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Providing Access to Quality Talent and Millions in Savings Self-Sourcing: Southwest Airlines Hana Tadesse Staffing Specialist People Beeline Colleen Tiner Senior Vice President Product Management sig.org/summit

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Providing Access to Quality Talent and

Millions in Savings

Self-Sourcing:

Southwest Airlines

Hana TadesseStaffing Specialist People

Beeline

Colleen TinerSenior Vice President Product Management

sig.org/summit

March 9, 2017 2Beeline.com Confidential & Proprietary

Self-Sourcing: Providing Access to Quality Talent and Millions in Savings

March 9, 2017 3Beeline.com Confidential & Proprietary

Colleen Tiner

Senior Vice President

Product Management

Beeline

Hana Tadesse

Staffing Specialist

People

Southwest Airlines

Our Presenters

March 9, 2017 4Beeline.com Confidential & Proprietary

History

During 46 years of service, Southwest Airlines has differentiated itself from other air

carriers with exemplary Customer Service delivered by more than 53,000 Employees to

more than 100 million customers annually.

Operations

Southwest operates more than 3,800 flights a day, including more than 500 round-trip

markets, serving more than 101 destinations across the United States and 8 additional

countries.

With it first flights in 1971, Southwest launched era of affordable air travel. One of the

world’s most honored airlines, with 45 consecutive years of profitability, Southwest has

“triple bottom line:”

– Performance and Productivity

– Southwest’s People and the communities they serve

– An overall commitment to efficiency and the planet

March 9, 2017 5Beeline.com Confidential & Proprietary

History

Founded in 1999; merged with IQN Navigator in December 2016.

Locations

Headquartered in Jacksonville, FL with key office locations in Denver, London,

Singapore, and 11 other locations worldwide.

Mission

To be the industry leader in extended workforce solutions – managing active

contractors, outsourced workers and contingent and SOW-based labor spend. We

partner with Fortune 500 and Global 1000 organizations, providing innovative

technology and unmatched client service to help them optimize workforce costs,

ensure organizational compliance, and improve operational efficiency.

Experience

Over 300 clients with more than $30 Billion spend under management

March 9, 2017 6Beeline.com Confidential & Proprietary

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March 9, 2017 7Beeline.com Confidential & Proprietary

“Technology alone does not make a self-sourcing

strategy succeed. It requires the right mix of

people, technology, and pipelines of talent.”

Greg Muccio, Southwest Airlines

v

March 9, 2017 8Beeline.com Confidential & Proprietary 8

Why Self-Source?

• 718.5 hours of work back on

our hiring manger’s calendar

• Cost avoidance – over

5 million dollars

• Rate card savings –

$4.2 million

March 9, 2017 9Beeline.com Confidential & Proprietary 9

Why Self-Source?

• 24% unfavorable termination

in 2016

• 6,450 resumes reviewed,

9% hired

• Time to fill – 20.71 days

March 9, 2017 10Beeline.com Confidential & Proprietary

2015 Airline of the Year

By Air Transport World

One of the coolest

Internships

in America

Employee’s Choice Awards

Best Place to Work, 2016

Top 20 America’s Best

Employers

Top 25 STEM Jobs

Employer, 2015

Top 100 Military Friendly

Employer, 2016 A Top 50 Employer

In Workplace Diversity, 2015

Top 10 Marketing &

Communication Internship

Program 2014

Best Customer Service

– Rapid Rewards, 2016

Top 10 The World’s

Most Admired

Companies, 2016

Strong Employer Brand

Top 20 on Chief Executive Magazine’s

Best Companies for Leaders, 2016

March 9, 2017 11Beeline.com Confidential & Proprietary 11

Our Culture is strong and we want to keep it that way!

“Our people are our single

greatest strength and most

enduring long-term

competitive advantage.”

- Gary Kelly, CEO Southwest Airlines

March 9, 2017 12Beeline.com Confidential & Proprietary 12

Challenges

• Supplier distress

• Commitment/Time

• Resources

• Vetting

March 9, 2017 13Beeline.com Confidential & Proprietary

Click to edit Master title style

“Any business today, regardless of its size, industry, or location, can find its ideal talent in real-time. Social networks, freelancer marketplaces, talent pools, silver medalists, alumni, etc.; there are a variety of sources from which today’s enterprises can engage the talent they need. This is the prime factor in the overall rise of both non-employee labor and self-sourced talent.”

Christopher Dwyer, “The Age of Self-Sourcing…and the Technology Behind It,” CPO Rising, Feb. 16, 2017

“Now is the time to begin

your self-sourcing

initiative…getting to the

next level of workforce

sourcing and engagement

should make your

organization leaner, more

agile, and more

competitive—provided that

you start now and are

ahead of the game.”

Andrew Karpie, January

2017 report, Contingent

Workforce Self-Sourcing

Technology: Past, Present,

and Future

March 9, 2017 14Beeline.com Confidential & Proprietary

1. Concern about compliance and risk

2. Not enough resources to support

new models

3. Lack of trust in online platforms scale,

consistency, quality, and data security

March 9, 2017 15Beeline.com Confidential & Proprietary 15

1. Immediate access to available

candidates

2. Fully integrated with process

and VMS

3. Many sources of talent, not

many platforms to manage

4. Dramatically lower costs for

talent acquisition

What a compliant and scalable self-sourcing strategy looks like:

March 9, 2017 17Beeline.com Confidential & Proprietary

1 day(s) 3 day(s) 5-10 day(s)

Traditional ProcessesToday’s Processes are Reactive

Receive

Job

Job orders are released

from VMS and emailed to

recruiter who enters them

into ATS to source

Source

Candidates

Search database, job

boards, social media,

personal network, FMS

Screen &

Interview

Submit

Candidates

Validate resume, identity,

communication skills,

availability, rates, update

database

Enter candidate

submission into VMS

1 2 3 4

Note: Process assumes post-submission activities (interview scheduling, offer, onboard) stay the same as today

Fast means more recruiters, higher

cost to serve, higher markups

March 9, 2017 18Beeline.com Confidential & Proprietary 18

OBJECTIVEClient – get the best candidate at the best price.Supplier – submit the best candidate faster than any other supplier – and make the most profit.Candidate – get the best pay rate.

THE RULES• The Traditional Bill Rate on each candidate is fixed. • Supplier profit is (Bill Rate – Pay Rate).• Submit a candidate within 5 minutes. • Only submit one candidate (choose wisely).• The balls represent the job and must be passed or tossed to someone before making

contact or communicating.

HOW TO PLAY• The program team is ready to source an approved contract job.• When the job is opened, you can can begin searching for candidates.• You must evaluate at least 3 potential candidates in your supplier database first.• If you don’t find a good fit in the database, search in the rest of the crowd.• You can blast the job randomly to many at once, or toss to one candidate at a time. • Once you have a candidate – try to negotiate their pay rate down to make more money.• When you are ready – toss your ball to me and bring me the candidate card.

Traditional Sourcing Game

March 9, 2017 19Beeline.com Confidential & Proprietary

A little exercise – let’s fill this job!

IT Project Manager - ContractorWe are looking for an IT Project Manager who has at least 4 years of experience managing large projects preferably in a

financial services environment. Responsibilities will include:

• Managing all aspects of a large scale project or projects with a higher degree of complexity and customer impact

• Effectively leading project teams and customer executives (not a note taker)

• Fostering and sustaining strong relationships with project team members and customers

• Facilitating issue resolution - Identify customer issues, develop effective solutions and successfully manage the

communication to the customer.

• Accountable for project schedule, financials, and deliverables

• End-to-end management of project, including all phases of project from concept, project planning, development,

execution, monitoring to project close down.

• Reporting on project performance on at local and global levels (have the ability to communicate factual information to

project team, executives as well as project stakeholders)

• Producing weekly status reports to management and project stakeholders

• Must have experience managing projects in excess of $2M with 30 or more team members

Location: Los Angeles, CA

• Project Management 4 years required

• PowerPoint 4 years required

• Project 4 years required

• Excel 4 years required

• SDLC (Software Development Life Cycle) 4 years required

• PeopleSoft Financial Experience Optional

• Earned Value Management Optional

• Financial Industry experience Optional

• Project Management Professional (PMP) Preferred

Skills and CertificationsBest,

Fastest,

Cheapest

March 9, 2017 20Beeline.com Confidential & Proprietary

1 day(s) 3 day(s) 5-10 day(s)

Traditional ProcessesToday’s Processes are Reactive

Receive

Job

Job orders are released

from VMS and emailed to

recruiter who enters them

into ATS to source

Source

Candidates

Search database, job

boards, social media,

personal network, FMS

Screen &

Interview

Submit

Candidates

Validate resume, identity,

communication skills,

availability, rates, update

database

Enter candidate

submission into VMS

1 2 3 4

Note: Process assumes post-submission activities (interview scheduling, offer, onboard) stay the same as today

Let’s Judo Flip the Process.

March 9, 2017 21Beeline.com Confidential & Proprietary

A little exercise – let’s fill this job!

IT Project Manager - ContractorWe are looking for an IT Project Manager who has at least 4 years of experience managing large projects preferably in a

financial services environment. Responsibilities will include:

• Managing all aspects of a large scale project or projects with a higher degree of complexity and customer impact

• Effectively leading project teams and customer executives (not a note taker)

• Fostering and sustaining strong relationships with project team members and customers

• Facilitating issue resolution - Identify customer issues, develop effective solutions and successfully manage the

communication to the customer.

• Accountable for project schedule, financials, and deliverables

• End-to-end management of project, including all phases of project from concept, project planning, development,

execution, monitoring to project close down.

• Reporting on project performance on at local and global levels (have the ability to communicate factual information to

project team, executives as well as project stakeholders)

• Producing weekly status reports to management and project stakeholders

• Must have experience managing projects in excess of $2M with 30 or more team members

Location: Austin, Texas

• Project Management 4 years required

• PowerPoint 4 years required

• Project 4 years required

• Excel 4 years required

• SDLC (Software Development Life Cycle) 4 years required

• PeopleSoft Financial Experience Optional

• Earned Value Management Optional

• Financial Industry experience Optional

• Project Management Professional (PMP) Preferred

Skills and CertificationsBest,

Fastest,

Cheapest

March 9, 2017 22Beeline.com Confidential & Proprietary 22

Note: Process assumes post-submission activities (interview scheduling, offer, onboard) stay the same as today

Defying Tradition Proactive Process for Same or Better Quality,

Faster, and Cheaper

1-2 day(s)

Build Talent

Community

Beeline builds a talent

community, automates

marketing and sign up

Pre-Screen

& Engage

Beeline automates

pre-screening, stays

connected with talent,

updates profiles

Receive &

Self-Source

Submit

Candidates

Beeline finds, ranks, and

presents potential

candidates, and notifies

select candidates

Candidates apply online

and are automatically

submitted into VMS

1 2 3 4

March 9, 2017 24Beeline.com Confidential & Proprietary

Click to edit Master title style

Seamless IntegrationProgram teams and managers see cloud sourced

candidates instantly

Talent Pools & Self-SourcingProgram Teams or Managers can search

for more talent

Beeline To WorkCustomizable Private Talent Pool

March 9, 2017 27Beeline.com Confidential & Proprietary

For more information

New Self-Sourcing eBooks

Are you looking for better, quicker

ways to source the right talent at the

right price? See how our proactive

recruiting process can save you time

and let you focus on filling your

openings, not filtering unqualified

applicants.

Find out how easy it is to source the

skilled, pre-vetted talent you need—

faster and at a significant savings.

beeline.com/sourcing

March 9, 2017 28Beeline.com Confidential & Proprietary

Questions

March 9, 2017 29Beeline.com Confidential & Proprietary

THANK YOU

Evaluation How-to:

Your feedback drives

SIG Event content

By signing and

submitting your

evaluation, you are

automatically entered

into a prize drawing

Why?

Option 1: App

1. Select Schedule2. Select Schedule by Day3. Select Day4. Select Session5. Scroll to Description 6. Click on the Evaluation link

Option 2: Browser

1. Go to www.sig.org/eval2. Select Workshop (#06)

How?

COMPLETE &SUBMIT EVAL

Tweet: #SIGspring17

Workshop # 6

Self-Sourcing: Providing Access to Quality Talent and

Millions in Savings

www.sig.org/eval

Download the App: bit.ly/SIGAmelia

Beeline Colleen Tiner

[email protected]