Self Intro.Wei Wei

Hey there, here is Wei

Wei is an award winning designer who has been engaging in the areas of User Experience Design, Conceptual Product Creation, and Marketing Brands for 8+ Years.

As a Sr. UX & Creative specialist, Wei is serving a few innovative startups to solve problems and produce real value.

As a digital artist, his art works have been collected and exhibiting on world-wide top museums and organizations.

Who Am I ?

The Proficiency of Skills

Research

UIDesign Experiments

Information Architecture

UX

Service Design

Product Analytics

Rapid Prototypes

Usability Test

IxD

Data-Driven Design

Agile MVP

Lean Methodologies

Visual Design

Art Direction

Rich media

SEO

Cross-Device

Infographics

HTMLCSSjQuery

Bootstrap

JavaScriptProcessing

Arduino

Quartz Composer

Max MSP

Advertisements

Product DesignExperiences

Design from scratch

The age ofexisting products

Constant-work durations

1 yr. 2 yr. …3 yr. >10 yr.4 yr. 5 yr.

B2B Applications

B2C - Customer Facing

Social Networking

Mobile Only

CRM Systems

B2C - Business Facing

Full-site Only

Cross-device Experience

6 mo.

12 mo.

18 mo.

24 mo.

30 mo.

Process

Think Like a Scientist

Progress = Outcomes

Competitive AnalysisAssess the strengths and weaknesses of competitors

against your user's needs.

Mental ModelCapture user behavior, pain points, motivations, and needs from contextual inquires. Group into logical pillars. Map out product features for each pillar to

identify gaps, opportunities, and feature bloat.

Task AnalysisIdentifies user's thought process and desired reactions

toward each task flow segment.

Red Route Analysis

Prioritize user experience for common tasks. Tasks used by few and rarely can be harder for user to access so that tasks used frequently by most people can be easily accomplished

Workflow Design

Depicts user task performance and process, to explore the task logics of product. Also using it as a communication tool crosses functional team

Wireframes & Rapid Prototyping

Visually communicate abstract concepts with users and team members to uncover usability issues and validate design decisions based on actual reactions.

Data-Driven Validations

Gathering information to compare an idea against reality. To measure the impact of a new idea or existing experience.

High Fidelity Prototypes

Quickly develop interactive prototypes with appropriate tools. This lets the team easily distribute and observe the product before the product gets built.

UX Research / Testing

Usability testing measures the usability, or ease of use, of a specific object or set of objects

Portfolioveevia.com

Works withEnthusiasm

1.Data Driven Design2.Idea Driven Design

3.Systematic Design

Portfolio3 Work Samples

2013 - 2015

Project 1: Design Experiments with CRO

HomepagePatterns, Visual,

Space

NavigationTime, Rhythm,

Process

Product PageStatistics,

Responsiveness, Focus

Checkout FlowAffordance, Sequence,

Patience

Hypothesis

Our product team hypothesized that we could add additional verticals to the site without affecting our core conversion rate. Before taking a risk.

Original

Selling Volume

Traffic

Increase Page Density

Reading Sequence Optimization

Homepage Re-Design Version 7.8

vs

vs

Results

Hypothesis

Our product team hypothesized that we could focus on the most popular products to drive a more stable and higher conversion rate.

90% Revenue fromiPhone + other brands Cellphone

Pattern 2

Pattern 1

vs

vs

Original

Variation B Variation A

Variation B Variation A

Variation C Variation A

Variation C Variation A

Variation B Variation C

Homepage Re-Design Version 8.0 - 8.63

v8.63 win

Preference test 1

Click test Click test

Preference test 2 Preference test 3

Original v.s. Variation C (+15%)

Results

Traffic

v8.63 v9.3

HomepagePatterns, Visual,

Space

NavigationTime, Rhythm,

Process

User Behavior Flow Analysis

Navigation Behavior Flow Redesign

User Actions Timeline & Rhythm Analysis

Original v.s. New Design

Results

Product PageStatistics, Focus, Responsiveness

Similarity & Distribution of SKUs Analysis

Checkout FlowAffordance, Sequence,

Patience

Participatory Design Session - 3 hrs

http://goo.gl/30VH2W

Sketches & Wireframes

Competitive Analysis

http://goo.gl/mcSlkk

https://vimeo.com/122208295

Usability Testing with Interactive Prototypes

Results: Conversion Rate keep -1 to +1 % as original design, but Order Send-In Rate increased from 30% to 55%

The new mobile error states UI design

The new mobile checkout flow pages

Project 2: Trade-in Pricing Tracker App - Current™

Focus on thePrimary Task

Be Succinct

Design for Interruption

A Logical Path to Follow

On this project, we take a heuristic design on the aesthetic and minimalist iOS Web App. As uSell, we want a quick selling channel that lives the instant price for customer’s device .

Objective

Landing Pages

User Guides

Find your Device

Get Quote & Track Price Place Order

initial view before user get the offer

live view once confirmed an offer, user can track price change via this dynamic icon

Project 3: B2B Buyer System Design with New Business Model Experiments

High Level Collaborations

Get Big Stuff Done in Little

Chunks

HeuristicDesign

The New Model

A new high-efficiency and intelligent distribution system to process the giant quantity & diversity SKUs

A new buyer auction system to implement multiple steps bidding, and help central processing system predict the network demand

MVPs for Business Experiments - Distribution System

The New Distribution System + Issues Reporting Systems

http://goo.gl/wTvWRq

System WorkflowSystem Prototype

MVPs for Business Experiments - Auction System

The New Auction System http://goo.gl/Uo8g2n

Recommendations

linkedin.com/in/veevia

Wei's knowledge of human interaction is off the charts. I rely on him for his insightful expertise on various projects, and find him a wonderfully sharp, creative collaborator. He's an outstanding UX strategist and I enjoy his humor, wisdom and professionalism, and hope you get the chance to experience his impressive mastership.

Wei has one of the best approaches I've come across in my work experience. He has great attention to detail and great team skills. He will be a great addition to any team that is lucky enough to have him!

I have had the pleasure of working very closely with Wei on a variety of projects, where he was able to bring my concepts to life with his creative touch. Wei has an excellent work ethic and is extremely organized.

I truly enjoy working with people who share my passion and enthusiasm in getting a project completed, not seeing it merely as a task, but contemplating the beautiful end product that customers appreciate or have a positive response to.

Pete Grossman Director, Copy at uSell

Marlon Smith Affiliate Marketing Manager

Rinchen Khampa Product Marketing Manager, NetCom Learning

view more:

Thank Youveevia.comweiwei0108@gmail.com 1-917-345-9390

Stay in touch.

:-)