sempl 18: jure gostiša and frederik andersson
TRANSCRIPT
![Page 1: Sempl 18: Jure Gostiša and Frederik Andersson](https://reader035.vdocuments.us/reader035/viewer/2022062523/5899db141a28ab4a0b8b66d9/html5/thumbnails/1.jpg)
![Page 2: Sempl 18: Jure Gostiša and Frederik Andersson](https://reader035.vdocuments.us/reader035/viewer/2022062523/5899db141a28ab4a0b8b66d9/html5/thumbnails/2.jpg)
![Page 3: Sempl 18: Jure Gostiša and Frederik Andersson](https://reader035.vdocuments.us/reader035/viewer/2022062523/5899db141a28ab4a0b8b66d9/html5/thumbnails/3.jpg)
![Page 4: Sempl 18: Jure Gostiša and Frederik Andersson](https://reader035.vdocuments.us/reader035/viewer/2022062523/5899db141a28ab4a0b8b66d9/html5/thumbnails/4.jpg)
140 MEUR turnover
1,200 employees
Operations in 9 countries
![Page 5: Sempl 18: Jure Gostiša and Frederik Andersson](https://reader035.vdocuments.us/reader035/viewer/2022062523/5899db141a28ab4a0b8b66d9/html5/thumbnails/5.jpg)
Summary of key trends in our markets.
![Page 6: Sempl 18: Jure Gostiša and Frederik Andersson](https://reader035.vdocuments.us/reader035/viewer/2022062523/5899db141a28ab4a0b8b66d9/html5/thumbnails/6.jpg)
![Page 7: Sempl 18: Jure Gostiša and Frederik Andersson](https://reader035.vdocuments.us/reader035/viewer/2022062523/5899db141a28ab4a0b8b66d9/html5/thumbnails/7.jpg)
What do we have to do?
![Page 8: Sempl 18: Jure Gostiša and Frederik Andersson](https://reader035.vdocuments.us/reader035/viewer/2022062523/5899db141a28ab4a0b8b66d9/html5/thumbnails/8.jpg)
8
![Page 9: Sempl 18: Jure Gostiša and Frederik Andersson](https://reader035.vdocuments.us/reader035/viewer/2022062523/5899db141a28ab4a0b8b66d9/html5/thumbnails/9.jpg)
![Page 10: Sempl 18: Jure Gostiša and Frederik Andersson](https://reader035.vdocuments.us/reader035/viewer/2022062523/5899db141a28ab4a0b8b66d9/html5/thumbnails/10.jpg)
How are we going to do it?
10
![Page 11: Sempl 18: Jure Gostiša and Frederik Andersson](https://reader035.vdocuments.us/reader035/viewer/2022062523/5899db141a28ab4a0b8b66d9/html5/thumbnails/11.jpg)
11
Cornerstones.
Relevance Data Analytics
Results
![Page 12: Sempl 18: Jure Gostiša and Frederik Andersson](https://reader035.vdocuments.us/reader035/viewer/2022062523/5899db141a28ab4a0b8b66d9/html5/thumbnails/12.jpg)
Advertising value chain – The Ascent
12
- Segmenting broad decision maker audience to more defined target groups – Selective reach
- Content marketing campaigns to drive segmented engagement.
- Leveraging marketing skills on top to ensure higher delivery of leads.
- Flip the equation! We guarantee the result and take on a strategic consultancy role.
![Page 13: Sempl 18: Jure Gostiša and Frederik Andersson](https://reader035.vdocuments.us/reader035/viewer/2022062523/5899db141a28ab4a0b8b66d9/html5/thumbnails/13.jpg)
Climbing the value chain – Future ad model
13
Data
Segment Segment Segment Segment
Branding operations- banner sales
Lead generation operations
- Content & Digital marketing
Own channels
![Page 14: Sempl 18: Jure Gostiša and Frederik Andersson](https://reader035.vdocuments.us/reader035/viewer/2022062523/5899db141a28ab4a0b8b66d9/html5/thumbnails/14.jpg)
Product strategy – Value chain
14
![Page 15: Sempl 18: Jure Gostiša and Frederik Andersson](https://reader035.vdocuments.us/reader035/viewer/2022062523/5899db141a28ab4a0b8b66d9/html5/thumbnails/15.jpg)
![Page 16: Sempl 18: Jure Gostiša and Frederik Andersson](https://reader035.vdocuments.us/reader035/viewer/2022062523/5899db141a28ab4a0b8b66d9/html5/thumbnails/16.jpg)
MOSS – aim for growth
![Page 17: Sempl 18: Jure Gostiša and Frederik Andersson](https://reader035.vdocuments.us/reader035/viewer/2022062523/5899db141a28ab4a0b8b66d9/html5/thumbnails/17.jpg)
SIOL OGLASI
![Page 18: Sempl 18: Jure Gostiša and Frederik Andersson](https://reader035.vdocuments.us/reader035/viewer/2022062523/5899db141a28ab4a0b8b66d9/html5/thumbnails/18.jpg)
![Page 19: Sempl 18: Jure Gostiša and Frederik Andersson](https://reader035.vdocuments.us/reader035/viewer/2022062523/5899db141a28ab4a0b8b66d9/html5/thumbnails/19.jpg)
![Page 20: Sempl 18: Jure Gostiša and Frederik Andersson](https://reader035.vdocuments.us/reader035/viewer/2022062523/5899db141a28ab4a0b8b66d9/html5/thumbnails/20.jpg)
![Page 21: Sempl 18: Jure Gostiša and Frederik Andersson](https://reader035.vdocuments.us/reader035/viewer/2022062523/5899db141a28ab4a0b8b66d9/html5/thumbnails/21.jpg)
HE
LOVES
US!!!
![Page 22: Sempl 18: Jure Gostiša and Frederik Andersson](https://reader035.vdocuments.us/reader035/viewer/2022062523/5899db141a28ab4a0b8b66d9/html5/thumbnails/22.jpg)
![Page 23: Sempl 18: Jure Gostiša and Frederik Andersson](https://reader035.vdocuments.us/reader035/viewer/2022062523/5899db141a28ab4a0b8b66d9/html5/thumbnails/23.jpg)
![Page 24: Sempl 18: Jure Gostiša and Frederik Andersson](https://reader035.vdocuments.us/reader035/viewer/2022062523/5899db141a28ab4a0b8b66d9/html5/thumbnails/24.jpg)
![Page 25: Sempl 18: Jure Gostiša and Frederik Andersson](https://reader035.vdocuments.us/reader035/viewer/2022062523/5899db141a28ab4a0b8b66d9/html5/thumbnails/25.jpg)
How big is our audience/customer base FOR REAL
![Page 26: Sempl 18: Jure Gostiša and Frederik Andersson](https://reader035.vdocuments.us/reader035/viewer/2022062523/5899db141a28ab4a0b8b66d9/html5/thumbnails/26.jpg)
NIŠNI PORTALI
20 niche portals
22 newsletters- 130 – 55.000 subscribers- 27 – 63 % open rate (avg.
34%)
![Page 27: Sempl 18: Jure Gostiša and Frederik Andersson](https://reader035.vdocuments.us/reader035/viewer/2022062523/5899db141a28ab4a0b8b66d9/html5/thumbnails/27.jpg)
This is the 1st party data slide
![Page 28: Sempl 18: Jure Gostiša and Frederik Andersson](https://reader035.vdocuments.us/reader035/viewer/2022062523/5899db141a28ab4a0b8b66d9/html5/thumbnails/28.jpg)
28