WWW.SON-CONFERENCE.COM

1ST-2ND OCTOBER 2013, LE PALAIS DE LA MEDITERRANEE, NICE4TH ANNUAL

The world's ONLY dedicated SON event!

ADVANCING THE INTEGRATION OF SON FOR IMPROVED INTEROPERABILITY IN LTE

Hear fromGLOBAL leading service providers:

ALEXANDERKONSTANTINOVDirector of Regulatory Strategy Federal CommunicationsCommission of Mexico

DEEPAK KAKADIADistinguished Member ofTechnical StaffVerizon Wireless

MATT SCHLESENERManager, CTO OfficeSprint Nextel

GIOVANNI ROMANO3GPP TSG RAN ViceChairmanTelecom Italia

YARIV WAITSRF Planning Group ManagerCellcom Israel

JAVAN ERFANIANDistinguished Member ofTechnical StaffBell Canada

DOUG PULLEYBoard MemberSmall Cell Forum

CHRISTIAN TOCHEChairman3GPP SA5 Group

"IF YOU ARE

INVOLVED WITH

SON IN ANY WAY,

YOU NEED TO BE

AT THIS EVENT!"- Ericsson

"GREAT EVENT

IN CONTENT,

COMMUNITY

AND ORGANI-

SATION"- Bell Canada

"THE PLACE

TO DISCUSS

AND SEE THE

EVOLUTION

OF SON"- NSN

"GREAT

OPPORTUNITY TO

ACQUIRE A BETTER

UNDERSTANDING

ON THE FUTURE OF

MOBILE NETWORKS"- Softbank Mobile

2013 SPONSORSDIAMOND SPONSOR:

ENDORSED BY:

SILVER SPONSOR:

ASSOCIATE SPONSOR:

96%OF ATTENDEES WOULD

RECOMMEND THEIRCOMPANY ATTEND

IN 2013!

ALL NEW 2013 HIGHLIGHTS• What does the expanding ecosystem look like?• How does SDN impact SON?• SON in the context of C-RAN• LTE performance management analytics

PANEL PARTNER:

#SON13

WELCOME 2013 has witnessed the migration to LTE become acatalyst for self organising networks. As LTE promisesgreater network capacity, the supply of bandwidth willstimulate the development, implementation andoperation of many new applications, each with uniquebandwidth and performance needs.

Faced with an increasingly complex network, the need forimproved operations and OSS has seen SON introduced aspart of the 3GPP LTE network framework. SON is expectedto be deployed over time and ultimately have a dramaticallypositive effect on network operations and OSS.

For 2013, we evaluate SON capabilities in the context ofother complimentary tools for LTE such as small cells,WiFi, C-RAN, SDN and network optimisation. Whilst inprevious years the benefits of SON have been highlighted,2013 has seen more use cases being tested and I’mdelighted to welcome a stellar line up of leading operatorspresent their strategies for SON deployment.

With brand new keynote sessions and speakers, pleaseread through the brochure and see exactly how you canbenefit from attending this year’s forum

I look forward to welcoming you in Nice!

MARK CALLENDERSenior Conference ResearcherInforma Telecoms & Media

WHO WILL YOU NETWORK WITH?

DECISION MAKERS

CXO LEVEL / DIRECTOR /SENIOR MANAGEMENT

COUNTRIESREPRESENTED

OPERATOR DELEGATEATTENDANCE

125

56%

20

40%

HEAR FROM THE MOVERS ANDSHAKERS IN THE INDUSTRY

@Telco_Networks #SON13

"IF YOU ARE INVOLVED WITH SON IN ANYWAY, YOU NEED TO BE AT THIS EVENT!"- Ericsson

OPERATORS

DEEPAK KAKADIA, IP Network Architect, Distinguished Member ofTechnical Staff, Verizon Wireless MATT SCHLESENER, Manager, CTO Office, Sprint Nextel

GIOVANNI ROMANO, 3GPP TSG RAN Vice Chairman, Telecom Italia

JAVAN ERFANIAN, Distinguished Member of Technical Staff, Bell Canada

LUIS ANGEL SANCHEZ, Head of Innovation 2.0, Telefonica

ROBERTO MINERVA, Head of Innovative Architectures, Telecom Italia

YARIV WAITS, RF Planning Group manager, Cellcom Israel

ANTONIO GUERRA, Senior Radio Engineer, Optimus

ADNAN SALKIC, Principal Consultant - Strategic Planning andPerformance, STC TelecomHADI HARIYANTO, Senior Officer of Convergence Strategy, Telekom Indonesia MOINUL ISLAM, OSS Planning & Architecture, Bell Mobility

REGULATOR

ALEXANDER KONSTANTINOV, Director of Regulatory Strategy,Federal Communications Commission of Mexico

ASSOCIATIONS

DOUG PULLEY, Board Member, Small Cell Forum

CHRISTIAN TOCHE, Chairman, 3GPP SA5 Group

ANALYSTS

LJUPCO JORGUSESKI, Senior Consultant, TNO

STEPHANE TERAL, Principal Analyst, Mobile Infrastructure andCarrier Economics, InfoneticsZAHID GHADIALY, Managing Director, ExplanoTech

DAVID CHAMBERS, Founder and Senior Analyst, Think Small Cells

MARKUS HOCHENBLEICHER, Principal Consultant, PA Consulting

BENNIS MEHDI, Research Project Manager, Centre for WirelessCommunicationsMICHAEL THELANDER, Founder and CEO, Signals Research Group

HAIG SARKISSIAN, Founder & Principal Consultant, Wireless 2020

JULIAN BRIGHT, Senior Analyst, Informa Telecoms & Media

MIKE FRITSCH, Independent Management Consultant,Telecommunications and Technology

VENDORS

THOMAS NEUBAUER, Chief Strategy Officer, Aircom International

RAHUL SHARMA, CEO & President, Celcite

AJAY KHANNA, CTO & EVP – Engineering, Celcite

NICOLAS COTANIS, Director of Product Development, Reverb Networks

NEIL COLEMAN, Director of Global Marketing, Actix

OFIR ZEMER, CEO, Cellwize

REGISTER NOW! VISITWWW.SON-CONFERENCE.COM

PRE-CONFERENCE WORKSHOP MONDAY, SEPTEMBER 30TH 2013 1.30PM - 5.00PM

LED BY HAIG SARKISSIAN, Principal Consultants, Wireless 20/20, LLC

4G LTE networks promise to deliver much greater capacity primarilydue to the use of small cell technology. As the number of small cellsincrease, their interaction with each other and with the macro networkbecomes complex and necessitates automation. SON technologypromises to automate the configuration, interference management,reconfiguration and operation of the RAN resources over time, in orderto optimize investments in the RAN network.

This workshop will examine a list of SON and SON-like features, seehow they work and what they mean for operators. We will pay specialattention to the cost of deploying SON and evaluate the benefits of SONusing quantifiable metrics to assess the economic impact of SON onthe business case of 4G LTE service providers.

The emphasis of this hands-on business planning workshop will be toexamine the financial impact of deploying SON and to evaluate whichSON features will result in quantifiable savings or network efficiencyimprovements that can be measured or realistically estimated basedon the cost savings, network performance enhancements or recoupingotherwise lost revenue.

Session 1 – Definition of SON and SON-Like Features

• Self Configuration • Automatic Neighbor Relation Management• Load Balancing• Interference Coordination• Coverage and Capacity Optimization

Session 2 – Measuring the Economic Impact of SON

• Cost savings Calculations for SON• Network Efficiency Improvements due to SON• Recouping of Lost Revenue Made Possible by SON• Business Case Impact of SON

Session 3 – Case Study of SON and its Impact on a 4GOperator Business Case

• Business Case Assumptions• Coverage and Capacity Roll Out Plan • Cost to deploy SON• Cost of operations without SON• Benefits of SON• Sensitivity Analysis of a 4G LTE Business Case

WORKSHOP OBJECTIVE WORKSHOP AGENDA

THE ECONOMIC IMPACT AND BUSINESS CASE FOR SON IN 4G LTE NETWORKS

BRAND NEW VENUE FOR 2013B

AGENDA HIGHLIGHTS: Global Operator Case StudiesC

A

Towering over the Bay of Angels andthe turquoise waters of theMediterranean Sea, the charmingHyatt Regency Nice Palais de laMéditerranée is ideally located on theprestigious Promenade des Anglais.Not only does this striking luxuryhotel enjoy seafront views, it is alsolocated within a short walk of the keyattractions like the city of Nice - thecapital of the Cote d’Azur, and isconvenient to Nice’s airport.

12%5%48%

15%20%

l Western Europel North Americal Asial Eastern Europel Middle East

Representatives from:

TUESDAY, OCTOBER 1ST 2013 DAY ONE

"Very good content, both strategic and tactical"CABLE & WIRELESS

@Telco_Networks #SON13

ASSOCIATION

ASSOCIATION

REG

ULATO

ROPER

ATOR

OPER

ATOR

OPER

ATOR

OPER

ATOR

OPER

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OPER

ATOR

08.15 Registration & Coffee

09.00 Chairman’s IntroductionSTÉPHANE TERAL, Principal Analyst, Mobile Infrastructure andCarrier Economics, Infonetics

09.10 Using SON as a Public Policy• Cross-border interference mitigation through SON• Dynamic capacity allocation to Public Safety Institutionsthrough commercial LTE networksSeamless integration intocommercial networks of movable base stations for rescue andlaw enforcement operationsIdentification of illegal RFemissions by pirate sources and its jamming

ALEXANDER KONSTANTINOV, Director, FederalCommunications Commission of Mexico

09.35 Why the World's Largest Mobile Operators AreInstalling C-SON• Network Management challenges & opportunities: whymobile operators want to simplify network management

• How the world's largest mobile operators are working withCelcite to install C-SON

• Towards the future: the self-managing networkRAHUL SHARMA, CEO & President, Celcite

10.00 SON in LTE Roadmap and New Paradigms• SON in the context of new paradigms• Multi-cell, Multi-band, Multi-tech dynamic & increasinglyvirtualised world

• The realities of SON and its direction• The broader context of self-organizing & energy efficiencyJAVAN ERFANIAN, Distinguished Member of Technical Staff,Bell Canada

10.25 Distributed SON: Is D-SON Technology BecomingRedundant or Obsolete?• Who will win the centralized, distributed or hybrid battle?• Over time how much of SON will end-up being distributed?• Will centralized SON vendor’s value decrease or increase overnext 5, 10 years?

Chair:

STEPHANE TERAL, Principal Analyst, Mobile Infrastructure andCarrier Economics, Infonetics

Panellists:

ROBERTO MINERVA, Head of Innovative Architectures, Telecom ItaliaAJAY KHANNA, CTO & EVP – Engineering, CelciteYARIV WAITS, RF Planning Group manager, Cellcom Israel

10.40 Networking Coffee Break & Exhibition Visit

11.20 How Effective is SON as an Overlay For An ExistingMobile Network?• How do you migrate to a pure SON base solution?• How much gets applied to legacy networks?• Who is going to drive automation?• What does the expanding ecosystem look like?YARIV WAITS, RF Planning Group manager, Cellcom Israel

11.45 Expanding SON Limits for Traffic Steering AcrossLegacy, Current and Future TechnologiesOFIR ZEMER, CEO, Cellwize

12.10 Smarter Data Management Opportunities for OSS byEnabling SON and Future Challenges • Overview of current architecture, process flow• Bell Mobility’s target architecture by enabling SON (ANR)• Opportunities in OSS data Management and challenges• Realtime CM data flow and how it will enhance operationalefficiency

• Expectation from Network Resource Management domainevolution with SON running in production

MOINUL ISLAM, OSS Planning & Architecture, Bell Mobility

12.35 Networking Lunch & Exhibition Visit

13.35 Assessing the Small Cell Surge and its Impact on SON• Increasing demand of the end user with more bandwidthneeded in specific locations

• Deployment of small cells and a wider variety of base stations • Automation as a key feature of enabling seamlesscommunication between network nodes

• How can SON be tailored in small cells for differentenvironments- home, enterprises, metro and rural?

DOUG PULLEY, Board Member, Small Cell Forum

14.00 Improving Communication and Capacity in Crowded Events• The need to communicate with one another: post, tweet andshare emotions live

• Rapid response to network swings: SON needed• Avoidance interference and maximising throughput• Deployment of Wifi to offload traffic ANTONIO GUERRA, Senior Radio Engineer, Optimus

14.25 Cloudsourcing: When the SON is the Client• From information to knowledge• SONoC. A cheap ‘tool’ to optimize• Will SON able to deliver the best CEM?LUIS ANGEL SANCHEZ, Head of Innovation 2.0, Telefonica

14.50 Outlook Towards SON Enhancements for HetNets• What are the challenges in HetNet planning, deployment, andoperation?

• What is the SON role in addressing the HetNet challenges?• Status of SON technology for high-performing HetNetsLJUPCO JORGUSESKI, Senior Consultant, TNO

15.15 Networking Break & Exhibition Visit

16.00 3GPP: Impact of Release 12• How effective was Release 11?• Implementation of releaseCHRISTIAN TOCHE, Chairman, 3GPP SA5 Group

16.25 LTE Development and Improving End User Experiencethrough Interoperability• Evolving Radio Functions: Role of DAS and Distributed /Splitting cells

• Deploying small cells with SON• Understanding cell densification using 4G and WiFitechnologies

HAIG SARKISSIAN, Founder & Principal Consultant,Wireless 2020

16.50 How Will SON Be Implemented in Future Mixed AccessNetwork Architectures?• Importance of creating seamless communication in a HetNetenvironment

• Examining the KPI’s for a Clever and Smart HetNetinterference control, smart detection of user

• How effectively are these KPI’s being adhered to?

Chair:

STEPHANE TERAL, Principal Analyst, Mobile Infrastructure andCarrier Economics, Infonetics

Panellists:

DAVID CHAMBERS, Founder and Senior Analyst, ThinkSmallCellANTONIO GUERRA, Senior Radio Engineer, OptimusOSIANOH GLENN ALIU, Research Scientist, Fraunhofer FOKUSHAIG SARKISSIAN, Founder & Principal Consultant,Wireless 2020

17.30 End of Day One & Drinks Reception

PUBLIC POLICY

SON AND SMALL CELLS / HETNET

RELEASE 12

INTEROPERABILITY

DEVELOPING ARCHITECTURES

REGISTER NOW! VISITWWW.SON-CONFERENCE.COM

WEDNESDAY, OCTOBER 2ND 2013 DAY TWO

"Excellent conference for getting the current SONdeployment status and for industry networking"

ACCELERA BROADBAND

08.00 Registration & Coffee

08.00-08.45 Analyst Breakfast Briefing DAVID CHAMBERS, Founder and Senior Analyst, ThinkSmallCellSON for Small Cells - Effective integration into the HetNet

MARKUS HOCHENBLEICHER, Principal Consultant, PA ConsultingWiFi in the London Underground

ZAHID GHADIALY, Managing Director, ExplanoTechCentralized v/s Distributed HetNet environmentMICHAEL FRITSCH, Independent Management Consultant,Telecommunications & TechnologyLeveraging Small cells and WiFi to Increase Capacity –Challenges for Network Complexity

09.00 Chairman’s IntroductionMICHAEL THELANDER, Founder and CEO, Signals Research Group

09.10 SON for Optimisation Vs SON for LTE• What SON features have currently been implemented?• Where does SON fit into Network Optimisation• How do you optimise with network sharing?• When will SON be fully switched ‘on’?

Chair:

MICHAEL THELANDER, Founder and CEO, Signals Research Group

Panellists:

DEEPAK KAKADIA, IP Network Architect, DistinguishedMember of Technical Staff, Verizon WirelessADNAN SALKIC, Principal Consultant - Strategic Planning andPerformance, STC TelecomTHOMAS NEUBAUER, Chief Strategy Officer, Aircom InternationalNICOLAS COTANIS, Director of Product Development, Reverb Networks

09.40 LTE Performance Management Analytics• Optimizing the LTE network End to End (RAN, small cells to

the EPC and PDN)

DEEPAK KAKADIA, IP Network Architect, DistinguishedMember of Technical Staff, Verizon Wireless

10.05 SON in the Context of Cloud RAN (C-RAN)• Improving basestation to baseband connection• Deploying Cloud RAN with SON features to go with it• Defining C-RAN in a multi vendor environment

MATT SCHLESENER, Manager, CTO Office, Sprint Nextel

10.30 Networking Coffee Break & Exhibition Visit

11.10 Overcoming the Barriers & Planning a Smooth Path to SON• Resolving conflicting objectives for SON deployments • Trusting in SON - establishing the truth from the hype • Learning from the experience of other operators• Building the business case to suit your needs – examining your

SON options• Understanding what’s next – how operators need to evolveNEIL COLEMAN, Director of Global Marketing, Actix

11.30 C-SON: Simplifying Network Management in a Multi-Technology, Multi-Vendor World• Transforming network management in multi-vendor, multi-

technology networks: The necessity of multi-technology C-SON• Leveraging OSS-based mobile measurements in SON for

network performance and optimization• Correlation of available data sources to provide root cause

analysis and targeted SON actionAJAY KHANNA, CTO & EVP – Engineering, Celcite

12.00 Need for Standards and Interoperability Issues• Overview of 3GPP RAN activities on Self Organising Networks • Overview of NGMN activity (RAN evolution project and Small

Cells project)

GIOVANNI ROMANO, 3GPP TSG RAN Vice Chairman, Telecom Italia

12.30 Lunch & Exhibition Visit

13.30 SDN as an Enabling Technology to Deliver Services Faster• SDN related to cloud providers• How do they engage with operators?• Feature Functions for SDN networks: Opportunities to make

SON more monetised

ROBERTO MINERVA, Head of Innovative Architectures, Telecom Italia

14.00 How does Virtualisation impact SON?• Understanding the Relationship between SDN and SON• How can SON interrelate with SDN?• How do you virtualise network functions?

Chair:

MICHAEL THELANDER, Founder and CEO, Signals Research Group

Panellists:

BENNIS MEHDI, Research Project Manager, Centre for Wireless CommunicationsJAVAN ERFANIAN, Distinguished Member of Technical Staff,Bell Canada

14.30 PANEL DISCUSSION: Are we going to see more Cloud RANin the future?• How does SON interrelate with Cloud RAN?• Improving real time orientation in the Network • Centralised control Vs Real-time cloud• Headache or Opportunity: Future regulations in the fronthaul

Chair:

MICHAEL THELANDER, Founder and CEO, Signals Research Group

Panellists:

MATT SCHLESENER, Manager, CTO Office, Sprint Nextel ZAHID GHADIALY, Managing Director, ExplanoTechLJUPCO JORGUSESKI, Senior Consultant, TNO

15.00 Networking Break & Exhibition Visit

16.00 Optimisation of Traffic Flow over WiFi and 3G NetworkImpact of LTE in deploying SON ADNAN SALKIC, Principal Consultant - Strategic Planning andPerformance, STC Telecom

16.30 Traffic Management and Automation on WiFi Networks • Importance of WiFi networks for mobile data offload• How does WiFi further complicate the network and increase

the difficulties of SON deployment? • How can decisions be made about how to move traffic and the

type of small cells to be used when offloading onto WiFi? • Effectively directing and rearranging traffic to swop between

small cells, large cells and WiFi

MIKE FRITSCH, Independent Management Consultant,Telecommunications and Technology

17.00 End of Day 2 & Close of Conference

NETWORK OPTIMISATION THROUGH SON

STANDARDISATION

SON IN THE CONTEXT OF SDN

DATA OFFLOADING

CLOUD RAN AND SON

OPERATOR

OPERATOR

OPERATOR

OPERATOR

OPERATOR

NETWORK WITH THE WHOLE ECOSYSTEM!

l Association ........18%l Vendor ................40%l Operator ............36%l Analyst..................6%

*Stats from Self Organising Networks 2012

UNRIVALLED NETWORKING OPPORTUNITIES!Make the most of this event by maximising the networking value of the exhibit space. Aside fromthe unparalleled educational experience that you will get from listening to the content at the event,there are a myriad of ways to network and connect with other delegates:

ONLINE NETWORKING TOOLAll conference delegates, exhibitors, sponsorsand speakers will receive a unique login and pinto to SON 2013 online networking community.This is an opportunity for your to browse thedelegate list, make contact with others and setup on site meetings in advance, or during andafter the event.

ANALYST BREAKFASTBOOTCAMPAsk the experts in-depth questions at theseinteractive roundtable breakfast briefings.

SPEED NETWORKINGA chance to meet your peers in a fun,informal atmosphere, taking the conceptof ‘speed dating’ into the business arena.

NETWORKINGREFRESHMENT BREAKSMeet your industry colleagues anddiscuss their views on the marketover a tea or coffee.

NETWORKING LUNCHTake the opportunity to relax andmeet new faces over a bite to eat atour networking luncheon.

KEEP IN TOUCH!

Join our SONCommunity@Telco_Networks#SON13

Get LinkedIn with theSON Community!Broaden your network anddiscuss challenges,strategies and solutions.For more details visit ourwebsite.

ENTRANCE

MEETING ROOM

ONE-TO-ONE SPEEDNETWORKING

Speed Networking Circles willbe run throughout the Summitenabling you to break the icewith other attendees in a fun

and structured way!

2012 COMPANIES INCLUDED:3GPP • Accelera Mobile Broadband • AircomInternational • Alcatel�Lucent • Amadeus •Arieso • Ascom Network Testing • AT&T • BellCanada • Bouygyes Telecom • Business FocusProductions • Cable & Wireless • CelciteManagement Solutions • Clear Mobitel •Cloudberry Mobile • DESS Gmbh & Co Consulting• Eilsa • Ericsson • ETSI • Forsk • FT Orange •Huawei Technologies • Infonetics Research •Ingenia Telecom • Intucell • IP Access Ltd •Jones Day • KPN • Mindspeed • Monaco Telecom• MTS • Netovate • Nokia Siemens Networks •Ougarit Group • Parallel Wireless • Polkomtel •Reverb Networks • Signals Research • SKTelecom • Softbank Mobile • Spidercloud •Telefonica • Tellabs • TNO • Vimplecom •Vodafone • Wireless 20/20 • Yota Lab

96%of attendees wouldrecommend their

company attend in2013

l Engineer/Architect ..........26%l Manager/Head of ............56%l CxO/VP/Director ..............18%

"The event is great and a go to place todiscuss and see the evolution of SON"NSN

@Telco_Networks #SON13

FOR SPONSORSHIP ANDEXHIBITION OPPORTUNITIES:

Marcus Zollert: +44 (0) 207 017 4833 e: marcus.zoller@informa.com

REGISTER NOW! VISITWWW.SON-CONFERENCE.COM

WHO YOU WILL MEET

PANEL PARTNER

AIRCOM is an independent provider of networkmanagement tools and services. Our I-VIEWframework allows mobile network operators torapidly, efficiently and seamlessly plan, manage,configure and optimise their networks. I-VIEW

enables operators to regain visibility and control of their entire network, enabling radicalshifts in business dynamics to become more efficient, more agile and more profitable.The market leader in the provision and deployment of network engineering tools,AIRCOM products are in use across 135+ countries by over half the world’s mobileoperators. Every day, the 20 top global operators depend upon AIRCOM’s tools andconsultants to improve network coverage and quality for more than 1.1 billionsubscribers worldwide. Established for 15 years, we have built our reputation oncreating and releasing additional value from within cellular networks. With offices in 14 countries, we provide local and regional viewpoints and resource, aswell as ensuring that our operator customers benefit from our global knowledge. Bylooking ahead of the market and sharing intelligence, we develop the skills and toolsthat network operators need to remain competitive, whatever the economic climate.With over four million hours working on 3G networks alone, our expertise translatesinto direct and measurable cost savings for mobile operators. From initial consultancythrough project implementation, using our staff, training yours, or sourcing expertisefor you to take in-house, we are dedicated to maximising the performance of yournetwork, and therefore your business.www.aircominternational.com

OFFICIAL ONLINE PARTNER:

OFFICIAL RESEARCH PARTNER:

ENDORSING ASSOCIATIONS:

56%CxO Level Director / Director / Seniormanager in 2012

MEDIA PARTNERS:

VIP MEETING CAMPAIGN:

Utilising our longstanding relationships withthe operator community, we are able to offer anumber of pre-scheduled facilitated meetingson behalf of our sponsors. This key facet of anypackage is designed to generate the greatestreturn on investment for our partners, and ensureyour team are meeting as many key decisionmakers at the event as possible

FOR MOREINFORMATION

CONTACT MARCUSZOLLER:

Tel: +44 (0)207 017 4833marcus.zoller@informa.com

EXHIBITOR

SILVER SPONSOR

CellwiZe provides innovative SON solutions forwireless operators. CellwiZe' SSP (SONSoftware Platform); an end-to-end closed-loopself-optimization network solution enables fastand functional roll out of large scale SON

implementations. CellwiZe focuses on the ROI of its customers, constantlymaximizing the business aspects of managing complex networks. CellwiZeprovides a vast array of ready-made business related "SON templates" for quickstart implementation of SON activity. SSP works best with comprehensivenetworks supporting multi-vendor equipment, multi-layered networks and multi-radio access technologies. CellwiZe solutions are deployed in Asia, the Middle Eastand Europe. CellwIZe customers enjoy a considerable and measurable decrease intheir Capex and Opex expenses and would be happy to share their results.CellwiZe was founded in 2009 and is based in Singapore with development andoperations offices in Israel and Kazakhstan.

ASSOCIATE SPONSOR

Actix, the recognized global leader in mobile RAN analytics,optimization and SON combines geo-located subscriberintelligence with a forensic understanding of the radioaccess network to transform the way operator’s locate,optimize and monetize their subscribers’ experience. Actix SON solutions are unique in enabling customer

experience centric self-optimization use cases that go beyond increasing efficiency.Fully flexible, they support multi-technology and multi-vendor networks, 3GPP andemerging use cases. Furthermore, Actix’s phased delivery model incorporatingopen and closed-loop SON means operators can adopt SON at their own pace,benefiting from increased automation whilst remaining in full control.www.actix.com

Reverb Networks is a leading developer ofautomated, continuous and Intelligent SONsolutions. The Reverb solutions are software based,sophisticated, fully network integrated and easy-to-implement. The solutions reduce OpEx and CapEx

for wireless network operators through frequent and proactive self-optimization, andimprove operational and spectral efficiencies. In partnership with Reverb Networks,wireless operators and managed service providers can quickly and easily deploy newsites, maximize the performance of their wireless network affordably and efficiently,and gain optimal network performance. Operators can apply Reverb’s SON solutionssuch as load balancing, interference reduction and self-healing to existing UMTSnetworks and upcoming LTE networks.Headquartered in the United States, Reverb Networks has presence in North America,South America, Europe and the Middle East offering support across the globe.Through a strong IP portfolio in the area of SON and Antenna Network Management,Reverb Networks offers solutions that have a customer focused approach to deliveroptimal and valued results.For more information: www.reverbnetworks.com

DIAMOND SPONSOR

Celcite Management Solutions is the world’s most advanced andexperienced provider of self-organizing network (SON) and networkmanagement solutions. Celcite is helping to transform networkmanagement and optimization processes through reliable, effectivenetwork automation technologies such as SON. Celcite’s flexible, scalable, multi-vendor, multi-technology automationplatform, COPS, has quickly catapulted Celcite to recognizedleadership in the industry. COPS is a centralised, intelligent OSSsystem that lies at the heart of Celcite’s self-optimising networktechnologies. COPS provides a wide variety of strategic capabilities –such as geo-location and intelligent automatic correlation systems - toreliably deliver network automation.Some of the world's largest mobile network operators, biggestmegacities and most widely watched sports and cultural events are allbeing optimized by Celcite SON today. Celcite COPS and SON are helpingover 20 operators spanning four continents to maximise networkcapacity and quality across almost 2 million cells today. Video content: Celcite’s CEO Rahul Sharma comments on selfoptimizing network / self organizing network (SON) industry trends:http://vimeo.com/66730927 Celcite’s multi-technology, multi-vendor self optimizing network / selforganizing network (SON): http://vimeo.com/66730457Website: For further details please see www.celcite.com

Xceed Technologies is a leading provider of softwaresolutions for wireless network deployment, optimization,operation, and maintenance as well as technologymigration. Xceed’s desktop and enterprise solutions aredesigned to streamline engineering processes to increase

efficiency and productivity. Leading wireless operators, infrastructure manufacturers,engineering service companies and handset vendors use Xceed’s software productsworldwide. Xceed’s products are installed at most major carriers worldwide andsupport all major wireless standards, including LTE, WiMAX, HSPA+, UMTS/GSM,CDMA/EVDO and iDEN . For more information, please see www.Xceedcorp.com.WindCatcher, Benchmarker, and Xynergy are Xceed’s Trademarks.

4TH ANNUAL

1ST-2ND OCTOBER 2013,PALAIS LA MEDITERANE, NICE

20%DISCOUNT FOR

OPERATORS

PRICING Price Available for Registrationsbefore 23rd August

Price Available for Registrationsafter 23rd August

COMPLETE EVENT(2 Day Conference + Pre-Conference Workshop)

€1999 +BTW @19.6% = €2390.80 €2199 +BTW @19.6% = €2630.00

2 Day Conference Only €1599 +BTW @19.6% = €1912.40 €1799 +BTW @19.6% = €2151.60

Pre-Conference Workshop €599 + BTW @ 19.6% = €818.80 €699 + BTW @ 19.6% = €938.80

o I am from a mobile operator and entitled to a 20% discounto I am a member of an endorsing association and entitled to a 15% discounto I am unable to attend, please send me access details to view the events documents online at €399 + BTW @ 20% = €478.80

Visit the website: www.son-conference.comTelephone the bookings hotline: +44 (0)20 7017 5506Email customer services at: ITMevents@informa.com

Reduced rate accommodation can be arranged via www.son-conference.com/accommodation

MZ/MC/SN/AS/EF/TR Event Code: I799T

TERMS AND CONDITIONS

Booking Details:All registrations are subject to our terms and conditions which are available atwww.sonconference.com. Please read them as they include important information. By submitting your registrationyou agree to be bound by the terms and conditions in full.

Registration confirmation:All registrations are subject to acceptance by Informa Telecoms & Media which will beconfirmed to you in writing (usually by email).

Payment requirements: See above for payment options. In any event payment must be received not later than 48hours before the Event. Entry to the Event may be refused if payment in full is not received.

Tax: The tax rate is subject to change and may differ from the advertised rate, the amount you are charged will bedetermined when your invoice is raised.

Cancellation Policy:Cancellations received in writing before 16th September 2013 will be subject to a servicecharge of $200. The full conference fees remain payable on and after 16th September 2013. Substitutions arewelcome at any time. It may be necessary for reasons beyond the control of the Organiser to alter the content andtiming of the programme or the identity of the speakers. This contract is subject to English Law

LTE DEPLOYMENTS: INFORMA SURVEYREVEALS OPERATOR PREFERENCES

© Informa UK Ltd 2013. All rights reservedFor more information, visit www.informatandm.com. To hear more from our analyst team join our Analyst Community group on LinkedIn www.informatm.com/linkedin or follow us on Twitter www.twitter.com/informatm.

AGENDA AT A GLANCE1ST OCTOBER 2013 2ND OCTOBER 2013

• DEVELOPING ARCHITECTURES• IMPACT OF LTE AND IMPORTANCE OF

INTEROPERABILITY• SON AND SMALL CELLS / HETNET

• NETWORK OPTIMISATION• 3GPP STANDARDISATION

• CLOUD RAN AND SDN

30TH SEPTEMBER 2013

Pre Conference Workshop

THE ECONOMIC IMPACT AND BUSINESSCASE FOR SON IN 4G LTE NETWORKS

DIMITRIS MAVRAKIS, Principal Analyst, Networks, Informa Telecoms & MediaTwitter: @dmavrakis

This article has been taken from Informa Telecoms & Media’s Intelligence Centre, for more information please visit: http://www.informatandm.com/ic/

In order to gauge market perception regarding LTE-launch strategies and understandthe state of European networks, Informa conducted an industry survey, which includedhigh level, detailed questions dealing with the perception and reality of LTE-networkdeployments in Europe.

The overall sample was 442 respondents, including 112 European operators: 68 mobile-only, one fixed-only and 43 with both fixed and mobile assets. When asked whether anLTE network was live or pending launch, a staggering 96.3% answered positively, withonly 3.7% saying that they are not planning to launch LTE. Regarding the mode ofdeployment, there was an even split among the three primary options (see fig. 1).

Fig. 1: Primary deployment mode for LTE network, 1Q13

The majority of operators said that competitive or marketing issues were the biggestreasons for deploying LTE. Revenue opportunities and capacity constraints scoredlower (see fig. 2). This illustrates that although operators talk about trafficbottlenecks and capacity problems, marketing and business issues are driving LTE-network deployments in Europe. There are also specific market drivers (e.g. ruraldeployments in Europe), but the majority of operators still chose competitivedifferentiation as the biggest driver. This may change as LTE deployments mature andmore than one LTE operator enters a market.

Fig. 2: Major reason behind LTE deployment, 1Q13

Note: Total might not add up to 100%, because of rounding.Source: Informa Telecoms & Media

OtherOnly using small cells

Overlaying LTEon an existing

network deployment

Adding LTE to an existingsingle-RAN deployment

Replacing a legacy 2G/3Gnetwork with a multistandard(single RAN) platform supporting LTE as well

4.3%

30.4%

32.6%

1.1%

31.5%

Source: Informa Telecoms & Media

Other

New revenue andbusiness opportunities

Following a rivalnetwork launch

Competitive differentiation/being first to market

Capacity constraintsin existing network

2.2%

2.2% 57.8%

15.6%22.2%

3