SEM Planning Model

SEM Planning Model 2

What is Strategic Enrolment Management (SEM)?

Strategic enrolment management is a concept and process that enables the fulfillment of institutional mission and students’ educational goals.

SEM Planning Model 3

The Purposes of SEM are Achieved by…

1. Establishing clear goals for the number and types of students needed to fulfill the institutional mission

2. Promoting students’ academic success by improving access, transition, persistence, and graduation

3. Promoting institutional success by enabling effective strategic and financial planning

4. Creating a data-rich environment to inform decisions and evaluate strategies

SEM Planning Model 4

The Purposes of SEM are Achieved by…

5. Improving process, organizational and financial efficiency and outcomes

6. Strengthening communications and marketing with internal and external stakeholders

7. Increasing collaboration among departments across the campus to support the enrolment program

SEM Planning Model 5

SEM Process FrameworkN

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Data and information gathering and assessment:Internal culture/ environment, student enrollment

behaviors and scan of external environment

Process steps Performed by

Smaller group of staff and facultyadept at economics and data use

Use data and information results to establish focused goals each for recruitment, retention,service, etc., and enrollment projection models

Goals recommended by SEM Recruitmentand Retention Councils; models developed

by Data Team

Approve strategic goals and enrollment projection models

Executive leadership,SEM Steering Committee

Develop action steps, accountability, and metrics SEM councils and sub-committees

Implement action steps Appropriate staff andfaculty departments

Monitor progress,Report results to campus and executive leadership

SEM Steering Committee,Chief Enrollment Officer

Additional requests, clarifying questions

Changesto goals

Mid-course adjustm

ents

Align institutional strategic plan withbroad enrollment targets and desired mix of students

Executive leadership,SEM Steering Committee

SEM Planning Model 6

SEM Organizational Framework

SEM Steering CommitteeLong-term enrollment goals, securing the approval of strategies through appropriate

institutional channels, communication with Executive Cabinet

Recruitment CouncilDevelop 3-4 strategic goals for new student

recruitment; review and approve sub-committee action plans; recommend to SEM Steering Committee

Retention CouncilDevelop 3-4 strategic goals for retention and

graduation; review and approve sub-committee action plans; recommend to SEM Steering Committee

Data TeamEnvironment scanning, student enrollment behavior research,

enrollment models, provide data to councils as needed

3-4 Sub-CommitteesAction plans, time lines and metrics for

each strategic goal

3-4 Sub-CommitteesAction plans, time lines and metrics for

each strategic goal

SEM Planning Model 7

SEM Planning Framework

Tactics

Strategies

Campus Infrastructure

Strategic Enrollment Goals

Data Collection and Analysis

Key Enrollment Indicators

Institutional Strategic Plan

SustainableEnrollmentOutcomes

SEM Planning Model 8

SEM Planning Framework

Tactics

Strategies

Enrollment Infrastructure

Strategic Enrollment Goals

Data Collection and Analysis

Key Enrollment Indicators

Institutional Strategic Plan

Clarity of institutional mission, vision, goals

Core competencies

Strategic direction

Aggregate enrollment goals

SustainableEnrollmentOutcomes

SEM Planning Model 9

SEM Planning Framework

Tactics

Strategies

Enrollment Infrastructure

Strategic Enrollment Goals

Data Collection and Analysis

Key Enrollment Indicators

Institutional Strategic Plan

Student categories: first year, transfer, graduate, certificate, continuing ed, face-to-face/online, etc.

Desired student groups: racial/ethnic diversity, academic ability, special skills, family income

Geographic origin: local, regional, national, international

Recruitment, retention, completion

Institutional capacity

SustainableEnrollmentOutcomes

SEM Planning Model 10

SEM Planning Framework

Tactics

Strategies

Enrollment Infrastructure

Strategic Enrollment Goals

Data Collection and Analysis

Key Enrollment Indicators

Institutional Strategic Plan

Internal benchmarks: KEI numbers over the past 3-5 years

Environmental scan− Demographics− Economics− Market opportunities− Competition

Institutional research plan: designated reports and production schedule

SustainableEnrollmentOutcomes

SEM Planning Model 11

SEM Planning Framework

Tactics

Strategies

Enrollment Infrastructure

Strategic Enrollment Goals

Data Collection and Analysis

Key Enrollment Indicators

Institutional Strategic Plan

5-10 year SEI targets Focus: the institution’s

desired future

Based on: mission, data, and environmental scanning

SustainableEnrollmentOutcomes

SEM Planning Model 12

SEM Planning Framework

Tactics

Strategies

Enrollment Infrastructure

Strategic Enrollment Goals

Data Collection and Analysis

Key Enrollment Indicators

Institutional Strategic Plan

Staffing: skill sets, strategic deployment

Systems: policies, procedures, technology

Capacity for making effective enrollment decisions : positions, reporting lines, committees

SustainableEnrollmentOutcomes

SEM Planning Model 13

SEM Planning Framework

Tactics

Strategies

Enrollment Infrastructure

Strategic Enrollment Goals

Data Collection and Analysis

Key Enrollment Indicators

Institutional Strategic Plan

Increase new students of specified types

Increase retention rates, specifically by student types

Expand into new markets Utilize emerging

technologies Financial aid/scholarships Academic programs: mix

and delivery systems

SustainableEnrollmentOutcomes

SEM Planning Model 14

SEM Planning Framework

Tactics

Strategies

Enrollment Infrastructure

Strategic Enrollment Goals

Data Collection and Analysis

Key Enrollment Indicators

Institutional Strategic Plan

Marketing/branding initiatives

Academic program review Multilingual recruitment

materials Targeted interventions for

students in high risk courses

Enhanced academic advising

Streamlined admission procedures

Purchase a new CRM system

SustainableEnrollmentOutcomes

SEM Planning Model 15

SEM Planning Framework

Tactics

Strategies

Enrollment Infrastructure

Strategic Enrollment Goals

Data Collection and Analysis

Key Enrollment Indicators

Institutional Strategic Plan

Consistently meeting goals over the long term

− Enabling more effective campus-wide planning

− Revisions to the institutional strategic plan

− Academic planning: curriculum, faculty needs

− Facility planning− Financial planning

Achieving the institution’s desired future

SustainableEnrollmentOutcomes