seminar finally presentation 2011 excel lance)

7/31/2019 Seminar Finally Presentation 2011 Excel Lance)

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Ashraf Farouk Nabil Yousif

Marwan Hamouda Ahmed Mostafa


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1-Company overview

2-Intial strategy

3-Swot for results

4-Applied Strategies

5-Lessons Learned

6-What to Do Next


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company Name : Excellence. Established :2011

Business : A large international electronics

firm working at the microcomputer

business. Team have been asked to manage

the PC Division. They will be responsible for

introducing a new line of microcomputers

into several international markets.


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We strive to lead the computer

system industry by committing

to deliver the most up-to-date

advanced technologies, honest

consultation and professional

after-sale service through a

wide network of skilled agents

24/7


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build a market position

and defend it & take

the lead and keep it


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Members come prepared for all meetings

(having completed all assignments).

An agenda is prepared and followed in each

meeting.Members brainstorm solutions to problems,

and only critique suggestions after all ideas

are on the table

Members are open to giving and receiving

honest feedback to/from each other


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focus on largest geographic markets, that

enable us to gain more profit

Changed to be

focus on geographic markets which are in

middle of the cost/size continuum


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Started with focus differentiation

focus on smaller, high margin

segments

Changed to be price leadership

focus on fringe segments that areout of the mainstream


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SWOT


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At the first three stages we decided to follow product

development strategy to be matched with our initial strategy By

focusing on large geographic market that enable use to gain

more profit so we have chosen two target segment ( Mercedes

& innovator ) So we were so keen to know everything about our potential

customers so we bought the most expensive a market surveywith sample size 1000 with total cost 88.000 $

We entered the biggest market size (demand) in Newyork andTok o


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Focus differentiation

then cost leadership

Market penetration


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Minimum Maximum Average Excellance

Total Overall 0.00 388.08 74.22 8.51Financial

Performance-3.23 45.35 21.53 19.10

Market

Performance0.08 0.51 0.22 0.13

Marketing

Effectiveness0.74 0.97 0.83 0.74

Investment in

Future1.03 1.48 1.17 1.48


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Minimum Maximum Average Excellance

Total

Overall0.00 287.06 68.27 15.23

Financial

Performance -5.11

32.38

18.52

19.28

Market

Performanc

e0.09 0.36 0.22 0.16

MarketingEffectivene

ss0.71 0.85 0.77 0.71

Investment

in Future1.95 3.70 2.52 2.16


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Quarter

1

Quarter

2

Quarter

3

Quarter

4

Quarter

5

Quarter

6

Quarter

7

Quarter

8

Revenues 0 0 916,6002,362,40010,578,54018,300,15544,698,82551,969,802

Gross

margin0 0 298,060 675,206 4,486,5528,146,04818,570,89220,842,142

Operatingexpenses

87,999 60,000 807,2801,176,025 2,070,3494,841,05610,913,00910,917,492

Operating

profit-87,999 -60,000 -509,220 -500,819 2,416,2033,304,992 7,657,883 9,924,650

Net profit

fordivision

-87,999 -360,000 -739,220 -500,819 -1,178,054 2,707,727 7,372,052 7,877,999

Cumulativ

e net

profit for

division

-87,999 -447,999 -1,187,219 -1,688,038 -2,866,092 -158,365 7,213,68715,091,686


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Market DemandCompany

CostCutter Innovators MercedesWork Hors

eTraveler

Total

Demand

Star Tech 15,197 3,936 3,598 19,265 11,012 53,008Future

Tech 7,886 7,015 4,736 6,413 2,575 28,625Premium

Power PCs4,243 4,264 3,190 2,260 5,323 19,280

ProTech 1,379 2,138 1,014 2,804 72 7,407

Excellance 5,746

4,643

3,602

3,977

2,235

20,203

Microna 3,995 3,197 3,916 1,401 1,898 14,407


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Quarter

1

Quarter

2

Quarter

3

Quarter

4

Quarter

5

Quarter

6

Quarter

7

Quarter

8

Revenu

es0 0 916,6002,362,40010,578,54

018,300,15544,698,82551,969,802Rebates 0 0 11,750 32,475 64,550 71,150 266,126 318,419Research and

develop

ment

costs

0 0 0 03,244,257 287,265 285,8312,046,651

Set up

costsfor new

sales

offices

0 300,000 230,000 0 350,000 310,000 0 0


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Quarter

1Quarter 2 Quarter 3 Quarter 4 Quarter 5 Quarter 6 Quarter 7 Quarter 8

Net profit for

division-87,999 -360,000 -739,220 -500,819 -1,178,054 2,707,727 7,372,052 7,877,999

Cumulative net

profit-87,999 -447,999 -1,187,219 -1,688,038 -2,866,092 -158,365 7,213,687 15,091,686

Cumulative

investment from

Corporate

Headquarters

500,0001,000,000 1,500,000 2,000,000 7,000,000 7,000,000 7,000,000 7,000,000

Net investment

(cumulative profit +

cumulative

investment)

412,001 552,001 312,781 311,962 4,133,908 6,841,635 14,213,687 22,091,686

Return on

investment (100 *

(net investment /

cumulative

investment)) %

82 55 21 16 59 98 203 316


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Total Local InsertsCompany Number of Inserts

Star Tech 240Future Tech 477

Premium Power PCs 351ProTech 270

Excellence 291Microna 174

Total Major Media InsertsCompany Number of Inserts

Star Tech 141Future Tech 466

Premium Power PCs 172ProTech 146

Excellance 291Microna 148


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How to create a complete marketing strategyHow to make benchmark

How to put the price for new products and

re-price for current products

How the employees continues training is veryimportant

How the advertising inserts are very

important

The ability to change the strategy based on

the results (immediately)


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We already created R & D in the last quarter that

will help us in our strategy (market penetration )

We will open new market in Gulf and Arab

countries and created a new products that satisfy

their needs

more investment and develop in training for our

new employees

create a lot of promotion (giveaway discounts

packages )Deals with international companies (Allianz with

lenovo)


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seminar finally presentation 2011 excel lance)

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