self-branding strategy
DESCRIPTION
Presented October 23, 2014 at the New Mexico Library Association ConferenceTRANSCRIPT
MA, MLS
Librarian=Superhero
Amanda Leigh Gomez,
MA, MLS
Librarian/Superhero
MA, MLS
Librarian=Superhero
Amanda Leigh Gomez,
MA, MLS
Librarian/Superhero
1. General Myths
2. Elevator Pitch, Brand Strategy Platform, Brand
Improvement Template
3. Establish an online identity
4. Use brand name on social media
5. Develop content
6. Promotion
7. Actively network
8. Monitor your brand
9. Engage audience
10.Manage your brand
Myth #1
Self-branding is self-
promotion which is
boastful and
therefore, bad.
Myth #2
Doing great work=
Great reputation
Myth #3
Your boss will
market your brand
The Elevator Pitch
Brand Strategy Platform
Brand Improvement Template
Before
After
Social Media
• Same branding
image across all
accounts
• Establish URLs
Develop Content
http://amandaleighgomez.wordpress.com/presentations-work-samples/
To blog or not to blog?
http://www.librarian.net/
http://www.librarystuff.net/
thebrainylibrarian.wordpress.com
• Should I blog?
• Where do I find content?
• Examples:
Apps are your friends!
• Buffer
• Feedly
• StumbleUpon
• Scoop.it
Other sites, tools
• Tumblr
• Google Alerts
Infographic resume
Vizualize.me
Re.vu
ResumUp.com
Visual Resume
Varies from other formats
• Tell a story
• Hobbies & interests
Travel, crafting, volunteer work, and
skills that are transferable
• Can also include work philosophy, quotes
from supervisors, former colleagues
Promote your content
• Link all your content!
• Put blog on you Twitter,
• Connect E-Portfolio to LinkedIn, etc.
• Have an e-signature with this content
• Have a business card with your content
Actively network
• Listservs
• Social Media groups
• Twitter events #
• Conferences
• Local, state associations, committees
Measure your online presence
Brandyourself.com
Engage with your audience
You’re a human!
• Create original content, when possible
• Follow back
• Retweets
• Group Discussions
• Ask questions
• Polls
Manage you brand
• Commitment
• Should be an enjoyable task
• Not always about quantity
• Refer back to your Brand Strategy
Platform and Brand Strategy
Template to stay at task.
• TIPS: Be authentic!
Contact
me
Email: [email protected]
E-Portfolio: http://amandaleighgomez.wordpress.com/
Blog: http://thebrainylibrarian.wordpress.com/
LinkedIn: https://www.linkedin.com/in/amandaleighgomez
Twitter: @BrainyLibrarian