selecting natural sweeteners products, properties, and …€¦ · · 2017-05-28selecting natural...
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Selecting Natural SweetenersProducts, Properties, and Performance
MELANIE GOULSON, MSCGENERAL MANAGER & PRINCIPAL SCIENTIST, MERLIN DEVELOPMENT
ADJUNCT PROFESSOR, ST. CATHERINE UNIVERSITY
March 28-29, 2017
Selecting Natural Sweeteners Consumer Drivers Sugar and Health HeadlinesNatural Appeal Sweeteners *Plus*
Products & PropertiesNutritive Natural Sweeteners Zero Calorie Natural SweetenersApplication Insights
Summary
Sugar and Health
Source: USDA DGA 2015, AHA 2017
Sugar and Health
World Health Organization4 March 2015 Geneva - A new WHO guideline recommends adults and children reduce their daily intake of free sugars to less than 10% of their total energy intake. A further reduction to below 5% or roughly 25 grams (6 teaspoons) per day would provide additional health benefits.
2015-2020 Dietary Guidelines for Americans USDA recommends limiting added sugars to less than 10% of calories per day In July of 2018 Nutrition Facts panel must include a line for added sugars
Clean Label
INGREDIENTS: SIMPLE, FAMILIAR, NATURAL, ORGANIC, LOCAL, WHOLE, FRESH, REAL, SUSTAINABLE, TRANSPARENT, TRUSTWORTHY, AUTHENTIC, ETHICAL, WHOLESOME, SAFE, HEALTHY, NUTRITIOUS
Natural Sweeteners - “Real Food”Whole, fresh, minimally processed
Naturally nutritious, not fortified
Vitamins, Minerals, Phytochemicals, Amino Acids, Enzymes, Healthy Fats, etc.
Photo
Source: JR Norton, 2013
Natural Sweeteners with Inherent BenefitsSweeteners *Plus*
Honey: Mn, Zn, Mg, riboflavin, enzymes, amino acids, pollen
Maple Syrup: Mn, Mg, K, Ca, Zn, riboflavin, polyphenols
Blackstrap Molasses: Mg, Fe, Ca, K, vitamin B-6
Malt Extract: B vitamins, Mg, Mn, Se, amino acids and antioxidants
Which Sweeteners Are Natural?Sweetener Is It Natural?
(% of Consumers)Honey 89
Raw Sugar 76Molasses 73
Beet Sugar 72Agave Nectar 65
Monkfruit 55Stevia 36
Source: Ingredion 2015 Photo
Top Natural Sweeteners on the WebWebsites
Sweeteners
Cleveland Clinic
Prevention Fit Day Dr. Oz Dr. Axe Dr. Weil Nutrition Authority
Top 10 Home Remedies
FoodBabe
Raw Honey 4 2 1 1 1 1 7 1
Maple Syrup 5 1 2 5 5 2 8 4 4
Stevia 2 6 3 2 2 1 2
Coconut Palm Sugar 5 4 4 5 8 1
Blackstrap Molasses 3 4 6 6 7
Date Paste/Sugar 4 3 3 3 2
Fruit 1 8 4 3
Raw Sugar Products 7 5 6
Erythritol 3 2
Xylitol 3 9
Agave Nectar 6 5
Brown Rice Syrup 7 9
Others 7 3 4 10
Sweeteners & Healthfulness
Good for Health(In Moderation)
Neutral Bad for Health(Avoid)
Honey Coconut Palm Sugar
Agave Nectar
Monkfruit Stevia Granulated Sugar
Sucralose Erythritol Xylitol Saccharin Aspartame HFCS
Source: Mintel Sugar & Sweeteners 2014
Honey Leads in Consumer Perception of Healthfulness
Caloric SweetenersYacon Syrup
Sorghum SyrupPalm Sugar
Blackstrap MolassesRaw HoneyBarley Malt
Brown Rice SyrupMaple Syrup
Fruit Juice ConcentrateSucanat, Rapidura, Turbinado
HoneySugar, Evaporated Cane Juice
Corn SyrupHigh Fructose Corn Syrup
Low/No Calorie SweetenersErythritol
XylitolStevia
MaltitolSucralose
AspartameSaccharin
Source: Sweetener Wars, The Hartman Group 2013
Perceived As
Healthier
Perceived As Less Healthy
Natural Sweetener CategoriesSugar Syrups
Raw Honey Maple SyrupMalt Extract Tapioca Syrup
Blackstrap MolassesAgave Nectar Yacon Syrup
Brown Rice SyrupSorghum Syrup
Less Refined SugarsCoconut Palm SugarRapidura Sucanat
Turbinado Demerara
Jaggery
Zero-CalorieHigh Potency
Stevia Leaf ExtractsMonkfruit Extract
Low/No-CalorieSugar Alcohols
ErythritolXylitol (?)
Sweetener SyrupsCarbohydrate Composition (dwb)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
43 DE CornSyrup
42 DE Tapioca
Brown RiceSyrup
Agave Nectar
BlackstrapMolasses
Maple Syrup
Honey
DP1 Fructose DP1 Glucose DP2 Sucrose DP2 Maltose DP3+
Carbohydrates Chemistry Review
Sweetener Functionality SweetnessAppearance
Viscosity Crystallization Binding Hygroscopicity
Non-Enzymatic Browning Caramelization
Preservation Body and Mouthfeel Freezing Point Depression
Photo
Sweetener SyrupsCarbohydrate Composition (dwb)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
43 DE CornSyrup
42 DE Tapioca
Brown RiceSyrup
Agave Nectar
BlackstrapMolasses
Maple Syrup
Honey
DP1 Fructose DP1 Glucose DP2 Sucrose DP2 Maltose DP3+
Less Processed SugarCoconut Sugar - Sap tapped from the blossom stems of the coconut palm tree. Syrup or crystal form.
Jaggery - Concentrated mixture of date palm, coconut palm, or sugar cane juice crystals and molasses pressed into a cone or cake shape. Coarse, golden to dark brown. S Asia and Africa.
Muscovado - Evaporate sugar cane crystals and molasses mixture that is not separated. Dark color, very flavorful, sticky wet sand texture.
Rapidura, Turbinado and Demerara - Sugar crystalized from first press of cane juice. Contains various amounts of molasses. Rapidura has smallest light brown crystals. Turbinado has large, off-white crystals. Demerara has very large light brown crystals.
Zero Calorie High Potency SweetenersStevia Leaf Extracts Sweet compounds extracted from the leaves of the stevia plant
Steviol glycosides are about 200-250x as sweet as sugar
Steviol glycoside blends, plant breeding, fermentation
Monkfruit Juice and Extracts Sweet compounds extracted from the monkfruit melon
Mogrosides are about 150-200x as sweet as sugar
Monkfruit juice is about 20x sweeter than other fruit juices
0 200 400 600 800CONCENTRATION (ppm)
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Sweetness vs. Concentration
Sweetness vs. Concentration
0 CONCENTRATION0
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Swee
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High Potency Sweeteners(ppm)
Is A Bulking Agent Required?Food products sweetened with high potency sweeteners typically require a bulking agent
Claims- Naturally Sweetened or All Natural Product?- Low/No calorie?
Functionality
Taste
Labeling
Cost
Erythritol
Sugar alcohol with 0 calories/gramProduced by fermentationCrystals look like sugarAbout 60-70x as sweet as sucroseHigh quality, clean, sweet, sugar-like tasteBlends well with zero-calorie sweeteners Freezing point depressionGood digestive tolerance
Photo
Summary Clean label movement is reaching deep into the sweetener space Consumers are also concerned by new nutritional guidelines related to sugar Consumers are seeking natural sweeteners with *bonus* nutrients There are many consumer-friendly natural sweetener choices Natural sweeteners have unique properties and functionality
Thank You!
March 28-29, 2017
