Semantic Navigation

Marten den HaringEVP, Nstein Products

Website search & browse experience is broken

It’s difficult for search engines to retrieve content with vague keywords

Search engines must tradeoff between precision and recall

It’s hard to tune and optimize search technology

The search experience is often anonymous and lacks context

It’s difficult to create and maintain taxonomies to organize information

Slide 2

the answer≠

Semantic data helps

Drive site browsing and navigation structure

Identify and extract entities to use as search facets

Smooth out differences in categories and tags

Find patterns and trends in your content

Broaden a query to include synonyms, related topics

Understand user context and intent

Slide 4

Improves SEO

Improves time spent

Improves conversion rates

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…everywhere…

ingest annotate store deliver

<widgets/>

rss/xml

WWW

Upgrading OPENTEXT.COM

before…

…after

22% increase in search usage

Fewer searches per unique visit

25% increase in time spent

Greater drilldown in search environment

$3K monthly $10K set-up

200GB bandwidth60GB storage*

1 million documents per instance

Unlimited queries

Add-ons

Qualification and approval process 48 hours

AMI deployment and configuration 10 minutes

Crawler and broker configuration 2 to 5 hours

Content crawled and indexed 48 to 72 hours

Skin creation and deployment 2 hours

Live in < 5 days

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