SEO Seminar

YOUR LOGO HERE!HOW TO WIN AT SEO

06 Feb 2017

Abstract This presentation will tell

you how to make career in SEO. During the presentation we will cover:◦ SEO is◦ Benefits of SEO◦ When to think about SEO◦ How to do SEO Yourself◦ SEO as career◦ Recommended Resources◦ Q & A

About me M. Towfiqul Arafat 1.5 yrs of exp in web media and SEO My core expertise includes content

development, web analytic, and SEO training

Online business consultant and affiliate marketer

www.towfiqularafat.com

1 Second Timer00:01

Google now processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.

SEO is…

What is SEO? • Yes, it stands for Search Engine Optimization. • But what is it?

SEO is not… • Submitting websites to search engines. • Manipulating search engine results to provide a more favorable listing for a specific website. • Getting ranked for certain keywords.

SEO is… …the process of taking a page built by humans and making it easily consumable for both other humans and for search engine robots.

Motives • The search engine wants to deliver webpages that help the user. • The user is looking for pages that are relevant and useful to them.

The Human Factor “Even though this guide’s title contains the words “search engine”, we’d like to say that you should base your optimization decisions first and foremost on what’s best for the visitors of your site. They’re the main consumers of your content and are using search engines to find your work.” – Google’s Search Engine Optimization Starter Guide.

What is SEO?

What is SEO?

What is SEO?

What is SEO?

Components of SEO

SEO is not a service or process that can produce significant results in a few days, or even a few months, like web design or software programming. A complex algorithm determines how search engines list the results for any given search term or phrase.

There are 2 types of search results:

Organic - Search Engine Optimization

Paid - Search Engine

MarketingLong-term investment, these are the things you do to your website to make it findable. Builds over time.Best practices work even without new efforts

Pay for ads to show based on keyword phrases and other targeting criteria.

Only works as long as you keep paying for the ads.

Organic Search Results

• Free• More traffic• Smarter people• Longer lasting• Accumulates

Organic Results

75% of Clicks

Pay Per Click – 25% of Clicks

Source: Marketing Sherpa and Enquiro Research

• Higher rankings

=

more clicks

=

more traffic!

[Source: http://moz.com/blog/a-tale-of-two-studies-google-vs-bing-clickthrough-rate

]

(Fun) Facts

More (Fun) Facts

c. 95% of searchers do not gobeyond page 1 of the search results

If they haven’t found what they’relooking for, they’ll revise their search(…or give up)

[Comic source: http://xkcd.com/1334/]

United Kingdom

90%5%

USA

72%21%

China

55%28%

Russia

58%34%

How Search Engines Work

How you can monetize a website ?

1. Google AdSense.2. 3rd party Ad company (Infolinks,

Clicksor).3. Direct Ad Space (Sell Advertising

Space)4. Selling Services.5. Promote Products as an Affiliate.6. Selling Your Website (Flippa).

How can you earn money from marketplace?

Popular marketplace : - Fiverr.com, Upwork.com, Freelancer.com 1.Fiverr.com:- You can create a account on fiverr.com then create a Gig and start selling on your Gig.

2. Upwork.com:

We can create account and set–up our professional profile.

SEO Steps Keyword research / Topics Selection. Competitor analysis. Domain selection, Website installation

(hosting). On-page optimization. Social media marketing. Off-page optimization. Penalty recovery.

First (important) step? Keyword Research!

No point ranking #1 for a keyword that nobody searches for!

Search volume data obtainable via theGoogle AdWords Keyword Planner tool

https://adwords.google.com/ko/KeywordPlanner/Home

(You need a Google AdWords account)

STARTUP X

6363

On Page Optimization

On Page Check List

Title Tag Meta Description Meta Keyword Heading Tag Image Alt Tag Internal Links URL/Permalink

Structure Anchor Text Content Optimization

WHAT IS CONTENT OPTIMIZATION?

The Web is loaded with information presented through different types of content; text, images, video and audio are the most popular types.

In general, content optimization is the process of making the content of a website more attractive to search engines and users.

Content is KING

STARTUP X

4848

STARTUP X

4949

Google PandaFebruary 2011

The change aimed to lower the rank of "low- quality sites" or "thin sites", and return higher- quality sites near the top of the search results.

STARTUP X

5050

Thin / Duplicated Content

Similar content

Duplicated across URLs

Minimum text on the page

Copied and pasted

STARTUP X

6363

Off Page Optimization

Off-Page SEO Off-page optimization (off-page SEO) is what can be

done off the pages of a website to maximize itsperformance in search engines for target keywordsrelated to the on-page content and keywords in off-page direct-links.

Off-page optimization is the most important part insearch engines optimization because it gives backlinks to your sites and it requires a lot of work on adaily bases.

It helps to maximize website performance in search engine for target keywords.

Off Page SEO Services are the best way to get more website traffic. Off page factors include relevant back links to the website, as well as anchor text. Back links are very important for Google for generating traffic to the website.

Off-site optimization includes the following major components

1. Directory Submission 2. Social Bookmarking3. Article Submission4. Forum and Blog Posting5. Blog Creation6. Comment Posting7. Social Networking8. Vedio Submission9. Classified ads

41

SEO – link building

Your-Site.com

PR

Social media

Guest blogging

Business directories

Industry-specific

directories

Blog commenting

Forums Infographics

STARTUP X

6464

STARTUP X

6565

Google PenguinApril 2012

The goal of Penguin is to reduce the trust that Google has in sites that have cheated by

creating unnatural backlinks in order to gain an advantage in the Google results.

Benefits of SEO

Brand awareness Return on Investment

(ROI) Your 24/7/365 online

marketing team Greater chance to get

leads and sales Meets buyers’ requirement

SEO as career

SEO analyst SEO manager On page specialist Off page specialist Freelance Start SEO business

SEO resources Moz’s Beginner’s Guide to SEO

http://moz.com/beginners-guide-to-seo

SEO resources

Moz blog (& Whiteboard Friday)http://moz.com/blog

Search Engine Landhttp://searchengineland.com/

DistilledUhttps://www.distilled.net/u/($40 per month BUT free demo)

Q&A?

…Any questions?

Seminar by-M. Towfiqul Arafatwww.towfiqularafat.com