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Segmentation Research Criteria Research Market Potential Research Product Responsiveness Product Research Concept Testing Brand Diagnostics Product Performance Research Pricing Research Product Line Pricing Price Elasticity Promotional Research Budget Research Communication Research Distribution Research Distribution Model Attitude of channel members Industry Marketing Research New-Market Research Demand Estimation
Demand Seasonality Client Satisfaction Rating Product Modification Strategy ConsultingStrategic Planning Organizational Strategy Supply Chain Strategy Supply Chain
Flexibility Operations ConsultingSupply Chain Planning Sales & Operations Planning Product Life-cycle Planning Sourcing & Procurement Spend Analysis Procurement Optimization Process Improvement
Finance Analytics Integrated Performance Management
COMPANY PROFILE
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WHO WE ARE?
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Advises clients on critical management issues
through Consumer Market Research,
Industry Research and Consult Practices
We provide access to industry expertise, best
practices and innovation through channel of
associate companies and collaborating experts
Our Passion - Innovative solutions that create
long lasting benefits for organizations
Our Focus - providing Workable Solutions, focus
on Innovation, making Effective Communication
and following Inclusion principle
Fluid Axis is a Research and Consulting firm founded by alumnus of IITs, IIMs and ISB Hyderabad
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VISION & VALUES
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Fluid Axis envisions to be recognized as most trusted Change Associate and to define new solution frontiers in the field of Research and Consulting
Our Vision Our Values
We value Quality in..
People
(Core Team & Alliance Partners)
Premier institutes like IITs/ IIMs/ ISB Hyderabad
Prior work experience with lead organizations
Local market know-how
(Advisory Board)
Years of field experience in their strategic areas
Processes
Well defined monitoring & control measures in data collection
Benchmarking and standardization of research design frameworks
Simplicity in data presentation
Our Values
Our Vision
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WHY FLUID AXIS?
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Client Testimonials
“..Professionalism, adherence to quality and honest hard work are the three attributes that were clearly
visible in the research work that Fluid Axis conducted for us. They have already set the bar high and would find it hard to better their own performance. But, I
sincerely hope they surprise us again!..”
- N.S. Arun, Senior Manager, Research and Advisory Services,
Dun & Bradstreet Information Services India Pvt. Ltd.
“..Given the short turn around time, Fluid Axis was able to give us key insights into the untapped market.
This allowed us to fine tune our internal marketing efforts..”
- Group Brand Manager, FMCG Major
Workable Solutions
Focus on Innovation
Effective Communication
Inclusion Principle
Fluid Axis Thought-Leadership
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Client Testimonials…cont
“…We appreciate that Fluid Axis helped us at each step of the way and successfully partnered with us to
identify USP for communicating to the target customer base...”
- Rajiv Singh Chauhan,Diviniti Homes (P) Ltd
“..They have shown excellent commitment towards the project which is clearly evident from the fact that
their research yielded results. They have impressed us particularly by their
professionalism exhibited in their adherence to quality of work and timely execution..”
- N.N.Talukdar,- - Head, Business Development,
- Central UP Gas Ltd
Workable Solutions
Focus on Innovation
Effective Communication
Inclusion Principle
Fluid Axis Thought-Leadership
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FLUID AXIS TEAM
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Core Team
Education Background B.Tech, M. Tech (IIT – Kharagpur, Metallurgical Engineering)MBA (ISB – Hyderabad, Finance & Strategy)
ExperienceAccenture Consulting Supply Chain Management Consulting;
Maruti Suzuki India Ltd. Worked at process improvement for various SMEs in auto-parts, cost analysis and control, VA/VE as part of Supply Chain Management ;
Suzlon Energy Among the youngest senior managers in the company and led ateam in her role of financial control; Also developed Accounts teams performance management framework;
ISGEC Group Developed Strategic Business plan followed by budgeting process and initiated its implementation;
Interests An avid reader (currently “The Prize- Daniel Yergin”)
Vithika Mishra(Managing Director)
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Education Background B.Tech (IIT – Kanpur, Mechanical Engineering)MBA (IIM – Lucknow, Marketing & Operations)
Experience RBNL Cluster Integrated Sales Head
Provided Integrated Branding Solutions to Key SMEs of UP & UKBPCL Project Management; worked for Natural Gas Pipeline Project for
connecting Industrial Customers in GujaratRIL & Mahindra Finance Designed & Executed Market Researches part of field projectsNokia Developed Marketing Plan for launch of Nokia – N95 for a Contest
and was Institute Runners-UpABU Robocon, 2003 Designed & Fabricated a Team of Robots and were National
Runners-Up in the competition
Interests Easily attracted by any field where creativity is involved; Pawas has a range of interests including Dramatics, Music, Poetry, designing Marketing Solutions, Creating TV Commercials (Won a few awards for that) and Robotics
Pawas Misra(Director – Sales & Marketing)
Core Team
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Education Background B. Tech (Computer Science & Engineering)
ExperienceABS Solutions Leading a team of freelancers and providing IT solutions
to SME clients in U.P and Uttarakhand
Abhitech IT Solutions Worked as software developer- Developed online shopping store and IT support for in-house office operations
Interests An IT geek- likes to explore new web applications in free time. Also loves to meet new people.
Core Team
Sharad Tiwari(Director – Operations & IT)
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Advisory Board
Education Background PhD (Sheffield University– UK, Strategy &Innovation Management)Experience Professor of Strategy & Dean (MDP & Consulting) at IMI - New
Delhi Also served at the IIM - Lucknow, MDI - Gurgaon, FMS – New Delhi
and Malaviya REC - JaipurInterestsTeaching & Research Strategic management, Innovation and Entrepreneurship
Training & Consulting Conducted a large number of training programmes on themes related to Strategy, Innovation, Entrepreneurship. Been chairman of the
Strategic Management and Entrepreneurship group at IIM - Lucknow
Authorship Written a book on Entrepreneurship Development Has an invited chapter in the book titled ‘Advances in Information Resources Management Volume 6’ (Pub: Idea group, Pennsylvania)Regularly publishes in Indian and International Journals. Active member of the Strategic Management Society and the International Council for Small Business
Recipient of the ‘Career Award for Young Teachers’ instituted by the AICTE, New Delhi
Dr. Abhishek Nirjar(Advisor)
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Advisory Board
Ashok Kumar Misra
Education Background MA – Economics; LLB; B. Sc
Experience Punjab National Bank - Has more than 30 years of experience in banking sector which ranges from Industrial Loans to Financial Analysis of SMEs to Foreign Exchange
Balram Pandey
Education Background M. Sc; CAIIB
Experience Allahabad Bank- Retired as Zonal head (DGM) with 38 years experience. Currently managing a registered NGO –TIARA that works for the betterment of poor children
Subhash Gupta
Education Background M.A; LLB
Experience New India Assurance- Retired as Sr. Divisional Manager. More than 30 years of experience in providing Insurance solutions to Industrial Customers
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CLIENTS & ALLIANCE PARTNERS
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Namaste India Foods Pvt. Ltd.(Ghadi Group of Companies)
Rohit Surfactants Pvt. Ltd.(Ghadi Group of Companies)
Central UP Gas Ltd.(JV of GAIL & Bharat Petroleum)
Diviniti Homes(Upcoming Real Estate Player)
Green Gas Ltd.(JV of GAIL & Indian Oil)
Classroom 2 Boardroom(Consulting)
Janki Media Associates(Innovative Media Solutions)
Perfect 2(Innovative Media Solutions)
Rred Star Services(Marketing Services)
Dun & Bradstreet(World’s leading source
of commercial information)
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FLUID AXIS SERVICES
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Fluid Axis provides high-quality expertise and specializes in business management consulting services.
We offer client solutions that are practicable and relevant to the environmental context in which the organization operates
When Fluid Axis is engaged , our client is getting specialized knowledge and valuable experience in our comprehensive services which include,
- Consumer Market Research
- Industry Market Research
- Research Backed Consulting
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Consumer Market Research
Fluid Axis offers a range of comprehensive market research services catering clients that want a deep understanding of both urban and rural market
Our portfolio includes a wide range of customized quantitative and qualitative market research techniques and solutions, including proprietary market feedback models covering areas of brand health, track, segmentation and advertising effectiveness.
Our strength lies in our approach to service- find roots of the issue, delve into local context ,innovate, critically analyze, deliver results Knowing which way to
turn requires Fluid Axis’
in-depth understanding of the
market place
Click for details
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Industry Research
We believe that a client desires to be aware of the dynamics of the local industries in a region and not just the macro picture for a highly-effective business decision making process. He expects attentive service, straight-forward information and total dedication of the people working for him.
We analyze the specific market conditions regarding competitors, market structure, government regulations, economic trends and numerous other factors and offer customized industry research & analysis
Click for details
Allow Fluid Axis to walk you to a crystal-clear industry
scenario
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Research Backed Consulting
Developing a clear, sustainable strategy requires an understanding that strategy is a function of the practice, the praxis and the practitioner. This essentially means that there does not exist a competitive strategy that is ‘one-size fits all’ even within an industry.
The necessity, hence, is to develop a unique business model, an innovative approach to challenges and quantifiable objectives to achieve the growth that a business leader desires.
At Fluid Axis, we support you in doing just that.
We make sure each and every venture we
service not only keeps existing customers
returning , but attract new one as well
Click for details
Segmentation Research Criteria Research Market Potential Research Product Responsiveness Product Research Concept Testing Brand Diagnostics Product Performance Research Pricing Research Product Line Pricing Price Elasticity Promotional Research Budget Research Communication Research Distribution Research Distribution Model Attitude of channel members Industry Marketing Research New-Market Research Demand Estimation
Demand Seasonality Client Satisfaction Rating Product Modification Strategy ConsultingStrategic Planning Organizational Strategy Supply Chain Strategy Supply Chain
Flexibility Operations ConsultingSupply Chain Planning Sales & Operations Planning Product Life-cycle Planning Sourcing & Procurement Spend Analysis Procurement Optimization Process Improvement
Finance Analytics Integrated Performance Management
THANK YOU
+91-8090000196
www.fluidaxis.com