seling concept
TRANSCRIPT
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Hero Moto Q2 net
up 20% at 604 Cr
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Group No-06 Members
•NARESH PAWAR•SAGAR SAMBARE•ATISH JITEKAR•SARVESH ARYA•JIWAN CHASKAR•PALLAVI DEKHANE•VAISHALI PAWAR
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Highlightsof Article
• PAT at Rs 603.62 Crores Where As In Q1 It Was Rs597 Crores.
• Total turnover for Q2 at a record Rs 5829 Crores & Previously It Was Rs4563 Crores.
• Sales for Q2 FY’12 stands at 15,44,315 units, a growth of 20 per cent Against 12,85,944 Units A
Year Ago, Up 20%.
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Hero Moto Corp Ltd Profile
Joint Venture of Hero Group and Honda Motors in 1983
Established in 1980s by Jagdish Lal Munjal
Manufacturing Facilities and Dharuhera,Gurgaonand Haridwar
Broken Joint Collaboration From Hero Honda To Hero Moto Crop ltd in Dec 2010
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Strategies For Hero Moto Corp
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Product Strategies
•Variance In Product Line Up
•Average Products
•Fuel Efficient Product
•New Aggressive Product’s
•Class Innovative Products
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Service Strategies Customers satisfaction
Brand loyalty
Service Centre Availability .
Online help and CSD (Customer Service Desk )
Geneon Parts Outlets
Heir Professionals For Production & Service Departments
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Marketing Strategies
•Promotion’s
•Advertising
•Brand Ambassadors
•CSR
•Core Products
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Financial strategy
•Reduce material cost
•Invest 4500 Cr. For Plant Development
•Open new plant
•Corporate sales
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Tactics
•Festival Offers
•Limited Editions
•New Product Launching in Festivals
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