selected business article 2
TRANSCRIPT
Selected Business Article
Love Inc.
http://money.cnn.com/technology/love-inc/?autoplay=1&playvid=1&iid=HP_River
Alison Bonaviso Prof. Klinkowstein
• The dating game has changed
dramatically with the advent of
technology.
Alison Bonaviso Prof. Klinkowstein
• Apps and Websites have started
to become the main way people
find dates.
Alison Bonaviso Prof. Klinkowstein
• Companies are making a lot of
money from these apps.
Alison Bonaviso Prof. Klinkowstein
• Some companies have customers
pay to make them seem more
datable.
Alison Bonaviso Prof. Klinkowstein
Alison Bonaviso Prof. Klinkowstein
Setting/Activity for Ethnographic
Observation
College campuses with students using
smart phones or internet enabled devices.
Alison Bonaviso Prof. Klinkowstein
Ethnographic Research Observations:
Even when together, students seem to be more engaged in their devices than the human next to them.
Ethnographic Research Observations:
Content from the devices sometimes drive
conversation and interactions.
Alison Bonaviso Prof. Klinkowstein
Ethnographic Research Observations:
When alone, students are always on their
devices.
Alison Bonaviso Prof. Klinkowstein
Ethnographic Research Observations:
•While using their devices, most students tend to touch and hold their faces.
Alison Bonaviso Prof. Klinkowstein
Ethnographic Research Observations:
•When asked about their
feelings about online dating,
students said they prefer to
find dates in person.
Alison Bonaviso Prof. Klinkowstein
Ethnographic Research Observations:
•Their feelings on online dating
contradicted their behavior
since they were always
engaged in their devices
instead of interacting.
Alison Bonaviso Prof. Klinkowstein
Proposed Business Solution
To nudge people to interact with humans in real life:
• a new phone case that syncs with an specially designed app
• release a joy buzzer type shock to deter the user away from using the phone during a set time period.
Alison Bonaviso Prof. Klinkowstein
Proposed Business Solution
• App will allow the user to set a time period
that disables the phone and syncs with the
phone case.
• Case then sends a shock if the user
attempts to use the phone within the
designated time period.
Alison Bonaviso Prof. Klinkowstein
Proposed Business Solution
• The result will be to deter people away
from using their phones at a social
gatherings.
Alison Bonaviso Prof. Klinkowstein
Tagline Research:
• American Airlines: Something Special in
the Air
• Cisco Systems: Empowering the Internet
Generation
• General Electric: We Bring Good Things
To Life
Alison Bonaviso Prof. Klinkowstein
New Tagline:
Make Meaningful Relationships
Alison Bonaviso Prof. Klinkowstein
Alison Bonaviso Prof. Klinkowstein
Raw Background Images:
Alison Bonaviso Prof. Klinkowstein
Raw Background Images:
Alison Bonaviso Prof. Klinkowstein
Raw Background Images:
Alison Bonaviso Prof. Klinkowstein
Raw Background Images:
Alison Bonaviso Prof. Klinkowstein
Raw Background Images:
Alison Bonaviso Prof. Klinkowstein
Raw Background Images:
Infographic Sketches
Alison Bonaviso Prof. Klinkowstein
Infographic Sketches
Alison Bonaviso Prof. Klinkowstein
Infographic Sketches
Alison Bonaviso Prof. Klinkowstein
Infographic Sketches
Alison Bonaviso Prof. Klinkowstein
Alison Bonaviso Prof. Klinkowstein
Imagined Product/Service, In Situ
Visualization
Selected Environment/User Image
Selected Device Image
Imagined Product/Service, In Situ
Visualization
Alison Bonaviso Prof. Klinkowstein
Imagined Product/Service, In Situ
Visualization
Alison Bonaviso Prof. Klinkowstein