SELLING YOURHOME

Gerry Angel!! ! Keller Williams!! 914-263-7168

• Opened first Westchester County office in January 2006 (in White Plains)

• Top 1% listing and sales office in Westchester/Putnam Counties• Over 110 local real estate professionals specializing in their

respective communities• Unmatched local training and consulting • Agent Leadership Council (“ALC”) – an agency built by agents

for agents and their clients/customers.• Fastest growing national company also fastest growing in

Westchester and Putnam Counties.

3

MY BUSINESSWorking in concert, Gerry, Colleen and Emily are passionate and committed

professionals whose ultimate goal is to provide their clients with first class service.

Their attention to detail, listening skills, staging experience and negotiating acumen

continue to win them completely satisfied clients. This commitment to excellence has

gained them respect from colleagues and clients alike. They take seriously the mantra

of service, integrity and honesty.

Experienced in selling various types of properties and homes, small and large but

specializing in luxury homes and vacant land. Clients include builders, investors, first

time homebuyers, down-sizers and single family end users.

• I protect your home

• I am well respected in real estate. I have outstanding reviews of my past work from both

clients, their lawyers and their mortgage brokers.

• I have and always will develop mutually respectful relationships with my colleagues and

competitors but I will never let my clients be taken advantage of by other agent’s negotiation

techniques. I successfully maintain the balance between professional respect and protecting

my client’s interest.

• I am flexible with your needs. I customize your home’s marketing plan, open house schedule and appointment calendar to your priorities.

• I work hard to stay abreast of all real estate issues by attending educational seminars

and networking with professionals in related fields.

ASKING PERCENTAGEAs the triangle graph illustrates, more buyers purchase

their properties at market value than above market value.

If you price your property at market value, you are

exposing it to a much greater percentage of prospective

buyers and you are increasing your opportunity for a sale.

Importance of Intelligent Pricing

+15% 10%

+10% 30%

Market Value 60%

-10% 75%

-15% 90%

WEEKS ON MARKET

•Timing is extremely important in the real estate market.

•A Property attracts the most activity from the real estate

community and potential buyers when it is first listed.

•It has the greatest opportunity to sell when it is new on

the market.

0

10

20

30

40

Weeks On Market

ACTIVITY

BUYERS AND SELLERS DETERMINE VALUEThe value of your property is determined by what a BUYER is willing to pay

and a SELLER is willing to accept in today’s market. Buyers make their

pricing decision based on comparing your property to other property SOLD in

your area.

What You WantWhat You Paid What You Need

What Your Neighbor Says

What Another Agent Says

Cost to Rebuild Today

It is very important to price your property at competitive market value at the signing of the listing agreement. Historically, your first offer is usually your best offer.

PRICE IT RIGHT

Do you want to lead the market or follow? I will create a Comparative Market Analysis for you. This will allow you to see what similar homes are currently selling for. We will then consider any additional features that may add or subtract value to your home. This will decide an appropriate price.

INCENTIVES

We should discuss providing an incentive to Realtors. A home that offers an additional bonus is not easy to forget. Real estate agents are working in a tough market and will work to sell a home that offers a bonus. You could provide the buyers their own incentive. You could buy down an interest point.

STAGE IT PROPERLY

Please review the “Preparing Your Home” section of this presentation to see how to successfully prepare your home for appointments and Open Houses. Once your home is organized, spotless and appointment ready I will take photos to capture your home’s full quality.

THE INITIAL PLAN

These are the initial steps

we take to market your

property then after

discussing your priorities

we can further

customize.

PRICE IT RIGHT

INCENTIVES

STAGE IT PROPERLY

Begin Process Market Research

Listing Signed

Office Office Tour Broker’s Tour

Multiple Listing MLS Members

Contact Prospects

Showings

Open House

Offer Received

Counter Offer Offer Accepted

Transaction Processing

Inspections

ACCEPTANCECongratulations, you’re on your way to having your property sold!

REJECTIONUnconditional... unfortunately, your home is still on the market.

COUNTER OFFERAny change to the contract constitutes a counter offer. You are not in the renegotiation

stage.

NO ACTION

Equals rejection. Your home is still on the market.

PREPARING FOR THE OFFER

In slow economic times, offers to purchase routinely come in “low” whereas in healthy economic times, offers are closer to the asking price.

Do not be offended by an offer received.

Be offended by buyers who tour your property and don’t submit an offer.

INSPECTIONS

INSPECTIONS AND POTENTIAL REPAIRS ARE THE NUMBER ONE REASON SALES DON’T CLOSE. TYPICALLY, BUYERS HAVE A CERTAIN NUMBER OF DAYS IN WHICH TO

INSPECT THE PROPERTY AND ACCEPT OR REJECT THE PROPERTY BASED UPON THESE MECHANICAL AND STRUCTURAL INSPECTIONS.

Save Yourself Time, Money and Disappointment-

Do Deferred Maintenance Now!

SELLER

SEES THEIR HOUSE

INSPECTOR

SEES THE HOUSE

BUYER

SEES YOUR HOUSE

Home Warranty Plans go a long way to alleviate some risks and concerns. For a modest

price, the seller can provide to the buyer a one year warranty covering specified heating, plumbing, electrical, water heater or appliance breakdowns.

Coverage under most plans commences at closing. In all cases, there are important limitations and

exclusions (example: appliances/systems must be operative at commencement of coverage).

Transaction Processing Contracts Signed

Processing

Rejection Mortgage Company Credit Report

Appraisal

Verifications

Underwriting

Loan Approval

Title Company

Assemble Papers

Closing

Home Sold!

WHERE WE MARKET

When you are ready for the listing to become active we immediately enter the property into the Westchester/Putnam Listing Service. This puts your home in

front of 8,000 real estate agents. Additionally, the MLS immediately distributes the home to several other sites including Realtor.com.

Your home is also entered into the KWLS (Keller Williams Listing System). The KWLS offers a national and Canadian MLS system. The home is then

available for Keller Williams agents from Quebec to California. From the KWLS the listing branches to hundreds of websites.