self-production and craft: advanced processes towards social innovation
TRANSCRIPT
Self-production and craft:advanced processestowards social innovation
5th International Forum of Design as a Process | Advanced Design CulturesSeptember 18th - 20th 2014 | Tecnológico de Monterrey, Guadalajara, Mexico
Francesco Mazzarella, PhD CandidateLoughborough University, United Kingdom
Rita Engler, DrUEMG, Brazil
CRAFTSMANSHIPcreative
COMMUNITIES
bo
tto
m-u
p
soci
al
cult
ura
l
eco
no
mic
envi
ron
men
tal
RELATIONSHIPSenabling
ECOSYSTEM
net
wo
rkp
eer-
to-p
eer
QU
AL
ITY
of
life
SYSTEMICdesign
HAPPINESSindex
CIRCULAReconomy
COLLABORATIVEservices
sha
rin
g
greatDISRUPTION
SELF
pro
du
ctio
n
microENTREPRENEURSHIP
SERVICE DESIGNSOCIAL INNOVATION
SUSTAINABILITY
sma
ll
loca
l
op
en
con
nec
ted
framework
Social Innovation
Design has becomethe key tool to transformhuman needs and desiresinto innovative andsustainable products,services and systems(Manzini, 2008)
framework
Creative Communities
Groups of people whocollaboratively invent,enhance and manageinnovative solutionstoward new sustainablelifestyles (Meroni, 2007)
framework
Sustainability
A holistic environmental,social and economic issue
output systemicdesign
inputproduct e�ciencyless wasteless logisticsmore incomenew jobs
loca
l net
work of resources
Humanist Design
The designer places the manat the center of the project,reacquiring connectionwith the territory(Celaschi, 2008)
management
fine arts
humanities
design
technology
framework
stra
teg
ies
serv
ices
syst
ems
Humanist Design
Design as a mediationbetween areas of knowledge(Celaschi, 2008)
industry
crafts
producer
faci
litator
design
framework
object of research
selfproduction
co-design
selfconstruction design
collective
selfpromotion
smallentrepreneur
artdesign
craftsmanship
vernaculardesign D.I.Y.
digitalfabrication
economic crisis
challenge
limits of Fordismoutsourcing
lack of services......
macrotop-downsupport
microbottom-upinitiatives
selfproduction
creative comm
un
ity
flex
ible productionchallenge
do-it-yourself
fab labdigitalplatform
selfproduction
free expressionlimited investmentseconomies of scale
......
Need to acquire social responsibility!
fieldresearch
MSc studentPolitecnico di Torino
2 years
erasmusTwente University (Enschede)
5 months
MSc thesisUEMG (Belo Horizonte)
4 months
italymicro-enterpreneurship
brazilartisans’ communities
netherlandsdigital fabrication
case studies
italy
localartisans
e-commerce
productionon demand
italy
crafthipsmans
digitalfabrication
di�usedmicro
enterprise
99,4%
0,5%0,1%
65%
13 %
68,2%
12,2 %19,6 %
22%
n°
source: Eurostat, 2013
weaknesses
crisis ofdesign system
......
mu
se
um merchandising
cultural souvenirtourism lever
......
design
designsystem
italy
synergydesign
metho
dolo
gy, i
nnovation guide
techn
ology, traditions
crafthipsmans
netherlands
diversifiedseries
customplatforms
creativeresearch
co-designlabs
netherlands
arts&craftstradition
youngexperiments
digitalfabrication
design system
weaknesses
conceptualhardly feasible
isolated attempts......
4design universities
710 bilgdp
8,5%unemployment
73,2%
noindustry
24,1%
servicestrading, finance
12,2 %
>5living labs
source: personal interviews, 2013
netherlands
arts&craftstradition
youngexperiments
digitalfabrication
design system
co-working
cooperationresource optimization
stronger visibility......
brazil
handmade
low resources
tradition
localidentity
modernity
handicraft
communities
weaknesses
weak industrynot widespread culture
imitation of foreign models......
50÷300%increase in income
18 bil from handicraft
64,3%of brazilian municipalitiesown craft production
graphic
fash
ion
furn
iture
gastro
nomy
85%craftswomen
8,5mlnartisans
professionalregister
6°world economy
85°HDI in the world
source: Broges, 2011
SEBRAE
brazil
design
craft
microenterprise
social innovation
brazil self-
production
sustainabile practicesquality products
higher incomelocal tourism
self-confidencecooperation
social responsibilitypolitical awareness
return to countrysidewider horizons
localtourism
areas of intervention
microenterprise
macrotop-downsupport
macrotop-downsupport
investmentsinvestments
educationeducation
promotionpromotion
networkof resources
networkof resources
sharingof plantssharing
of plants onlineplatforms
onlineplatforms
enab
ling ecosystem
microbottom-up
initiaties
microbottom-up
initiaties
case studyComunidades Criativas das Geraes
mining tourism
waterfallsbiosphere reserve
immigrationcultural diversity
Macacos
UEMGCEDTec
localartisans
11professors 3
17 students
local initiativesto solve daily problemspromoting social interactionsin a sustainable way
fro
m 2
010
isolated
participatory
diagnosis80%
not responsible forfamily substistence
bottom-up
resultsempowerment
qualityproducts new
shop localfair
ecotourism
territorial designopen network
free expressionflexible production
low investmentstraceable process
no logisticsdesign by componentsdurability by repairinga�ection relationship
prostrivializationlimited resourcesisolationdi�cult managementrisk of failurelack of commercial skillsscarce communicationwastes
cons
pros & cons
selfproduction
conclusions
A mindful synergy of design & craftcan preserve the environment, express cultural identities and improve the quality of life
Relocalizing towards glocal marketsDesigning for repairing and disassemblyExploring new segmentsSpreading the culture of self-production
Designing an open ecosystem to boost artisans’ communities towards sustainability andsocial innovation
what to do?
