Selling Sex

Kylee Ealey

Chanel Ad

Firs

t Thi

ng N

oticed

How E

ffectiv

e

How Likel

y To

Buy

0

2

4

6

8

DavidKaseyJosh

First thing noticed:Girl=1Other=2

GNC Phase 8 Ad

Firs

t Thi

ng N

oticed

How E

ffectiv

e

How Likel

y To

Buy

0

2

4

6

8

DavidKaseyJosh

First thing noticed:Man=1Other=2

GNC Pump-HD Ad

Firs

t Thi

ng N

oticed

How E

ffectiv

e

How Likel

y To

Buy

0

2

4

6

DavidKaseyJosh

First thing noticed:Man=1Other=2

Tonalin Ad

Firs

t Thi

ng N

oticed

How E

ffectiv

e

How Likel

y To

Buy

0

2

4

6

David KaseyJosh

First thing noticed:Man=1Other=2

Bodybuilding.com Ad

Firs

t Thi

ng N

oticed

How E

ffectiv

e

How Likel

y To

Buy

0

2

4

6

8

DavidKaseyJosh

First thing noticed:Man=1 Other=2

Crew Ad

Firs

t Thi

ng N

oticed

How E

ffectiv

e

How Likel

y To

Buy

02468

10

DavidKaseyJosh

First thing noticed:Women=1Other=2

Gillette Ad

Firs

t Thi

ng N

oticed

How E

ffectiv

e

How Likel

y To

Buy

0

2

4

6

8

DavidKaseyJosh

First thing noticed:Women=1Other=2

Dolce & Gabbana Ad

Firs

t Thi

ng N

oticed

How E

ffectiv

e

How Likel

y To

Buy

0

2

4

6

8

David KaseyJosh

First thing no-ticed:Women=1Man=2

Versace Ad

Firs

t Thi

ng N

oticed

How E

ffectiv

e

How Likel

y To

Buy

0

1

2

3

4

David KaseyJosh

First thing noticed:Man=1Other=2

Venus vs. Schick

Firs

t Thi

ng N

oticed

Whi

ch Is

Mor

e Eff

ectiv

e

Whi

ch M

ore

Like

ly T

o Bu

y0

1

2

DavidKaseyJosh

First thing noticed; Women=1 Other=2Which is more effective:Venus=1 Schick=2Which more likely to buy:Venus;1Schick=2

Does Sex Sell?In doing this project I have shown through multiple ads that sex does indeed sell. It seems that all these ads are designed to draw our eyes to the “sex” first. This seems to be a very effective selling tactic.

In comparing the two razor blade ads side by side I was able to evaluate the difference between age and effective “sex selling.”