self promotion versus self destruction
DESCRIPTION
TRANSCRIPT
Social Media Self Promotion vs
Self Destruction
Presented by Heather Lytle@hlytle
hlmediapartners.com
15 Ways To Win New Customers, Not Turn Them Away
Walking the Fine Line
Cyndy Hoenig & Heather Lytle • H&L Media Partners hlmediapartners.com
Basic Principles of Social Media
Cyndy Hoenig & Heather Lytle • H&L Media Partners hlmediapartners.com
Credit: thefuturebuzz.com
1- It is all about THEM, not all about YOU
2-Tell, Don’t Sell
3-Connect To Convert
4-Publishers Not Welcome
5-Cocktails?
Stop Now
Cyndy Hoenig & Heather Lytle • H&L Media Partners hlmediapartners.com
1-Auto DM’sInstead…
2-Linking All Your NetworksInstead…
3-Begging For Fans, Friends and FollowersInstead…
4-Promoting Only YouInstead…
5- “Adding” should be reserved for your accountantInstead…
What To Do
Cyndy Hoenig & Heather Lytle • H&L Media Partners hlmediapartners.com
“When self promotion is done right, it isn’t self promotion…
It’s helping, giving people something to talk about, and being ‘that guy’…”
Peter Shankman
Cyndy Hoenig & Heather Lytle • H&L Media Partners hlmediapartners.com
What To Do
1-Be HelpfulBuild it into your schedule
2-Be PresentMake it a point
3-Be DiverseGive people something different
4-Be NiceGood morning, Good evening, Smile
5-Be GivingYour Time, Your Knowledge, Your Connections
Final Thoughts
Cyndy Hoenig & Heather Lytle • H&L Media Partners hlmediapartners.com
You have to monitor to know what is working
You have to find your pace
You have to have fun
Conclusion
Cyndy Hoenig & Heather Lytle • H&L Media Partners hlmediapartners.com
Questions:[email protected]
Twitter: @hlytle