seminar1.2
TRANSCRIPT
Dr Alicia WisePublishers Licensing Society
21st Century RightsManagement
• We’re on a sort of grailquest to…– Make content available
nobly– Defend the innocent from
piracy
• 21st century rightsmanagement
• Why rights still matter• Some practical ideas to
get started on the quest
21st c. rights management
“The answer to themachine is in themachine”
Charles Clark
3
Why rights still matter
“...for the encouragement of learning, by vestingthe copies of printed books in the authors orpurchasers of such copies… ”
The Statute of Anne
“To promote the progress of science and usefularts, by securing for limited times to authors andinventors the exclusive right to their respectivewritings and discoveries”
Article 1, Section 8 of the US Constitution4
Practical ideas, 1• Embrace XML
– for production,formats, productinformation and rightsmetadata
– StartwithXML Forum inLondon 2/9/09
– Survey athttp://www.surveymonkey.com/s.aspx?sm=wAUoAZuCDuPqYOxLHf4yZw_3d_3d
Practical ideas, 2• Don’t stint on security
– Investigate watermarkssuch as date/time stamps
– DRM can be very useful,but be aware that it willcurrently cause problemsfor people with printdisabilities
– Think about ‘social DRM’– Look for online
infringements, and takeaction
• A detection pilot isunderway
• The CopyrightInfringement Portal isfantastically useful
Practical ideas, 3•Have clear, easy, satisfying agreements
–Be green! Recycle!–Communicate these in a legal form, a
machinereadable form, and a formmeaningful to human beings
–Available for purchase, if needed, where thecontent is found
21st c. approaches1. Standards for permissions communication
– ACAP, Creative Commons, PLUS, ONIXPL
2. Services– Attributor, Clip&Copy, eClips, iCopyright,
Grant Permission Online, OZMO,RightsConnect, RightsLink
3. Registries– ARROW, the Book Rights Registry
Rightsholder
Open web content
Protected web content
Aggregated protected content
consumer
library
business
iCopyrightRightslink
eClipsiCopyright
Content + RightsMoney + Usage Reports
ACAP and ONIX,the lingua francaof rights
Content Platforms SalesIntermediaries
Customers
– Use ONIX standards forcommunicating productand rights information inmachine readable form
– http://www.editeur.org/onix_licensing.html
– If procuring any sort ofpublishing system, ask thatit is ONIXPL compliant
ONIX Example 1ONIX Example 2
Chasing the grail game plan…•Embrace XML•Don’t stint on security•Have clear, easy to enter, satisfying
agreements (for lawyers, machines, andhumans)
•Dabble with a few of the innovativeservices out there, and interact with theseservices via ONIX wherever possible
