selling the advantages of led tubes refit solutions from ge

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Selling the Advantages of LED Tubes Refit Solutions from GE

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Page 1: Selling the Advantages of LED Tubes Refit Solutions from GE

Selling the Advantages of LED TubesRefit Solutions from GE

Page 2: Selling the Advantages of LED Tubes Refit Solutions from GE

Why LED?LED vs. Fluorescent

• Current efficiency levels exceeding fluorescent

• Typically 50,000 hours of life without interim failures – impacts cost of ownership calculations

• Optical control/application efficiency

• Environmental: no lead, no mercury

• Durability: solid state device

• Instant on, dimmable, and any on/off cycle

• Virtually no IR

Page 3: Selling the Advantages of LED Tubes Refit Solutions from GE

LEDs Offer Superior Performance with Controls

Because. . .• LEDs can be dimmed without loss of efficiency• LFL dimming ballasts reduce system efficiency

• Because. . .• LEDs can be turned on and off as much as

desired without loss in life or performance• LFLs lose life and depreciate faster with

frequent switching

Page 4: Selling the Advantages of LED Tubes Refit Solutions from GE

LED Tubes

• Designed to fit in fixtures intended for linear fluorescent lamps, LED tubes are a smart, efficient and long-lasting solution to replace traditional lighting

• GE Lighting offers two solutions• UL Type A• UL Type C

Page 5: Selling the Advantages of LED Tubes Refit Solutions from GE

LED Tubes at a Glance

GE Recommends - Easiest Installation Not Recommended GE Recommends - Best Performance

UL TYPE A UL TYPE B UL TYPE C

GE Lighting’s Solution GE Lighting’s Solution

LED Tube with integrated Lightech™ driverGE does not anticipate that it will offerUL Type B tubes in North America.

LED Tube with remote Lightech™ driver

Two icons (above) represent Best-In-Class feature

Note: Instant-start ballasts require changing the lamp holder

LED Tube with Integrated Driver Wiredto Existing LFL Ballast

LED Tube with Integrated Driver Wired to Mains

LED Tube with Remote Driver

Delivers lowest installation cost.No rewiring required for installation

Limited dimming capabilities

Reduced system efficacy

System compatibility dependent upon LFL ballast

Life dependent on LED tube and LFL ballast

Medium installation cost.Requires rewiring for installation

Limited dimming capabilities

Higher system efficacy than UL Type A

Good system compatibilitybetween LED tube and driver

Additional safety processes requireddue to high-voltage wires

Medium installation cost.Requires rewiring for installation

Controllable dimming system

Best system efficacy

Optimal system compatibility between GE LED tube andGE Lightech™ driver

Low-voltage connection to sockets minimizes shock hazard

Page 6: Selling the Advantages of LED Tubes Refit Solutions from GE

More About UL Considerations

• If retrofitting an existing fixture that is UL approved with a UL-approved LED tube, the fixture will remain UL approved

• If retrofitting an existing fixture that is not UL approved with a UL-approved LED tube, the fixture with the LED tubes would need to be submitted to UL for approval, if UL certification is necessary

• GE’s Refit Solutions will keep intact the existing fixture’s UL certification because they are certified by UL

Page 7: Selling the Advantages of LED Tubes Refit Solutions from GE

LED Tube UL TYPE A Solution

Integrated LED tube operating on Electronic Instant Start or Program Start Ballast

Direct Replacement LED Solution…• 4’ nominal length• 1 tube solutions w/ integrated driver• Diffused lens• 3 CCT (3500K, 4000K, 5000K)• UL Listed in US and Canada

18W− Dimming− 2200 to 2300 Lumens− DLC Listed − Life @50,000 hrs− 5yr Warranty− T8 IS or PS Ballast

Page 8: Selling the Advantages of LED Tubes Refit Solutions from GE

18 Watt Integrated LED Tubes

Page 9: Selling the Advantages of LED Tubes Refit Solutions from GE

Replaceable LED Solution w/Remote Dimming Driver

One–four tube replaceable LED solutions with a dimming remote driver to retrofit existing LFL systems

• 2 separate remote drivers that operate 1-2 tubes or 1-4 tubes

• 21W/42W/63W/84W

• 2,100 to 2,300 lumens per tube

• 100-110 LPW

• Diffused lens

• 4 CCT (3500K, 4000K, 5000K, 6500K)

• Life (L70) @ 50,000 hrs

• DLC/UL Listed for US and Canada

• Available Now

Page 10: Selling the Advantages of LED Tubes Refit Solutions from GE

Easy Installation

Page 11: Selling the Advantages of LED Tubes Refit Solutions from GE

Replacing LFL with LED

• The “new” standard F28T8 is 2675 lumens in the catalog

• When operated on an N ballast factor, you only get 2325 lumens

• When you multiply by 90% fixture efficiency, you get 2095 lumens

• Ambient temperature effects may reduce lumens by another 5% to 1990 lumens

• Also a .87 bf goes down (with some current fed ballasts) to .81 when operating an F28

• In actuality, you are getting only 1850 lumens for this lamp

• Therefore, you only need an 1850 lumen LED lamp to match a 2675 lumen T8 lamp

Page 12: Selling the Advantages of LED Tubes Refit Solutions from GE

T8 LED Tube RoadmapTy

pe A

Time

Q3 2014 Q4 2014

1 - 4 Tube Driver• Dimming

T8 LED Tube• 4 colors • 21 Watts• 2100 lumens• Add 6500K

T8 4ft Glass • 4 colors• >105 LPW• 18W / ~2200

lumens• 265 wide beam

angle

T8 LED Tube (integrated driver)• Runs on EL LFL

Ballast• 3 colors• 16W• 1600-1700 lumens• 100-105 LPW

Typ

e C

GEN II T8 Tube Runs on EL LFL Ballast• 3 colors• >110 LPW System Watts• 18W / ~2200 lumens• DLC Listed

T8 4ft HL Glass • 4 colors• >120 LPW• ~17W-18W• ~2500-2600Lumens• 265 wide beam angle

T8 2ft & 3ft Plastic• 4 colors• >110 LPW (9W &

14W)• >160 beam angle

1H 2015

T8 2ft & 3ft tube Runs on EL LFL Ballast• 3 colors• >100 LPW• ~ 9W-12W • ~1100-1500 lumens

GEN III T8 15W Tube Runs on EL LFL Ballast• 3 colors• >110 LPW• 15W / ~1800 lumens• DLC Listed

2H 2015

T8 LED U-Tubes• 3 colors• >100 LPW• ~> 160 beam angle

T8 LED U-Tubes• 3 colors• >100 LPW• ~> 160 beam angle

COMPLETE

GEN IV T8 Glass Tube Runs on EL LFL Ballast• 2’, 3’ & 4’ colors• >110 LPW• 8W – 18W up to 2300 lumens• 270 wide beam angle

Page 13: Selling the Advantages of LED Tubes Refit Solutions from GE

LED Tubes – Available ProductsRefit Solutions

GE Product Code Description Bulb ShapeConstant Current Integrated 4ft LED Tubes (Operates on Instant Start Ballast)

26093 LED16ET8/4/835 T826209 LED16ET8/4/840 T826232 LED16ET8/4/850 T8

Integrated 4ft LED Tubes (Operates on Instant Start or Program Start Ballast)93133 LED18ET8/4/835 T893135 LED18ET8/4/840 T893140 LED18ET8/4/850 T8

Refit 4ft LED Tubes (Operates with Remote Driver)94381 LED21T8/4/835 T894382 LED21T8/4/840 T894383 LED21T8/4/850 T826059 LED21T8/4/865 T862428 LED21T8/G/4/835 T862485 LED21T8/G/4/840 T862487 LED21T8/G/4/850 T8

LightTech Drivers -Non-Dimming94384 LED21T8/DR/1L 194385 LED21T8/DR/2L 2

LightTech Drivers -Dimming60041 LED21T8/DR/D/2 262030 LED21T8/DR/D/4L 4

Page 14: Selling the Advantages of LED Tubes Refit Solutions from GE

Inventory

Page 15: Selling the Advantages of LED Tubes Refit Solutions from GE

Why LED Tubes vs. Fixtures?

• Most economical solution Virtually no labor involved No need to hire a contractor for installation

• Easy – remove a lamp, install a lamp

• Speed – LED solution in place in just a few minutes

• Easy to show and sell

Page 16: Selling the Advantages of LED Tubes Refit Solutions from GE

Why GE LED Tubes?

• Numerous competitors – many are not “apples to apples”

• Staying power – GE is here today and will be here tomorrow; many competitors eventually will leave the LED market

• GE Quality – a trusted brand; GE stands behind our products

Page 17: Selling the Advantages of LED Tubes Refit Solutions from GE

Market Background/Competitive Analysis

Page 18: Selling the Advantages of LED Tubes Refit Solutions from GE

Working with GE to Win LED Tube Orders• Get GE involved early – we can help specify our product before competition

gets in the door

• Reach out to your local GE resource – schedule joint sales calls

• Utilize GE tools on site with your customer – such

as Simple Sales App; no need to wait until you get

back to the office

• Competitive feedback is vital – we want to write the order as much as you do!!!

• Ask for samples

Page 19: Selling the Advantages of LED Tubes Refit Solutions from GE

Targets

• Commercial building and facility managers/owners• Government facility managers• Retailers• Contractors• Industrial facilities• End-users with 4 ft. linear fluorescent applications

Page 20: Selling the Advantages of LED Tubes Refit Solutions from GE

LED Tubes Marketing Materials Sales Accelerators• Brochure• White Paper• Spec Sheets

OverviewBrochure

Considering LED TubesWhite Paper

Integrated LED Tubes18 Watt

LED Tubes At-A-Glance

Page 21: Selling the Advantages of LED Tubes Refit Solutions from GE

LED Tubes Marketing Materials

Sales Accelerators• Competitor Cross Reference Guide• GE Web Site• Video

Competitor CrossReference Guide

Website:www.gelighting.com/refitsolutions

LED Tubes Promotional Video

Page 22: Selling the Advantages of LED Tubes Refit Solutions from GE

Questions?