selver 2017 price list of advertising spaces€¦ · • selver has the right to propose changes in...

Selver 2017 price list of advertising spaces

Advertising on entrance gates

Size of the advertisement: 550x300mm

Period: 1 week/entire chain

Number of stores: 47

Amount: 183

Price: 1400 EUR + VAT

Advertising on security gates

between tills




Amount: 190


Floor sticker in the entrance area




Amount: 47


Advertising on security gates

on entrance




Amount: 89


Shelf solution 2 pc per store




Amount: 94

Price: 900 EUR+ VAT

Shelf solution “saw” 1 pc per store

Size of the advertisement: protruding part max 240x240mm



Amount: 47

Price: 500 EUR+ VAT

Shelf solution “saw” 2 pc per store

Size of the advertisement: protruding part max 240x240mm



Amount: 94

Price: 800 EUR+ VAT

Shelf solution 1 pc per store




Amount: 47


Wobbler




Amount: 5piece / per store – 235 pc

Price – 525 EUR + VAT





Price tag cover










Floor sticker near the product




Amount: 47


Shelf edge decoration Size of the advertisement: sides 380x800mm



Amount: 94


Shelf edge decoration with 5

wobblers or 5 price tag covers

Size of the advertisement: sides 380x800mm



Amount: sides 94 + wobbler 235


Stand wrapper when purchasing

a stand

Height of the advertisement: 600mm* *except special solution

Period: 1 week/entire chain or 1 week/store


Amount: 47

Price: 600 EUR + VAT or 25 EUR + VAT/store* *no coefficient will apply. from 24th store full price will apply

Poster on the necks of

bottles





Advertising on B2 stand



Amount: 47


Advertising sticker or

wobbler on the fridge A5

Size of the advertisement: A5



Amount: 47


Posts in alcohol section

Period: 1 week/20 stores

Price: 700 EUR+VAT


Price: 400 EUR+VAT


Price: 250 EUR+VAT

A3 advertisement on the

alcohol *tree*

Size of the advertisement: A3, landscape


Number of stores: 46/44

Price: 300 EUR/290 EUR/per week

In case of 46 pc media not in Pääsküla

In case of 44 pc media not in Pääsküla, Torupilli, Jõgeva

Cash plates at half of the tills




Amount: 158


Shopping basket support

surface sticker in the till area




Amount: 317


Advertising subjects on

grocery sticks

Size of the advertisement: 100x300mm (folded lengthwise into four)



Amount: 1280


Grocery sticks

(belong to the orderer)




Amount: 1280


Cart advertisement Size of the advertisement: 296x214mm, A4,

landscape, one-sided

Period: 1 week/entire chain, except Balti Jaam Number of stores: 47

Half of the carts (advertisement for two sides): 5100 pc

All carts (advertisement for two sides): 10200 pc

Price for half of the carts: 900 EUR + VAT

Price for all carts: 1400 EUR + VAT

Advertising on multimedia scales Size of the advertisement: 800x600px, 800x462px

when scale is in use (the lower part of the advertisement is covered by information bar)

Period: 1 week, display frequency 10 seconds per 30 seconds or more

Number of stores: 22 Amount: 104 scales Price: 150 EUR + VAT

Adds are replaces at the start of odd HH periods and the advertising on the scales can be purchased for a minimum period of

Advertising on cashier screens

Size of the advertisement:640x480, aspect ratio 4:3

Code - Theora, OGG Format – WMV or AVI MPEG-4 Period: 1 week, display frequency 10 seconds per

30 seconds or more Number of stores: 17 Amount: 125 screens Price: 800 EUR+VAT Up to three adds are shown at the time and only

on the sleeping mode.

Roll up at the information desk

Period: 1 week

Number of stores: 1

Amount: 1

Price: 90 EUR + VAT

Car spot in Järve Selver

Period: 1 week

Number of stores: 1

Amount: 1


Car spot in Merimetsa, Ülejõe

or Pirita Selver

Period: 1 week

Number of stores: 1

Amount: 1


Advertising in Selver’s

newsletter

Size of the advertising photo: 295x162px

Max length of the advertising text(link): 250 characters, text box size 295x162px


Advertising in the customer

magazine “Hea Mõte”

1 ½ , print run of 360 000

Size and price of the advertisement:

1/1 pages 210x297mm+5 mm bleed, 2350 EUR + VAT

½ pages 178x120 mm 1250 EUR+VAT

Advertising in the customer

magazine Weekly Deals

½ , print run of 360 000

Size and price of the advertisement:

½ pages 176x128 mm 1250 EUR+VAT

The advertisement must be of

sufficiently good quality and in PDF format.

Advertising in Selver’s Spring, Summer and Christmas

Newsletter

Detailed information with advertising options, prices, and deadlines is forwarded with separate materials.

Additional communication on

Mix&Match offers, A6 or wobler or price tag cover.

Size of the advertisement: A6, landscape


Amount: 1piece / per store


Price: 87,5EUR+VAT*

Can be used only in Selver for exclusive Mix&Match offers. Design and offers should be confirmed by Selver purchase and marketing department.

• 50% discount is already decucted for mix&match offer communication.

Further information:

Ambient Marketing manages Selver’s internal media under a cooperation agreement. To order advertising, please contact: Eneken Lüüs 58 041 302, [email protected]

Artist manages Selver’s internal radio under a cooperation agreement. To order advertising, please contact: [email protected] 6 484 455

Rules for ordering internal media:

• The advertising surfaces are priced for the entire chain (47 stores), unless the price list states otherwise. When the advertising is displayed in less stores, the following additional coefficients shall be applied to the surface unit price (depends on store):

– 1-9 stores: x 2.0

– 10-19 stores: x 1.6

– 20-29 stores: x 1.4

– 30-39 stores: x 1.2

Additional coefficients are added regardless of the extent of product variety in Selver.

• Internal media is sold

– For campaign period(s) (campaign calendar attached) or

– For a specific agreed period (month, half a month, 2 weeks, etc., the minimum period is 2 weeks)

• The advertiser can make bookings, but for surfaces with limited availability the booker has to confirm the order within 3 working days after another potential purchaser emerges.

• The purchasers have to re-formalise the booking into an order no later than 4 weeks before the desired campaign period. The order must be submitted at least 1 week before the beginning of the campaign period, otherwise the period is postponed.

• Confirmed orders cannot be cancelled less than 4 weeks before the campaign. A contractual penalty of 30% of the booked surface price shall be paid for orders cancelled more than 4 weeks before the campaign.

• The purchasers are obligated to confirm the designs at least 2 weeks before the campaign period (for a customer magazine, 1 week before the magazine goes into print) by sending them to Eneken Lüüs via email ([email protected]). Selver either confirms the design or forwards amendments via email within 4 working days, at the latest.

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Rules for ordering internal media:

• Selver checks product availability in stock or in the campaign (in case of offers related to displays, also the display availability). Designs for products and offers that are not available in stock or the campaign are not confirmed.

• For Mix &Match offers, a 50% discount applies to media surfaces. Discount and special standards apply when the communication contains the precise Mix &Match offer available exclusively at Selver and the design conveys all the necessary information on the offer. The advertisement must contain the precise details of the offer (conditions of the offer, products).

• Advertising of spirits is only allowed in the alcohol department.

• Selver has the right to propose changes in design without giving a reason. Generally, such recommendations are associated with Selver’s policies and values, in which Selver shall retain the right to its own interpretations.

• Advertising surfaces need to meet the agreed manufacturing standards (standards determined in the price list, mail order, and other documents forwarded to the contractor)

• Material that does not conform to the manufacturing standard shall not be exhibited, which does not exempt the manufacturer from paying for the surface.

• In case of any problems or questions, contractor Eneken Lüüs ([email protected], 58 041 302) shall contact you, indicating in the complaint the specific store, date, and a description of the situation. The complaint shall be addressed within 2 working days. A credit invoice shall be issued for non-published advertising (store / day as the unit, based on a confirmed correct complaint)

• If the materials are installed by the contractor, then

– The materials can be installed within +- 1 working days of the campaign period. If the offer starts on a specific date, the materials cannot be displayed earlier. To the same degree, removal needs to be arranged sooner/later, so the advertising display period would be as agreed.

– The installer shall inform the information desk that he came to install the advertising and to take photographs in the store. If necessary, the information desk shall inform the security department. More complex works shall be coordinated with the store manager or sales manager.

– Upon removing the materials, all the surfaces need to be cleaned and restored to their original form (traces of glue, fixing tape, all used mounting devices), otherwise the advertiser will be invoiced for the costs of rectifying the deficiencies.

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• If the materials are not removed by the contractor, every excess media day shall be billed.

• An invoice for the advertising surface subscriber shall be issued 7 days after the beginning of the advertising surface period. In case of complaints, the credit invoice shall be issued in the amount of the complaint. Complaints are not the basis for refusing to pay the invoice on time. Invoice deadline for payment is 14 days.

• The media fees include a media charge in the advertising purchase price; installation and production, and fees for other acquired services that are added are not included in the contractual marketing support amounts.

• Selver shall frequently check the conformity of the advertising with the orders table. If advertising that has not been ordered is detected in the store, the advertiser shall be invoiced for the used media volume.

• Selver has the right to change the internal media prices by notifying the provider/partners 2 months in advance.

• Confirmed orders shall be sold at the price indicated in the order.

selver 2017 price list of advertising spaces€¦ · • selver has the right to propose changes in...

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