selling' rural communities on cycling-lessons from the historic columbia river highway

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“Selling” Rural Communities on Bicycling Lessons from the Historic Columbia River Highway Jessica Horning Kristen Stallman Pro Walk / Pro Bike / Pro Place September 10, 2014

DESCRIPTION

Title: 'Selling' Rural Communities on Cycling Track: Prosper Format: 60 minute panel Abstract: This panel will share successful strategies and programs utilized in Oregon and Pennsylvania developed to leverage and promote the economic benefits of cycling in rural communities. Presenters: Presenter: Sheila Lyons Oregon DOT Co-Presenter: Jessica Horning Oregon DOT Co-Presenter: Cathy McCollom River Town Program

TRANSCRIPT

Page 1: Selling' Rural Communities on Cycling-Lessons from the Historic Columbia River Highway

“Selling” Rural Communities on Bicycling

Lessons from the Historic Columbia River

Highway

Jessica Horning Kristen Stallman

Pro Walk / Pro Bike / Pro Place

September 10, 2014

Page 2: Selling' Rural Communities on Cycling-Lessons from the Historic Columbia River Highway

• Troutdale

• Corbett

• Cascade Locks

Rural Communities on the HCRH

• Hood River

• Mosier

• The Dalles

• Wood Village

Corbett

Mosier

Wood Village

Page 3: Selling' Rural Communities on Cycling-Lessons from the Historic Columbia River Highway

Background

Page 4: Selling' Rural Communities on Cycling-Lessons from the Historic Columbia River Highway

Reconnect & Restore

Page 5: Selling' Rural Communities on Cycling-Lessons from the Historic Columbia River Highway

Reconnect & Restore

Page 7: Selling' Rural Communities on Cycling-Lessons from the Historic Columbia River Highway

Building Relationships

Page 8: Selling' Rural Communities on Cycling-Lessons from the Historic Columbia River Highway

Policymakers Ride

Page 9: Selling' Rural Communities on Cycling-Lessons from the Historic Columbia River Highway

Sign Plan

Page 10: Selling' Rural Communities on Cycling-Lessons from the Historic Columbia River Highway

Share & Be Aware Safety Campaign

Page 11: Selling' Rural Communities on Cycling-Lessons from the Historic Columbia River Highway

Getting the Numbers

Page 13: Selling' Rural Communities on Cycling-Lessons from the Historic Columbia River Highway

Lessons Learned

• Vision

• Build Relationships

• Identify Champions

• Get People on Site, on Bikes

• Tell Stories

• Be Creative

• Respond to Local Needs

Page 14: Selling' Rural Communities on Cycling-Lessons from the Historic Columbia River Highway

Questions?