seminar ppt modified(2)
TRANSCRIPT
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Mobile CommerceMobile Commerce
BYBY
Y.PHANI SANKARY.PHANI SANKAR
(07501A1223)(07501A1223)
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OutlineOutline
M-Commerce OverviewM-Commerce Overview InfrastructureInfrastructure M-Commerce ApplicationsM-Commerce Applications Mobile PaymentMobile Payment LimitationsLimitations Security in M-CommerceSecurity in M-Commerce
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Mobile Commerce: Mobile Commerce: OverviewOverview
Can be done via the Internet, private Can be done via the Internet, private communication lines, smart cards, etc.communication lines, smart cards, etc.
Creates opportunity to deliver new Creates opportunity to deliver new services to existing customers and to services to existing customers and to attract new onesattract new ones
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Mobile commerce from the Mobile commerce from the Customer‘s point of viewCustomer‘s point of view
The customer wants to access The customer wants to access information, goods and services any time information, goods and services any time and in any place on his mobile device.and in any place on his mobile device.
He can use his mobile device to purchase He can use his mobile device to purchase tickets for events or public transport, tickets for events or public transport, download content.download content.
He should be offered appropriate payment He should be offered appropriate payment methods. methods.
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Mobile commerce from the Mobile commerce from the Provider‘s point ofProvider‘s point of viewview
The future development of the mobile The future development of the mobile telecommunication sector is heading more and telecommunication sector is heading more and more towards value-added services. more towards value-added services.
Analysts forecast that soon half of mobile Analysts forecast that soon half of mobile operators‘ revenue will be earned through operators‘ revenue will be earned through mobile commerce. mobile commerce.
Innovative service scenarios will be needed that Innovative service scenarios will be needed that meet the customer‘s expectations.meet the customer‘s expectations.
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Mobile Computing Mobile Computing InfrastructureInfrastructure
ScreenphonesScreenphones E-mail handheldsE-mail handhelds WirelinedWirelined
Cellular (mobile) Cellular (mobile) phonesphones
PDAsPDAs Interactive pagersInteractive pagers Other devicesOther devices
NotebooksNotebooks HandheldsHandhelds SmartpadsSmartpads
Hardware
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Mobile Computing Mobile Computing InfrastructureInfrastructure
(cont.)(cont.) Unseen infrastructure requirementsUnseen infrastructure requirements
Web server with wireless supportWeb server with wireless support Database serverDatabase server GPS locator used to determine the GPS locator used to determine the
location of mobile computing device location of mobile computing device carriercarrier
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M-Commerce ApplicationsM-Commerce Applications
M- commerce
Entertainment• Music• Games• Graphics• Video
Communications• Short Messaging• Multimedia Messaging• e-mail• Chatrooms• Video - conferencing
Transactions• Banking• Shopping• Auctions• Betting• Booking & reservations
Information• News• City guides• Maps• Traffic and weather• Market data
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Mobile Payment forMobile Payment for M-M-CommerceCommerce
Customer requirementsCustomer requirements:: a larger selection of merchants with whom they a larger selection of merchants with whom they
can tradecan trade a more consistent payment interface when a more consistent payment interface when
making the purchase with multiple payment making the purchase with multiple payment schemes, like:schemes, like:
• Credit Card paymentCredit Card payment• Bank Account/Debit Card Payment Bank Account/Debit Card Payment
Merchant benefits:Merchant benefits:• brands to offer a wider variety of paymentbrands to offer a wider variety of payment• Easy-to-use payment interface developmentEasy-to-use payment interface development
Bank and financial institution benefitsBank and financial institution benefits• to offer a consistent payment interface to to offer a consistent payment interface to
consumer and merchantsconsumer and merchants
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Payment via Internet Payment via Internet Payment ProviderPayment Provider
WAP GW/Proxy
SSL tunnel
MeP
GSM Security
SMS-C
User
Browsing (negotiation)
Merchant
Mobile Wallet
CC/Bank
IPP
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Payment via integrated Payment Payment via integrated Payment ServerServer
WAP GW/Proxy
ISO8583 BasedCP
Mobile CommerceServer
GSM Security
SMS-C
User
Browsing (negotiation)
CC/Bank
Merchant
Mobile Wallet
Voice PrePaid
VPP IF
SSL tunnel
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Limitations of M-CommerceLimitations of M-Commerce
Usability ProblemUsability Problem small size of mobile devices (screens, small size of mobile devices (screens,
keyboards, etc)keyboards, etc) limited storage capacity of deviceslimited storage capacity of devices hard to browse siteshard to browse sites
Technical LimitationsTechnical Limitations lack of a standardized security protocollack of a standardized security protocol insufficient bandwidthinsufficient bandwidth 3G liscenses3G liscenses
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Limitations of M-CommerceLimitations of M-Commerce
Technical Limitations…Technical Limitations… transmission and power consumption transmission and power consumption
limitationslimitations multipath interference, weather, and distance-multipath interference, weather, and distance-
limited connectionslimited connections
WAP LimitationsWAP Limitations SpeedSpeed CostCost AccessibilityAccessibility
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WAP ArchitectureWAP Architecture
Web Server
Content
CGIScripts
etc.
WM
L D
ecks
wit
h W
ML
-Scr
ipt
WAP Gateway
WML Encoder
WMLScriptCompiler
Protocol Adapters
Client
WML
WML-Script
WTAI
Etc.
HTTPWSP/WTP
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Platform RisksPlatform Risks
Without a secure OS, achieving security Without a secure OS, achieving security on mobile devices is almost impossibleon mobile devices is almost impossible
Learned lessons:Learned lessons: Memory protection of processesMemory protection of processes Protected kernel ringsProtected kernel rings File access controlFile access control Authentication of principles to resourcesAuthentication of principles to resources Differentiated user and process privilegesDifferentiated user and process privileges Biometric authentication Biometric authentication
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New Security RisksNew Security Risksin M-Commercein M-Commerce
• Malicious domainsMalicious domains
• A single malicious domain can compromise A single malicious domain can compromise devices by downloading malicious codedevices by downloading malicious code
• Roaming (are you going to the bad guys ?)Roaming (are you going to the bad guys ?)
• Users roam among non-trustworthy domainsUsers roam among non-trustworthy domains
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New Security Risks New Security Risks (cont.)(cont.)
• Launching attacks from mobile devicesLaunching attacks from mobile devices
• With mobility, it is difficult to identify attackersWith mobility, it is difficult to identify attackers
• Loss or theft of deviceLoss or theft of device
• More private information than desktop computersMore private information than desktop computers
• Security keys might have been saved on the deviceSecurity keys might have been saved on the device
• Access to corporate systemsAccess to corporate systems
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Conclusion
• Mobile commerce is an interesting and challenging area of research and development.
• It is believed that user trust will play a crucial role in acceptance and widespread deployment of mobile commerce applications.
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References
www.fcc.gov
www.mobilecommerce.com
www.whitepapers.com
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Thank U for listening.