Semester projectsErasmus students 2015Marketing in English

ANALYTICALANALYTICAL PART PART

CREATIVE WORK #1CREATIVE WORK #1

GENERAL ANALYSE:- go to website www.bikonour.com- define advantage and disadvantige (what do you like it, what don´t)

CREATIVE WORK #2CREATIVE WORK #2

MACROENVIRONMENT:- define competitors (microenvironment)-make marketing macroenvironment analyse of your target market (Spain or France or Italy or Rumenia)

CREATIVE WORK #3CREATIVE WORK #3

CUSTOMERS:

- define customers (by factors)(Spain or France or Italy or Rumenia)

CREATIVE WORK #4CREATIVE WORK #4

QUESTIONNAIRE:

- make google questionnaire and ask at least to 30 respondents (from your target country)

CREATIVECREATIVE PART PART

CREATIVE WORK #5CREATIVE WORK #5

SEGMENTATION:- define your target segment (describe in detail- how your customers look like...)

MARKETING STRATEGY:- design marketing strategy – focus on distribution and communication strategy for your target market