selling on etsy part 1 of 5

Compiled by Author from

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Selling on EtsyA look at the prospect of creating a business storefront on the Etsy marketplace

Table of Contents

Section Title PageWhat is Etsy? 3Selling on Etsy 10Shopping on Etsy 19Etsy Storefront 23Selling Costs & Fees 35Etsy SEO 39

The Steps 45Some SEO Tips 59

Tips for Earning Income 63Etsy Resources 76Alternatives to Etsy 84Apps for Etsy 91Works Cited 106

Image Source: Google Images

What is Etsy?

What is Etsy?

“Etsy is a marketplace where people around the world connect, both

online and offline, to make, sell and buy unique goods.”

What is Etsy?

It is an online buyer and seller community similar to eBay

Unlike eBay it focuses on hand-crafted and vintage goods

Sellers and buyers do not welcome resellers on Etsy

It is a people-powered exchange with person-to-person commerce

Sellers & buyers communicate and business directly with each other

It is like a farmer’s market for crafters


What is Etsy?

Its concept and focus is on creative niches

Products fall into the category of arts, crafts, jewelry, paper-goods, housewares, artisan candies, or baked goods

Vintage items must be at least 20-years old to qualify and can range from costumes, clothing, jewelry, photos and housewares

The Evolution of Etsy

2005: Etsy is founded by Rob Kalin, Chris Maguire, and Haim Schoppik in a Brooklyn apartment. The original

vision was to create an online platform for craftsmen to sell their

goods.

2007: Etsy has nearly 450,000 registered sellers who generate $26

million in annual sales.

2008: Chris Maguire and Haim Schoppik leave the company. Chad

Dickerson is hired as Etsy’s new Chief Technology Officer. This was the beginning of a major turning

point for the company.

Compiled by Author from Sources: builtinnyc.com Image Source: Google Images


2009: Etsy acquired its first company, Adtuitive, which was an ad platform

that worked with publishers to provide marketing solutions for retailers.

2011: Dickerson replaced Kalin as CEO.

2012: Etsy announced that the company had become B Corporation certified. The company expand into international markets and acquired

Trunkt, an online wholesale marketplace that sold artisanal goods.



2013: Etsy acquired Lascaux Co., a company that developed social

networking applications for mobile devices. The company decided to allow sellers to sell manufactured goods as

well as handmade items.

2014: Etsy hired Mike Grishaver as its senior vice president of product. Etsy also made two more acquisitions—a

creative technology marketplace, Grand St., and a French online marketplace, A

Little Market.

2015: Etsy went public on April 16. Etsy announced that it was launching a new

program called, Etsy Manufacturing. The service will connect sellers with pre-approved manufacturers to help them source production assistance.



Selling on Etsy

A look at the pros and cons of having an Etsy shop


Selling on Etsy

Etsy allows each seller to set-up a customized online "shop" with full ecommerce capabilities

It's easy, fast, affordable, and an effective way to reach consumers

There is a low entry cost and it is an effective way to reach new customers

Selling on Etsy

Etsy has lots of brand equity and recognition

Brings in lots of foot traffic for people looking to buy (and willing to pay for) handmade and vintage products

Use Etsy to generate traffic when starting a new ecommerce store until there is a large enough following

Consider Etsy fees as advertising fees

Being on Etsy its self is a form of advertising

Selling on Etsy

Etsy is an effective way to bring in new customers

These customers have the potential of becoming repeat customers and loyal followers

There still needs to be owner responsibility

Once Etsy has directed traffic to the store, owners still need to convert customers into followers


Advantages of Selling on Etsy

Creating an ecommerce store takes a lot of design and coding

A lost of resources would be needed to produce something that looks professional and works

Etsy listings also show up high in Google ranks

Etsy uses Google Product Listing Ads at no additional cost

Advantages of Selling on Etsy

Etsy makes buyer communication, listing updates, and stat checking simple

Item listings can be linked to Twitter, Pinterest, and Facebook

Etsy has the ability to offer coupons and discounts to all customers

It also makes it incredibly simple to sell digital products

Disadvantages of Selling on Etsy

All Etsy shops look the same

There is little opportunity to customize shops to build a unique identity

Etsy has a flawed and skewed search results

There is high competition for customers with over 1,000,000 sellers on the site



Even though they are technically not permitted, Etsy has become flooded with resellers

It’s difficult for most customers to distinguish between factory made and handmade

Since it is easy to set up shop and anyone can do it, Etsy is full of poorly made goods and items that are woefully underpriced

It has become difficult for customers to find the well-made, fairly priced items


It's very easy to get your shop shut down and almost impossible to fight the closure

Customers, other sellers, and even businesses can contact Etsy to report your for any number of things

There is very little email and phone support for sellers

Shopping on Etsy A look at the filters

customers use that will lead them to listings



Shopping on Etsy- Treasuries

Treasuries are curated selections of 16 items that individual Etsy members compile

Items are displayed like a mini gallery

They appear on a rotating basis on the front page of the site

Shop owners use it as a tool for showcasing style and networking with other shops

Compiled by Author from Sources: mysocialpig.com

Shopping on Etsy- Search Categories

• Results show only local products for sale based on locationShop Local

• Have a favorite crafter? You can search for any shop on the Etsy site

Shop Search

• Results show items that are segmented into Etsy’s categories and sub-categoriesCategories

Compiled by Author from Sources: mysocialpig.com

Shopping on Etsy- Search Categories

• Etsy allows you to limit the results based on the color of productsColors

• Etsy allows its users to search for other members of Etsy communities

People Search

• These are shopping galleries organized by members and can be sorted by ‘recent time’ or ‘hotness’Treasury

Compiled by Author from Sources:

Contact Us for the Full Presentation:

Mediacontact USA Inc.13575 58TH Street North #160

Clearwater, Fl. 33760

T: 727 538 4112E: [email protected]

www.mediacontactusa.com

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Works Cited

Dancer, Adrienne. "What are the pros of selling on Etsy as opposed to private websites or other venues?" Quora, 4 Mar. 2015. Web. 15 Sept. 2016. <https://www.quora.com/What-are-the-pros-of-selling-on-Etsy-as-opposed-to-private-websites-or-other-venues>.

Etsy, Inc. "About Etsy." Etsy. Etsy, Inc., n.d. Web. 13 Sept. 2016. <https://www.etsy.com/about>. Foulks, Arianne. "Etsy Pros and Cons From Sellers." Aeolidia. N.p., 29 Apr. 2014. Web. 15 Sept. 2016.

<http://aeolidia.com/etsy-pros-and-cons/>. Glassenberg, Abby. "Why I Still Love Etsy." Whileshenaps.com. design by shay bocks, 21 Nov. 2014. Web.

15 Sept. 2016. <http://whileshenaps.com/2014/11/still-love-etsy.html>. Jones, Stephanie. "Can I Really Make Money on Etsy? - Earning on Etsy Series, Part 1." Six Figures Under.

N.p., 14 Feb. 2014. Web. 15 Sept. 2016. <http://www.sixfiguresunder.com/can-i-make-money-on-etsy/>. Kimble, Drew. "Is Etsy Dying?" Skinny Artist. Skinny Productions, n.d. Web. 13 Sept. 2016.

<http://skinnyartist.com/is-etsy-dying/> Lilyquist, Mindy. "What is Etsy, and Why Should I Sell There?" The Balance. N.p., 3 Sept. 2016. Web. 15

Sept. 2016. <https://www.thebalance.com/what-is-etsy-1794392>.

Works Cited

Majewski, Taylor. "A Brief History of Etsy on Its 10th Anniversary." Built In NYC. Built In, 5 Nov. 2015. Web. 13 Sept. 2016. <http://www.builtinnyc.com/2015/11/04/brief-history-etsy>

O'Donnell, Nanako. "Grow Your Etsy Shop with Treasuries! – Oh My! Handmade." Oh My! Handmade. N.p., 22 Apr. 2013. Web. 15 Sept. 2016. <http://ohmyhandmade.com/2013/entrepreneurship/grow-your-etsy-shop-with-treasuries/>.

Ratfink, Jessy. "How to Start Selling on Etsy." Instructables.com. Autodesk, Inc., n.d. Web. 15 Sept. 2016. <http://www.instructables.com/id/How-to-start-selling-on-Etsy/>.

Vats, Shashvat. "What Is Etsy? Why Should You Sell Here?" MySocialPig Blog. N.p., 17 June 2016. Web. 15 Sept. 2016. <http://mysocialpig.com/blog/what-is-etsy/>.

selling on etsy part 1 of 5

Small Business & Entrepreneurship