sem training institute in ambala! batra computer centre

Website: www.batracomputercentre.com Ph.no.: 8222066670, 4000670


Definition : Search engine marketing, or SEM, is a form of internet marketing that seeks to promote websites by increasing their visibility in both paid and organic search


Paid Search : Depending upon the level of competition

this include three ads above and seven to right of the organic traffic. These ads can sometimes include product, phone or site link information Organic Search : By default, this includes

ten organic listing . Then , depending on the personalization or scholarly articles and maps


Constantly changing and evolving ( 500-600 algorithm changes/year)

Both an art and a science At its core, there are three main areas to

rank higher in organic search


Keyword Research phase -- Think about how your customer find you and keywords they are searching for -- Measure these keyword on the barrier of entry/difficulty, as well as the average traffic On-page Optimization Phase -- Create unique pages to targeted individual keywords -- Using our tool, we can ensure a page is optimized to list fullest potential Link Structure Optimization phase -- Search engine rank sites higher based on the amount of reputable external link they have pointing back to their sites -- Our goal is to increase the amount of reputable external links to a client’s site, as well as create a proper internal link structure to effectively pass the links; value throughout their website


Paid search is paid on a pay-per-click (PPC) basis where keywords search query is a new live time bidding auctions. Your budget can be set on a daily or monthly basis to ensure you never pay more than your target amount

To achieve a higher position in the SERP, you either need to increase your max cost-per-click to increase your marketing relevancy through your quality score


Focus on improving your quality score to increase your ad rank without increasing your max cost per click or budget


You want to make sure your campaign and group structure is very targeted and precise; this means staying away from generic topics

Make sure your high value keywords are in all three places : ad text, Keyword list and landing pages

Repeat your “ad heading” on your landing page as the “H1”

quality score is assigned at the keyword level ad incorporates historical click through rate in the equation ; keep your keyword list fresh and don’t let keywords stagnate.


Link reclamation is the process of locating, contacting and fixing broken links on your company website and other websites with links pointing to yours. The only tools needed for a link reclamation project are Microsoft Excel and Open Site Explorer.


Another big SEO hurdle is, not only to get people to link your content, but also to get people to share or engage in your content

With that, another suggestion is what we like to call “kick-start campaign for new content released, Such as infographics

Once you released your new content piece online, start by submitting the URL to design submission website like Visual.ly and infographic of the day

From there, publish a sponsored post on twitter or LinkedIn to allow paid media get the start on sharing


1. To be effective at both organic and paid search, you must first have high quality content and continue to publish new content over time

2. When optimizing for search engines organically , do not forget about the user experience or else it will hurt you in the long run.

3. Paid search is all about the relevancy. Keep your campaign and ad groups reasonably sized and targeted.

4. Combining both tactics allow for a greater saturation of the SERPs, which, in turn, provides you the most traffic on your targeted terms.

5. Before diving into any SEM campaign, do your research on your industry and competitors to see if there are any untapped area to focus on


ADDRESS: SCO -15, Dayal Bagh, Near Hanuman Mandir Ambala Cantt-133001 HaryanaPh. No.: 9729666670, 8222066670 &0171-4000670Email ID: [email protected]: www.batracomputercentre.com

sem training institute in ambala! batra computer centre

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