selected works july 2012 by jun lim
TRANSCRIPT
Hello.Nice to meet you.
My name is Lim Jun Yuen, Jun for short. I’m a graphic designer from Kuala Lumpur, Malaysia.
Thank you for the opportunity to share my work.
Any criticism and comments are welcome.
TGV CinemasLogo & Identity
Brand Identity for a local cinema.
Selected works:
Colour Variation
B&W Positive
B&W Negative
TGV CinemasThe One Academy College of Communication DesignGraphic Design: Corporate Identity & Brand Communication 2
As the film is rolling on the projector, not only the film reel gets larger on the end, it also represents the higher level of experience gained by our audience. TGV is a place where you can place yourself in someone else’s shoes or to feel what you can’t in reality; a place to broaden your perspective.
TGV also opens up both ends of a film; we bring in works from the creative, project it, and make sure you leave with experiences you never thought you’d have.
It’s here. This time we’re looking back at works fromselected directors lost in time. See how the world’s beloved craftsmen behind the cameras express their creativity on thehuman existence. All this in Kuala Lumpur’s premier event featuring the acclaimed directors themselves!
Enlarging Existence
The theme of the festival signifies that as the films are being projected (loop/process), you gain larger perspectives to our existence (see what others see).
KLIFF further empower this experience by bringing films together from all over the world and expose you to people behind the camera.
Day 1 – 6: Films and talk from a specific directorDay 8 – 9: International film competition
Logo & Identity
.10.2010
Enlarging ExistenceIt’s here. This time we’re looking back at works from selected directors lost in time. See how the world's beloved craftsmen behind the cameras express their creativity on the human existence. All this in Kuala Lumpur's premier event featuring the acclaimed directors themselves!
Organized by:Official partners:
Hayao Miyazaki Christopher Nolan Quentin Tarantino
Peter Jackson
Competition 2010 Competition 2010
23 24 25
27
30 31
My Neighbor Totoro (1988) Princess Mononoke (1997) Spirited Away (2001) Howl's Moving Castle (2004)
Memento (2000)The Prestige (2006)The Dark Knight (2008)Inception (2010)
Of Gods and Men by Xavier BEAUVOIS Our Life by Daniele LUCHETTI The Princess of Montpensier by Bertrand TAVERNIER
Uncle Boonmee Who Can Recall His Past Livesby Apichatpong WEERASETHAKUL
Outrageby Takeshi KITANO
Poetryby LEE Chang-dong
Chongqing Bluesby WANG Xiaoshuai
The Housemaidby IM Sangsoo
Pulp Fiction (1994)Kill Bill: Vol 1, 2 (2003, 2004)Death Proof (2007)Inglorious Basterds (2009)
Lord of the Rings trilogy (2001,2002,2003)King Kong (2005)District 9 (2009)
Tim Burton28Edward Scissorhands (1990)Charlie and the Chocolate Factory (2005)Corpse Bride (2005)Alice in Wonderland (2009)
WWW.KLIFF.COM
KLIFFKUALA LUMPUR INTERNATIONAL FILM FESTIVAL
29Clint EastwoodMillion Dollar Baby (2004)Letters from Iwo Jima (2006)Changeling (2008)Gran Torino (2008)
James Cameron26The Terminator (1984)Terminator 2: Judgment Day (1991) Titanic (1997)Avatar (2009)
.10.2010
Enlarging ExistenceIt’s here. This time we’re looking back at works from selected directors lost in time. See how the world's beloved craftsmen behind the cameras express their creativity on the human existence. All this in Kuala Lumpur's premier event featuring the acclaimed directors themselves!
Organized by:Official partners:
Christopher Nolan Quentin Tarantino
Peter Jackson
Competition 2010 Competition 2010
24 25
27
30 31
Memento (2000)The Prestige (2006)The Dark Knight (2008)Inception (2010)
Of Gods and Men by Xavier BEAUVOIS Our Life by Daniele LUCHETTI The Princess of Montpensier by Bertrand TAVERNIER
Uncle Boonmee Who Can Recall His Past Livesby Apichatpong WEERASETHAKUL
Outrageby Takeshi KITANO
Poetryby LEE Chang-dong
Chongqing Bluesby WANG Xiaoshuai
The Housemaidby IM Sangsoo
Pulp Fiction (1994)Kill Bill: Vol 1, 2 (2003, 2004)Death Proof (2007)Inglorious Basterds (2009)
Lord of the Rings trilogy (2001,2002,2003)King Kong (2005)District 9 (2009)
Tim Burton28Edward Scissorhands (1990)Charlie and the Chocolate Factory (2005)Corpse Bride (2005)Alice in Wonderland (2009)
WWW.KLIFF.COM
KLIFF23Hayao MiyazakiMy Neighbour Totoro (1988)Princess Mononoke (1997)Spirited Away (2001)Howl’s Moving Castle (2004)
James Cameron26The Terminator (1984)Terminator 2: Judgment Day (1991) Titanic (1997)Avatar (2009)
29Million Dollar Baby (2004)Letters from Iwo Jima (2006)Changeling (2008)Gran Torino (2008)
Clint Eastwood
KUALA LUMPUR INTERNATIONAL FILM FESTIVAL
TGV CinemasThe One Academy College of Communication DesignGraphic Design: Corporate Identity & Brand Communication 2
Logo & Identity
KUALA LUMPUR INTERNATIONAL FILM FESTIVAL
ORGANIZED BY:
WWW.KLIFF.COM
26 James CameronThe Terminator (1984)Terminator 2: Judgment Day (1991)
Titanic (1997)Avatar (2009)
TGV CinemasThe One Academy College of Communication DesignGraphic Design: Corporate Identity & Brand Communication 2
Logo & Identity
Kris Maglev TrainLogo & Identity
Corporate Identity for a eco-friendly public transportation.
The One Academy College of Communication DesignGraphic Design: Corporate Identity & Brand Communication 1
Eco-friendlyElectricity (renewable energy)
Aerodynamic AaBbCc01
Corporate Typeface
PF Square Sans Pro
PF Square Sans ProLight
PF Square Sans ProBold
PF Square Sans ProRegular
PF Square Sans ProMedium
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789 (.,:;-*!?’)
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789 (.,:;-*!?’)
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789 (.,:;-*!?’)
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789 (.,:;-*!?’)
Logo & Identity Kris Maglev Train
18 March 2010
All SecretariesKris Transportation BerhadNo. 21, Jalan Laju 5,Taman Tun Dr Ismail,45600 Kuala Lumpur, Malaysia
Dear Secretaries,
Re: Letterhead Stationary
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur vitae suscipit lacus. Proin dictum nibh nec nisi elementum vitae blandit sapien molestie. Phasellus vitae diam nec risus auctor ornare. Mauris leo orci, rutrum in rutrum ac, elementum a mi. Ut posuere est quis justo volutpat vulputate. Duis pulvinar odio est.
Ut mattis suscipit tellus, vitae egestas nisl venenatis sit amet. Ut ante massa, semper eu mollis eu, rutrum vitae tortor. Nunc laoreet justo ac diam molestie vel rhoncus risus scelerisque. Donec tellus eros, tempus non egestas sed, semper vel felis. Nulla imperdiet est justo, a elementum turpis. Vivamus quis mollis justo.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc in enim odio, quis sollicitudin purus. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Nulla vitae dapibus enim. Nunc vitae nibh a dolor imperdiet eleifend quis in nisi. Praesent sed turpis ut tortor eleifend accumsan eget lacinia lacus. Maecenas aliquam porta dolor non dictum.
Yours faithfully,for Kris Transportation Berhad
Lim Jun YuenManaging Director
The One Academy College of Communication DesignGraphic Design: Corporate Identity & Brand Communication 1
Logo & Identity Kris Maglev Train
kris.com.my
kris.com.my kris.com.my
The One Academy College of Communication DesignGraphic Design: Corporate Identity & Brand Communication 1
Logo & Identity Kris Maglev Train
Vapulse E-cigarettes& Mistlab Smoke Juice
Brand Identity
Brand Identity for a healthier smoking alternative.
TOYOTA PRIUS HYBRID DRIVE
LOCAL DOCTOR JUDE LAW FOR DUNHILL
MARLBORO MAN
TrustworthyElegant
ConfidenceClassic
Fashionable ResponsibleInnovative
SafeSeriousFriendly
Confident
BRAND PERSONALITY
Vapulse E-cigarettes& Mistlab Smoke JuiceFreelance project
Offering people a better and safer smoking experience with electronic vapourizer.
Specialized in quality smoke juice that is safe to inhale yet comes with great taste
VAPULSE MISTLAB
Brand Identity
LOGO DESIGN
VAPULSE MISTLABVitality,
PulseWater
Molecules
Vapulse E-cigarettes& Mistlab Smoke JuiceFreelance project
Brand Identity
Smooth Tabacco
Frosty Menthol
Warm, Aromatic
Cool, Fresh
Ingredients: USP Propylene Glycol, USP Vegetable Glycerin, Natural & Artificial Flavoring.
Ingredients origin from USA & EuropeASSEMBLED IN MALAYSIA
Directions of Use: Remove rubber caps and screw onto battery. Store in a cool, dark place. Use within 2 weeks after opening. Keep out of children.
0 mg
NO CLEANING AND MAINTENANCE
FRESH AND DELICIOUS FLAVOUR
HIGH VAPOUR VOLUME
STORE MORE LIQUID (up to 300 puff or 1 pack cigarette)
Warning: U
se only if above legal age. Do not use this product
to treat any medical condition or habit. C
onsult a doctor prior to use if pregnant, breast-feeding or suffer from
any medical
condition. Stop use if you show any sensitivity to this product.
Product may contain nicotine (refer to the label).
5 CARTOMIZERS
Nicotine level: None 0mg
FROSTYMENTHOL
Frosty Menthol offers real and strong menthol flavour. It gives you the most refreshing and chilling sensation that you can ever experience.
Vapulse’s 2-piece design ‘Cartomizer’ is a cartridge with atomizer built in.
FINEST LIQUID MADE BY
vapu
lse.
com
Ingredients: USP Propylene Glycol, USP Vegetable Glycerin, Natural & Artificial Flavoring.
Ingredients origin from USA & EuropeASSEMBLED IN MALAYSIA
Directions of Use: Remove rubber caps and screw onto battery. Store in a cool, dark place. Use within 2 weeks after opening. Keep out of children.
0 mg
NO CLEANING AND MAINTENANCE
FRESH AND DELICIOUS FLAVOUR
HIGH VAPOUR VOLUME
STORE MORE LIQUID (up to 300 puff or 1 pack cigarette)
Warning: U
se only if above legal age. Do not use this product
to treat any medical condition or habit. C
onsult a doctor prior to use if pregnant, breast-feeding or suffer from
any medical
condition. Stop use if you show any sensitivity to this product.
Product may contain nicotine (refer to the label).
5 CARTOMIZERS
Nicotine level: None 0mg
SMOOTHTOBACCO
Our Smooth Tobacco flavour has a rich essence of Virginia and Burley Tobaccos. The full flavour with sweetness will give you the smoothest ‘vaping’ experience.
Vapulse’s 2-piece design ‘Cartomizer’ is a cartridge with atomizer built in.
FINEST LIQUID MADE BY
vapu
lse.
com
pro l ogue
VAPULSE PACKAGING
PROLOGUE KIT
Intellectual Property Rights of Lim Jun Yuen.Not to be copied, distributed or disclosed without written permission.
VAPULSE PACKAGING DESIGN
CARTOMIZER PROLOGUE KIT
Vapulse E-cigarettes& Mistlab Smoke JuiceFreelance project
Brand Identity
Frette & DeerLogo & Identity
Logo & Identity for a online boutique shop.
Frette & DeerLogo & Identity
Mid Hill FilmsLogo & Identity
Art Direction
Logo & Identity for a group of film enthusiast.
Mid Hill FilmsLogo & Identity
Art Direction Participation in Kuala Lumpur 48 hour film project 2011as Director and Director of Photography.
Diametrics DesignBrand Identity
Brand Identity for a Interior Design firm.
Diametrics Design
Brand Personality
Franck Muller
Sarah Pacini
Mix & Match
Grey tones
Black and white
Eco-friendly
Concerning
Caring
Responsible
Sustainable
Casual
Elegant
Elegant
Luxury
Expensive
Upper Class
Handcrafted
DetailedTimeless
Timeless
Master ofComplications
Reliable
ComfortableSimple
Bold
CleanUnique
Classy
Avant-Garde
Surprises
MinimalWhite Warm
Blocks of shapes
Energetic
Lexus Hybrid Car, black
Patricia Ulquiola Isay Weinfeld
Kikki stationary
Diametrics DesignIn collaboration with Studio MMCMM
Brand Identity
BOLD+
WARM
Diametrics DesignIn collaboration with Studio MMCMM
Brand Identity
Diametrics DesignStationery Design
Intellectual Property Rights of Studio MMCMM Sdn Bhd Not to be copied, distributed or disclosed without written permission.
Letter head (continuous sheet)
Size Standard A4, 210 mm (w) × 297 mm (h)
Colour 1 side 1 spot colour (Pantone 470 U)
Stock Maple White 100gsm (RJ Paper, Tel. 03 6257 6615)
Diametrics DesignStationery Design
Intellectual Property Rights of Studio MMCMM Sdn Bhd Not to be copied, distributed or disclosed without written permission.
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Letter head (opening sheet)
Size Standard A4, 210 mm (w) × 297 mm (h)
Colour 1 side 2 spot colours (Pantone 7533 U, Pantone 470 U)
Stock Maple White 100gsm (RJ Paper, Tel. 03 6257 6615)
www.d iamet r i c s .com .my
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D I A M E T R I C S D E S I G NC310 LEVEL 3, CENTRAL WING MALL, METROPOLITAN SQUARE, NO.2 JALAN PJU 8/1,
BANDAR DAMANSARA PERDANA, 47820 PETALING JAYA, SELANGOR, MALAYSIA
Diametrics DesignStationery Design
Intellectual Property Rights of Studio MMCMM Sdn Bhd Not to be copied, distributed or disclosed without written permission.
Envelope
Size close size 220 mm (w) × 110 mm (h) open size 252 mm (w) × 251 mm (h)
Colour 1 side 2 spot colours (Pantone 7533 U, Pantone 470 U)
Stock Maple White 140gsm (RJ Paper, Tel. 03 6257 6615)
Finishing Die cut + gluing
WITH COMPLIMENTS
Diametrics DesignStationery Design
Intellectual Property Rights of Studio MMCMM Sdn Bhd Not to be copied, distributed or disclosed without written permission.
Complimentary Card
Size 99 mm (w) × 99 mm (h)
Colour Front 1 spot colour (Pantone 470 U) Back 1 spot colour (Pantone 7533 U)
Stock Maple White 250gsm (RJ Paper, Tel. 03 6257 6615)
Diametrics DesignStationery Design
Intellectual Property Rights of Studio MMCMM Sdn Bhd Not to be copied, distributed or disclosed without written permission.
DIA
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Corporate Profile Folder A
Size close size 225 mm (w) × 305 mm (h) open size 678 mm (w) × 305 mm (h)
Stock Invercote G C1S Matt 350gsm (Hiap Moh, Tel. 03 9172 6229)
Colour Cover [uncoated surface] 1 spot colour (Pantone 7533 U) Inside [coated surface] 1 spot colour (Pantone 4635 C)
Finishing Cover & spine copper hot stamping Inside Matte machine varnish
Intellectual Property Rights of Studio MMCMM Sdn Bhd Not to be copied, distributed or disclosed without written permission.
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COMMERCIAL
RETAIL
RESIDENTIAL
Corporate Profile Divider
Size Standard A4, set of 4. 210 mm (w) × 297 mm (h)
Colour Front 1 process colour (Black) + 1 spot colour (Pantone 7533 U) Back 1 spot colour (Pantone 7533 U)
Stock Maple White 250gsm (RJ Paper, Tel. 03 6257 6615)
Diametrics DesignStationery Design
Intellectual Property Rights of Studio MMCMM Sdn Bhd Not to be copied, distributed or disclosed without written permission.
DIAMETRICS DESIGN
COMPANY PROFILE
Diametrics DesignStationery Design
Intellectual Property Rights of Studio MMCMM Sdn Bhd Not to be copied, distributed or disclosed without written permission.
GO LEE BIN
+6019 328 242 1
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Front - A
NG SOOK TENG
+6017 8 84 9 1 73
M
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sook teng@d iamet r i c s .com .my
Front - B
SHIREEN AFFENDY
+6017 672 6972
M
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sh i reen@d iamet r i c s .com .my
Front - C
SAMANTHA NG
+6017 5 84 8 1 43
M
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samantha@d iamet r i c s .com .my
Front - D
DIAMETRICS DESIGN
T+603 7728 13 13
+603 7728 13 12
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C310 LEVEL 3
CENTRAL WING MALL
METROPOLITAN SQUARE
NO.2 JALAN PJU 8/1
BANDAR DAMANSARA PERDANA
47820 PETALING JAYA
SELANGOR, MALAYSIA
Back
Business Card
Size 55 mm (w) × 85 mm (h)
Colour Front 2 spot colours (Pantone 7533 U, Pantone 470 U) Back 1 spot colour (Pantone 7533 U)
Stock Maple White 250gsm (RJ Paper, Tel. 03 6257 6615)
Front
Back
Diametrics DesignIn collaboration with Studio MMCMM
Brand Identity
Sunway LagoonMain Entrance Design
Illustration
Illustration & Design for Main Entrance of a local theme park.
Objective
Idea
Execution Pantone ColourTo create a welcoming entrance design base on the slogan “come feel the fun”
A little teaser of the fun at the entrance. The main fun factor of Sunway Lagoon is its slides and waves. Therefore we chose waves as our main design element. The flow of the elements around the Sunway Lagoon logo suggests its fun and exciting range of entertainment. We also placed its landmark identities at the side to show the huge variety of fun.
The 4 pantone colours we selected are based on the 2 corporate colours of Sunway Lagoon, orange and blue. The colours have to be fun, vibrant and energetic. Therefore, we picked orangish red to compliment the orange.
Design wise, the middle section is strategically design to be larger to capture attention from far and when people approach closer, the landmark identities at the side will provide a clearer picture of Sunway Lagoon, demonstrating “come feel the fun”.
We like to leave some parts of the entrance with no design to link Sunway Lagoon back to other Sunway properties like Sunway Pyramid, Sunway Resort, etc.
Sunway LagoonEntrance Design
PANTONE 534 C
PANTONE 3105 C
PANTONE 1375 C
PANTONE 185 C
Sunway Lagoon Main Entrance DesignIn collaboration with Edmond Chua & Yee Jin Sha
Illustration
Wildlife ParkSurf BeachExtreme Park Water Park Amusement Park Wild Wild West Scream Park
Sunway Lagoon Main Entrance DesignIn collaboration with Edmond Chua & Yee Jin Sha
Illustration
Thank you.
Type credits:1) Dutch Type Library’s Nobel2) Fontfont’s Absara
Lim Jun YuenKuala Lumpur, [email protected]+6 012 215 9039