sem marketing manager, i am in charge seo verÓnica€¦ · cv-digital-marketing-manager_en created...
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VERÓNICA GUTIÉRREZ LUQUE
DIGITAL MARKETING MANAGER
PROFESSIONAL SKILLS
SEMSEO INBOUND
MARKETING
SOCIALMEDIA CRM
DIGITAL MARKETING TOOLS PROFICIENCY
Google Ads Facebook Ads
GA/GTM Hubspot
WORK EXPERIENCE DIGITAL MARKETING MANAGER DEC 2015 - CURRENTCOMPANY NAME – Madrid
In my current position as Digital Marketing Manager, I am in charge of devising, implementing and managing the company's entire Performance Marketing strategy. My tasks include the creation of Digital Marketing plans from scratch and the management of all the company’s Performance Marketing campaigns (without the support of media agencies).
Main achievements:• 30% increase in the
company’s Digital ROI• Omnichannel user experience
management, with 96% customer satisfaction ratios
• Implementation of a 100% Data Driven culture, through campaigns A/B testing
• 15% Digital market share growth over EMEA territories.
SEM SPECIALIST - 2011 - 2015COMPANY NAME – Barcelona
I joined the company's Marketing team as SEM specialist. I was responsible for creating, measuring and optimizing Google Ads campaigns (Search, Display, Retargeting, Video) and Facebook Ads.
Main achievements:• 40% ROI improvement of in
Google Ads• Implementation of A/B testing
methodology in all of the company’s digital assets
• Launch of Retargeting campaigns in Google Ads
• UX improvements on the company's websites thanks to Google Analytics and Hotjar.
EDUCATIONMASTER’S DEGREE IN NEW MEDIA MARCH 2008 - APRIL 2011ESADE – Madrid
DEGREE IN JOURNALISM2004 - 2008AUTONOMA UNIVERSITY- Barcelona
Google Ads Search cualification
2015
2011
Spanish
English
French
German
LANGUAGES
verogu.luque
linkedin.com/veronica.luque
+34 609 43 78
Digital enthusiast with a profile focused on Performance Marketing.
Numeric mindset, results oriented. Great ability to create and implement 360° Digital strategies, well-versed in the world of statistics and web analytics.
Experience in both media agencies and client companies for the Ecomerce and fintech sectors.