / Mike Roach CEO of CGI
WHAT WE NEED TO FOCUS ON IS
“a strategic collaboration plan”
….THAT HARNESSES THE TALENT WORKING ON A BRAND AND ACCELERATES EXCELLENCE IN
LOCAL EXECUTION .
1 FOR EVERYONE 1 with everyone
Ljubljana
SO I’LL FOCUS ON MASS COLLABORATION
The power of it,
what it delivers,
why you should care.
THIS ISN’T A “HOW TO GUIDE” IT’S A RALLYING CRY TO ACCELERATE A MOVEMENT!
100 000
INTERNET
changes the game
MASS COLLABORATION
CAPTCHA…Re-CAPTCHA
500 K Hours lost a day
100 M Words digitised a day
2.5M Books digitised a year
Next stop Translate the web
24M 1M
80 K
Solutions networks
global
Just spoke about…
what if ?
CA
SH
Aaron Koblin Creative Director Data Arts Google
A global , mass collaborative art project that lives on an interactive website.
Contribute
Contribute
Contribute
Contribute
Contribute
WHAT
CAN WE (creative industry)
LEARN?
DIRECTION strategic is essential
VALUE emotional
CREATION accelerates
SUCCESS results in
$900 Billion annual value that could be unlocked by social technology in 4 sectors
3% Companies currently deriving substantial benefit from social collaboration across employees/business partners
20%-25% Potential improvement in knowledge worker productivity
28hours 70% 80%
Source : McKinsey CGI / Gartner.
Why are we doing it
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… so badly!
“Collaboration isn’t a technology, it’s a
behaviour”
WHY SHOULD
care you
They care
They don’t
They don’t
They get it!
THE TECHNOLOGIES ARE
available
smarter, faster, easier
to strategic collaboration plan 3 keys
Culture of collabora
tion
1. Clear
strategic direction
2. Appropriate
tools
3.
Source : TED.com
I N S I G H T S • I D E A S • R E S U L T S
Over to you…
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Paul Coleman Director, Strategic Planning Europe, Middle East, Africa