selling groceries is digital business, digiday retail summit, june 28th, 2016

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Hello! We’re Peapod.

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PowerPoint Presentation

Hello! Were Peapod.

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We will keep surviving and thriving Founded in 1989 by brothers Andrew and Thomas ParkinsonGarage in Chicago America's leading Internet grocer, delivering more than 35 million orders across 24 U.S. marketsOmni-Channel ApproachSubsidiary of international AholdWorking in partnership with Ahold USA supermarkets Stop & Shop, Giant Food Stores (Giant-Carlisle) and Giant Food (Giant-Landover)Delivery: Home and Business Pick-Up: Curbside and Metro InnovationPersonalized mobileMeal KitsLocal Farm Box1989

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Think mobile only54%% of orders touched by mobile34%% of orders that are mobile only44%% of 1st orderstouched by mobile52%% more sessionson mobileFeb 20165%% growth of unique mobile users in the last year

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Meet customers where they are, and make transitions easyNew Peapod UI/UX built with several distinct layouts for multiple screen sizesEnsures a consistent shopping experience regardless of deviceOne URL and same HTML regardless of device, means its easier and more efficient for Google to index content

Mobile: MorningDesktop: DaytimeTablet: Evening

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Power of open platforms: reacting and responding to insights The search bar is so last yearIn the last two years, the number of smartphone owners using voice assistants has more than doubled (+120%)In the next 5 years, at least 50% of all searches are expected to be images or speechSeamless journey from inspiration to cartPartnerships and API integrations enable us to quickly respond to larger mobile and consumer trendsMeal Planning solutionsRecipe planning like GatheredtableInspiration like Pinterest

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Power of open platforms: reacting and responding to insights The search bar is so last yearIn the last two years, the number of smartphone owners using voice assistants has more than doubled (+120%)In the next 5 years, at least 50% of all searches are expected to be images or speechSeamless journey from inspiration to cartPartnerships and API integrations enable us to quickly respond to larger mobile and consumer trendsMeal Planning solutionsRecipe planning like GatheredtableInspiration like Pinterest

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Key takeaways

Meet customers where they are, and make transitions easy

Power of open platformsThink mobile first

Think mobile first

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