Understanding the mega-trends

Topic Number: 10

Industry Studies 1

Overview

In order to make strategic decisions for the future it’s important the CGI are able to evaluate key trends and act accordingly.

In this seminar, we will look to evaluate a number of mega-trends and determine the key implications for the CGI.

We will do this by looking at PWC’s key mega-trends and evaluate each of them in turn. This will take the form of a group discussion which will be facilitated by the tutor.

3

• Be able to determine and describe the key mega-trends taking shape across the globe

• Critically evaluate the potential implications of these trends on the consumer goods industry

• Determine how the CGI can respond to these trends

• Come up with robust recommendations for the CGI to take advantage of the opportunity presented by these trends

Learning outcomes of this seminar

Do you know?

http://www.pwc.co.uk/issues/megatrends/issues/megatrends-overview.jhtml

Mega-trend 1: Rapid Urbanisation

http://www.pwc.co.uk/issues/megatrends/issues/rapid-urbanisation.jhtml

Discuss:

Implication for the CGI

Mega-trend 2: Demographic and social change

http://www.pwc.co.uk/issues/megatrends/issues/demographic-and-social-change.jhtml

Discuss:

Implication for the CGI

Mega-trend 3: Climate change and resource scarcity

http://www.pwc.co.uk/issues/megatrends/issues/climate-change-and-resource-scarcity.jhtml

Discuss:

Implication for the CGI

Mega-trend 4: Shift in global economic power

http://www.pwc.co.uk/issues/megatrends/issues/shift-in-global-economic-power.jhtml

Discuss:

Implication for the CGI

Mega-trend 5: Technological Breakthroughs

http://www.pwc.co.uk/issues/megatrends/issues/rapid-urbanisation.jhtml

Discuss:

Implication for the CGI

Mega-trend 6: The collisions

http://www.pwc.co.uk/issues/megatrends/collisions/megatrends-the-collisions.jhtml

Discuss:

Implication for the CGI

Any questions?