selling entertainment online: the future (webwednesday hong kong)
Post on 17-Oct-2014
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The PDF from my presentation on The Future of Entertainment Online, Web Wednesday Hong Kong, May 4, 2011, see http://gerd.fm/ksXAxK and http://search.twitter.com/search?q=%23wwv47TRANSCRIPT
@futuresagency@gleonhard
Source: TBWA via Slideshare
Hat tip to Kevin Kelly
FragmentationAggregation
curation
Urban China has the largest percent of users who watch online video via their PCs, at 97 percent, with the U.S. following at 81 percent.
Source: Monty.de
Source: Trendspotting.com
Image via Flickr.com/rubicon
Source: CEO of Macmillan UK, paidcontent.org
Enforcing control when attraction, trust and engagement is crucial will not generate new income
Source: my own darn iPad
Image: Flickr.com
http://arstechnica.com/media/news/2011/03/music-industry-will-force-licenses-on-amazon-cloud-playeror-else.ars
Content i.e. ArtistsLabels, Publishers Advertisers
Telcos & Operators
Device Makers
Social Networks
Image licensed from sevensheaven.nl
Image via Flickr.com/funcheye
Text
Better service: fluid, clean,
safe and easy
Better interface
Social and inter-connected
Better tools
Fair and attractive pricing *
Timely & contextual
Likable
Source: Kevin Kelly kk.org
Current trends suggest it will overtake the U.S. market in the mid-2020s
China’s advertising market is forecast to grow by 16% in 2011, 4x the global average.
Source: http://venturebeat.com/2011/04/07/how-html5-will-kill-the-native-app/