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PERAN APOTEKER DALAM

INDUSTRI KOSMETIK DI

INDONESIA

1 3 D e s e m b e r 2 0 1 5

Oleh:Dra. Hj. Nurhayati Subakat, Apt.

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±

760perusaha

an

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IndustriKosmetik

ProductDevelopment

RND Produksi QC Marketing Regulasi

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PengembanganProduk Produksi Distribusi

TanganKonsumen

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1985

PT Pusaka Tradisi Ibudidirikan dengan brandPutri sebagai  pioneer  dengan tagline “Salon'sBest Choice” 

1990

Pabrik pertamadibangun diCibodas seluas

1.510 m²

1992

Brand Putritercatat sebagaimarket leader untuk kategoriHair Tonic, danmasuk sebagaiTOP 10 untukkategori

Shampoo danCreambath 

1995

Launching

brandWardahCosmetics 

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1999Pabrik PTI mendapatkan sertifikasi Halal dariLPPOM MUI, dengan brand Wardah sebagai pionirbrand Halal di Indonesia dan mendapatkan awarddari World Halal Council

2002

Pabrik pindah keKawasan Industri Jatake,Tangerang dengan luas5.500 m²

2006

PTI mendapatkansertifikat GMP (GoodManufacturing Practice)atau CPKB (CaraPembuatan Kosmetikayang Baik)

2009

Re-launch Wardahdengan kemasanbaru

2010

•   Launching brand MakeOver

•PTImembangunGudang Barudi Halim1.819 m²

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2011PTI berganti nama menjadi PTParagon Technology andInnovation

2011WardahCosmeticsmendapatkanHalal Award dariLPPOM MUI untuk

kategori KosmetikHalal

2012

Wardah Cosmeticsmendapat penghargaan

sebagai 1st

IndonesianOriginal Brand (IOB) versiSWA.

Wardah membuka cabangdi Malaysia.Mendapatpenghargaan sebagai CEOInovatif untuk Negeri

2012 versi Majalah Gatra

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2013

1. PTI membangun 2 lokasi pabrik baru :Jatake 2 seluas 21.950 m² dan Jatake 3seluas 6.519 m². Sehingga total luas pabriksaat ini = 67.000 m² (6,7 Ha)

2. PTI mendapat penghargaan EconomicChallenges Award 2013 untuk kategoriIndustri Kosmetik dengan kriteriaperusahaan asli Indonesia yang mamputumbuh dan berkembang di tengah krisis.Tayang di Metro TV, 25 November 2013

2014

1. Wardah mendapat penghargaan TOP Brand untuk kategori produk Lipstik dan Bedak

2. Pabrik PTI sekarang ada 4 plant, yaitu: Jatake1(pabrik sekarang), Jatake 2(ex. PT Cemerlang),

Jatake 3(Halim) dan Jatake 4 (sedang dalam tahappembangunan)

3. Untuk memenuhi permintaan yg terus meningkat,PTI telah membeli lahan baru di Tiga RaksaTangerang seluas 150.000 m² (15 Ha)

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TERIM K SIH